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Audience Manager Jobs (NOW HIRING)

Omnicom Media

Manager, Audience Analytics

New York, NY · On-site

The Manager, Audience Analytics, serves as a key day-to-day contact for specific client teams. This role focuses on providing robust data-informed solutions in collaboration with Client Solutions ...

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$11K

$71.5K

$106.5K

How much do audience manager jobs pay per year?

As of May 29, 2026, the average yearly pay for audience manager in the United States is $71,527.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $93,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Audience Manager, and why are they important?

To thrive as an Audience Manager, you need expertise in data analysis, segmentation strategies, and digital marketing, often supported by experience with CRM platforms and a relevant degree. Familiarity with audience management tools like Adobe Audience Manager, Google Analytics, and data privacy regulations is typically required. Strong communication, problem-solving, and collaboration skills help you tailor campaigns and work effectively with cross-functional teams. These abilities are crucial for optimizing audience targeting and delivering effective marketing outcomes.

How does an Audience Manager typically collaborate with other departments to optimize audience engagement strategies?

An Audience Manager works closely with marketing, content, analytics, and product teams to ensure audience engagement strategies are data-driven and effective. They regularly share audience insights, coordinate segmentation efforts, and align campaign targeting with broader business goals. This cross-functional collaboration helps refine messaging, personalize user experiences, and maximize the impact of campaigns. Open communication and regular meetings are key to keeping all stakeholders informed and agile.

What does an Audience Manager do?

An Audience Manager is responsible for identifying, segmenting, and managing target audiences for a company’s marketing or advertising efforts. They use data management platforms (DMPs) to collect and analyze customer data from various sources, helping to build detailed audience profiles. By understanding audience behaviors and preferences, they enable more personalized and effective marketing campaigns. Their work ensures that advertising and communications reach the right people at the right time, maximizing campaign performance and ROI.

What is the difference between Audience Manager vs Data Analyst?

AspectAudience ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; experience with data management toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis software
Work EnvironmentMarketing teams, digital advertising agencies, media companiesBusiness intelligence teams, consulting firms, corporate data departments
Employer & Industry UsageUsed in marketing, advertising, media industries for audience segmentationUsed across industries for data interpretation, reporting, and decision-making

Audience Managers focus on segmenting and managing target audiences for marketing campaigns, utilizing data management platforms. Data Analysts interpret data sets to generate insights and support strategic decisions. While both roles work with data, Audience Managers are more campaign and platform-oriented, whereas Data Analysts focus on analysis and reporting across various business functions.

More about Audience Manager jobs
What cities are hiring for Audience Manager jobs? Cities with the most Audience Manager job openings:
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What job categories do people searching Audience Manager jobs look for? The top searched job categories for Audience Manager jobs are:
Audience Manager jobs near you
Infographic showing various Audience Manager job openings in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 100% Physical job distribution, with an average salary of $71,527 per year, or $34.4 per hour.

Manager, Audience Development ? Social & Distribution

DDM GROUP LLC

Atlanta, GA • On-site

Full-time

Posted 8 days ago

Job description

Job Purpose:

DDM Group has an immediate opening for a Manager, Audience Development ? Social & Distribution to help create growth-focused social media strategies for our three digital properties AtlantaBlackStar.com, Finurah.com and TheShadowLeague.com.

The Social Media Manager will build out a specialized, higly-qualified team to play a key role in DDM?s efforts to drive long-term audience growth, audience engagement, content outreach and build brand awareness. The ideal candidate has a deep understanding of leveraging social media platforms such as Instagram, YouTube, Facebook, TikTok, and other existing and emerging platforms to achieve performance metrics.

The ideal candidate must have the ability to balance multiple priorities while having a proactive mindset toward accelerating DDM?s audience growth and brand awareness.

Candidate?s daily decisions should be guided by a strong understanding of our audience and its demands that are gained through careful attention to available metrics and analytics.

Job Specific Duties and Responsibilities:

  • Create visually captivating, thumb-stopping campaigns and copy
  • Identify emerging distribution platforms: Test, track and analyze data to spot opportunities and refine strategies accordingly
  • Collaborate with editorial and video team to share data-based insights on which types of content drive the highest traffic to the sites
  • Collaborate with team of social media reporters to oversee posting across all content distribution platforms, in addition to crafting engaging, accurate and grammatically correct copy
  • Execute cross platform content strategies that rapidly grow our following, brand awareness, and monetization opportunities
  • Maintains awareness of competitors? strategies and practices, informs DDM of where we are behind and/or ahead
  • Develop and maintain social posting schedule across the entire digital group
  • Manage social spending budget, implement campaigns to align with and meet the team's KPIs
  • Work closely with agency, sales and brand digital team to execute social expectations on sponsorship, direct and programmatic deals
  • Collaborate with key stakeholders on email subscriber acquisition programs (paid and organic) to drive growth and engagement of newsletters
  • Support digital teams by creating unique and compelling campaigns for content offerings
  • Track progress in daily and weekly reports across various metrics to ensure engagement goals are met

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