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Brand Creator Jobs (NOW HIRING)

Lead brand, creator, and cultural partnerships from identification through negotiation, activation, and measurement. * Create partnerships and IRL activations that expand relevance, credibility ...

Creator Vetting

Manhattan, NY · Remote

$40 - $47/hr

Identify, vet, and recommend influencer and creator partners based on established campaign criteria and brand objectives. * Conduct creator research across social platforms, evaluating audience fit ...

Build and manage community engagement initiatives and creator/fan partnerships. * Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth. * Define target ...

Apply Early

Build and manage community engagement initiatives and creator/fan partnerships. * Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth. * Define target ...

Apply Early

Build and manage community engagement initiatives and creator/fan partnerships. * Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth. * Define target ...

Build and manage community engagement initiatives and creator/fan partnerships. * Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth. * Define target ...

Build and manage community engagement initiatives and creator/fan partnerships. * Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth. * Define target ...

Apply Early

Build and manage community engagement initiatives and creator/fan partnerships. * Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth. * Define target ...

Apply Early

Build and manage community engagement initiatives and creator/fan partnerships. * Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth. * Define target ...

Build and manage community engagement initiatives and creator/fan partnerships. * Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth. * Define target ...

Apply Early

Build and manage community engagement initiatives and creator/fan partnerships. * Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth. * Define target ...

Video Content Producer

New York, NY · On-site

$120K - $170K/yr

You'll own content creation across Agentio's brand, creator, and employee channels-producing everything from polished case studies, long-form content series, to lo-fi in-office clips to live event ...

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How much do brand creator jobs pay per hour?

As of Jul 5, 2026, the average hourly pay for brand creator in the United States is $20.21, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $23.08 per hour, depending on experience, location, and employer.

What is a Brand Creator?

A Brand Creator is a professional who develops and shapes a company's or product's brand identity. This involves designing visual elements like logos and color schemes, crafting messaging and tone of voice, and ensuring consistency across all marketing channels. Brand Creators work to establish a unique and recognizable presence in the market that resonates with the target audience. Their role is crucial in differentiating a business from competitors and building customer loyalty.

What does a brand creator do?

A brand creator develops and establishes a company's brand identity, including visual elements, messaging, and positioning to differentiate it in the market. They often conduct market research, create branding strategies, and collaborate with designers and marketing teams to build a consistent brand image. Strong communication skills and knowledge of branding tools are essential for this role.

What is the difference between Brand Creator vs Content Creator?

AspectBrand CreatorContent Creator
Primary FocusDeveloping brand identity, strategy, and positioningCreating individual pieces of content like videos, blogs, or social media posts
Skills & CertificationsBrand management, marketing, graphic design, branding certificationsContent production, editing, social media skills, writing
Work EnvironmentMarketing teams, branding agencies, corporate settingsMedia companies, freelance, digital platforms
Industry UsageUsed in branding and marketing strategiesUsed in content marketing and social media campaigns

While a Brand Creator focuses on building and defining a brand's identity and strategy, a Content Creator produces the actual content used to engage audiences. Both roles are essential in marketing but serve different purposes within brand development and content production.

Is AI replacing graphic designers?

AI is transforming the role of brand creators and graphic designers by automating repetitive tasks and generating design options, but it does not fully replace the need for human creativity, strategic thinking, and brand understanding. Designers who adapt by learning to work with AI tools can enhance their productivity and innovation. The profession continues to value skills such as visual communication, branding, and software proficiency like Adobe Creative Suite.

What are some common challenges faced by Brand Creators when developing a new brand identity?

Brand Creators often encounter challenges such as aligning the brand’s visual identity with its core values, differentiating the brand in a crowded market, and ensuring consistency across all touchpoints. Balancing creativity with practicality—meeting both the client’s vision and the target audience’s expectations—can also be demanding. Additionally, Brand Creators regularly collaborate with marketing, product, and design teams to ensure a unified approach, which requires strong communication and project management skills.

What are the key skills and qualifications needed to thrive as a Brand Creator, and why are they important?

To thrive as a Brand Creator, you need a solid background in marketing strategy, graphic design, and brand development, often supported by a degree in marketing, design, or a related field. Familiarity with design software like Adobe Creative Suite, content management systems, and market research tools is typically required. Creativity, strong communication, and the ability to understand and convey a brand’s vision are crucial soft skills that set top performers apart. These skills ensure the effective creation and management of compelling brand identities that resonate with target audiences and drive business growth.

What kind of jobs in media bring in $150,000 a year?

