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Brand Engineering Jobs (NOW HIRING)

Ohm Systems

Brand Marketing Lead

Beaverton, OR · On-site

Oversee product integration into seasonal brand programming * Lead with strategic vision while managing multiple projects and fostering cross-functional alignment Skills/Qualifications: * Bachelor ...

White Lodging Careers

Chief Engineer

Raleigh, NC · On-site

Ensure full compliance with all safety regulations, OSHA standards, Marriott brand requirements, and White Lodging engineering policies across all hotel facilities and systems * Manage the ...

White Lodging

Chief Engineer

Raleigh, NC · On-site

Ensure full compliance with all safety regulations, OSHA standards, Marriott brand requirements, and White Lodging engineering policies across all hotel facilities and systems * Manage the ...

Pharmavite

Manager, Brand Activation

West Hills, CA

$100K - $166K/yr

Partner closely with internal resources to ensure strong brand programming and measurement of campaign(s). The Manager, Brand Activation reports to the Senior Manager of Brand Activation. KEY ...

Tin Can

Growth and Brand Engineer

Seattle, WA · On-site

$145K - $175K/yr

This is the first engineering role dedicated entirely to growth and brand. You'll own how new families discover Tin Can - with the full backing of the founding team, and the autonomy to decide how ...

Pharmavite

Manager, Brand Activation

West Hills, CA · On-site

Partner closely with internal resources to ensure strong brand programming and measurement of campaign(s). The Manager, Brand Activation reports to the Senior Manager of Brand Activation. KEY ...

TEAM Enterprises

Agave Master Brand Ambassador

Boston, MA · On-site

$90K - $95K/yr

... brand programming that connects to on-trade & key customers. WAYS TO STAND OUT FROM THE CROWD ... High School Diploma; Bachelor's degree preferred. * Must have Bartender and/or Hospitality ...

Ochsner

Director of Brand Leadership

New Orleans, LA · On-site

This role is responsible for articulating and maintaining the "Expert Leader" brand position through consistent verbal/ visual identity work and innovative brand programming. The Director works as a ...

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Brand Engineering information

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How much do brand engineering jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for brand engineering in the United States is $20.21, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $23.08 per hour, depending on experience, location, and employer.

What is brand engineering?

Brand engineering is the process of strategically designing, developing, and managing a brand to ensure it aligns with a company's goals and resonates with its target audience. It involves creating a cohesive brand identity, including visual elements, messaging, and customer experience, to differentiate a business in the marketplace. Brand engineers use market research, data analysis, and creative strategies to build strong, consistent brands that foster customer loyalty and drive business growth.

What are the key skills and qualifications needed to thrive as a brand engineer?

To thrive as a Brand Engineer, you need a blend of branding strategy expertise, product development knowledge, and a background in marketing or design, often supported by a relevant degree. Familiarity with tools such as Adobe Creative Suite, prototyping software, and brand management platforms is typically required. Creativity, analytical thinking, and strong collaboration skills make someone stand out in this position. These competencies are crucial for building, maintaining, and evolving a brand's identity to achieve business growth and market differentiation.

How does a brand engineer typically collaborate with marketing and product teams to ensure brand consistency across all platforms?

Brand Engineers play a crucial role in bridging the gap between technical implementation and brand strategy. They work closely with marketing teams to translate brand guidelines into digital assets and experiences, ensuring that visual and messaging standards are maintained across websites, apps, and other digital touchpoints. Regular collaboration with product teams is also essential, as Brand Engineers help integrate branding elements into new features or updates, often participating in sprint planning or design reviews. This collaborative environment helps maintain a cohesive brand presence and requires strong communication and project management skills.

What is the difference between Brand Engineering vs Brand Management?

AspectBrand EngineeringBrand Management
Primary FocusDeveloping brand strategies, building brand architecture, and creating brand identity systemsOverseeing brand performance, marketing campaigns, and maintaining brand consistency
Required SkillsBrand strategy, creative development, project managementMarket analysis, campaign planning, communication skills
Work EnvironmentCreative agencies, branding firms, marketing departmentsCorporate marketing teams, advertising agencies
Common CertificationsBrand strategy certifications, marketing degreesMarketing certifications, MBA often preferred

While both roles focus on building and maintaining a brand, Brand Engineering emphasizes creating the foundational brand identity and architecture, whereas Brand Management concentrates on executing marketing strategies to grow and sustain the brand's market presence.

What job categories do people searching Brand Engineering jobs look for?

The top searched job categories for Brand Engineering jobs are:

Brand Engineering jobs near you
Infographic showing various Brand Engineering job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $42,047 per year, or $20.2 per hour.

Principal Product Designer - Subscription Growth (Acquisition)

Dow Jones & Company, Inc.

