We are seeking an experienced B2B Content Marketing Manager who can capture that spirit and turn it into powerful, purpose-driven content across every marketing channel. In this role, you will lead ...
We are seeking an experienced B2B Content Marketing Manager who can capture that spirit and turn it into powerful, purpose-driven content across every marketing channel. In this role, you will lead ...
We are seeking an experienced B2B Content Marketing Manager who can capture that spirit and turn it into powerful, purpose-driven content across every marketing channel. In this role, you will lead ...
We are seeking an experienced B2B Content Marketing Manager who can capture that spirit and turn it into powerful, purpose-driven content across every marketing channel. In this role, you will lead ...
We are seeking an experienced B2B Content Marketing Manager who can capture that spirit and turn it into powerful, purpose-driven content across every marketing channel. In this role, you will lead ...
We are seeking an experienced B2B Content Marketing Manager who can capture that spirit and turn it into powerful, purpose-driven content across every marketing channel. In this role, you will lead ...
Experience: 3-5 years in B2B Content Marketing. Crucially, you have spent at least 1+ year in the ... startup trenches. * Subject Matter Interest: You have a fascination with (or experience in) fintech ...
Experience: 3-5 years in B2B Content Marketing. Crucially, you have spent at least 1+ year in the ... startup trenches. * Subject Matter Interest: You have a fascination with (or experience in) fintech ...
GTM Content Marketing Manager
Chicago, IL · Remote
Develop externally facing B2B content -- with priority focus on email marketing and website content, alongside webinars, event messaging, LinkedIn, and paid advertising -- to nurture existing ...
GTM Content Marketing Manager
Chicago, IL · Remote
Develop externally facing B2B content -- with priority focus on email marketing and website content, alongside webinars, event messaging, LinkedIn, and paid advertising -- to nurture existing ...
GTM Content Marketing Manager
Chicago, IL · Remote
Develop externally facing B2B content -- with priority focus on email marketing and website content, alongside webinars, event messaging, LinkedIn, and paid advertising -- to nurture existing ...
Quick apply
GTM Content Marketing Manager
Chicago, IL · Remote
Develop externally facing B2B content -- with priority focus on email marketing and website content, alongside webinars, event messaging, LinkedIn, and paid advertising -- to nurture existing ...
GTM Content Marketing Manager
Chicago, IL · On-site
Develop externally facing B2B content - with priority focus on email marketing and website content, alongside webinars, event messaging, LinkedIn, and paid advertising - to nurture existing customers ...
GTM Content Marketing Manager
Chicago, IL · On-site
Develop externally facing B2B content - with priority focus on email marketing and website content, alongside webinars, event messaging, LinkedIn, and paid advertising - to nurture existing customers ...
Content Marketing Manager
Holland, MI · On-site +1
Bachelor's Degree in Marketing, Communications, Journalism, Business Administration, ora relatedfieldrequired. * 3-5years of marketing experiencerequired,with a strong emphasis on B2B content ...
Content Marketing Manager
Holland, MI · On-site +1
Bachelor's Degree in Marketing, Communications, Journalism, Business Administration, ora relatedfieldrequired. * 3-5years of marketing experiencerequired,with a strong emphasis on B2B content ...
Senior Content Marketing Manager
New York, NY · On-site
$119K - $179K/yr
Proven track record of producing high-quality B2B content marketing that drives engagement and supports business priorities, aligned with messaging and positioning strategy. * Strong writing, editing ...
Senior Content Marketing Manager
New York, NY · On-site
$119K - $179K/yr
Proven track record of producing high-quality B2B content marketing that drives engagement and supports business priorities, aligned with messaging and positioning strategy. * Strong writing, editing ...
Content Marketing Manager
Boston, TX · On-site
Content Marketing Manager Location: Greater Boston, MA or Greater Houston, TX Reports to: Senior ... Today's B2B buyers consume information differently than ever before. They rely on search engines ...
Content Marketing Manager
Boston, TX · On-site
Content Marketing Manager Location: Greater Boston, MA or Greater Houston, TX Reports to: Senior ... Today's B2B buyers consume information differently than ever before. They rely on search engines ...
Content Marketing Director
Saint Louis, MO · On-site
$135K - $150K/yr
Content Marketing Director NOW HIRING: Content Marketing Director Compensation: $135,000-$150,000 ... to ensure content and storytelling supports business objectives Content Creation & Management
Content Marketing Director
Saint Louis, MO · On-site
$135K - $150K/yr
Content Marketing Director NOW HIRING: Content Marketing Director Compensation: $135,000-$150,000 ... to ensure content and storytelling supports business objectives Content Creation & Management
Deep familiarity with the B2B marketing landscape, including experience with ABM platforms, LinkedIn advertising, B2B content marketing, and understanding of B2B buying committees and long sales ...
