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Behavior Marketing Jobs in Santa Rosa, CA (NOW HIRING)

OTO Development

Sales Manager

Napa, CA

Maintain a strong understanding of market trends, competitor activity, and customer behavior to ... Work closely with the Marketing team to align sales and promotional campaigns. * Support and mentor ...

Costco Wholesale Corporation

Membership Clerk

Napa, CA · On-site

Assists at the refund counter or with marketing as necessary. Places return items on shelf or ... behavioral health/employee assistance, health care reimbursement account, dependent care assistance ...

2K

Staff Data Analyst

Novato, CA · On-site

... Product, Marketing, Commercial) to translate complex business needs into data-related projects ... behaviour * Ability to lead the delivery of complex projects, manage changing priorities and coach ...

Block

Product Manager, GTM Automation

Bodega Bay, CA · On-site

The focus is on GTM (sales, marketing, partnerships, account management, and communications ... Define product behavior across success paths, failures, and edge cases * Set and own metrics for ...

The Bay Club Company

Head Swim Coach

Novato, CA · On-site

... behaviors. It's what we expect of ourselves and each other every day. We call it our "Code of ... This includes marketing strategy and tactics, and sales techniques. * Problem Anticipation ...

2K

Staff Data Analyst

Novato, CA · On-site

... Product, Marketing, Commercial) to translate complex business needs into data-related projects ... behaviour * Ability to lead the delivery of complex projects, manage changing priorities and coach ...

The Bay Club Company

Golf Professional

Novato, CA · On-site

... behaviors. It's what we expect of ourselves and each other every day. We call it our "Code of ... This includes marketing strategy and tactics, and sales techniques. * Problem Anticipation ...

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All JobsBehavior Marketing JobsBehavior Marketing Jobs in Santa Rosa, CA

Behavior Marketing information

See Santa Rosa, CA salary details

$14

$35

$61

How much do behavior marketing jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for behavior marketing in Santa Rosa, CA is $35.74, according to ZipRecruiter salary data. Most workers in this role earn between $23.65 and $47.31 per hour, depending on experience, location, and employer.

What is the difference between Behavior Marketing vs Digital Marketing?

AspectBehavior MarketingDigital Marketing
FocusUses consumer behavior data to tailor marketing strategiesEncompasses all online marketing channels and tactics
Required SkillsData analysis, consumer psychology, targeted messagingSEO, content creation, social media, paid advertising
Work EnvironmentMarketing agencies, e-commerce, retailOnline platforms, digital agencies, brands
CertificationsAnalytics, consumer behavior, marketing analyticsGoogle Ads, SEO certifications, social media marketing

Behavior Marketing focuses on analyzing consumer behavior data to create personalized marketing strategies, while Digital Marketing covers a broad range of online marketing channels and tactics. Both roles require understanding digital tools, but Behavior Marketing emphasizes data-driven insights into consumer actions, making it a specialized subset within the broader digital marketing landscape.

What is behavioral marketing?

Behavioral marketing is a strategy used by marketing professionals to target consumers based on their online behaviors, such as browsing history, purchase patterns, and engagement with content. It involves analyzing data to deliver personalized advertisements and improve campaign effectiveness, often using tools like cookies and analytics platforms.

What are popular job titles related to Behavior Marketing jobs in Santa Rosa, CA?

For Behavior Marketing jobs in Santa Rosa, CA, the most frequently searched job titles are:

What job categories do people searching Behavior Marketing jobs in Santa Rosa, CA look for?

The top searched job categories for Behavior Marketing jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Behavior Marketing jobs?

Cities near Santa Rosa, CA with the most Behavior Marketing job openings:

Behavior Marketing jobs near you
Infographic showing various Behavior Marketing job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% Internship, 79% Full Time, 17% Part Time, 1% Temporary, and 2% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $74,336 per year, or $35.7 per hour.

Sales Manager

OTO Development

Napa, CA

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago

OTO Development rating

8.0

Company rating: 8.0 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

Job description

We are pleased to announce a wonderful opportunity for a Sales Manager.


Job Summary:

The Hotel Sales Manager is responsible for generating revenue through the development of new business, maintaining existing accounts, and maximizing profitability across various market segments including corporate, group, leisure, and events. This role requires a results-driven individual with strong communication skills, a deep understanding of the hospitality industry, and a passion for building lasting client relationships.


What will you be doing most days?

Sales Strategy & Execution 

  • Develop and implement effective sales strategies to achieve or exceed revenue targets. 
  • Identify and pursue new business opportunities through networking, cold calling, sales visits, and market research. 
  • Maintain a strong understanding of market trends, competitor activity, and customer behavior to adjust strategies accordingly. 

Client Relationship Management 

  • Build and maintain strong relationships with key clients, travel agents, corporate accounts, event planners, and third-party vendors. 
  • Conduct client presentations, site inspections, and hotel tours. 
  • Handle client inquiries and negotiate contracts and rates in alignment with the hotel's pricing structure. 

Account Management 

  • Manage a portfolio of accounts, ensuring repeat business through excellent service and relationship management. 
  • Track and analyze account performance, preparing regular reports and forecasts. 
  • Maintain updated client records using CRM systems or property management systems (PMS). 

Event & Group Sales 

  • Collaborate with the events and operations teams to coordinate group bookings, meetings, conferences, and special events. 
  • Ensure all contractual obligations are met and client expectations are exceeded. 

Reporting & Budgeting 

  • Contribute to the development of the sales budget and revenue forecasts. 
  • Prepare regular sales reports and provide insights to senior management. 
  • Monitor KPIs such as RevPAR, ADR, and occupancy in relation to sales initiatives. 

Team Collaboration 

  • Work closely with the Marketing team to align sales and promotional campaigns. 
  • Support and mentor junior sales staff or coordinators as needed. 
  • Participate in weekly sales meetings and strategic planning sessions. 


What are the requirements for this position?

  • You have previous sales experience 
  • You are action oriented and have strong negotiating skills 
  • You have prior leadership skills directing the efforts of others to achieve budgeted expectations 
  • You have strong business acumen and you're passionate about numbers and meeting sales goals 
  • You have excellent oral, written, and interpersonal communication skills 
  • You have a valid driver's license 
  • You have a high school diploma or equivalent with a preferred college degree 


Physical Requirements for this Position

You must be able to walk and stand for extended periods of time as the job dictates.


Travel Requirements

This position requires some occasional local travels.


This property is managed by OTO Development.


About OTO Development

OTO Development is an industry-leading hotel development and management company. Partnering with the strongest brands in hospitality, OTO owns and operates a portfolio of upscale select service, extended stay, and lifestyle hotels in key markets across the United States.


OTO has been honored as Developer of the Year by major brand partners multiple times while also earning accolades for outstanding guest service, operational excellence, community service, and sales, marketing, and revenue success.


Our company provides competitive pay and benefit programs, including medical insurance options, dental and vision insurance, 401k with company match, company provided life insurance, tuition assistance, paid time off, paid holiday time, travel discounts, and more.


Position: Sales Manager

Department: Sales

Exempt

Position Reports to: Director of Sales


Revised 5/8/26

What OTO Development employees say

Pay

Hours and flexibility

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