... Managers (CPMs) and junior marketers, building brand capability across the team Actively develop and champion brand best practices, playbooks, and training for the broader developer marketing ...
... Managers (CPMs) and junior marketers, building brand capability across the team Actively develop and champion brand best practices, playbooks, and training for the broader developer marketing ...
FT Brand Partnership Associate
Tukwila, WA · On-site
$23.82 - $26/hr
Join our team as a FT Brand Partnership Associate and elevate your career by representing ... Gather customer feedback to share with Management to drive future sales and engagement.
FT Brand Partnership Associate
Tukwila, WA · On-site
$23.82 - $26/hr
Join our team as a FT Brand Partnership Associate and elevate your career by representing ... Gather customer feedback to share with Management to drive future sales and engagement.
FT Brand Partnership Associate
Tukwila, WA · On-site
$23.82 - $26/hr
Join our team as a FT Brand Partnership Associate and elevate your career by representing ... Gather customer feedback to share with Management to drive future sales and engagement.
FT Brand Partnership Associate
Tukwila, WA · On-site
$23.82 - $26/hr
Join our team as a FT Brand Partnership Associate and elevate your career by representing ... Gather customer feedback to share with Management to drive future sales and engagement.
You'll partner closely with the Director of Marketing, Content & Brand Manager, sales teams, and division leaders to bring products, campaigns, and initiatives to market in a thoughtful and ...
You'll partner closely with the Director of Marketing, Content & Brand Manager, sales teams, and division leaders to bring products, campaigns, and initiatives to market in a thoughtful and ...
PT Brand Partnership Associate
Tukwila, WA · On-site
$23.82 - $26/hr
Join our team as a PT Brand Partnership Associate and elevate your career by representing ... Gather customer feedback to share with Management to drive future sales and engagement.
PT Brand Partnership Associate
Tukwila, WA · On-site
$23.82 - $26/hr
Join our team as a PT Brand Partnership Associate and elevate your career by representing ... Gather customer feedback to share with Management to drive future sales and engagement.
PT Brand Partnership Associate
Tukwila, WA · On-site
$23.82 - $26/hr
Join our team as a PT Brand Partnership Associate and elevate your career by representing ... Gather customer feedback to share with Management to drive future sales and engagement.
PT Brand Partnership Associate
Tukwila, WA · On-site
$23.82 - $26/hr
Join our team as a PT Brand Partnership Associate and elevate your career by representing ... Gather customer feedback to share with Management to drive future sales and engagement.
Senior Brand Campaign Strategy Manager (Travel) - TikTok Local Services
Seattle, WA · On-site
$151K - $273K/yr
... brand campaign/event strategies based on business goals, ramp up platform resources, such as product, creator, KOL, to guarantee engagement. - Responsible for managing the end-to-end marketing ...
Senior Brand Campaign Strategy Manager (Travel) - TikTok Local Services
Seattle, WA · On-site
$151K - $273K/yr
... brand campaign/event strategies based on business goals, ramp up platform resources, such as product, creator, KOL, to guarantee engagement. - Responsible for managing the end-to-end marketing ...
Market Manager, On Premise WA
Seattle, WA · On-site
$111K - $139K/yr
... Managers are at the forefront of that mission. In this role, you'll lead the execution of our ... If you're passionate about brand building, customer engagement, and commercial excellence, this ...
Market Manager, On Premise WA
Seattle, WA · On-site
$111K - $139K/yr
... Managers are at the forefront of that mission. In this role, you'll lead the execution of our ... If you're passionate about brand building, customer engagement, and commercial excellence, this ...
Brand Executive
Seattle, WA · On-site
Rotation management inclusive of both existing and new business development * Maintain funnel of potential new business * Work with Regional Brand Managers to determine and support sell-in and sell ...
Brand Executive
Seattle, WA · On-site
Rotation management inclusive of both existing and new business development * Maintain funnel of potential new business * Work with Regional Brand Managers to determine and support sell-in and sell ...
Brand Marketing Manager
Seattle, WA · On-site
$115K - $150K/yr
The Role We're looking for a Brand Marketing Manager who thrives in the in-between - the person who can zoom out to see the full picture and zoom in to get things done. You'll report to our Head of ...
Brand Marketing Manager
Seattle, WA · On-site
$115K - $150K/yr
The Role We're looking for a Brand Marketing Manager who thrives in the in-between - the person who can zoom out to see the full picture and zoom in to get things done. You'll report to our Head of ...
Brand Executive
Seattle, WA · On-site
Rotation management inclusive of both existing and new business development * Maintain funnel of potential new business * Work with Regional Brand Managers to determine and support sell-in and sell ...
Brand Executive
Seattle, WA · On-site
Rotation management inclusive of both existing and new business development * Maintain funnel of potential new business * Work with Regional Brand Managers to determine and support sell-in and sell ...
