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Basketball Media Jobs (NOW HIRING)

Dallas Mavericks

Social Media Manager

Dallas, TX

The Social Media Manager serves as the day-to-day leader of the Dallas Mavericks' social media ... This position collaborates closely with photo, video, creative, editorial, basketball operations ...

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How much do basketball media jobs pay per hour?

As of Aug 3, 2026, the average hourly pay for basketball media in the United States is $49.52, according to ZipRecruiter salary data. Most workers in this role earn between $47.36 and $51.68 per hour, depending on experience, location, and employer.

How can I get a job in basketball media?

To get a job in basketball media, develop strong communication and reporting skills, gain experience through internships or freelance work, and build a portfolio of your work. Knowledge of basketball, media tools like editing software, and networking within sports media organizations can improve your chances of securing a position.

What skills and qualifications are needed to thrive in basketball media?

To thrive in Basketball Media, you need a strong background in journalism, sports analysis, and multimedia content creation, often supported by a degree in communications or journalism. Familiarity with digital editing tools, social media platforms, and content management systems is typically required. Excellent storytelling, networking, and on-camera presence are standout soft skills in this field. These abilities are crucial for delivering timely, engaging coverage that resonates with basketball audiences and drives fan engagement.

How does a professional in basketball media typically collaborate with athletes, coaches, and other team staff during the season?

Professionals in Basketball Media frequently interact with athletes, coaches, and team staff to gather insights, conduct interviews, and create compelling content. Building trust and maintaining professionalism is key, as access to players and behind-the-scenes areas may be restricted or scheduled around the team's needs. Collaboration often involves adapting to fast-changing game schedules, respecting team protocols, and working closely with public relations departments to ensure accurate and timely coverage. These interactions help create engaging stories for fans while supporting the communication goals of both the team and media outlets.

What is the difference between Basketball Media vs Basketball Journalism?

AspectBasketball MediaBasketball Journalism
CredentialsMedia-related degrees, communications certificationsJournalism degrees, writing certifications
Work EnvironmentMedia outlets, broadcasting studios, online platformsNewsrooms, sports sections, on-site reporting
Employer & Industry UsageSports networks, media companies, online platformsNewspapers, magazines, sports news websites

Basketball Media focuses on creating content across various platforms, including videos, podcasts, and social media, often involving multimedia skills. Basketball Journalism primarily involves reporting, writing articles, and covering games for traditional or digital news outlets. While both roles require knowledge of basketball and media skills, Basketball Media emphasizes content creation and distribution, whereas Basketball Journalism centers on reporting and storytelling.

How do I become a basketball media professional?

To become a basketball media professional, develop strong writing, reporting, or broadcasting skills through a degree in journalism, communications, or related fields. Gain experience by covering games, creating a portfolio, and building industry contacts, while familiarizing yourself with media tools like editing software and social media platforms.

What is basketball media?

Basketball Media refers to the industry and professionals involved in covering, reporting, analyzing, and broadcasting basketball-related news and events. This includes journalists, broadcasters, photographers, videographers, social media managers, and content creators who produce coverage for television, radio, print, digital, and social platforms. Basketball Media plays a crucial role in informing fans, sharing stories, and providing insights about games, players, teams, and the overall basketball culture.
More about Basketball Media jobs
What cities are hiring for Basketball Media jobs? Cities with the most Basketball Media job openings:
What states have the most Basketball Media jobs? States with the most job openings for Basketball Media jobs include:
What job categories do people searching Basketball Media jobs look for? The top searched job categories for Basketball Media jobs are:
Basketball Media jobs near you
Infographic showing various Basketball Media job openings in the United States as of July 2026, with employment types broken down into 55% Full Time, 38% Part Time, 4% Temporary, and 3% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $102,999 per year, or $49.5 per hour.

Project Employee, Institutional Media Planner

The National Basketball Association

New York, NY • On-site

$3.6K - $4.0K/wk

Full-time

Re-posted 6 days ago

Job description

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.
This is a temporary position with an expected duration not to exceed (6) months.
Position Summary:
This role will be critical in helping to create, implement and optimize institutional media plans for the NBA's league initiatives. These plans utilize the NBA's owned media channels and partner-provided media inventory to support priority tentpoles, direct-to-consumer products, Global Partnerships and Social Responsibility initiatives. The ideal candidate will have strong experience crafting media plans from a fixed/finite set of media assets and be comfortable managing multiple plans/priorities simultaneously.
Candidate must have a solid grasp of media planning (SOV, linear/digital media process, max separation, campaign execution, forecasting, media math) and use this knowledge to recommend plans that deliver on initiative objectives. This role will also work closely with Creative, Global Fan Marketing, Ad Trafficking, Sales, Regional Offices, network partners, affiliate leagues, agencies, media vendors and various internal cross-functional teams.
Major Responsibilities:
  • Track and strategically plan for NBA's domestic & international institutional media channels across various owned and partner national & local in-game, TV, digital and audio and in-arena.
  • Input campaign planning for marketing initiatives inclusive of Tentpoles, Social Responsibility and DTC into NBA's media planning system.
  • Enhance media planning system user interfaces to streamline and increase efficiencies.
  • Manage the NBA's rate-card and understand the current marketplace.
  • Set up measurement and reporting across channels or assets (ex. tracking link creation or inputs into third party measurement).
  • Understand NBA's strategic approach by market including channel parameters, fans user flows, schedules and brand guidelines during campaign execution (ex. messaging/translations on various assets, market relevant CTAs, correct logo usage and creation of end-cards).
  • Identify and stand up cross-functional processes.
  • Serve as subject matter expert through various internal/external meetings, presentations and share outs.

Required Skills/Knowledge:
  • 3+ years experience in a cross-channel media planning role
  • Experience managing/executing upper and lower funnel media campaigns (from awareness to acquisition)
  • Meticulous attention to detail and strong organizational/time-management skills
  • Knowledge of both linear and digital ad operations processes and media planning systems
  • Understanding of the sports media business and direct-to-consumer content landscape
  • Ability to work in a fast-paced environment and adapt to changing business needs/scheduling realities
  • Ambitious self-starter
  • Team player and connector
  • Strong communicator (written, verbal, visual)
  • Creative problem solver and analytical thinker
  • BA/BS required

Salary Range:
$3,653.85 - $4,038.46/biweekly
Job Posting Title:
Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical; short-term disability; mental health coaching/therapy; and sick time.
Eligibility Note: Not all positions are eligible for these benefits; eligibility may vary by role.
We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA's own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital's assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA's global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.

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