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Baseball Marketing Jobs (NOW HIRING)

i9 Sports

Marketing Assistant

Miami, FL · On-site

$38K - $48K/yr

... baseball. With our focus on fun, safety, convenience, and good sportsmanship, i9 Sports is ... Job Summary The Marketing Assistant is responsible for developing and promoting the i9 Sports brand ...

i9 Sports

Marketing Assistant

Palmdale, CA · On-site

$19/hr

... baseball. With our focus on fun, safety, convenience, and good sportsmanship, i9 Sports is ... Job Summary The Marketing Assistant is responsible for developing and promoting the i9 Sports brand ...

i9 Sports

Marketing Assistant

Houston, TX · On-site

$25K/yr

... baseball. With our focus on fun, safety, convenience, and good sportsmanship, i9 Sports is ... Job Summary The Marketing Assistant is responsible for developing and promoting the i9 Sports brand ...

i9 Sports

Marketing Assistant

Mount Laurel, NJ · On-site

$39K - $50K/yr

... baseball. With our focus on fun, safety, convenience, and good sportsmanship, i9 Sports is ... Job Summary The Marketing Assistant is responsible for developing and promoting the i9 Sports brand ...

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Baseball Marketing information

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$15.5K

$46.7K

$92.5K

How much do baseball marketing jobs pay per year?

As of Aug 10, 2026, the average yearly pay for baseball marketing in the United States is $46,673.00, according to ZipRecruiter salary data. Most workers in this role earn between $33,500.00 and $51,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in baseball marketing, and why are they important?

To thrive in Baseball Marketing, you need a solid background in marketing principles, sports management, and experience with brand promotion, often backed by a relevant degree. Familiarity with CRM platforms, social media management tools, and analytics software is highly valued, as is knowledge of ticketing and fan engagement technologies. Creative thinking, excellent communication, and strong organizational skills set top candidates apart. These abilities are essential for driving fan engagement, increasing ticket sales, and building a strong brand presence in a highly competitive sports industry.

What types of projects or campaigns do baseball marketing professionals typically work on?

Baseball Marketing professionals often work on a variety of projects, such as promoting ticket sales, creating fan engagement campaigns, managing game day promotions and events, and developing partnerships with sponsors and local businesses. They may also coordinate digital marketing efforts, including managing social media channels and producing content to grow the team's fan base. These professionals frequently collaborate with sales, operations, and community relations teams to ensure cohesive messaging and deliver memorable fan experiences. The scope of work can range from planning large-scale events to designing targeted digital ads, offering a dynamic and rewarding work environment.

What is a baseball marketing professional?

A Baseball Marketing job involves promoting a baseball team, league, or related brand to increase fan engagement, ticket sales, and sponsorships. Responsibilities may include social media management, advertising campaigns, community outreach, and event promotions. Professionals in this field work closely with sponsors, media outlets, and team executives to create effective marketing strategies. Strong communication, creativity, and an understanding of the sports industry are essential for success in this role.

More about Baseball Marketing jobs
What cities are hiring for Baseball Marketing jobs? Cities with the most Baseball Marketing job openings:
What are the most commonly searched types of Baseball Marketing jobs? The most popular types of Baseball Marketing jobs are:
What states have the most Baseball Marketing jobs? States with the most job openings for Baseball Marketing jobs include:
What job categories do people searching Baseball Marketing jobs look for? The top searched job categories for Baseball Marketing jobs are:
Baseball Marketing jobs near you
Infographic showing various Baseball Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $46,673 per year, or $22.4 per hour.

Brand Manager - Live Content and Seasonal Marketing

Sony Interactive Entertainment (SIE)

San Mateo, CA • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 19 days ago

Job description

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn't just the Best Place to Play - it's also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we're part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

We are seeking a Brand Manager - Live Content and Seasonal Marketing to lead the marketing strategy and execution of live content, player engagement, retention, and lifecycle initiatives across the MLB The Show.

This role serves as the bridge between annual launch campaigns and year-round player engagement, ensuring that marketing efforts continue to drive participation, retention, excitement, and community engagement throughout the baseball season. The Manager will drive integrated lifecycle strategies across owned, earned, and paid channels, connecting in-game content, real-world baseball moments, and marketing activations cohesively.

The ideal candidate combines strategic thinking, player empathy, campaign execution experience, a passion for live-service gaming, and a deep understanding of baseball culture.

Location: ideally in San Diego or Bay Area, however open to remote candidates within US.

If candidate is fully remote, outside of San Diego or Bay Area, business travel will be expensed, however moments that matter and sync weeks will not be covered by the business.


Responsibilities

Live Content Strategy

  • Own the integrated live content marketing calendar across MLB The Show.
  • Develop marketing strategies supporting seasonal content, roster updates, content programs, special events, and major baseball moments.
  • Partner with development, product, and content teams to align marketing opportunities with the live content roadmap to ensure consistent content cadence that drives sustained engagement across the lifecycle.

Customer Engagement & Lifecycle Marketing

  • Develop player engagement strategies across the customer lifecycle.
  • Identify opportunities to improve onboarding, retention, reactivation, and long-term engagement.
  • Partner with CRM, social, community, and owned-channel teams to execute engagement initiatives.
  • Partnership on the product lifecycle and post launch promo strategy and schedule

Paid Media

  • Lead paid media strategy for live service initiatives, parntering with media teams to define targeting, messaging, budget allocation, and channel mix.
  • Optimize performance across acquisition and reactivation (ROAS, CPA, conversion).
  • Ensure paid media is integrated with lifecycle, content, and product beats.


Baseball Culture, Tentpole Event Activation, & Fan Engagement

  • Monitor MLB storylines, player performances, major league events, and fan conversations.
  • Identify opportunities to connect real-world baseball moments with in-game content and marketing campaigns.
  • Own marketing activation for key tentpole events (e.g. All-Star Game, Postseason, major cultural moments).
  • Serve as an advocate for the MLB The Show player and baseball fan perspective within marketing planning discussions.

Launch-to-Live Planning

  • Lead development of launch-to-live strategies and first 30/60/90-day engagement plans.
  • Ensure launch campaigns create momentum that carries into ongoing live-service engagement.

Performance, Experimentation, & Insights

  • Partner with analytics teams to evaluate campaign performance and player behavior.
  • Develop recommendations based on engagement data and campaign results.
  • Lead campaign post-mortems and learning reviews.

Required Qualifications

  • 5+ years of experience in gaming, sports marketing, brand marketing, product marketing, lifecycle marketing, or related disciplines.
  • Demonstrated knowledge of MLB The Show and its game modes, content structure, and player community.
  • Strong passion for baseball and familiarity with Major League Baseball players, teams, storylines, and season structure.
  • Experience supporting live-service video games, ongoing content programs, and customer engagement initiatives.
  • Strong analytical mindset and comfort working with data.
  • Excellent communication and stakeholder management skills.

Preferred Qualifications

  • Experience with player retention, CRM, or lifecycle marketing programs.
  • Experience working with sports, entertainment, or gaming communities.
  • Experience partnering with analytics and community teams to inform marketing decisions.

Success Metrics

  • Quality and effectiveness of live content marketing programs
  • Retention and reactivation performance (Active Users, return rate, engagement trends)
  • Player engagement across live content beats
  • Integration of real-world baseball moments into marketing initiatives
  • Effectiveness of tentpole event activations
  • Post-launch engagement health
  • Stakeholder satisfaction and cross-functional alignment

At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Clickhere to learn more.

The estimated base pay range for this role is listed below.
$126,700-$190,100 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to ourCandidate Privacy Noticefor more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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