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B2B Content Marketing Jobs (NOW HIRING)

Axonius

Content Marketing Manager

Minimum Qualifications * 4 to 6 years of professional experience in B2B content, editorial, or content marketing roles. * Demonstrated experience writing and editing high-quality long-form and short ...

aPriori

Content Marketing Lead

Concord, MA · On-site +1

Requirements * 5+ years of experience in B2B SaaS or AI content marketing or copywriting. * Builder mentality - proactive, resourceful, and solutions-oriented. * Hands-on experience using AI writing ...

MillerKnoll

Content Marketing Manager

Holland, MI · On-site

Bachelor's Degree in Marketing, Communications, Journalism, Business Administration, or a related field required. * 3-5 years of marketing experience required, with a strong emphasis on B2B content ...

Frasco, Inc.

Content Marketing Specialist

Irvine, CA · On-site

$33 - $37/hr

The ideal candidate has 3-5 years of B2B marketing experience , strong writing and content-creation skills, and a proven ability to grow and engage social media audiences of 20,000+ followers

SweatPals

$152K/yr

What You'll Own Host product marketing & feature adoption (~50%) * Partner with Product on the ... Build out our Host (B2B) content library with thought leadership pieces, one-pagers, and migration ...

Polar Analytics

B2B Social Content Creator

New York, NY · Remote

The Role We're looking for a B2B Social Content Creator laser-focused on LinkedIn. You'll own the full lifecycle of our LinkedIn content - from mining raw material (customer calls, product releases ...

CareOnSite

Marketing Specialist

Torrance, CA · On-site

$70K - $80K/yr

Brand & Content Marketing Specialist Location: Torrance, CA Job Type: Full-Time Salary: $70,000 $80 ... Experience creating B2B content across social media, websites, email campaigns, presentations ...

Melton Truck Lines, Inc.

B2B Marketing Lead

Tulsa, OK · On-site

Provide B2B direction across Digital Marketing efforts by helping shape targeting, messaging, content, sales collateral, and award submissions. * Build scalable processes, foster alignment, and ...

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B2B Content Marketing information

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$25.5K

$59.5K

$90.5K

How much do b2b content marketing jobs pay per year?

As of Aug 23, 2026, the average yearly pay for b2b content marketing in the United States is $59,518.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $69,000.00 per year, depending on experience, location, and employer.

What is B2B content marketing?

B2B Content Marketing is a strategy where businesses create and share valuable, relevant content to attract and engage other businesses as customers. Instead of targeting individual consumers, B2B content marketing focuses on addressing the challenges, interests, and needs of other organizations. This often involves producing blog posts, whitepapers, case studies, webinars, and industry reports tailored for decision-makers. The goal is to build trust, nurture leads, and drive profitable business relationships through educational and informative content.

What are the key skills and qualifications needed to thrive as a B2B content marketer?

To thrive as a B2B Content Marketer, you need strong writing, research, and analytical skills, often supported by experience in digital marketing or a related field. Familiarity with content management systems (CMS), marketing automation platforms, SEO tools, and analytics software is typically required. Creativity, strategic thinking, and the ability to collaborate cross-functionally are valuable soft skills for this role. These abilities ensure that content effectively engages target audiences, supports business goals, and drives measurable results in a competitive marketplace.

What are some common challenges faced by B2B content marketers when aligning content strategy with sales goals?

B2B content marketers often face the challenge of ensuring their content strategy effectively supports the sales team's objectives. This involves close collaboration with sales to understand buyer personas, pain points, and the sales funnel stages. Aligning content topics, formats, and distribution with sales needs requires ongoing communication and regular feedback loops. Additionally, measuring the direct impact of content on lead generation and conversion can be complex, necessitating the use of analytics and CRM tools to track performance and adjust strategies accordingly.

What is the difference between B2B Content Marketing vs B2B Copywriter?

AspectB2B Content MarketingB2B Copywriter
Primary FocusDeveloping comprehensive content strategies to attract and engage target business audiencesCreating persuasive and concise copy for specific marketing materials
Work EnvironmentCollaborates with marketing teams, strategists, and content creatorsWorks closely with marketing and design teams to produce content
Required SkillsContent strategy, SEO, analytics, storytellingCopywriting, editing, understanding of target audience

While both roles involve content creation, B2B Content Marketing focuses on strategic planning and long-term engagement, whereas B2B Copywriters craft specific messages to persuade and convert prospects. Both roles are essential in B2B marketing campaigns but serve different functions within the content ecosystem.

More about B2B Content Marketing jobs

What job categories do people searching B2B Content Marketing jobs look for?

The top searched job categories for B2B Content Marketing jobs are:

B2B Content Marketing jobs near you
Infographic showing various B2B Content Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $59,518 per year, or $28.6 per hour.

Content Marketing Manager

Axonius

Remote

Full-time

Posted 15 days ago

Job description

The Content Marketing Manager drives the content strategy and engine for our web, video, and other digital channels, bridging the gap between strategic content creation and AI-assisted workflows. This role requires producing high-quality content while simultaneously building and managing systems to scale production using AI tooling. The successful candidate will act as the internal standard for the brand voice and partner with Demand Generation to align published content directly to pipeline goals.

Responsibilities
  • Develop and execute the content strategy specifically for web, video, and other digital channels, aligning output with Demand Generation and Growth pipeline goals.
  • Produce strategic content directly while building and managing an AI-assisted workflow for drafting, reviewing, editing, and publishing at scale.
  • Direct external resources, including freelancers, designers, and subject matter experts, to produce targeted content deliverables.
  • Familiarity with AEO and SEO fundamentals, as well as strategic content performance metrics.
Minimum Qualifications
  • 4 to 6 years of professional experience in B2B content, editorial, or content marketing roles.
  • Demonstrated experience writing and editing high-quality long-form and short-form content.
  • Hands-on operational experience using AI writing tools, such as Claude, ChatGPT, or Jasper, to generate and refine content.
  • Experience tracking and analyzing content performance metrics to inform editorial decisions and pipeline contribution.
Preferred Qualifications
  • Previous marketing or editorial experience within the cybersecurity, SaaS, or technical B2B sectors.
  • Operational familiarity with marketing and content management tools, such as Salesforce, Profound, and a CMS.
  • Experience designing and implementing documented content creation systems for cross-functional marketing teams.

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