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B2B Content Marketing Jobs (NOW HIRING)

Rec Technologies

Content Marketing Lead

San Francisco, CA · On-site

$140 - $180/hr

Content Marketing Lead Marketing • San Francisco, CA • Full time • Hybrid • $140K-$180K ... Two things make this role different from a typical B2B content job. First, most of what you'll ...

New

PowerSecure

Content Manager

Durham, NC · Hybrid

Minimum of 5 years of experience in B2B content marketing. * Experience building productive working relationships with engineering, architecture, and other technical teams. * Proven track record of ...

WSI Talent

Content Marketing

Battle Creek, MI

Content Marketing & Marketing Automation Specialist Location: Battle Creek, MI Position Overview A ... A central challenge will be learning complex B2B products and solutions and translating them into ...

Everlaw

Content Marketing Manager

Oakland, CA · On-site

$120K - $152K/yr

Explore innovative B2B marketing channels, trends, and formats as an active, contributing member of the marketing creative think tank. About You * You have at least 5 years of content marketing or ...

SweatPals

B2B/Product Marketing Lead

Austin, TX · On-site

$120 - $170/hr

Build out our Host (B2B) content library with thought leadership pieces, one-pagers, and migration guides, in partnership with our Customer Success team. * Support Sales and Success with pitch decks ...

Antler

B2B/Product Marketing Lead

Washington, DC · On-site

$120 - $180/hr

Build out our Host (B2B) content library with thought leadership pieces, one-pagers, and migration guides, in partnership with our Customer Success team. * Support Sales and Success with pitch decks ...

Frasco Inc

Content Marketing Specialist

Irvine, CA · On-site

$33 - $37/hr

The ideal candidate has 3-5 years of B2B marketing experience , strong writing and content-creation skills, and a proven ability to grow and engage social media audiences of 20,000+ followers

Corvus Robotics

Content Marketing Manager

Content Marketing Manager Corvus Robotics | Remote Corvus Robotics is building the next era of ... If your instinct is to "polish messaging" until it sounds like every other B2B company, this is not ...

Polar Analytics

B2B Social Content Creator

New York, NY · On-site

The Role We're looking for a B2B Social Content Creator laser-focused on LinkedIn. You'll own the full lifecycle of our LinkedIn content - from mining raw material (customer calls, product releases ...

Jobtailor

Head of Content Marketing

California, MO · On-site

$120 - $190/hr

Develop and lead Socure's content strategy across brand, demand generation, product marketing, and ... Experience building content strategies that drive measurable business outcomes. * Ability to ...

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B2B Content Marketing information

See salary details

$25.5K

$59.5K

$90.5K

How much do b2b content marketing jobs pay per year?

As of Aug 23, 2026, the average yearly pay for b2b content marketing in the United States is $59,518.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $69,000.00 per year, depending on experience, location, and employer.

What is B2B content marketing?

B2B Content Marketing is a strategy where businesses create and share valuable, relevant content to attract and engage other businesses as customers. Instead of targeting individual consumers, B2B content marketing focuses on addressing the challenges, interests, and needs of other organizations. This often involves producing blog posts, whitepapers, case studies, webinars, and industry reports tailored for decision-makers. The goal is to build trust, nurture leads, and drive profitable business relationships through educational and informative content.

What are the key skills and qualifications needed to thrive as a B2B content marketer?

To thrive as a B2B Content Marketer, you need strong writing, research, and analytical skills, often supported by experience in digital marketing or a related field. Familiarity with content management systems (CMS), marketing automation platforms, SEO tools, and analytics software is typically required. Creativity, strategic thinking, and the ability to collaborate cross-functionally are valuable soft skills for this role. These abilities ensure that content effectively engages target audiences, supports business goals, and drives measurable results in a competitive marketplace.

What are some common challenges faced by B2B content marketers when aligning content strategy with sales goals?

B2B content marketers often face the challenge of ensuring their content strategy effectively supports the sales team's objectives. This involves close collaboration with sales to understand buyer personas, pain points, and the sales funnel stages. Aligning content topics, formats, and distribution with sales needs requires ongoing communication and regular feedback loops. Additionally, measuring the direct impact of content on lead generation and conversion can be complex, necessitating the use of analytics and CRM tools to track performance and adjust strategies accordingly.

