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Online Reputation Manager Jobs in Rohnert Park, CA

Meadowood Napa Valley

Beverage Director

Saint Helena, CA · On-site

$165K - $175K/yr

Ensure the highest scores in Revinate, Open table reviews, Tripadvisor and other online reputation ... Staff Management & Development * Foster and promote a cooperative working climate, maximizing ...

Napa First Street

Senior Marketing Manager

Napa, CA · On-site

Reputation Management: Monitor online presence and guest sentiment, identifying opportunities to strengthen brand perception and market positioning. Analytics, Budgeting & Performance * Performance ...

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Online Reputation Manager information

See Rohnert Park, CA salary details

$12.2K

$88.8K

$152.9K

How much do online reputation manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for online reputation manager in Rohnert Park, CA is $88,754.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,200.00 and $123,500.00 per year, depending on experience, location, and employer.

What does an online reputation manager do?

An Online Reputation Manager is responsible for monitoring, influencing, and maintaining the public perception of a person or organization on the internet. Their tasks typically include managing social media profiles, responding to reviews or comments, developing strategies to improve a brand’s online image, and addressing any negative content that could harm the reputation. They may also work on search engine optimization (SEO) to ensure positive information appears prominently in search results. Their goal is to build and protect a positive digital presence for their clients or company.

What are the key skills and qualifications needed to thrive as an online reputation manager, and why are they important?

To thrive as an Online Reputation Manager, you need expertise in digital marketing, content creation, SEO, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with social media management tools, review platforms, Google Alerts, and reputation monitoring software is essential. Strong problem-solving, crisis management, and communication skills help you effectively address negative feedback and build positive brand sentiment. These skills are crucial for maintaining and enhancing a company's public image, which directly impacts customer trust and business success.

How does an online reputation manager typically collaborate with other departments within an organization?

Online Reputation Managers often work closely with teams such as marketing, public relations, customer service, and legal to ensure a unified brand message and effective response to online feedback. They coordinate with marketing to create proactive campaigns, consult with PR on crisis management strategies, and collaborate with customer service to address and resolve negative reviews or comments. This cross-functional collaboration helps maintain a consistent online presence and quickly addresses potential reputation risks.

How do you become an online reputation manager?

To become an online reputation manager, individuals typically need a background in public relations, marketing, or communications, along with skills in social media management, content creation, and online analytics. Gaining experience through internships or certifications in reputation management tools and strategies can also be beneficial.

What is an online reputation manager?

An online reputation manager is a professional responsible for monitoring, influencing, and maintaining a positive online image for individuals or organizations. They use tools like search engine optimization, social media management, and content creation to address negative information and promote favorable content. This role often requires skills in communication, digital marketing, and data analysis.

What job categories do people searching Online Reputation Manager jobs in Rohnert Park, CA look for?

The top searched job categories for Online Reputation Manager jobs in Rohnert Park, CA are:

What cities near Rohnert Park, CA are hiring for Online Reputation Manager jobs?

Cities near Rohnert Park, CA with the most Online Reputation Manager job openings:

Online Reputation Manager jobs near you
Infographic showing various Online Reputation Manager job openings in Rohnert Park, CA as of August 2026, with employment types broken down into 81% Full Time, 17% Part Time, 1% Temporary, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $88,754 per year, or $42.7 per hour.

Area Director of Marketing, Napa Collection

KSL Resorts

Napa, CA • On-site

Full-time

Posted 28 days ago

Job description

JOB OVERVIEW: The Area Director of Marketing, Napa Collection is responsible for leading the marketing strategy and execution across Peregrine Hospitality's Napa Valley portfolio: Silverado Resort and Spa, Bardessono Hotel and Spa, and Hotel Yountville. This role owns regional brand performance and top-line results, partnering closely with Revenue Management, Sales, and Operations to drive occupancy, ADR, and RevPAR across all three properties. This role ensures each hotel maintains a distinct, compelling brand story while advancing the collective identity of the Napa Collection across digital and distribution channels, local market activation, food & beverage and spa promotion, and guest experience. This is a hands-on leadership position ideal for a strategic, creative, and data-savvy marketer who thrives in a growth-oriented, multi-property environment.
Qualifications:
  • 8+ years of marketing experience, including multi-property or regional marketing leadership in hospitality.
  • Proven track record of driving occupancy, ADR, and RevPAR through integrated marketing and direct-booking growth.
  • Working knowledge of hotel distribution: OTAs, GDS, metasearch, brand.com, and channel/rate parity dynamics.
  • Experience partnering with Revenue Management and Sales to influence demand and pricing strategy.
  • People leadership experience, including managing direct reports and/or agency partners.
  • Strong command of digital marketing across paid media, SEO/SEM, social, email, and web, plus analytics tools.
  • Experience with luxury, lifestyle, or independent/boutique hotels preferred.
  • Bachelor's degree in Marketing, Communications, Business, or related field.

KEY RESPONSIBILITIES:
Strategy & Revenue Partnership
• Develop and execute the annual marketing plan for Silverado, Bardessono, and Hotel Yountville, aligned to occupancy, ADR, and RevPAR targets.
• Partner with Revenue Management and Sales to drive demand across need periods, seasonal shoulders, and peak Napa Valley travel windows.
• Translate brand strategy into locally relevant campaigns tailored to each property's guest mix and competitive set.
• Monitor market demand, competitive rates, and booking trends, and adjust promotional strategy accordingly.
Digital, Distribution & Channel Management
• Partner with the Senior Director of Digital to maintain each property's digital presence, including websites, GDS content, metasearch, and organic/local SEO.
• Optimize performance across OTAs in coordination with Revenue Management, protecting rate parity and growing direct-booking share.
• Partner with performance marketing team to brief paid media, social, email, and loyalty-driven campaigns across the collection.
• Manage online reputation across TripAdvisor, Google, and review platforms to strengthen guest sentiment and conversion.
Local Marketing & Partnerships
• Plan and promote seasonal packages, renovations, and on-property activations across the Napa Collection.
• Drive food & beverage, spa, and event promotion, along with group and catering demand.
• Build community and tourism partnerships with Visit Napa Valley, local wineries, and regional businesses.
Brand & Creative
• Safeguard brand standards, voice, and visual identity across all three properties.
• Coordinate with in-house creative and agency partners on content, photography, and asset development.
• Ensure each hotel's distinct story aligns with the collective Napa Collection identity.
Team & Stakeholder Leadership
• Manage and develop property marketing managers, coordinators, and/or agency partners.
• Serve as the primary marketing partner to General Managers and area Operations and Sales leaders.
• Own and manage the area marketing budget, ensuring efficient allocation, strong ROI, and clear performance reporting.
SVR Management II LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability (physical or mental), medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable federal, state, or local law. We are committed to complying with the California Fair Employment and Housing Act (FEHA), Title VII of the Civil Rights Act, the Americans with Disabilities Act (ADA), and all other applicable equal opportunity laws.
SVR Management II LLC participates in E-Verify. Upon hire, your employment will be contingent on proof of identity and eligibility to work in the United States, which will be confirmed through the federal E-Verify system.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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