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Brand Content Strategist Jobs (NOW HIRING)

PepsiCo

Global Employer Brand Content Lead

Plano, TX · On-site

$80K - $134K/yr

It is both a strategic and a hands-on role. ResponsibilitiesI. Global Social Content Strategy & Activation Planning * Develop and execute the master plan for global employer brand social media ...

PepsiCo

Global Employer Brand Content Lead

Plano, TX · On-site

$80K - $134K/yr

It is both a strategic and a hands-on role. ResponsibilitiesI. Global Social Content Strategy & Activation Planning * Develop and execute the master plan for global employer brand social media ...

Taskrabbit

Sr. Manager, Brand & Content

New York, NY · Hybrid

Develop and evolve Taskrabbit's global content strategy and editorial calendar, anchored in brand positioning, key service category insights, and life moments * Define clear content pillars ...

Taskrabbit

Sr. Manager, Brand & Content

New York, NY · On-site

Develop and evolve Taskrabbit's global content strategy and editorial calendar, anchored in brand positioning, key service category insights, and life moments * Define clear content pillars ...

PepsiCo

Global Employer Brand Content Lead

Purchase, NY · On-site

$80K - $134K/yr

It is both a strategic and a hands-on role. Responsibilities I. Global Social Content Strategy & Activation Planning * Develop and execute the master plan for global employer brand social media ...

PepsiCo

Global Employer Brand Content Lead

Chicago, IL · On-site

$80K - $134K/yr

It is both a strategic and a hands-on role. ResponsibilitiesI. Global Social Content Strategy & Activation Planning * Develop and execute the master plan for global employer brand social media ...

PepsiCo

Global Employer Brand Content Lead

Chicago, IL · On-site

$80K - $134K/yr

It is both a strategic and a hands-on role. ResponsibilitiesI. Global Social Content Strategy & Activation Planning * Develop and execute the master plan for global employer brand social media ...

Maiden Home

Social & Content Strategist

Manhattan, NY · On-site

Sitting within the Brand team, you will translate Maiden Home's brand strategy, creative vision, and cultural point of view into digital storytelling - building the content, conversations, and ...

PepsiCo

Global Employer Brand Content Lead

Purchase, NY · On-site

$80K - $134K/yr

It is both a strategic and a hands-on role. ResponsibilitiesI. Global Social Content Strategy & Activation Planning * Develop and execute the master plan for global employer brand social media ...

Maiden Home

Social & Content Strategist

Manhattan, NY · On-site

Sitting within the Brand team, you will translate Maiden Home's brand strategy, creative vision, and cultural point of view into digital storytelling -- building the content, conversations, and ...

PepsiCo

Global Employer Brand Content Lead

Purchase, NY · On-site

$80K - $134K/yr

It is both a strategic and a hands-on role. ResponsibilitiesI. Global Social Content Strategy & Activation Planning * Develop and execute the master plan for global employer brand social media ...

SheerID

Creative Content Strategist

Brand stewardship: Ensure a consistent, authoritative, and engaging brand voice across all content experiences. Content Architecture and GXO Strategy (30%) * Answer Engine Optimization (AEO)

nCino OpCo

Senior Content Strategist

Wilmington, NC · On-site

$81K - $138K/yr

The Senior Content Strategist will support the development and execution of content strategies that drive engagement, brand awareness, and business growth. This role is a functional subject matter ...

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Brand Content Strategist information

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$16

$44

$75

How much do brand content strategist jobs pay per hour?

As of Aug 19, 2026, the average hourly pay for brand content strategist in the United States is $44.99, according to ZipRecruiter salary data. Most workers in this role earn between $34.62 and $52.88 per hour, depending on experience, location, and employer.

What is a brand content strategist?

A Brand Content Strategist is a marketing professional responsible for planning, developing, and managing content that aligns with a company's brand identity and goals. They create strategies to ensure content across various platforms—such as websites, social media, and advertising—effectively communicates the brand's message and engages target audiences. Their role involves audience research, content creation or oversight, and analyzing performance metrics to refine strategy. By maintaining brand consistency and relevance, they help build brand awareness and loyalty.

What skills and qualifications are needed to thrive as a brand content strategist?

To thrive as a Brand Content Strategist, you need expertise in content creation, storytelling, digital marketing, and a solid understanding of brand positioning, often supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and social media platforms is typically required. Exceptional creativity, strategic thinking, and strong collaboration skills help set top performers apart in this role. These abilities are crucial for developing compelling brand narratives that engage audiences and drive business growth.

How does a brand content strategist typically collaborate with other departments to ensure consistent messaging?

A Brand Content Strategist regularly works with marketing, design, product, and sales teams to align content with the overall brand voice and objectives. This collaboration often involves participating in cross-functional meetings, sharing content calendars, and providing brand guidelines to ensure consistency across all channels. By fostering open communication and feedback loops, Brand Content Strategists help maintain a unified message that resonates with target audiences and supports broader business goals.

