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Beer Sales Rep Jobs in Minnesota (NOW HIRING)

Bernick's

Sales Manager - Beer

Saint Cloud, MN · On-site

$90K - $100K/yr

The Beer Sales Manager is responsible for leading and developing a sales team to drive volume ... Lead, coach, and develop a team of sales representatives to achieve sales goals and performance ...

Bernick's

Sales Support

Brainerd, MN · On-site

$40K - $45K/yr

Provide PTO route coverage for full-time Soft Drink and Beer Sales representatives * Meet individual goals and team sales objectives * Build professional relationships with all customer accounts

Rahr Malting Co

Account Representative

Shakopee, MN · On-site

$23/hr

Communicates daily with sales and distribution center staff to enable all groups to create a ... Knowledge of and experience with homebrewing/home fermentation and/or beer industry experience or ...

Sandpiper Productions

Brand Ambassador

Minneapolis, MN · On-site

$30/hr

... beer, wine, or other alcoholic beverages, and skilled in promotions, marketing, or sales? We're on the lookout for dynamic individuals for beverage promotions roles. Our team members represent our ...

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All JobsBeer Sales Rep JobsBeer Sales Rep Jobs in Minnesota

Beer Sales Rep information

See Minnesota salary details

$22.5K

$75.1K

$138.6K

How much do beer sales rep jobs pay per year?

As of Aug 28, 2026, the average yearly pay for beer sales rep in Minnesota is $75,102.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,400.00 and $91,100.00 per year, depending on experience, location, and employer.

What does a Beer Sales Rep do?

A Beer Sales Rep, or Beer Sales Representative, is responsible for promoting and selling beer products to retailers such as bars, restaurants, liquor stores, and supermarkets. They build relationships with clients, educate them about new products, negotiate prices and contracts, and ensure that displays and promotions are executed in stores. Beer Sales Reps also monitor inventory levels, gather market feedback, and work to increase their company's market share. The role often requires travel within a designated territory and attending industry events or tastings.

What are the key skills and qualifications needed to thrive as a Beer Sales Rep, and why are they important?

To thrive as a Beer Sales Rep, you need strong sales acumen, product knowledge, and typically a background in marketing or business. Familiarity with CRM software, sales tracking systems, and a valid driver’s license are commonly required, along with certifications like Cicerone or TIPS being advantageous. Exceptional interpersonal skills, negotiation, and self-motivation help foster client relationships and close deals. These skills are crucial for meeting sales targets, expanding market share, and maintaining strong customer connections in a competitive beverage industry.

What are some common challenges Beer Sales Reps face when establishing relationships with new clients?

Beer Sales Reps often encounter challenges such as breaking into accounts that have established relationships with competing brands, navigating varying local regulations, and addressing diverse customer preferences. Success in this role involves persistence, strong communication skills, and the ability to educate clients about product offerings and market trends. Building trust through consistent follow-ups and tailoring solutions to each client's needs are key strategies for overcoming these hurdles.

What is the difference between Beer Sales Rep vs Beer Distributor Sales Associate?

AspectBeer Sales RepBeer Distributor Sales Associate
CredentialsSales experience, sometimes industry-specific knowledgeSales experience, sometimes industry-specific knowledge
Work EnvironmentTraveling to accounts, client meetings, trade showsInside sales, visiting retail accounts, warehouse work
Employer & Industry UsageManufacturers, breweries, distributorsDistributors, wholesalers, retail outlets

The main difference is that a Beer Sales Rep typically works for a brewery or manufacturer, focusing on promoting and selling their products directly to retailers or bars. A Beer Distributor Sales Associate usually works for a distributor or wholesaler, selling a variety of brands to retail outlets. Both roles require sales skills and industry knowledge but differ in their employer type and daily activities.

What cities in Minnesota are hiring for Beer Sales Rep jobs?

Cities in Minnesota with the most Beer Sales Rep job openings:

Beer Sales Rep jobs near you
Infographic showing various Beer Sales Rep job openings in Minnesota as of August 2026, with employment types broken down into 74% Full Time, 23% Part Time, and 3% Contract. Highlights an 100% In-person job distribution, with an average salary of $75,102 per year, or $36.1 per hour.

Sales Manager - Beer

Bernick's

Saint Cloud, MN • On-site

$90K - $100K/yr

Full-time

Posted 14 days ago

Bernick's rating

6.8

Company rating: 6.8 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

272nd of 426 rated retail wholesalers

Job description

Description
About Us: Bernick's is a 5th generation family-owned provider of beverages, vending and food solutions, representing leading brands such as Pepsi, Dr Pepper, Miller Brewing Company and New England Coffee. We service locations in greater MN and western WI.
Job Summary: The Beer Sales Manager is responsible for leading and developing a sales team to drive volume growth, market share, and customer satisfaction across assigned territories and accounts. This role oversees sales execution, customer relationships, pricing and promotional strategies, and team performance while ensuring alignment with company goals and supplier expectations. The Sales Manager collaborates closely with operations, merchandising, and leadership teams to deliver exceptional service and profitable growth.
Job Responsibilities:
  • Lead, coach, and develop a team of sales representatives to achieve sales goals and performance expectations
  • Continually direct and monitor the Sales Team in the areas of sales, placements, distribution, product rotation, code dates, pricing, POS, displays, and cooler position/sets
  • Build and maintain strong relationships with retail customers, key accounts, and supplier partners
  • Analyze sales trends, market conditions, and performance metrics to identify growth opportunities and improve results
  • Conduct regular market visits, ride-alongs, and account reviews to support team development and execution standards
  • Monitor territory performance and ensure achievement of volume, revenue, and profitability targets
  • Partner with merchandising, warehouse, and delivery teams to ensure high levels of customer service and product availability
  • Assist with annual planning, forecasting, budgeting, and sales strategy development

Requirements
  • Previous beverage, consumer packaged goods (CPG), or route sales experience preferred
  • Prior leadership or supervisory experience strongly preferred
  • Strong communication, coaching, and relationship-building skills
  • Ability to analyze data and make strategic business decisions
  • Proficient in Microsoft Office and sales reporting tools
  • Valid driver's license with acceptable driving record
  • Ability to lift, move, and transport products weighing up to 50 lbs. occasionally
  • Travel may be required as part of this role to support various Bernick's locations, events, or business needs. A Motor Vehicle Record (MVR) will be conducted as part of the hiring process and evaluated in relation to the requirements of the role
  • Team members in this position may be required to handle, move, and work with a variety of products, including alcoholic beverages, nicotine products, pork products, and other regulated consumer goods.

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