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Behavior Marketing Jobs in Santa Rosa, CA (NOW HIRING)

Recommend improvements based on performance data, sales feedback, and customer behavior. WHAT YOU'LL BRING * 5+ years of experience in CRM marketing, lifecycle marketing, marketing automation, sales ...

... behavior and actions; encourages strong work ethic and fosters an environment of trust and respect ... Owns and manages all aspects of the marketing mix including product positioning, packaging, POS ...

... behavior and actions; encourages strong work ethic and fosters an environment of trust and respect ... Owns and manages all aspects of the marketing mix including product positioning, packaging, POS ...

This role reports to the Sr. Director, Product Marketing & Research and partners cross-functionally ... Own audience segmentation and persona development, including data modeling, behavioral clustering ...

Compliance and Risk o Assist with Member complaints and issues o Prudent risk behavior o Code of ... Marketing, and IT departments to deliver new products and promotions. Ensure compliance with ...

... behavior o Code of Ethics • Internal cross business partnership and collaboration Sales and ... Marketing, and IT departments to deliver new products and promotions. • Ensure compliance with ...

Compliance and Risk o Assist with Member complaints and issues o Prudent risk behavior o Code of ... Marketing, and IT departments to deliver new products and promotions. * Ensure compliance with ...

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Behavior Marketing information

See Santa Rosa, CA salary details

$14

$35

$61

How much do behavior marketing jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for behavior marketing in Santa Rosa, CA is $35.74, according to ZipRecruiter salary data. Most workers in this role earn between $23.65 and $47.31 per hour, depending on experience, location, and employer.

What is the difference between Behavior Marketing vs Digital Marketing?

AspectBehavior MarketingDigital Marketing
FocusUses consumer behavior data to tailor marketing strategiesEncompasses all online marketing channels and tactics
Required SkillsData analysis, consumer psychology, targeted messagingSEO, content creation, social media, paid advertising
Work EnvironmentMarketing agencies, e-commerce, retailOnline platforms, digital agencies, brands
CertificationsAnalytics, consumer behavior, marketing analyticsGoogle Ads, SEO certifications, social media marketing

Behavior Marketing focuses on analyzing consumer behavior data to create personalized marketing strategies, while Digital Marketing covers a broad range of online marketing channels and tactics. Both roles require understanding digital tools, but Behavior Marketing emphasizes data-driven insights into consumer actions, making it a specialized subset within the broader digital marketing landscape.

What is behavior marketing?

Behavior marketing is a strategy used by marketing professionals to target consumers based on their online behaviors, such as browsing history, purchase patterns, and engagement with digital content. It involves analyzing data to deliver personalized advertisements and improve marketing effectiveness, often utilizing tools like cookies and analytics platforms.
What are popular job titles related to Behavior Marketing jobs in Santa Rosa, CA? For Behavior Marketing jobs in Santa Rosa, CA, the most frequently searched job titles are:
What cities near Santa Rosa, CA are hiring for Behavior Marketing jobs? Cities near Santa Rosa, CA with the most Behavior Marketing job openings:
Infographic showing various Behavior Marketing job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% Internship, 79% Full Time, 17% Part Time, 1% Temporary, and 2% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $74,336 per year, or $35.7 per hour.

In-House Marketing Assistant Manager

Travel + Leisure Co.

Windsor, CA • On-site

$70K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 17 days ago


Travel + Leisure Co. rating

7.5

Company rating: 7.5 out of 10

Travel + Leisure Co.

Based on 25 frontline employees who took The Breakroom Quiz

7.8

Company rating compared to similar companies: 7.8 out of 10

Travel agencies average

Based on 157 frontline employees who took The Breakroom Quiz

The best things about working at Travel + Leisure Co.

  • 94%

    94% say their managers don’t change their shifts at short notice

    say their managers don’t change their shifts at short notice

  • 94%

    94% say their health insurance is affordable

    say their health insurance is affordable

  • 77%

    77% say they have respectful managers

    say they have respectful managers

Featured by Travel + Leisure Co., based on 25 Breakroom Quiz responses from their frontline employees


Job description

We Put the World on Vacation
Travel + Leisure Co. is the world's leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.
Job Summary
Assists the In-House Marketing Manager in overseeing the daily operations and productivity of the In-House Marketing Team. Assists in the interviewing, hiring, supervision, training, development, and behavior/performance management of associates.
Essential Job Responsibilities
Responsibilities include, but are not limited to:
• Direct supervision of In-House Marketing staff: interview, hire and train associates; plan, assign and direct work; conduct performance reviews; motivate, reward, and provide disciplinary action when necessary (termination and conflict resolution). (45% time)
• Maintain total site marketing penetration standards set by management. Run daily reports to include, but not limited to, Daily Arrival Report, Daily In-House Report, Owner Arrival report. Prepare daily and weekly status reports to include, but not limited to, Show factors and Penetration rates to be submitted in a timely manner for corporate deadlines. Prepare additional reports deemed necessary by management. (30% time)
• Coordinate with In-House and Front Line sales management with regard to tour seats available and potential tour flow. Coordinate with sales regarding new/changes in marketing programs (booking/gifting policies). (10% time)
• Maintain copies of invitations and daily tour manifests for reference purposes. Resolve issues pertaining to tour statuses, bookings, coding, etc. Order and maintain departmental supplies (collateral material, uniforms, etc.) (10% time)
• Other duties as assigned (5% time)
Travel Requirements
Minimal
Minimum Requirements and Qualifications
Education
• High School Diploma, GED, or equivalent
Training requirements
• None
Knowledge and skills
• Excellent verbal and written communication skills; must maintain a high level of professionalism at all times
• Ability to effectively coach, counsel and motivate direct reports
• Provide exceptional customer service (i.e. must be able to communicate in a positive and effective manner when dealing with upset owners)
• Ability to efficiently multi-task
• Ability to negotiate effectively
• Working knowledge of marketing databases
• Ability to recruit, train and develop employees
• Ability to lead by example
• Detail oriented and accurate
• Ability to carry out responsibilities in accordance with the organization's policies and applicable laws
• Demonstrated problem solving ability
Technical Skills
• Maintain up to date knowledge on all company systems such as; Mainframe, Focus and CRS.
Job experience
• Two (2) years marketing experience required, primarily in vacation ownership industry.
Experience equivalent to the education requirement may be accepted in lieu of the education requirement.
How You'll Be Rewarded:
We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include: Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.
• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identity theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program
Compensation
Generally starting at $70,304 - $70,304 per year plus commissions and bonuses. The actual salary rate of the candidate(s) selected for this role will be set based on a variety of factors, including but not limited to experience, education, skills, training, and work location.
Where Memories Start with You
Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you'll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what's next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.
We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.

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