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Audience Development Manager Jobs in Washington (NOW HIRING)

Pathfinder

Donor Development Manager

Washington, DC · On-site +1

Donor Development Manager Location: United States About Us: For nearly 70 years, Pathfinder ... audience selection, production timelines, launch readiness, QA, reporting, and post-campaign ...

Peraton

Software Development Manager

Herndon, VA · On-site

$135K - $216K/yr

Lead and manage multi-team and cross-functional engineering organizations in a fast-paced, mission ... non-technical audiences. * Proven full-stack software development experience. * Programming ...

Peraton

Software Development Manager

Herndon, VA · On-site

$135K - $216K/yr

Lead and manage multi-team and cross-functional engineering organizations in a fast-paced, mission ... non-technical audiences. * Proven full-stack software development experience. * Programming ...

Baptist Joint Committee

Creative Producer

Washington, DC · On-site

$45K - $65K/yr

Social Media and Audience Development * Own BJC's national social media presence across platforms - managing content calendars, posting schedules, and channel-specific strategy under the direction of ...

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How much do audience development manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for audience development manager in Washington is $81,011.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,900.00 and $105,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an audience development manager?

To thrive as an Audience Development Manager, you generally need experience in digital marketing, analytics, content strategy, and audience segmentation, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, email marketing systems, and CRM software is typically required. Outstanding communication, creativity, and analytical thinking help professionals excel in engaging diverse audiences and collaborating across teams. These skills are crucial for growing and retaining a targeted audience, which directly impacts an organization’s reach and success.

What are the most common challenges faced by audience development managers in their day-to-day work?

Audience Development Managers often face challenges such as keeping up with rapidly changing audience preferences, adapting strategies to multiple platforms, and effectively measuring the impact of their initiatives. Balancing short-term growth goals with long-term audience loyalty requires creative thinking and data-driven decision-making. Collaborating with content creators, marketing teams, and external partners also demands strong organizational and interpersonal skills. Overcoming these challenges can be highly rewarding by driving meaningful engagement and supporting the overall growth of the organization.

What does an audience development manager do?

An Audience Development Manager focuses on growing and engaging an organization's audience across various platforms. They use data analysis, content strategy, and marketing techniques to attract new users while retaining existing ones. Their role often involves SEO, social media management, email campaigns, and partnerships to optimize audience reach. They collaborate with content creators, marketers, and analysts to refine strategies based on performance metrics. The goal is to increase audience engagement, loyalty, and overall brand visibility.

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Audience Development Manager jobs near you

Business Development Manager

Crosslead, Inc.

Washington, DC

Full-time

Re-posted yesterday

Job description

Company Description

CrossLead is a proven enterprise leadership and management system that enables optimal organizational performance by empowering team and individual decision making, collaboration, and accountability. CrossLead creates a cross functional network of teammates to quickly gather, interpret, and share information across the enterprise. 

Drawing from shared experiences transforming the US counter-terrorism effort from a siloed, hierarchical apparatus into a high-performing team, we developed CrossLead to scale the adaptability of small teams to the enterprise level. Originally founded in 2011 as McChrystal Group LLC, CrossLead, Inc. spun off in 2016 to scale our cloud-based software and services. 

Based in Washington, DC, we work with corporations and non-profits globally.

Job Description

CrossLead's Business Development Manager will work with our Growth, Marketing, Finance, and Strategy Teams to develop a sales pipeline, execute sales, and increase CrossLead's visibility globally. They will be responsible for understanding our customers and prospects needs' and developing the appropriate solution and assessment.   

We are looking for a high-energy, driven professional with sound business acumen, strong technical aptitude and natural sales instincts to join and accelerate our Business Development team. Ideal candidates should be eager to advance in our organization by demonstrating their ability to be tenacious self-starters. CrossLead offers a fast-paced, high-growth, innovative startup environment where you will be provided with the tools, resources, and leadership opportunities and support to sell our application solutions.   

As a Business Development Manager, you will gain experience interacting with clients of all levels, in a variety of industries and across a broad geographical area.

Impact & Responsibilities

  • Generate new business opportunities and maintain a strong sales pipeline to fuel our company growth and success
  • Achieve quarterly quotas of qualified opportunities and closed business
  • Respond to and qualify incoming web and phone inquiries regarding CrossLead solutions
  • Create a great first impression to our prospects and clients by providing them with a world class experience
  • Maintain active engagement with new and existing leads through creative follow-up communications designed to increase client interest in CrossLead solutions
  • Understand the competitive landscape and customer needs to effectively position CrossLead in the enterprise leadership solution marketplace
  • Sell to technical and non-technical audiences
  • Research and build new and existing accounts (i.e. adding contacts, sending emails, strategic calling)
  • Conduct high level conversations with senior executives in prospect accounts
  • Frequent travel may be required with this position
  • Provide support for marketing events and activities
Qualifications
  • Ability to manage complex sales cycles from start to finish with a track record of successful revenue attainment
  • CRM experience
  • Enterprise prospecting experience
  • Experience being held to sales quotas and metrics
  • Experience selling to "C" level executives
  • Experience in a high-growth startup
  • Successful business-to-business software sales experience to mid- to large-enterprise corporations
  • Strong problem solving skills
  • Self-starter attitude, ability to work independently and as part of a team in a fast paced, changing environment
  • Prior experience managing a sales team
  • Bachelor's Degree from an accredited University
  • 2 - 4 years of full-time enterprise software sales experience
  • Excellent verbal and written communication skills
Additional Information

All your information will be kept confidential according to EEO guidelines.

Apply