Audience Development Jobs in Tennessee (NOW HIRING)

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How We LEAD
Capitol Christian Music Group is seeking a Vice President of Data and Insights to lead strategy for Artist Intelligence across the label. This role is central to how data drives marketing and artist strategy. Sitting at the intersection of data, strategy, and storytelling, this leader will translate complex data into clear, actionable, artist insights that empower our teams to drive faster, smarter, and more impactful decision-making across a global landscape.

The VP serves as a strategic partner to the Marketing, Digital, and Artist teams- identify emerging trends, uncovering audience opportunities, and shaping artist strategy through insights. This leader will also champion a data-informed culture ensuring teams have the tools, frameworks, and intelligence needed to support artists at every stage of their careers worldwide.

How You'll CREATE

Define and lead the global data, analytics, and artist insights strategy, ensuring data drives key decisions across the label.

Partner with senior leadership to translate business priorities into measurable, data-driven strategies that accelerate artist growth and market impact.

Transform complex datasets into clear, compelling narratives and actionable insights that shape marketing strategy, audience development, and revenue-driving opportunities across frontline and catalog.

Identify and interpret global and regional trends across streaming, social, and fan engagement platforms, translating cultural nuance into actionable strategy.
Oversee the development and implementation of analytics dashboards, reporting tools, and insight frameworks that enable teams to access meaningful data for daily decision-making.
Establish best-in-class practices for data storytelling, ensuring complex analyses are translated into clear recommendations for leadership and internal teams.
Establish decision-making framework that balance speed and analytical rigor, ensuringthe organization can act quickly without sacrificing insight quality.
Evaluate campaign and initiative performance, distilling learnings into recommendations for future growth.
Champion a culture of data-informed storytelling, ensuring insights are communicated in clear, visually compelling ways that resonate with both technical and non-technical audiences.
Drive innovation in analytics by partnering with the Data Analyst and engineering and product teams to build tools that deliver real-time intelligence.
Lead the evolution of data sources, pipelines, and analytics infrastructure to ensure accuracy, reliability and scalability.
Drive the adoption of advanced analytics, including company-approved predictive modeling and AI-driven insights, to anticipate trends, optimize performance.
Oversee department weekly reporting structure and ensure real-time communication on timely priorities knowing this is critical to achieve favorable outcomes.
Serve as a thought leader of global fan behavior, cultural trends, and music consumption patterns.
Build, lead and develop a high-performing insights team, fostering a culture of curiosity, accountability, and impact.
Establish and operationalize best practices for research, measurement, and analytics, ensuring insights are repeatable, scalable, and aligned with business priorities.
Build a deep understanding of internal stakeholders and artist partners to ensure analytics solutions address the most critical business and creative opportunities.

Bring Your VIBE
10+ years of experience in data analytics, insights, strategy, or related fields, with a track record of driving measurable business impact.
Experience in music, entertainment, media, or consumer digital industries strongly preferred.
Proven ability to translate complex data into strategic insights that drive measurable business impact.
Strong understanding of global music ecosystems, including streaming platforms, social media and audience engagement trends.
Proficiency working with large datasets using tools such as SQL, Python, or similar languages.
Advanced experience with data visualization platforms like Tableau, Looker, DOMO and similar platforms.
Experience synthesizing multiple data sources (streaming, socials, marketing, audience) into holistic insights.
Familiarity with statistical analysis and analytical frameworks for identify trends and opportunities.
Exceptional communication and storytelling skills with the ability to engage both technical and non-technical audiences, including executive leadership.
Strategic mindset with the ability to balance long-term vision with hands-on execution.
Proven leadership experience building and developing high-performing teams.
Passion for music and a deep curiosity about fan behavior and cultural trends.
Bachelor's degree in quantitative or analytical field; advanced degree a plus.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster:English / Spanish

E-Verify Right to Work Poster:English|Spanish