Director of Marketing, Logistics (Trucking, Brokerage, Leasing)
Mission
Build and lead AFC's marketing function to drive qualified pipeline and revenue across our trucking, brokerage, and leasing business lines. This is a foundational leadership role for an operator-minded marketer who understands freight and trucking, and can translate real-world operational value into positioning, campaigns, and sales enablement that helps win deals.
What You'll Own
Revenue and Pipeline Growth
- Build and execute campaigns that generate qualified leads and sales-ready opportunities, not vanity metrics
- Develop a repeatable demand generation engine across key channels (digital, outbound support, partnerships, industry platforms, events as applicable)
- Own performance measurement, experimentation, and optimization (test, learn, iterate)
Sales Enablement and Sales Support
- Partner closely with sales leadership to improve win rates, deal velocity, and deal size
- Create and maintain core enablement assets, including:
- Pitch decks and service overviews
- One-pagers and solution briefs by product line (trucking, brokerage, leasing)
- Case studies, testimonials, and ROI narratives
- Email sequences, talk tracks, and objection handling
- Ensure messaging is consistent and actionable in the field
Content and Social Authority
- Build AFC's credibility and visibility on LinkedIn and other relevant industry channels
- Create content that directly supports sales conversations, including:
- Freight and market insights
- Operational differentiators and customer outcomes
- Thought leadership that positions AFC as a trusted logistics partner
- Establish an efficient content engine (calendar, production process, distribution plan)
RevOps and CRM Alignment (HubSpot)
- Align marketing and sales through HubSpot workflows and clean reporting
- Own the operational backbone of marketing performance, including:
- Lead lifecycle definitions and qualification criteria
- Attribution, funnel conversion reporting, and pipeline impact
- Lead handoff SLAs and feedback loops with sales
- Improve lead routing, nurture journeys, and lifecycle hygiene to increase conversion
- Brand and Market Positioning
- Establish consistent positioning and messaging across all customer touchpoints
- Strengthen AFC's presence in the logistics market through clear differentiation and professional execution
- Ensure AFC shows up with a cohesive voice across web, collateral, campaigns, and outbound support
What Success Looks Like (First 6 to 12 Months)
- Increased volume of qualified pipeline tied to revenue outcomes
- Improved win rates, deal size, and sales productivity through better enablement
- Stronger market presence and credibility (especially on LinkedIn and in industry circles)
- Clear alignment between marketing and sales, with shared definitions, process, and reporting
- A scalable marketing foundation (systems, content engine, campaign rhythm, measurement)
Ideal Candidate
- 3 to 5+ years in B2B marketing, with experience in logistics/freight/trucking strongly preferred (or closely related B2B services)
- Revenue-first mindset: focuses on pipeline quality, conversion, and closed-won impact
- Proven partner to sales teams, with experience building enablement that gets used
- Builder mentality: comfortable creating strategy and executing hands-on, especially in an early-stage function
- Strong operational discipline: able to build repeatable processes for content, campaigns, and reporting
- Experience with HubSpot (or similar CRM/marketing automation) and using data to drive decisions
Compensation
Base salary: dependent on experience.