Manhattan, NY • On-site

$170K - $209K/yr

Full-time

Medical, Retirement, PTO

Re-posted 10 days ago

Dow Jones rating

8.7

Company rating: 8.7 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

3rd of 19 rated publishing

Job description

Job Description:
About the Role:
As Principal Product Designer - Subscription Growth (Acquisition), you will define the future of subscriber growth across Dow Jones' portfolio of brands, including The Wall Street Journal, Barron's, MarketWatch, Investor's Business Daily, and future subscription products.
In this senior individual contributor role that operates at the intersection of design strategy, business strategy, and growth, you'll establish the long-term vision for how prospective customers discover, evaluate, and subscribe across our Commerce ecosystem - spanning registration, paywalls, shop experiences, pricing and packaging, checkout, identity, and experimentation.
You will partner closely with Product, Marketing, Brand, Engineering, Research, Analytics, and executive leadership to solve highly ambiguous challenges and shape investment priorities that accelerate subscriber growth. Your work will define scalable Commerce patterns, influence our acquisition platform strategy, and connect design decisions to measurable business outcomes across multiple brands.
Beyond delivering exceptional product experiences, you'll mentor senior designers, elevate design quality across Commerce, and establish standards that scale throughout the organization.You will report to the Director of Product Design, Commerce.
About The Team:
Our Design & Research org brings together world-class designers and researchers with a unified purpose: to connect people to the news and information that matters most. We're the strategic force that transforms deep user understanding into exceptional product experiences across our entire portfolio-from The Wall Street Journal to Factiva.
Our integrated approach ensures that research insights directly shape design decisions, while design explorations reveal new research opportunities. Together, we're building coherent, accessible experiences that honor our 135-year legacy while pushing us boldly into the future. We're a globally distributed team spearheading a digital transformation at Dow Jones, newly staffed by industry leaders from Google, LinkedIn, The New York Times, and more. Through our combined expertise in design craft and research rigor, we ensure that millions of users can depend on our platforms for truth in a world full of noise.
You Will:
  • Define the long-term design strategy for subscriber growth across multiple Dow Jones brands.
  • Lead highly ambiguous, business-critical initiatives spanning registration, identity, paywalls, shop experiences, pricing, packaging, checkout, and experimentation.
  • Partner with senior leadership across Product, Marketing, Brand, Engineering, Research, and Analytics to shape roadmap priorities and strategic investments.
  • Create scalable acquisition patterns, frameworks, and interaction models that extend our Index Design System and can be reused across brands.
  • Drive experimentation strategy by identifying high-impact opportunities throughout the acquisition funnel and translating insights into long-term product improvements.
  • Translate customer research, behavioral data, market trends, and business goals into experiences that improve acquisition performance while maintaining a high bar for user experience.
  • Lead strategic design explorations, vision work, and cross-functional workshops that align teams around future Commerce investments.
  • Mentor junior and mid-level designers through design reviews, coaching, and thoughtful feedback that elevates craft across the organization.
  • Influence how Commerce measures success by defining experience quality metrics alongside conversion, acquisition, and revenue KPIs.
  • Represent Commerce Design within the broader Design & Research organization while contributing to company-wide design strategy and thought leadership.

You Have:
  • 10+ years of product design experience leading complex digital products.
  • Portfolio demonstrating systems thinking, product vision, and measurable business impact.
  • Experience leading highly ambiguous, cross-functional initiatives.
  • Exceptional interaction, visual, systems, and service design skills.
  • Demonstrated success influencing senior stakeholders and driving alignment across disciplines.
  • Experience defining design systems, reusable frameworks, and scalable product patterns.
  • Outstanding communication and storytelling skills.
  • Expert proficiency in Figma and modern design workflows.
  • Deep understanding of accessibility and inclusive design.
  • Experience mentoring senior designers and raising design quality across organizations.

Nice to Have:
  • Experience designing subscription acquisition, paywalls, registration, or checkout experiences.
  • Experience partnering closely with Marketing or Growth organizations.
  • Familiarity with pricing strategy, packaging, promotional offers, or experimentation platforms.
  • Background in media, publishing, or consumer subscription businesses.
  • Experience working across globally distributed organizations.

Our Benefits
  • Comprehensive Healthcare Plans
  • Paid Time Off
  • Retirement Plans
  • Comprehensive Insurance Plans
  • Lifestyle programs & Wellness Resources
  • Education Benefits
  • Family Care Benefits & Caregiving Support
  • Commuter Transit Program
  • Subscription Discounts
  • Employee Referral Program

Learn more about all our US benefits
#LI-Hybrid
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.
Business Area:
Dow Jones - Technology
Job Category:
Software Product Engineering
Union Status:
Non-Union role
Base Pay Range: $150,000 - $200,000
We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

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