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Bachelor Science Marketing Jobs (NOW HIRING)

IWCO Direct

Data Science Operations Analyst

Chanhassen, MN · On-site

$90K - $95K/yr

Bachelor's degree in Data Science, Marketing Analytics, Statistics, Computer Science. or a related field (or equivalent experience) * Experience with Business Intelligence tools such as Tableau or ...

IWCO Direct

Data Science Operations Analyst

Chanhassen, MN · On-site

$90K - $95K/yr

Bachelor's degree in Data Science, Marketing Analytics, Statistics, Computer Science. or a related field (or equivalent experience) * Experience with Business Intelligence tools such as Tableau or ...

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How much do bachelor science marketing jobs pay per hour?

As of Jul 16, 2026, the average hourly pay for bachelor science marketing in the United States is $48.54, according to ZipRecruiter salary data. Most workers in this role earn between $38.94 and $62.50 per hour, depending on experience, location, and employer.

What is the difference between Bachelor Science Marketing vs Bachelor Science Advertising?

AspectBachelor Science MarketingBachelor Science Advertising
Required CredentialsBachelor's degree in Marketing, Business, or related fieldBachelor's degree in Advertising, Marketing, or related field
Work EnvironmentCorporate marketing departments, agencies, retailAdvertising agencies, media companies, corporate marketing teams
Employer & Industry UsageUsed across various industries for market analysis and strategyPrimarily in advertising agencies and media sectors
Common Search & ComparisonOften compared for career paths in marketing rolesCompared for creative and media planning roles

Both Bachelor Science Marketing and Bachelor Science Advertising degrees prepare students for careers in marketing, but they focus on different aspects. Marketing emphasizes market research, strategy, and consumer behavior, while Advertising centers on creative campaigns and media planning. Your choice depends on whether you prefer strategic analysis or creative development within the marketing industry.

Is BS marketing a good degree to get?

A Bachelor of Science in Marketing provides foundational knowledge in market research, consumer behavior, and digital marketing tools, which can lead to roles such as marketing coordinator, analyst, or manager. The degree is valued in industries that rely on branding, advertising, and sales, and developing skills in data analysis and communication can enhance job prospects.

Can I make 6 figures with a marketing degree?

A Bachelor of Science in Marketing can lead to high-paying roles such as marketing director or product manager, where six-figure salaries are possible with experience and advanced skills. Entry-level positions typically start lower, but salary potential increases with specialization, certifications, and proven results in areas like digital marketing or data analysis.

What can I do with a Bachelor of Science in marketing?

A Bachelor of Science in marketing prepares individuals for roles such as marketing coordinator, digital marketing specialist, brand manager, market research analyst, and advertising manager. These positions involve developing marketing strategies, analyzing market data, managing campaigns, and using tools like CRM software and analytics platforms. Strong communication, analytical skills, and knowledge of marketing tools are essential for success in these roles.

Can you go into marketing with a Science degree?

A Bachelor of Science in Marketing is not required for marketing roles, and individuals with science degrees can enter marketing fields by developing relevant skills such as communication, digital marketing, and data analysis. Many employers value diverse educational backgrounds and may require additional training or certifications in marketing tools like SEO, social media, or analytics platforms.
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What cities are hiring for Bachelor Science Marketing jobs? Cities with the most Bachelor Science Marketing job openings:
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Bachelor Science Marketing jobs near you
Infographic showing various Bachelor Science Marketing job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 90% Full Time, 7% Part Time, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $100,958 per year, or $48.5 per hour.
VP Marketing Data Science

VP Marketing Data Science

Citigroup, Inc.

New York, NY • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 15 days ago

Job description

The VP, Marketing Data Science is a highly experienced and senior role, and part of the larger Media Sciences team in the Client Org, reporting to the SVP Marketing Data Science. This role will primarily perform advanced analytics on data from the clean room, marketing data analytics, audience analytics, creative analysis, consumer journey, attribution and scenario planning. This pivotal role will be responsible for leading advanced analytics initiatives and developing sophisticated measurement models to optimize marketing spend and drive demonstrable business impact. The successful candidate will be a strategic thinker with deep expertise in data science, marketing analytics, and a proven track record of translating complex data into actionable insights for senior stakeholders.
The Media Sciences team leads the transformation of Citi's media investment and measurement, while delivering positive return on marketing investment and future-proofing our business. The team works in close partnership with US and Global Digital Media, Analytics, Acquisitions, Advertising and Product Management teams.
Responsibilities:
  • Advanced Analytics: Design, develop, and implement advanced statistical and machine learning models to analyze marketing effectiveness, cross-channel attribution, audience analytics and user journey analytics.
  • Hands on implementation: Leverage multiple analytical approaches, tools and techniques, working on multiple data sources (media channel data, acquisitions data, revenue data, digital data,) A/B testing, incrementality studies addressing business questions through marketing lens
  • Utilize predictive analytics to forecast marketing outcomes, identify optimal spending levels, and inform budget allocation decisions.
  • Leadership and development: Translate complex business questions into analytical problems and guide the team in developing appropriate data-driven solutions.
  • Stakeholder communication: Communicate complex analytical concepts and data driven insights clearly and concisely to diverse audiences, including senior leadership, marketing teams, and cross-functional partners.
  • Operational Excellence: Oversee the end-to-end model development lifecycle, from data collection and preprocessing to model building, validation, and deployment.
  • Accountability: Ensure the team adheres to best practices in data science, model governance, and ethical data usage and ensure timely and effective deployment of models.
  • Thought Leadership: This role will serve as a subject matter expert in analytics - ability to understand complex business problems, develop analytical approaches to solve them and simplify outcomes for stakeholders. Drive ideation on analytical projects.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:
  • 6-10 years' experience within media measurement and analytics, preferably in financial services, client side, agency side or publisher side
  • Proficiency in programming languages such as Python and R, and experience with relevant data science libraries and frameworks.
  • Experience with big data technologies, cloud platforms, and data visualization tools (e.g., SQL, Tableau, Power BI, Dataiku).
  • Hands on experience working with complex structured and unstructured marketing data Experience leading predictive modeling using Machine Learning, Deep Learning/ Neural Networks across multiple projects
  • Strong understanding of core AI/ML concepts (e.g., RNN, LSTMs, LLMs, NLP) and ability to identify the optimal solution for any business case
  • Should be able to independently own and project manage workstreams involving multiple stakeholders, show strong sense of accountability and decisiveness in strong work ethic
  • Must be ready for hands on involvement in measurement to identify roadblocks and uncover solutions, operate with curiosity and is hypothesis driven
  • Must be process oriented and organized, operate efficiently to deliver high-quality work in a fast paced and dynamic environment across different teams
  • Extensive experience working closely with legal, compliance, and procurement teams on technology contracting and approvals in a highly regulated environment.
  • Proficient in Python / R, Hive / SQL
  • Experience on machine learning frameworks like TensorFlow, PyTorch etc.
  • Experience on Gen AI platforms and tools

Education:
  • Bachelor's/University degree (Masters or Bachelor's degree in Business Analytics, Finance, Statistics. Advanced degree preferred)

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
#LI-AB8
Job Family Group:
Marketing
Job Family:
Digital & Social Media Marketing
Time Type:
Full time
Primary Location:
New York New York United States
Primary Location Full Time Salary Range:
$129,840.00 - $194,760.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
Automated Processing and AI
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents - AI Notice and Right
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi's EEO Policy Statement and the Know Your Rights poster.

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