Manager, Payments
Redmond, WA · Hybrid
Manages NOA's various payment partner business relationships and performance. * Understands payment rules, compliance requirements and changes to ensure NOA adheres to the regulations. * Partner with ...
Manager, Payments
Redmond, WA · Hybrid
Manages NOA's various payment partner business relationships and performance. * Understands payment rules, compliance requirements and changes to ensure NOA adheres to the regulations. * Partner with ...
Manager, Payments
Redmond, WA · On-site
Manages NOA's various payment partner business relationships and performance. Understands payment rules, compliance requirements and changes to ensure NOA adheres to the regulations. Partner with IT ...
Manager, Payments
Redmond, WA · On-site
Manages NOA's various payment partner business relationships and performance. Understands payment rules, compliance requirements and changes to ensure NOA adheres to the regulations. Partner with IT ...
Manager, Payments
Redmond, WA · On-site
Manages NOA's various payment partner business relationships and performance. * Understands payment rules, compliance requirements and changes to ensure NOA adheres to the regulations. * Partner with ...
Manager, Payments
Redmond, WA · On-site
Manages NOA's various payment partner business relationships and performance. * Understands payment rules, compliance requirements and changes to ensure NOA adheres to the regulations. * Partner with ...
Category Manager - Private Brands
$110K - $176K/yr
We have ambitious plans for a rapidly growing business and are looking for an experienced brand manager to unlock growth for one of our strategic brands. You will focus on building world-class ...
Category Manager - Private Brands
$110K - $176K/yr
We have ambitious plans for a rapidly growing business and are looking for an experienced brand manager to unlock growth for one of our strategic brands. You will focus on building world-class ...
Manager, Original Merchandise Brand Services (Bilingual Japanese/English)
Redmond, WA · Hybrid
$119K - $214K/yr
Original Merchandise Brand Services (Plush) (Bilingual Japanese English) * Job Summary: This role carries dual responsibilities: * Team Management : Managing the plush development and coordination ...
Manager, Original Merchandise Brand Services (Bilingual Japanese/English)
Redmond, WA · Hybrid
$119K - $214K/yr
Original Merchandise Brand Services (Plush) (Bilingual Japanese English) * Job Summary: This role carries dual responsibilities: * Team Management : Managing the plush development and coordination ...
Manager, Original Merchandise Brand Services (Bilingual Japanese/English)
Bellevue, WA · Hybrid
$119K - $214K/yr
Original Merchandise Brand Services (Plush) (Bilingual Japanese English) * Job Summary: This role carries dual responsibilities: * Team Management : Managing the plush development and coordination ...
Manager, Original Merchandise Brand Services (Bilingual Japanese/English)
Bellevue, WA · Hybrid
$119K - $214K/yr
Original Merchandise Brand Services (Plush) (Bilingual Japanese English) * Job Summary: This role carries dual responsibilities: * Team Management : Managing the plush development and coordination ...
Manager, Original Merchandise Brand Services (Bilingual Japanese/English)
Seattle, WA · Hybrid
$119K - $214K/yr
Original Merchandise Brand Services (Plush) (Bilingual Japanese English) * Job Summary: This role carries dual responsibilities: * Team Management : Managing the plush development and coordination ...
Manager, Original Merchandise Brand Services (Bilingual Japanese/English)
Seattle, WA · Hybrid
$119K - $214K/yr
Original Merchandise Brand Services (Plush) (Bilingual Japanese English) * Job Summary: This role carries dual responsibilities: * Team Management : Managing the plush development and coordination ...
Manager, Original Merchandise Brand Services (Bilingual Japanese/English)
Bellevue, WA · On-site
$119K - $214K/yr
Original Merchandise Brand Services (Plush) (Bilingual Japanese English) * Job Summary: This role carries dual responsibilities: * Team Management : Managing the plush development and coordination ...
Manager, Original Merchandise Brand Services (Bilingual Japanese/English)
Bellevue, WA · On-site
$119K - $214K/yr
Original Merchandise Brand Services (Plush) (Bilingual Japanese English) * Job Summary: This role carries dual responsibilities: * Team Management : Managing the plush development and coordination ...
Manager, Original Merchandise Brand Services (Bilingual Japanese/English)
Renton, WA · Hybrid
$119K - $214K/yr
Original Merchandise Brand Services (Plush) (Bilingual Japanese English) * Job Summary: This role carries dual responsibilities: * Team Management : Managing the plush development and coordination ...
Manager, Original Merchandise Brand Services (Bilingual Japanese/English)
Renton, WA · Hybrid
$119K - $214K/yr
Original Merchandise Brand Services (Plush) (Bilingual Japanese English) * Job Summary: This role carries dual responsibilities: * Team Management : Managing the plush development and coordination ...
