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B2B Content Marketing Jobs (NOW HIRING)

RLDatix

GTM Content Marketing Manager

Chicago, IL · On-site

Develop externally facing B2B content - with priority focus on email marketing and website content, alongside webinars, event messaging, LinkedIn, and paid advertising - to nurture existing customers ...

Uncountable

Content Marketing Manager

New York, NY · On-site

Uncountable is an innovative B2B SaaS company providing an AI-driven Laboratory Informatics ... Uncountable seeks a results-oriented Content Marketing Manager to join our small yet powerful ...

TMX Group

B2B Marketing Associate

Manhattan, NY · On-site

$90 - $110/hr

Reporting directly to the Head of B2B Marketing, this role is perfect for a "thinker‑doer" with a ... Content production: assist in the development of creative briefs and coordinate with internal ...

Webox

B2B E-commerce Marketing Specialist

San Jose, CA · On-site

$70K - $90K/yr

You will work closely with multiple teams to create and promote compelling content, monitor ... Develop and implement B2B marketing strategies to support e-commerce growth. * Create and manage ...

Corvus Robotics

Content Marketing Manager

Content Marketing Manager Corvus Robotics | Remote Corvus Robotics is building the next era of ... If your instinct is to "polish messaging" until it sounds like every other B2B company, this is not ...

MDVIP LLC

Director, Content Marketing

Boca Raton, FL · On-site

This role partners closely with Marketing, Legal, Clinical, and Growth leaders to ensure content consistently drives measurable business outcomes. Key Responsibilities * Own MDVIP's enterprise ...

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B2B Content Marketing information

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$25.5K

$59.5K

$90.5K

How much do b2b content marketing jobs pay per year?

As of Aug 10, 2026, the average yearly pay for b2b content marketing in the United States is $59,518.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $69,000.00 per year, depending on experience, location, and employer.

What is B2B content marketing?

B2B Content Marketing is a strategy where businesses create and share valuable, relevant content to attract and engage other businesses as customers. Instead of targeting individual consumers, B2B content marketing focuses on addressing the challenges, interests, and needs of other organizations. This often involves producing blog posts, whitepapers, case studies, webinars, and industry reports tailored for decision-makers. The goal is to build trust, nurture leads, and drive profitable business relationships through educational and informative content.

What is the difference between B2B Content Marketing vs B2B Copywriter?

AspectB2B Content MarketingB2B Copywriter
Primary FocusDeveloping comprehensive content strategies to attract and engage target business audiencesCreating persuasive and concise copy for specific marketing materials
Work EnvironmentCollaborates with marketing teams, strategists, and content creatorsWorks closely with marketing and design teams to produce content
Required SkillsContent strategy, SEO, analytics, storytellingCopywriting, editing, understanding of target audience

While both roles involve content creation, B2B Content Marketing focuses on strategic planning and long-term engagement, whereas B2B Copywriters craft specific messages to persuade and convert prospects. Both roles are essential in B2B marketing campaigns but serve different functions within the content ecosystem.

What are the key skills and qualifications needed to thrive as a B2B content marketer?

To thrive as a B2B Content Marketer, you need strong writing, research, and analytical skills, often supported by experience in digital marketing or a related field. Familiarity with content management systems (CMS), marketing automation platforms, SEO tools, and analytics software is typically required. Creativity, strategic thinking, and the ability to collaborate cross-functionally are valuable soft skills for this role. These abilities ensure that content effectively engages target audiences, supports business goals, and drives measurable results in a competitive marketplace.

What are some common challenges faced by B2B content marketers when aligning content strategy with sales goals?

B2B content marketers often face the challenge of ensuring their content strategy effectively supports the sales team's objectives. This involves close collaboration with sales to understand buyer personas, pain points, and the sales funnel stages. Aligning content topics, formats, and distribution with sales needs requires ongoing communication and regular feedback loops. Additionally, measuring the direct impact of content on lead generation and conversion can be complex, necessitating the use of analytics and CRM tools to track performance and adjust strategies accordingly.
More about B2B Content Marketing jobs
What job categories do people searching B2B Content Marketing jobs look for? The top searched job categories for B2B Content Marketing jobs are:
B2B Content Marketing jobs near you
Infographic showing various B2B Content Marketing job openings in the United States as of August 2026, with employment types broken down into 85% Full Time, and 15% Part Time. Highlights an 85% In-person, 3% Hybrid, and 12% Remote job distribution, with an average salary of $59,518 per year, or $28.6 per hour.

