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Audience Development Jobs in Wisconsin (NOW HIRING)

Iff

New Business Development Manager

Madison, WI · Remote

$155K - $165K/yr

... audiences. * Cross-Functional Collaboration: Coordinate internal teams (Technical Service, R&D, ... Marketing, Regulatory, Supply Chain, Customer Service) to support customer activities and business ...

Lessiter Media

Be Seen First

Event Manager

Brookfield, WI · On-site

The Event Manager collaborates closely with editorial, sales, marketing, audience development, finance, and executive leadership teams to create industry-leading experiences that support Lessiter ...

CH Coakley

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Business Development - Commercial Moving

Wauwatosa, WI · On-site

$60K/yr

Business Development - Commercial Moving The Commercial Moving Business Development role will be ... Ability to create and deliver presentations tailored to the audience's needs. * Management skills ...

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Audience Development information

See Wisconsin salary details

$11.1K

$72.2K

$107.5K

How much do audience development jobs pay per year?

As of Jul 18, 2026, the average yearly pay for audience development in Wisconsin is $72,196.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,000.00 and $94,400.00 per year, depending on experience, location, and employer.

What jobs pay 500,000 a year in the US?

In the field of audience development, high-paying roles such as senior executives, directors, or chief officers can earn $500,000 or more annually, especially in large organizations or media companies. These positions often require extensive experience, strategic skills, and leadership responsibilities, with compensation sometimes including bonuses and stock options.

What are the key skills and qualifications needed to thrive in the Audience Development position, and why are they important?

To thrive in Audience Development, you need a strong grasp of digital marketing, content strategy, analytics, and audience segmentation, often supported by a bachelor's degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, email marketing software, and CRM systems is typically required. Strong communication, creativity, and collaboration skills are vital for engaging diverse audiences and working with cross-functional teams. These abilities help drive audience growth, optimize content reach, and support organizational goals in a competitive media landscape.

What does an Audience Development job involve?

An Audience Development job focuses on growing and engaging an organization's target audience across various platforms. This can include increasing website traffic, social media followers, newsletter subscribers, or event attendees through strategic marketing, content optimization, and data analysis. Professionals in this role often collaborate with content creators, marketing teams, and data analysts to refine audience strategies. The goal is to attract, retain, and deepen audience relationships to drive business growth and engagement.

What is the job description of audience development?

Audience development is a role focused on growing and engaging a target audience for a media organization, brand, or content platform. It involves analyzing audience data, creating strategies to increase reach, and utilizing marketing tools such as social media and email campaigns to build loyalty and expand viewership or readership.

Is PR a high paying job?

Public relations (PR) roles can offer varying salaries depending on experience, location, and industry, with entry-level positions typically earning lower wages and senior roles earning higher salaries. Audience development professionals may earn competitive pay, especially with specialized skills in media relations, content creation, and analytics. Overall, PR jobs can be lucrative but often require experience and a strong network to reach higher salary levels.

What does audience development do?

Audience development professionals focus on growing and engaging a target audience for media, entertainment, or marketing organizations. They analyze audience data, create strategies to increase viewership or readership, and often use tools like analytics platforms to measure success and optimize outreach efforts.

What are some common challenges faced in an Audience Development role?

Audience Development professionals often face the challenge of keeping up with constantly changing digital platforms and shifting audience behaviors. Balancing the creation of engaging content with the need to meet growth targets and measure ROI can also be demanding. Additionally, working with teams across marketing, editorial, and data analytics requires strong project management and communication skills to ensure cohesive strategies. Overcoming these challenges is key to expanding an organization's reach and deepening audience engagement.

What are popular job titles related to Audience Development jobs in Wisconsin? For Audience Development jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Audience Development jobs in Wisconsin look for? The top searched job categories for Audience Development jobs in Wisconsin are:
Audience Development jobs near you
Infographic showing various Audience Development job openings in Wisconsin as of July 2026, with employment types broken down into 84% Full Time, 12% Part Time, 2% Temporary, and 2% Contract. Highlights an 78% Physical, 4% Hybrid, and 18% Remote job distribution, with an average salary of $72,196 per year, or $34.7 per hour.
Senior Marketing Manager - Entertainment

