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Automotive Marketing Manager Jobs (NOW HIRING)

Stellantis

Jeep Brand Marketing

Auburn Hills, MI · On-site

Minimum 5 years of experience in brand marketing, automotive marketing, experiential marketing, or event management * Proven track record of leading cross-functional teams to execute high-impact ...

Lane Automotive

Marketing Manager

Watervliet, MI

The Marketing Manager is responsible for marketing functions and assisting with the development and ... Key Responsibilities: * Assist with planning, developing, and executing all Lane Automotive ...

Lane Automotive

Marketing Manager

Watervliet, MI · On-site

The Marketing Manager is responsible for marketing functions and assisting with the development and ... Key Responsibilities: * Assist with planning, developing, and executing all Lane Automotive ...

TurnKey Marketing

Be Seen First

Client Success Coordinator (Automotive Marketing)

Corona, CA · On-site

$24 - $28/hr

This role works closely with the Client Success Team Lead, Performance Managers, and internal teams ... Maintain an up-to-date understanding of digital marketing and automotive industry trends to better ...

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Automotive Marketing Manager information

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$33K

$83.5K

$145.5K

How much do automotive marketing manager jobs pay per year?

As of Aug 1, 2026, the average yearly pay for automotive marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Automotive Marketing Manager position, and why are they important?

To thrive as an Automotive Marketing Manager, a strong background in marketing strategy, automotive industry trends, and data analysis, usually supported by a degree in marketing or business, is essential. Familiarity with CRM platforms, digital marketing tools, analytics software, and sometimes certifications like Google Analytics or HubSpot are commonly required. Outstanding leadership, creative thinking, and interpersonal communication skills help you coordinate cross-functional teams and build successful campaigns. These competencies ensure the effective promotion of automotive products and brands in a competitive, fast-evolving marketplace.

What does an Automotive Marketing Manager do?

An Automotive Marketing Manager develops and implements marketing strategies to promote vehicles, services, and brand awareness. They analyze market trends, coordinate advertising campaigns, manage digital marketing efforts, and collaborate with sales teams to drive customer engagement. Their goal is to increase brand visibility, generate leads, and boost sales through targeted marketing initiatives.

What are the typical daily responsibilities of an Automotive Marketing Manager?

Automotive Marketing Managers typically oversee campaign planning and execution, analyze market data to identify trends, and collaborate with sales teams to align marketing efforts. Their day often includes coordinating activities with creative teams, managing digital and traditional advertising channels, and monitoring the performance of ongoing initiatives. They may also interact with dealerships or vendors and participate in strategy sessions to set goals for brand growth. This role is dynamic and requires balancing creative work with analytical decision-making to drive successful marketing outcomes.

More about Automotive Marketing Manager jobs
What cities are hiring for Automotive Marketing Manager jobs? Cities with the most Automotive Marketing Manager job openings:
What are the most commonly searched types of Automotive Marketing jobs? The most popular types of Automotive Marketing jobs are:
What states have the most Automotive Marketing Manager jobs? States with the most job openings for Automotive Marketing Manager jobs include:
What job categories do people searching Automotive Marketing Manager jobs look for? The top searched job categories for Automotive Marketing Manager jobs are:
Automotive Marketing Manager jobs near you
Infographic showing various Automotive Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 11% Part Time, 1% Contract, and 1% Nights. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Jeep Brand Marketing

Stellantis

Auburn Hills, MI • On-site

Full-time

Re-posted 5 days ago

Stellantis rating

7.5

Company rating: 7.5 out of 10

Based on 130 frontline employees who took The Breakroom Quiz

14th of 44 rated automakers

Job description

The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners.
Key Responsibilities:
Go-to-Market Leadership
  • Lead the monthly Go-to-Market process in collaboration with cross-functional teams to align product, creative, incentives and communication strategies across channels for cohesive alignment between internal marketing functions and the Business Centers.
  • Develop, design, and present the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness.
  • Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates.

Incentive Direction & Analysis
  • Develop monthly incentive direction for the Jeep brand, ensuring alignment across website, paid media, and advertising channels.
  • Analyze lease payments, inventory, and competitive data to support incentive direction and promotional messaging.
  • Maintain supporting documentation, including incentive summaries, media guidance, and lease payment back-ups.

Marketing Collaboration & Execution
  • Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines.
  • Develop strategic briefs and activation plants for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life.
  • Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities.

Key Deliverables:
  • Monthly Go-to-Market Deck
  • Cross team collaboration with Brand Managers related to incentive direction and comms
  • Lead Buzz Model Cross Channel Planning & Execution in collab with the Fleet Coordinator
  • Purchase Order Reviews

Cross-Functional Partners Engagement:
  • Drive Days/Training
  • Advertising
  • PR
  • Experiential
  • Auto Shows
  • BC/Field Staff
  • Global Team
  • Agency Partners

Basic Requirements:
  • Bachelor's Degree in Business Administration, Marketing, or related field
  • Minimum 5 years of experience in brand marketing, automotive marketing, experiential marketing, or event management
  • Proven track record of leading cross-functional teams to execute high-impact marketing campaigns, product launches, and branded events
  • Familiarity with automotive industry dynamics, consumer engagement strategies, and branded partnership execution
  • Demonstrated ability to manage complex logistics and timelines while maintaining brand standards and delivering exceptional customer experiences

Preferred Requirements:
  • MBA
  • Global marketing experience would be a bonus

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