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Automotive Marketing Jobs (NOW HIRING)

Ross Downing

Automotive Marketing Director

Hammond, LA · On-site

If you're a motivated automotive marketer ready to take the next step, we want to hear from you. WHAT YOU'LL OWN * Brand strategy & identity * Digital marketing & paid media * SEO, SEM & website ...

Ross Downing

Automotive Marketing Director

Hammond, LA · On-site

If you're a motivated automotive marketer ready to take the next step, we want to hear from you. WHAT YOU'LL OWN * Brand strategy & identity * Digital marketing & paid media * SEO, SEM & website ...

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Automotive Marketing information

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$13

$32

$56

How much do automotive marketing jobs pay per hour?

As of Aug 29, 2026, the average hourly pay for automotive marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is automotive marketing?

Automotive marketing refers to the strategies and activities used by car manufacturers, dealerships, and related businesses to promote vehicles and automotive services to consumers. This type of marketing includes advertising campaigns, digital marketing, event promotions, and customer relationship management tailored specifically to the automotive industry. The goal is to increase brand awareness, generate leads, and drive sales in a highly competitive market by reaching potential buyers through various channels.

What are the key skills and qualifications needed to thrive in automotive marketing?

To excel in Automotive Marketing, you need a solid understanding of marketing principles, automotive industry trends, and often a relevant degree in marketing, business, or communications. Familiarity with digital marketing platforms, CRM systems, analytics tools, and certifications such as Google Ads or HubSpot are highly valued. Strong communication, creativity, and analytical thinking help differentiate successful professionals in this field. These skills ensure effective campaign execution, customer engagement, and measurable business growth in a competitive market.

How does the automotive marketing role typically collaborate with sales teams to drive dealership success?

In Automotive Marketing, close collaboration with sales teams is essential to ensure that marketing campaigns effectively generate qualified leads and align with dealership goals. Marketers often coordinate with sales to understand current inventory, customer preferences, and promotional priorities, allowing for more targeted advertising and outreach. Regular meetings, shared analytics, and feedback loops help both teams refine strategies and measure the impact of marketing efforts on actual sales performance. This partnership not only boosts showroom traffic but also fosters a unified approach to customer engagement.

What is the difference between Automotive Marketing vs Automotive Sales?

AspectAutomotive MarketingAutomotive Sales
Primary FocusPromoting vehicles and brand awarenessDirectly selling vehicles to customers
Required SkillsMarketing strategies, digital advertising, brandingCustomer interaction, negotiation, product knowledge
Work EnvironmentMarketing departments, advertising agenciesDealerships, showrooms
Common CertificationsMarketing certifications, digital advertising coursesSales certifications, automotive product training

Automotive Marketing focuses on creating awareness and promoting vehicles through advertising and branding strategies, while Automotive Sales involves directly engaging with customers to close vehicle sales. Both roles are essential in the automotive industry but differ in their daily tasks and skill sets.

More about Automotive Marketing jobs

What cities are hiring for Automotive Marketing jobs?

Cities with the most Automotive Marketing job openings:

What are the most commonly searched types of Automotive Marketing jobs?

The most popular types of Automotive Marketing jobs are:

What states have the most Automotive Marketing jobs?

States with the most job openings for Automotive Marketing jobs include:

What job categories do people searching Automotive Marketing jobs look for?

The top searched job categories for Automotive Marketing jobs are:

Automotive Marketing jobs near you
Infographic showing various Automotive Marketing job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Automotive Marketing Director

Ross Downing

Hammond, LA • On-site

Full-time

Re-posted 17 days ago

Job description

THE OPPORTUNITY

Ross Downing Auto Group is on an ambitious path — growing from 5 stores to 20 by 2040. We’re looking for a Marketing Director who can build and execute the campaigns, digital presence, and brand strategy that fuels our expansion. You’ll work closely with our teams across every location, and as we grow, so will your department. If you’re a motivated automotive marketer ready to take the next step, we want to hear from you.

WHAT YOU’LL OWN

  • Brand strategy & identity
  • Digital marketing & paid media
  • SEO, SEM & website performance
  • Social media & content strategy
  • Television, radio & OOH campaigns
  • CRM & customer retention programs
  • Marketing budget management
  • Vendor & agency relationships
  • New store launch marketing
  • Lead generation & conquest sales

WHAT WE’RE LOOKING FOR

  • 2+ years in automotive marketing
  • Collaborative team player
  • Ability to grow & lead a department
  • Strong digital & traditional media mix
  • Data-driven decision maker
  • OEM co-op program knowledge
  • Dealer management system fluency
  • Bachelor’s in Marketing or related

WHY ROSS DOWNING

We’re a growing, family-rooted dealership group with deep ties to our Louisiana communities. You’ll have the resources, support, and runway to build something lasting — not just maintain the status quo. Competitive salary, performance bonuses, full benefits, and a team that moves fast and wins together.

Ready to lead the next chapter?

Send your resume and a brief note on your marketing philosophy to get started.

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