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Brand Manager Jobs in Racine, WI (NOW HIRING)

DivIHN Integration Inc

Brand Manager

Racine, WI · On-site

Brand Manager Location: Racine, WI (5 Days Onsite Critical, occasional commuting to Chicago for meetings, potentially once a week depending on business needs. Duration: 3 Months Hours: 9:00 AM 5:00 ...

Weiman Products LLC

Sr. Associate Brand Manager

Gurnee, IL · On-site +1

$70K - $110K/yr

Sr. Associate Brand Manager Remote - Gurnee, IL Who We Are: PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces.

Now Optics

Store (Brand) Manager

West Allis, WI · On-site

As a Brand Manager, you will act as a brand ambassador for the organization; building, guiding and inspiring high-performing teams in a fastpaced, fun and collaborative environment. You will do this ...

Stanton Optical

Store (Brand) Manager

Milwaukee, WI

As a Brand Manager, you will act as a brand ambassador for the organization; building, guiding and inspiring high-performing teams in a fastpaced, fun and collaborative environment. You will do this ...

Now Optics

Store (Brand) Manager

West Allis, WI

As a Brand Manager, you will act as a brand ambassador for the organization; building, guiding and inspiring high-performing teams in a fastpaced, fun and collaborative environment. You will do this ...

Stanton Optical

Store (Brand) Manager

West Allis, WI

As a Brand Manager, you will act as a brand ambassador for the organization; building, guiding and inspiring high-performing teams in a fastpaced, fun and collaborative environment. You will do this ...

SC Johnson

Manager, Brand Design - Air Care

Racine, WI · Hybrid

Manager, Brand Design - Air Care Racine, Wisconsin Category: Marketing Job ID: 27821 Apply Save Job SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been ...

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All JobsBrand JobsBrand Manager JobsBrand Manager Jobs in Racine, WI

Brand Manager information

See Racine, WI salary details

$27.7K

$78.9K

$134.1K

How much do brand manager jobs pay per year?

As of Jul 27, 2026, the average yearly pay for brand manager in Racine, WI is $78,915.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $102,200.00 per year, depending on experience, location, and employer.

Do brand managers make good money?

Brand managers typically earn a competitive salary that varies by industry, experience, and location, with median annual pay often ranging from $70,000 to $130,000. Senior or specialized brand managers can earn higher compensation, especially in large companies or competitive markets. Strong skills in marketing, strategic planning, and data analysis can influence earning potential.

What is the difference between Brand Manager vs Marketing Manager?

AspectBrand ManagerMarketing Manager
Primary FocusBrand development, positioning, and long-term brand strategyMarketing campaigns, lead generation, and promotional activities
Required SkillsBrand strategy, market research, communicationAdvertising, digital marketing, analytics
Work EnvironmentBrand teams, creative agencies, cross-functional departmentsMarketing teams, advertising agencies, sales departments
Common CertificationsBrand management certifications, marketing degreesDigital marketing certifications, MBA in marketing

While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.

What are the key skills and qualifications needed to thrive as a Brand Manager, and why are they important?

To thrive as a Brand Manager, you need expertise in marketing strategy, brand positioning, and market analysis, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is essential. Strong communication, leadership, and creative problem-solving skills help you effectively manage cross-functional teams and drive brand growth. These skills are vital for building strong brand identities, ensuring market competitiveness, and achieving business objectives.

What is the job of a Brand Manager?

A Brand Manager is responsible for developing and implementing strategies to build and maintain a company's brand image, ensuring consistent messaging across marketing channels. They analyze market trends, oversee advertising campaigns, and collaborate with creative teams to enhance brand recognition and customer loyalty.

What Is a Brand Manager?

A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.

How does a Brand Manager typically collaborate with other departments to execute brand strategies?

Brand Managers work closely with cross-functional teams such as marketing, sales, product development, and design to ensure brand consistency and effective execution of campaigns. They often lead meetings to align on messaging, coordinate timelines, and share feedback. This collaborative environment requires strong communication skills, as Brand Managers must balance input from various stakeholders while maintaining the brand’s vision. Regular interactions with external partners like advertising agencies are also common, making teamwork and adaptability key components of the role.

What are Brand Managers?

Brand Managers are professionals responsible for developing and implementing strategies that enhance a company's brand image, awareness, and market presence. They oversee brand marketing, manage campaigns, and ensure that all messaging aligns with the organization's values and goals. Brand Managers often collaborate with marketing, product development, and sales teams to create a consistent and appealing brand experience for customers. Their work helps to differentiate products or services in competitive markets and drives customer loyalty.

How much is a Brand Manager paid?