In media, high-paying roles such as senior brand managers, media directors, and content strategists can earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with digital marketing tools and analytics platforms.

What are red flags when hiring a designer?

Red flags when hiring a brand creator or designer include inconsistent or incomplete portfolios, poor communication skills, lack of relevant experience or skills in branding tools like Adobe Creative Suite, and an inability to understand or align with brand goals. Additionally, reluctance to provide references or a clear process can indicate potential issues with reliability or professionalism.
More about Brand Creator jobs
Director, Culture & Content

Director, Culture & Content

Match Group

Los Angeles, CA • On-site

$188K - $220K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 3 days ago


Job description

Match Group is seeking a Director of Culture & Content to lead how priority brands across the portfolio show up in culture. Sitting within the Everywhere & Everyone portfolio at Match Group, this role turns brand strategy into cultural relevance through social, creators, partnerships, and content, focusing effort where business need and cultural opportunity are greatest.
Working in close partnership with Brand Leadership, this person will build social-first cultural engines that grow relevance, fandom, and brand impact.
In this role, you will:
Cultural strategy
  • Spot emerging trends, communities, creators, and behaviors across audiences and cultures, and turn them into actionable opportunities for the portfolio.
  • Build the cultural roadmap for where priority brands should play, with whom, and why.
  • Bring strong consumer instinct and portfolio judgment, knowing which brands, audiences, and moments need attention as business priorities and culture shift.
  • Social, creators & experimentation
  • Own how priority brands show up across owned social channels, including channel roles, content priorities, community engagement, and brand voice.
  • Lead social as a strategic lever for brand perception, fandom, and conversion.
  • Build creator and influencer strategies that make brands feel human, current, and culturally relevant.
  • Set the creative and editorial bar for the portfolio's social presence.
  • Build a roadmap for experimentation across emerging and underleveraged platforms, formats, and behaviors - from creator models to channels like Substack and Pinterest.
  • Partner with analytics and growth teams to define test-and-learn priorities, measure performance, and scale what works.
Partnerships & Experiences
  • Lead brand, creator, and cultural partnerships from identification through negotiation, activation, and measurement.
  • Create partnerships and IRL activations that expand relevance, credibility, reach, and conversation.
  • Build a connected flywheel across social, community, creators, partnerships, experiences, and paid amplification.
Leadership & Measurement
  • Define success metrics and standardize reporting, tools, and learning agendas across cultural initiatives.
  • Lead and develop a high-performing team across social, content, creator, and partner workflows.
  • Manage agencies and external partners across creative development, community management, talent, and production.
  • Serve as a cross-functional leader across brand, insights, creative, PR, product, growth, and analytics.

You'll need:
  • 10+ years of experience in brand, social, cultural marketing, partnerships, creator marketing, or adjacent disciplines.
  • Proven success building culturally relevant programs that generate conversation, engagement, and brand love.
  • Strong consumer instinct and cultural empathy across different audiences, communities, and subcultures.
  • Strong portfolio judgment and prioritization skills.
  • Strong creative instincts, editorial judgment, and ability to move quickly on opportunity.
  • Experience leading cross-functional teams and external partners from idea through execution and measurement.
  • Data-literate, comfortable with ambiguity, and able to build structure where needed.

As a full-time employee, you'll enjoy:
  • Unlimited PTO (with no waiting period), 10 annual Wellness Days
  • Time off to volunteer and charitable donations matching
  • Comprehensive health, vision, and dental coverage
  • 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
  • 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
  • Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
  • Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
  • Free subscription to Tinder Gold

$188,000 - $220,000 a year
The salary range for this position is $188,000 - $220,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Los Angeles, CA. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
Our Values
  • Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
  • Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
  • Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
  • Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect all of us to do the same.
  • Safety First: We act with integrity, transparency, and consistency so people feel safe-whether they're swiping, matching, or working alongside us.
  • Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.

Why Match Group?
Our mission is simple - to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:
Mind & Body- Medical, mental health, and wellness benefits to support your overall health and well-being
Financial Wellness- Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
Unplug - Generous PTO and 14 paid holidays so you can unplug
Career - Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
Family - Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
Company Gatherings - We host fun happy hours and company events where our employees get to know each other and build a sense of connection and belonging!
We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period.
If you require a reasonable accommodation to participate in the hiring process - such as during pre-employment testing or interviews - please indicate this by selecting "Yes" in the accommodation request field. We'll reach out to discuss your needs if you're selected for the interview stage.
#Match