Brand Manager information
See Bothell, WA salary details
$33K - $44.5K
11% of jobs
$44.5K - $56K
11% of jobs
$60.9K is the 25th percentile. Wages below this are outliers.
$56K - $67.6K
9% of jobs
$67.6K - $79.1K
8% of jobs
The median wage is $87.2K / yr.
$79.1K - $90.7K
16% of jobs
$90.7K - $102.2K
13% of jobs
$102.2K - $113.7K
7% of jobs
$114.1K is the 75th percentile. Wages above this are outliers.
$113.7K - $125.3K
7% of jobs
$125.3K - $136.8K
9% of jobs
$136.8K - $148.3K
6% of jobs
$148.3K - $159.9K
2% of jobs
$33K
$94.1K
$159.9K
How much do brand manager jobs pay per year?
Do brand managers make a lot of money?
What is the difference between Brand Manager vs Marketing Manager?
| Aspect | Brand Manager | Marketing Manager |
|---|---|---|
| Primary Focus | Brand development, positioning, and long-term brand strategy | Marketing campaigns, lead generation, and promotional activities |
| Required Skills | Brand strategy, market research, communication | Advertising, digital marketing, analytics |
| Work Environment | Brand teams, creative agencies, cross-functional departments | Marketing teams, advertising agencies, sales departments |
| Common Certifications | Brand management certifications, marketing degrees | Digital marketing certifications, MBA in marketing |
While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.
What are the key skills and qualifications needed to thrive as a brand manager, and why are they important?
What is a brand manager?
A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.
How does a brand manager typically collaborate with other departments to execute brand strategies?
Is a brand manager higher than a marketing manager?
What do you do as a brand manager?
What is the salary of a brand manager?

Full-time
Re-posted 22 hours ago
Amazon rating
7.4
Based on 7,062 frontline employees who took The Breakroom Quiz
6th of 39 rated national retailers
Job description
The AWS Global Brand Team is seeking an experienced, strategic, and entrepreneurial Senior Brand Lead to serve as the embedded brand expert supporting the Developer Marketing team. This role brings deep brand expertise-positioning, narrative, creative strategy, and brand governance-to high-impact marketing initiatives targeting the global developer audience. Sitting at the intersection of brand and developer marketing, you will ensure that every developer touchpoint reflects a consistent, compelling, and differentiated AWS brand experience.
The ideal candidate will be a seasoned brand marketer who brings both brand creative vision and operational rigor
You have a deep understanding of how brands are built and sustained across audiences, and you are passionate about applying that expertise to the developer community. You will partner closely with the Developer Marketing team to translate brand strategy into developer-relevant campaigns (either currently live, in production, or net new), ensure creative excellence and brand consistency across all initiatives, and help the team connect long-term brand building with measurable business outcomes. This role requires someone who can operate as a trusted brand advisor-defining positioning, shaping narratives, and elevating creative quality-while thriving in a fast-paced, collaborative environment.
Key job responsibilities
Serve as the brand lead for the Developer Marketing team's innovation programs
Bring brand expertise to creative ideation, ensure campaigns align with AWS brand positioning and voice, and elevate the quality and consistency of marketing activations targeting developer audiences.
Define and maintain brand positioning, messaging frameworks, and creative guidelines specific to developer audiences, ensuring consistency across all marketing activations
Partner with the Developer Advocate team and Developer Marketing leads to shape campaign narratives, validate creative concepts, and ensure brand alignment from ideation through execution
Bring brand expertise to marketing approaches, helping the team push creative boundaries while maintaining brand integrity and establishing AWS as the most developer-loved cloud brand
Develop brand measurement frameworks and creative quality standards for developer marketing initiatives, partnering with insights teams to track brand health, sentiment, and preference among developer audiences
Cross-Cutting Responsibilities
Serve as the brand expert across the developer marketing portfolio, ensuring creative excellence and brand consistency from planning through execution
Drive brand evaluation and creative quality reviews within the developer marketing team's initiatives, working with D:SE, Customer Research, Developer Relations, Creative, and Senior Leaders
Own brand guidelines, positioning documents, and messaging architecture for the developer audience; keep them current as market and brand evolves
Contribute brand perspectives to cadenced reporting and narratives (MBR, QBR, PR/FAQ) and present brand performance insights to senior leaders up to Director level
Influence partner team roadmaps and creative direction, ensuring brand coherence across Developer Marketing, Events, Advertising, and Social teams
Act as a brand mentor for Campaign Project Managers (CPMs) and junior marketers, building brand capability across the team
Actively develop and champion brand best practices, playbooks, and training for the broader developer marketing organization
About Amazon
Sourced by ZipRecruiter
Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.
Industry
It services, book publishers, retail, real estate and computer and electronic product manufacturing
Company size
10,000+ Employees
Headquarters location
Seattle, WA, US