Senior Marketing Manager - Entertainment

Greenleaf Hospitality Group

Radisson, WI • On-site

Full-time

Posted 5 days ago

Greenleaf Hospitality Group rating

5.8

Company rating: 5.8 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

Job description

Job Description
Overview
Greenleaf Hospitality Group is building the future of sports, entertainment, and hospitality in Southwest Michigan. As the operator of the Kalamazoo Event Center, we're creating a premier destination that will bring people together through concerts, sporting events, community celebrations, and unforgettable experiences.
Opening in Fall 2027, the Kalamazoo Event Center will host concerts, family shows, comedy, community events, and serve as the home of Western Michigan University Hockey and Basketball and the Kalamazoo Wings.
We're looking for a Senior Marketing Manager to join the team well before opening, playing a critical role in developing the venue's brand, launching one of Michigan's most anticipated entertainment destinations, and driving long-term audience growth.
This role will lead the development and activation of the marketing strategy for concerts, comedy, family entertainment, community events, and other non-tenant programming at the Kalamazoo Event Center. Joining the team ahead of the venue's Fall 2027 opening, the Senior Marketing Manager will play a key role in bringing the Kalamazoo Event Center's entertainment vision to life. Along the way, this role will help lead marketing efforts for the final concert and entertainment season at Wings Event Center, honoring its legacy while introducing audiences to the future of live entertainment in downtown Kalamazoo.
Working alongside the broader Greenleaf Hospitality Group marketing team, this individual will collaborate with promoters, community organizations, agency partners, and media partners to develop and execute integrated marketing campaigns, maximize advertising opportunities through paid and trade partnerships, and drive audience growth through innovative promotional strategies. As the venue opens, this role will transition into leading the ongoing marketing of the Kalamazoo Event Center's entertainment programming while supporting enterprise initiatives that strengthen the Greenleaf Hospitality Group brand through cross-promotional opportunities and shared storytelling.
What You'll Be Doing
May include, but not be limited to:
  • Develop and execute integrated marketing campaigns for concerts, comedy, family entertainment, community events, and other non-tenant programming at the Kalamazoo Event Center.
  • Manage the media and promotional execution of those campaigns, including advertising placements, media buys, promotional partnerships, and paid and trade opportunities across digital and traditional channels to maximize reach, ticket sales, and return on investment.
  • Serve as a key member of the venue's opening team, activating pre-opening marketing plans, audience development initiatives, and launch campaigns leading up to the Fall 2027 opening.
  • Build and maintain strong relationships with building tenants, promoters, touring partners, artist representatives, media partners, community organizations, tourism stakeholders, and strategic business partners.
  • Assist in annual marketing planning, campaign strategy, event marketing calendars, budget management, and performance reporting for assigned entertainment and community programming.
  • Oversee the development of creative assets including advertising, digital content, video, signage, email campaigns, social media, and promotional materials while ensuring brand consistency.
  • Collaborate closely with booking, ticketing, sponsorship, premium sales, guest experience, operations, and leadership to ensure seamless execution of event marketing plans.
  • Collaborate with members of the Greenleaf Hospitality Group marketing team on enterprise campaigns and cross-promotional opportunities that support entertainment programming and elevate awareness of the Kalamazoo Event Center.
  • Identify opportunities to leverage concerts, special events, and entertainment programming to strengthen awareness of both the Kalamazoo Event Center and Greenleaf Hospitality Group.
  • Identify new audience development opportunities through community partnerships, grassroots initiatives, influencer collaborations, tourism partnerships, and regional outreach.
  • Analyze campaign performance, ticket sales trends, customer insights, and market data to optimize marketing investments, drive attendance, and support revenue growth.
  • Opportunity to supervise interns and future marketing team members as Greenleaf Hospitality Group and the Kalamazoo Event Center continues to grow.
  • Represent the Kalamazoo Event Center and Greenleaf Hospitality Group at community events, promoter meetings, and business development opportunities as needed.
What We're Looking For
  • Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field (or equivalent experience).
  • 6-8+ years of progressive marketing experience within live entertainment, sports, hospitality, tourism, destination marketing, or venue marketing.
  • Demonstrated success leading integrated marketing campaigns from strategy through execution with measurable business results.
  • Experience managing advertising budgets, media planning, agency relationships, and paid media campaigns.
  • Strong strategic thinking with the ability to balance long-term planning with day-to-day execution.
  • Excellent project management and organizational skills with the ability to lead multiple high-profile initiatives simultaneously.
  • Outstanding written, verbal, and presentation skills.
  • Proven ability to build trusted relationships with executive leadership, promoters, media partners, agencies, sponsors, community organizations, and other key stakeholders.
  • Strong understanding of digital marketing, CRM, social media, email marketing, paid media, website management, marketing analytics, and audience development strategies.
  • Self-motivated, collaborative, and comfortable working in a fast-paced environment with evolving priorities.
  • Willingness to work evenings, weekends, and holidays in support of events and venue activities.
Preferred Qualifications
  • Experience marketing concerts, festivals, performing arts, sports, or other live entertainment properties.
  • Experience working directly with promoters, touring productions, artist management, or ticketing platforms.
  • Experience launching a new venue, destination, entertainment property, or major brand initiative.
  • Experience negotiating advertising partnerships, media trade agreements, and promotional collaborations.
  • Familiarity with venue operations and the live entertainment industry.
  • Experience working with agencies, creative partners, or cross-functional marketing teams.

Why Join the Team?
Few marketers have the opportunity to launch an entertainment venue from the ground up. As part of the opening team, you'll help define how the Kalamazoo Event Center is introduced to the community, shape its brand, and create the campaigns that establish it as one of the Midwest's premier destinations for sports, entertainment, and community events.
You'll also have the opportunity to contribute to the continued growth of Greenleaf Hospitality Group, helping connect one of the region's most transformative developments with a portfolio of hospitality, dining, sports, and entertainment brands that have been creating memorable experiences in Southwest Michigan for decades.
About Greenleaf Hospitality Group
Greenleaf Hospitality Group (GHG) is a locally owned company committed to creating exceptional experiences in dining, lodging, sports, and entertainment in Kalamazoo, Michigan. For more than 25 years, GHG has welcomed over 33 million guests and grown to include 12 unique brands, including the Radisson Plaza Hotel & Suites, Burdick's Bar & Grill, Brick + Brine, Wings Event Center, Kalamazoo Country Club, and the upcoming Kalamazoo Event Center.
With a team of more than 900 hospitality professionals, GHG continues to foster community connections through innovative, guest-obsessed hospitality. As the operator of the Kalamazoo Event Center, Greenleaf Hospitality Group is helping shape the future of live entertainment and community experiences in Southwest Michigan.

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