The average salary for a Brand Manager varies by experience and location but typically ranges from $70,000 to $130,000 annually. Senior or specialized Brand Managers with extensive experience or working in large companies can earn higher salaries, often exceeding $150,000. Compensation may also include bonuses, benefits, and performance incentives.

Is a Brand Manager higher than a marketing manager?

A Brand Manager and a Marketing Manager are distinct roles; a Brand Manager focuses on developing and maintaining a brand’s identity and positioning, while a Marketing Manager oversees broader marketing strategies and campaigns. Typically, a Brand Manager reports to a Marketing Director or Senior Management, and their level of seniority can vary depending on the organization, but neither role is universally higher than the other.
More about Brand Manager jobs
What are the most commonly searched types of Brand jobs in Racine, WI? The most popular types of Brand jobs in Racine, WI are:
What cities near Racine, WI are hiring for Brand Manager jobs? Cities near Racine, WI with the most Brand Manager job openings:
Brand Manager jobs near you
Infographic showing various Brand Manager job openings in Racine, WI as of July 2026, with employment types broken down into 72% Full Time, 25% Part Time, 1% Temporary, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $78,915 per year, or $37.9 per hour.
Brand Manager

Brand Manager

DivIHN Integration Inc

Racine, WI • On-site

Contractor

Posted 15 days ago

Job description

DivIHN (pronounced “divine”) is a CMMI ML3-certified Technology and Talent solutions firm. Driven by a unique Purpose, Culture, and Value Delivery Model, we enable meaningful connections between talented professionals and forward-thinking organizations. Since our formation in 2002, organizations across commercial and public sectors have been trusting us to help build their teams with exceptional temporary and permanent talent.

Visit us at https://divihn.com/find-a-job/ to learn more and view our open positions.

 
Please apply or call one of us to learn more

For further inquiries regarding the following opportunity, please contact our Talent Specialist:

Ragavendar at (224) 394-4900
 
Title: Brand Manager
Location: Racine, WI (5 Days Onsite Critical, occasional commuting to Chicago for meetings, potentially once a week depending on business needs.
Duration: 3 Months
Hours: 9:00 AM 5:00 PM
Role Summary:
As the Contractor Brand Management (Air Care), you will support the development and execution of brand strategy, integrated marketing communications, and media-to-cart initiatives. This role collaborates cross-functionally with creative agencies, marketing teams, omnichannel partners, and design teams to ensure consistent brand messaging and a seamless consumer journey from awareness to conversion.
Key Responsibilities:
1. Brand Strategy & Communications
● Support the execution of communication strategies.
● Contribute to the development of integrated marketing plans across channels (e.g., social, digital, in-store, traditional media).
● Collaborate on asset creation for campaigns, including packaging, content, and activation platforms.
● Partner with internal teams and external agencies to ensure alignment on brand messaging and visual identity.
2. Media-to-Cart & Omnichannel Planning
● Leverage consumer and shopper insights to inform marketing tactics and media planning.
● Coordinate timelines and deliverables for omnichannel activation plans.
● Collaborate with media and retail partners to optimize media spend and shopper engagement.
● Retail analysis of fragrance programs, and tracking of market trends
● Building trade narratives related to fragrance programs to support sales execution.
● Project management of fragrance programs from a marketing perspective in colab with x-functional teams
● Help manage budgets related to media, promotions, and shopper marketing initiatives.
 
TOP 5 REQUIRED SKILLS:
1. Analytical mindset with the ability to interpret data and insights.
2. 5-7 years of experience in marketing, preferably within consumer goods or retail.
3. Proven Project Management experience with excellent organizational skills (flexible mindset, able to manage ambiguity.)
4. Excellent written and verbal comm skills while working cross-functionally and managing external agency relationships within a corporate environment.
5. Basic understanding of P and L and how that correlates to the role.
TECHNOLOGY PROFICIENCIES:
Microsoft Office Excel, Outlook, PowerPoint, etc.
PREFERRED ATTRIBUTES:
Knowledge and Experience with Nielson Data
Creative Problem solving and resourcefulness
Prompting AI
CONVERSION PLANNING: Not at this time, but will have visibility to other teams that might provide an opportunity
INTERVIEW FORMATTING: 2 interviews. One small panel interview and a follow up onsite interview
REQUIRED EDUCATION: Bachelor's Degree in a Relevant, Professional Degree (Marketing, Business, Finance or Communications)

About us:
DivIHN, the 'IT Asset Performance Services' organization, provides Professional Consulting, Custom Projects, and Professional Resource Augmentation services to clients in the Mid-West and beyond. The strategic characteristics of the organization are Standardization, Specialization, and Collaboration.

DivIHN is an equal opportunity employer. DivIHN does not and shall not discriminate against any employee or qualified applicant on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status.