Deep familiarity with the B2B marketing landscape, including experience with ABM platforms, LinkedIn advertising, B2B content marketing, and understanding of B2B buying committees and long sales ...
Reporting to the Director of Corporate Marketing, this role will lead the planning, development, auditing, and execution of corporate content across owned channels, B2B marketing initiatives ...
Reporting to the Director of Corporate Marketing, this role will lead the planning, development, auditing, and execution of corporate content across owned channels, B2B marketing initiatives ...
B2B Social Content Creator
New York, NY · On-site
The Role We're looking for a B2B Social Content Creator laser-focused on LinkedIn. You'll own the full lifecycle of our LinkedIn content - from mining raw material (customer calls, product releases ...
B2B Social Content Creator
New York, NY · On-site
The Role We're looking for a B2B Social Content Creator laser-focused on LinkedIn. You'll own the full lifecycle of our LinkedIn content - from mining raw material (customer calls, product releases ...
Content Marketing Manager
Philadelphia, PA · On-site
The Content Marketing Manager is responsible for developing and executing a brand's content ... Defining content goals tied to business objectives (awareness, pipeline, retention) * Building and ...
Content Marketing Manager
Philadelphia, PA · On-site
The Content Marketing Manager is responsible for developing and executing a brand's content ... Defining content goals tied to business objectives (awareness, pipeline, retention) * Building and ...
Senior Manager, Content Marketing
OR · Remote
... to drive business results in a rapidly evolving market. We're helping over 16,000 customers ... The Senior Manager, Content Marketing, will lead the development and execution of the content ...
Quick apply
Senior Manager, Content Marketing
OR · Remote
... to drive business results in a rapidly evolving market. We're helping over 16,000 customers ... The Senior Manager, Content Marketing, will lead the development and execution of the content ...
Direct partnership with Sparq's content marketing manager and exposure to how a modern marketing team operates end to end * Hands-on exposure to how B2B tech companies build LinkedIn presence and AI ...
Direct partnership with Sparq's content marketing manager and exposure to how a modern marketing team operates end to end * Hands-on exposure to how B2B tech companies build LinkedIn presence and AI ...
Account Manager (SAM) USA
New York, NY · On-site
Company Description Velocity Partners is that B2B content marketing agency you've heard so much about. We're getting famous for turning complex tech-talk into clear, compelling stories that incite ...
Account Manager (SAM) USA
New York, NY · On-site
Company Description Velocity Partners is that B2B content marketing agency you've heard so much about. We're getting famous for turning complex tech-talk into clear, compelling stories that incite ...
Marketing Content Specialist
Villa Park, IL · On-site
Experience creating marketing content for B2B (business-to-business) audiences. * 3+ years' experience in an advertising and/or marketing role with a focus on content and social media strategy
Quick apply
Marketing Content Specialist
Villa Park, IL · On-site
Experience creating marketing content for B2B (business-to-business) audiences. * 3+ years' experience in an advertising and/or marketing role with a focus on content and social media strategy
Business to Business (B2B) Specialist
Tempe, AZ · On-site
$17 - $20/hr
Monitor competition's pricing, product assortment, services, fees, and marketing efforts to ensure stores Business-to-Business program is competitive. * Track and review Business-to-Business ...
Quick apply
Business to Business (B2B) Specialist
Tempe, AZ · On-site
$17 - $20/hr
Monitor competition's pricing, product assortment, services, fees, and marketing efforts to ensure stores Business-to-Business program is competitive. * Track and review Business-to-Business ...
B2B Content Marketing information
See salary details
$25.5K - $31.4K
1% of jobs
$31.4K - $37.3K
6% of jobs
$37.3K - $43.2K
11% of jobs
$45K is the 25th percentile. Wages below this are outliers.
$43.2K - $49.1K
23% of jobs
The median wage is $52.8K / yr.
$49.1K - $55K
14% of jobs
$55K - $61K
11% of jobs
$66K is the 75th percentile. Wages above this are outliers.
$61K - $66.9K
11% of jobs
$66.9K - $72.8K
9% of jobs
$72.8K - $78.7K
6% of jobs
$78.7K - $84.6K
6% of jobs
$84.6K - $90.5K
2% of jobs
$25.5K
$59.5K
$90.5K
How much do b2b content marketing jobs pay per year?
What is B2B Content Marketing?
What is the difference between B2B Content Marketing vs B2B Copywriter?
| Aspect | B2B Content Marketing | B2B Copywriter |
|---|---|---|
| Primary Focus | Developing comprehensive content strategies to attract and engage target business audiences | Creating persuasive and concise copy for specific marketing materials |
| Work Environment | Collaborates with marketing teams, strategists, and content creators | Works closely with marketing and design teams to produce content |
| Required Skills | Content strategy, SEO, analytics, storytelling | Copywriting, editing, understanding of target audience |
While both roles involve content creation, B2B Content Marketing focuses on strategic planning and long-term engagement, whereas B2B Copywriters craft specific messages to persuade and convert prospects. Both roles are essential in B2B marketing campaigns but serve different functions within the content ecosystem.