What is the difference between B2B Content Marketing vs B2B Copywriter?

AspectB2B Content MarketingB2B Copywriter
Primary FocusDeveloping comprehensive content strategies to attract and engage target business audiencesCreating persuasive and concise copy for specific marketing materials
Work EnvironmentCollaborates with marketing teams, strategists, and content creatorsWorks closely with marketing and design teams to produce content
Required SkillsContent strategy, SEO, analytics, storytellingCopywriting, editing, understanding of target audience

While both roles involve content creation, B2B Content Marketing focuses on strategic planning and long-term engagement, whereas B2B Copywriters craft specific messages to persuade and convert prospects. Both roles are essential in B2B marketing campaigns but serve different functions within the content ecosystem.

More about B2B Content Marketing jobs

What job categories do people searching B2B Content Marketing jobs look for?

The top searched job categories for B2B Content Marketing jobs are:

B2B Content Marketing jobs near you
Infographic showing various B2B Content Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $59,518 per year, or $28.6 per hour.

B2B Content Writer Virtual Production Studio

Compose.ly

Remote

$35 - $45/hr

Contractor

Re-posted 5 days ago

Job description

Writer Job Description
We are seeking an experienced B2B content writer to support an ongoing content marketing program for a leading virtual production studio.
The ideal candidate will have experience writing about video production, commercial filmmaking, content marketing, creative agencies, and emerging production technologies. They should be comfortable interviewing subject matter experts, translating technical concepts into compelling content, and developing thought leadership pieces that resonate with marketing leaders, creative teams, agencies, and brand decision-makers.
This is a contract position for 10 hours per week for 8 months with opportunities for additional work as the program expands.
Objectives of this Role
  • Create engaging thought leadership content that positions the company as an authority in virtual production and modern content creation.
  • Develop content that speaks directly to creative agencies, marketing teams, brand leaders, and production professionals.
  • Help educate audiences on the strategic business value of virtual production, content efficiency, and scalable content creation.

Responsibilities
  • Research trends, technologies, and best practices related to virtual production, content creation, filmmaking, advertising, and marketing.
  • Write long-form blog articles, thought leadership pieces, guides, and supporting content assets.
  • Repurpose blog articles, thought leadership pieces, and other written content into compelling video scripts that match the studio's expertise, brand voice, and target audiences.
  • Interview internal subject matter experts and translate their insights into clear, compelling content.
  • Collaborate with the marketing team to develop content ideas and editorial direction.
  • Adapt writing style to various audience segments, including agencies, marketers, producers, creative directors, and brand leaders.
  • Balance educational storytelling with SEO best practices where appropriate.
  • Stay informed on developments in virtual production, LED volume technology, content operations, video marketing, and commercial production.
  • Meet deadlines consistently and manage multiple assignments independently.
  • Communicate through Slack and participate in occasional planning meetings.

Skills and qualifications
  • 3+ years of experience writing B2B marketing, media, production, or technology-related content.
  • Exceptional writing, editing, and storytelling skills.
  • Ability to interview subject matter experts and extract valuable insights.
  • Strong research capabilities and attention to detail.
  • Understanding of content marketing and modern SEO best practices.
  • Experience writing for marketing, creative, or production-focused audiences.
  • Ability to simplify technical concepts without sacrificing accuracy.

Preferred qualifications
  • Experience writing about video production, commercial filmmaking, advertising, creative agencies, or virtual production.
  • Familiarity with LED volume stages, in-camera VFX, Unreal Engine, or emerging production technologies.
  • Experience developing executive thought leadership content.
  • Background working with agencies, production companies, or media organizations.

About our client
Our client is a cutting-edge virtual production studio helping brands, agencies, and production teams create high-quality content more efficiently through advanced virtual production technology. Their services combine filmmaking expertise with innovative production workflows to help clients maximize creative possibilities while reducing the time, cost, and logistical challenges associated with traditional production methods.

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