GTM Content Marketing Manager

RLDatix

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago

Job description

**Role will work East Coast hours - 9am - 5pm EST**
GTM Content Marketing Manager
US - Remote; Lehi preferred
RLDatix is on a mission to transform care delivery worldwide, ensuring every patient receives the safest, highest-quality care. Through our innovative Healthcare Operations Platform, we're connecting data to unlock trusted insights that enable improved decision-making and help deliver safer healthcare for all.
Job Description
RLDatix (RLD) is on a mission to help raise the standard of care...everywhere. Trusted by over 10,000 healthcare organizations around the world, our solutions help improve health and care. Our applications ensure that patients receive the best and safest care while supporting the providers who deliver it.
Joining TeamRLD means being part of a global effort of over 2,000 team members in making a difference in healthcare...every day.
We're searching for a remote (North America-based) GTM Content Marketing Manager to join our Demand Acceleration team, so that we can help our existing customers understand and engage with additional RLDatix solution areas. The GTM Content Marketing Manager will design and execute integrated demand generation campaigns - owning content strategy, campaign management, and cross-functional coordination - to drive cross-sell and upsell motions that support measurable pipeline growth across North America.
How You'll Spend Your Time
  • Develop externally facing B2B content - with priority focus on email marketing and website content, alongside webinars, event messaging, LinkedIn, and paid advertising - to nurture existing customers into additional solution areas.

  • Plan and manage integrated campaigns with multiple deliverables, channels, stakeholders, and deadlines in order to drive cross-sell and upsell pipeline.

  • Establish content calendars, track assets, determine appropriate formats, and drive execution through completion to keep multi-channel campaigns coordinated and on-time.

  • Partner with Communications, Customer Experience/Event teams, Marketing Operations, Product Marketing, and Sales in order to generate and nurture interest before handing off to solution-level conversations.

  • Contribute to marketing's revenue goals through content and campaign conversion - engagement, progression to marketing-qualified leads, and pipeline contribution - while helping refine reporting frameworks with Marketing Operations.

What Kind of Things We're Most Interested in You Having
  • 5+ years of B2B demand-generation experience with hands-on content production, campaign management, and multi-channel distribution

  • Proven success managing integrated campaign programs (rather than isolated deliverables) with multiple stakeholders and deadlines

  • In-depth knowledge on how to personally create strong content across email, web, and social channels (formal content strategy experience is a meaningful advantage)

  • At least 5 years of marketing-automation-platform experience - HubSpot preferred; Pardot, Marketo, or similar acceptable. Asana highly preferred, with comparable work-management tools transferable

  • Exposure to targeted account- or contact-based B2B marketing (direct experience building an entire ABM program is not required)

  • Sincere interest in supporting an evolving "platform" narrative and helping build a demand generation function from an early stage

  • A knack for working autonomously and collaboratively within an ambiguous, build-stage environment - with willingness to align to East Coast stakeholder hours

By enabling flexibility in how we work and prioritizing employee wellness, we empower our team to do and be their best. Our benefits package includes health, dental, vision, life, disability insurance, 401K, paid time off, and paid holidays.
RLDatix is an equal opportunity employer, and our employment decisions are made without regard to race, color, religion, age, gender, national origin, disability, handicap, marital status or any other status or condition protected by Federal and/or State laws.
As part of RLDatix's commitment to the inclusion of all qualified individuals, we ensure that persons with disabilities are provided reasonable accommodation in the job application and interview process. If reasonable accommodation is needed to participate in either step, please don't hesitate to send a note to
Salary offers are based on a wide range of factors including location, relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also taken into consideration.
Skills & Requirements Qualifications

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