What are the key skills and qualifications needed to thrive as a B2B Content Marketer, and why are they important?
What are some common challenges faced by B2B content marketers when aligning content strategy with sales goals?

Full-time
Medical, Retirement, PTO
Re-posted 16 days ago
Job description
Who We Are:
On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world's premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world's premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.About the Role
The Olympics are more than just a competition-they are a global celebration of human potential, perseverance, and unity. We are seeking an experienced B2B Content Marketing Manager who can capture that spirit and turn it into powerful, purpose-driven content across every marketing channel.
In this role, you will lead the development and execution of B2B content that support awareness, engagement, and revenue goals across digital channels. Working cross-functionally with the e-commerce, creative, product marketing, sales, partnerships and broader marketing team, you will create compelling storytelling and sales-driven content that resonates with corporate buyers, agency partners, and hospitality clients worldwide.
This is an opportunity to help shape the voice and positioning of some of the world's most iconic events, including the LA28 Olympic Games, Super Bowl, Final Four, and other premiere properties.
Key Responsibilities
B2B Content Strategy & Development
Lead the creation of B2B marketing content that supports hospitality sales, partner engagement and premium client experiences
Develop integrated content to support conversion across digital channels including paid media, email campaigns, landing pages and account based marketing
Partner with sales and product marketing teams to translate hospitality offerings and packages into compelling conversion-oriented messaging for corporate audiences.
Identify storytelling opportunities tied to major sporting moments, hospitality trends and cultural conversations.
Ensure all content reflects the brand voice and adheres to Olympic and partner guidelines.
Multi-Channel Marketing Execution
Own and manage the B2B marketing content calendar across digital, email, web, social and partner/agency channels.
Partner with design, photography, and video teams to produce premium marketing assets and campaign materials.
Ensure content is optimized for different platforms and audience segments, throughout the stages of the customer journey.
Track asset needs (images, testimonials, campaign visuals) and work with creative resources to keep materials fresh and relevant.
Support adaptations of marketing assets for different audiences (corporate buyers, agencies, international markets).
Research & Insight
Monitor trends and industry news across sports, luxury hospitality and entertainment to identify new content and campaign opportunities.
Track Olympic and rightsholder milestones to inform timely and culturally relevant B2B marketing initiatives.
Analyze campaign and content performance metrics, including engagement, clickthrough rate, and MQL generation to optimize future campaigns.
Share trends, competitive insights and emerging content strategies for luxury and sports marketing with the broader On Location team.
Work closely with marketing and sales leadership to identify content needs that accelerate pipeline growth and support client conversion.
Ensure campaign execution aligns with revenue goals, deposit campaigns, and sales milestones across Core and Olympic properties.
Maintain reporting and documentation on content and campaign results, audience insights and content best practices.
Who You Are
3-5 years of experience in B2B content marketing, preferably in sports, luxury hospitality, or premium events.
Strong organizational and project management skills; comfortable managing multiple workstreams.
Strong writing, storytelling and editorial skills with the ability to adapt messaging across audiences and channels.
Excellent written and verbal communication skills with a sharp eye for detail.
Comfortable working cross-functionally with creative, sales, partnerships, marketing and executive stakeholders.
Familiarity with CRM, CMS, email marketing, analytics and project management platforms.
Passion for sports, live events, and premium experiences; interest in global campaigns and international markets.
Bonus: Experience working with agencies, sponsorship partners, or high-net-worth clientele.
What You'll Be Part Of
A once-in-a-lifetime opportunity to contribute to the marketing of Official Hospitality for the LA 2028 Olympic Games and tentpole events such as Super Bowl, Final Four, and others.
A team passionate about connecting global audiences with premium sports and entertainment experiences.
Exposure to international markets, high-profile clients, and multi-channel marketing campaigns.
A role that directly supports revenue-driving initiatives while building your career in sports and luxury marketing.
A platform that reaches billions and inspires generations.
Location Requirements
Remote candidates considered.
NY, LA or Raleigh candidates are encouraged to work in office locations.
Salary Transparency: $110,000 plus 5% annual bonus opportunity.
Per local requirements and in the interest of transparency, the hourly rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Rate Minimum:
$82,500 annually(minimum will not fall below the applicable State/local minimum salary thresholds)Hiring Rate Maximum:
$110,000 annuallyTKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee's or applicant's race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.
About On Location
Sourced by ZipRecruiter
Industry
Convention and trade show organizers
Company size
11 - 50 Employees
Headquarters location
Mount Laurel, NJ, US
Year founded
1991