What is the difference between Brand Content Strategist vs Content Marketing Specialist?

AspectBrand Content StrategistContent Marketing Specialist
Primary FocusDeveloping brand narratives and long-term content strategies to build brand identityCreating and executing content campaigns to drive engagement and lead generation
Skills & CredentialsBranding, storytelling, content planning, marketing knowledgeContent creation, SEO, analytics, campaign management
Work EnvironmentCollaborates with branding, marketing, and creative teamsWorks closely with marketing and digital teams on specific campaigns
Industry UsageCommon in branding agencies, large corporations, marketing firmsPrevalent in digital marketing agencies, media companies, brands

While both roles involve content creation, the Brand Content Strategist focuses on shaping the overall brand narrative and long-term content strategy, whereas the Content Marketing Specialist concentrates on executing specific content campaigns to achieve marketing goals.

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Brand Content Strategist jobs near you
Infographic showing various Brand Content Strategist job openings in the United States as of August 2026, with employment types broken down into 75% Full Time, 24% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $93,586 per year, or $45 per hour.

Director, Brand Content Production

The National Association for Stock Car Auto Racing (NASCAR)

Charlotte, NC • On-site

Full-time

Re-posted 14 days ago

Job description

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
NASCAR seeks a talented professional to join in the position of Director, Brand Content Production, based in our Charlotte, North Carolina office.
The Director, Brand Content Production leads the team responsible for producing social-first content across the NASCAR brand and track platforms. The Director owns how our social content is produced, setting the standards, systems, and culture that allow creators and editors to do their best work at scale across @NASCAR and NASCAR Track channels (Instagram Reels, TikTok, X, Facebook, YouTube).
Duties include but are not limited to:
  • Oversee a team of producers, videographers, editors, and photographers, producing social-first content for organic and paid channels (as needed), setting clear expectations around quality and production standards.
  • Lead the production of platform-native content that keeps NASCAR in the conversation, highlighting drivers, moments, trends, and the NASCAR experience across Instagram, TikTok, X, Facebook, and YouTube, with a clear understanding of how production, pacing, and storytelling differ by platform.
  • Ensure content is built with a strong understanding of how people consume, engage with, and share content in feed.
  • Ensure social-first content resonates beyond core NASCAR fans, reaching broader sports and culture audiences while staying grounded in the sport.
  • Establish clear, repeatable production processes across social and brand content, including project intake, creative briefing, timelines, approvals, and delivery.
  • Ensure systems are in place, in partnership with NASCAR Productions, to properly archive, tag, and store all brand content for discoverability and reuse across the broader NASCAR ecosystem.
  • Partner with production management to align production workflows, schedules, and resourcing across daily content, tentpole moments, marketing initiatives, and paid social campaigns.
  • Set standards for shot lists, post-production workflows, file management, and versioning to reduce friction and increase efficiency.
  • Create feedback loops between performance data and production decisions, helping teams learn what works and iterate faster.
  • Work closely with colleagues to align production with platform strategy, audience goals, and content strategy.
  • Build strong partnerships across Brand, Social, and Marketing teams to ensure content is planned and produced collaboratively, not in silos.
  • Guide approved ideas from conception through production, ensuring teams are clearly briefed, aligned on expectations, and set up to execute efficiently.
  • Help shape original formats and repeatable franchises that showcase drivers, unlock access, and add depth to NASCAR's content strategy.
  • Oversee social and digital video projects from start to finish, owning timelines, budgets, resourcing, and delivery standards.
  • Mentor and develop creators and editors, providing clear feedback, coaching, and growth opportunities.
  • Stay close to the work when needed, directing shoots, shaping edits, and supporting execution, while empowering the team to own their work.
  • Travel: 25%, including weekends

Supervisory Duties
  • Directly supervises assigned staff. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
  • Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; and addressing complaints and resolving problems.

Required skills/experience:
  • Bachelor's degree from a four-year college or university
  • Minimum of 8 years' experience in content production with a strong emphasis on social-first storytelling and brand expression; or equivalent combination of education and experience.
  • Proficient on company provided hardware and software.
  • Proven leader with experience building and mentoring high-performing creative teams.
  • Able to inspire original thinking, push creative boundaries, and foster a culture of collaboration, speed, and risk-taking.
  • Strong track record of developing team talent, from coaching junior editors to guiding experienced editors toward stronger, more impactful work.

Apply Now!
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won't take you long to find out that you are on the right track here at NASCAR!
NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.
Follow us on LinkedIn and X for future opportunities and company news.
We're looking for your voice, your ideas, and your perspective. To help us get to know you accurately and keep the process fair for everyone, we ask that interviews and assessments be completed without the support of AI-generated content or automated assistance.

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