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Beer Sales Rep Jobs (NOW HIRING)

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Beer Sales Rep information

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$23K

$76.7K

$141.5K

How much do beer sales rep jobs pay per year?

As of May 31, 2026, the average yearly pay for beer sales rep in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Beer Sales Rep, and why are they important?

To thrive as a Beer Sales Rep, you need strong sales acumen, product knowledge, and typically a background in marketing or business. Familiarity with CRM software, sales tracking systems, and a valid driver’s license are commonly required, along with certifications like Cicerone or TIPS being advantageous. Exceptional interpersonal skills, negotiation, and self-motivation help foster client relationships and close deals. These skills are crucial for meeting sales targets, expanding market share, and maintaining strong customer connections in a competitive beverage industry.

What are some common challenges Beer Sales Reps face when establishing relationships with new clients?

Beer Sales Reps often encounter challenges such as breaking into accounts that have established relationships with competing brands, navigating varying local regulations, and addressing diverse customer preferences. Success in this role involves persistence, strong communication skills, and the ability to educate clients about product offerings and market trends. Building trust through consistent follow-ups and tailoring solutions to each client's needs are key strategies for overcoming these hurdles.

What does a Beer Sales Rep do?

A Beer Sales Rep, or Beer Sales Representative, is responsible for promoting and selling beer products to retailers such as bars, restaurants, liquor stores, and supermarkets. They build relationships with clients, educate them about new products, negotiate prices and contracts, and ensure that displays and promotions are executed in stores. Beer Sales Reps also monitor inventory levels, gather market feedback, and work to increase their company's market share. The role often requires travel within a designated territory and attending industry events or tastings.

What is the difference between Beer Sales Rep vs Beer Distributor Sales Associate?

AspectBeer Sales RepBeer Distributor Sales Associate
CredentialsSales experience, sometimes industry-specific knowledgeSales experience, sometimes industry-specific knowledge
Work EnvironmentTraveling to accounts, client meetings, trade showsInside sales, visiting retail accounts, warehouse work
Employer & Industry UsageManufacturers, breweries, distributorsDistributors, wholesalers, retail outlets

The main difference is that a Beer Sales Rep typically works for a brewery or manufacturer, focusing on promoting and selling their products directly to retailers or bars. A Beer Distributor Sales Associate usually works for a distributor or wholesaler, selling a variety of brands to retail outlets. Both roles require sales skills and industry knowledge but differ in their employer type and daily activities.

More about Beer Sales Rep jobs
What cities are hiring for Beer Sales Rep jobs? Cities with the most Beer Sales Rep job openings:
What states have the most Beer Sales Rep jobs? States with the most job openings for Beer Sales Rep jobs include:
Infographic showing various Beer Sales Rep job openings in the United States as of May 2026, with employment types broken down into 98% Full Time, 1% Part Time, and 1% Contract. Highlights an 15% Physical, 6% Hybrid, and 79% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

On and Off Premise Beer Sales Representative

Enthuse Marketing

New York, NY

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 12 days ago


Job description

Company Description

Enthuse is an education-led marketing agency. We’re a passionate team of marketers, educators, and instructional designers all dedicated to a singular mission – we teach the world to love our client’s brands.
We’re also one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States. So, join us and help create engaging content, delivered by world-class storytellers through unforgettable experiences that drive real business results. And do so while taking pride in the fact that each year, we devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community.

Job Description

We are seeking an On/Off Premise Beer Sales Representative for our Manhattan, NY territory. The Beer Sales Representative works alongside distributor partners and local supplier distributor manager to ensure the successful sale, volume growth, distribution, brand presence and positioning of the supplier’s portfolio, working within a set list of on-premise accounts and/or large and small format off-premise accounts throughout the assigned territory. 

Here’s just a small sample of what you’ll be doing:

  • Pursue new opportunities for distribution and impact local market to upsell, secure multiple SKU distribution, cooler visibility and displays
  • Work closely with local distributor manager and distributor partner to collaborate on goals and objectives and ensure proper product inventory and proactively manage OOS issues
  • Provide training to accounts on brand/product(s) to include ingredients and pairings, brewing process, history, quality and current trends
  • Maintain store shelf standards and inventory, including rotation of products, checking date codes, processing restocks and reorders as necessary according to the planogram standards
  • Sell-in and build brand displays according to off-premise standards
  • Execute POS programs to standard
  • Assist in executing impactful promotions and educational presentations, both independently and with team members, at accounts
  • Utilize on-line database and systems to track all territory progress
  • Maintain open communication with field and HQ
  • Manage budget and maintain records for monthly reconciliation
  • Ensure compliance of all alcoholic beverage regulations

The physical demands of this role require the following:

  • Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
  • Frequent lifting and moving cases of product and other objects of 50 pounds or more

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.

Qualifications
  • Associates Degree required; Bachelor’s Degree preferred
  • Must be 21 years or older
  • 2-4 years demonstrated sales experience, preferably in beer, wine, or spirits
  • Previous retail, on-premise, or off-premise work experience is a plus
  • Experience as a Bartender, Waitress, Bar Management, Distributor Sales Rep, etc. is a plus
  • Must have working knowledge of Microsoft Office
  • Must live in assigned territory with access to reliable transportation – large vehicle preferred 
  • Must have valid driver's license, registered and insured vehicle with clean driving record/background check
  • Must be willing to travel within assigned sales region
  • Must be able to lift and move cases of product frequently
  • Must be able to climb, kneel, and stoop to arrange and display point of sale
  • Must be willing to work weekends and holidays, as needed
  • Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Additional Information

The base compensation range for this job classification is between $66,300.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service, brand program, and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.

This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!

Enthuse Marketing are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.

Enthuse are committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law. To request an accommodation please contact recruitment@enthuse-marketing.com.