ZipRecruiter

Log In

1

Audience Development Director Jobs in Colorado (NOW HIRING)

UDC

Sales Engineer (Europe & UK)

Englewood, CO · On-site

You will partner closely with the Business Development Director throughout the pre-sales cycle ... audiences. * A strong understanding of the sales process, ideally combined with genuine curiosity ...

Socket.dev

Director, Operational Finance

Denver, CO · On-site

$140 - $190/hr

Establish and maintain financial governance frameworks for development and EPC execution; define ... audiences. * Operational Acumen: Deep understanding of field operations, construction constraints ...

Inclined

Sales Development Representative

Denver, CO · On-site

Sales Development Rep We're looking for a driven Sales Development Representative (SDR) to help us ... audience * Self-directed with the ability to work independently * High level of curiosity and ...

Inclined

Sales Development Representative

Denver, CO · On-site

Sales Development Rep We're looking for a driven Sales Development Representative (SDR) to help us ... audience * Self-directed with the ability to work independently * High level of curiosity and ...

Starz

Creative Director

Denver, CO

$160K - $190K/yr

... creative that connects audiences with our original series, library content and corporate ... The Creative Director provides creative leadership in the development of integrated marketing ...

Starz

Creative Director

Greenwood Village, CO · On-site

$160K - $190K/yr

... creative that connects audiences with our original series, library content and corporate ... The Creative Director provides creative leadership in the development of integrated marketing ...

previous pagenext page

Showing results 21-40

All JobsAudience Development JobsAudience Development Director JobsAudience Development Director Jobs in Colorado

Audience Development Director information

See Colorado salary details

$16.8K

$100.6K

$187.2K

How much do audience development director jobs pay per year?

As of Aug 22, 2026, the average yearly pay for audience development director in Colorado is $100,639.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,800.00 and $120,400.00 per year, depending on experience, location, and employer.

What does an audience development director do?

An Audience Development Director is responsible for growing and engaging a company's target audience, typically for media, publishing, or entertainment organizations. They develop strategies to attract new readers, viewers, or users while retaining existing ones, often using data-driven marketing, content distribution, and partnership tactics. This role collaborates with editorial, marketing, and product teams to optimize audience reach across digital and traditional platforms. Ultimately, their goal is to increase brand awareness, user loyalty, and revenue through audience engagement.

What are the key skills and qualifications needed to thrive as an audience development director?

To thrive as an Audience Development Director, you need expertise in digital marketing, analytics, content strategy, and a background in communications or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong leadership, creativity, and strategic thinking are essential soft skills for identifying growth opportunities and guiding cross-functional teams. These abilities are crucial for expanding audience reach, maximizing engagement, and driving organizational growth in a competitive media landscape.

How does an audience development director typically collaborate with editorial, marketing, and analytics teams to drive growth?

An Audience Development Director works closely with editorial teams to align content strategies with audience interests and platform trends, ensuring that stories reach and engage target demographics. They partner with marketing to plan and execute campaigns that attract new readers and retain existing ones, often leveraging data-driven insights. Collaboration with analytics teams is essential for monitoring performance metrics, understanding audience behavior, and refining tactics based on real-time results. This cross-functional teamwork supports audience growth goals and fosters a culture of continuous improvement.

What is the difference between Audience Development Director vs Content Marketing Manager?

AspectAudience Development DirectorContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsMarketing, analytics, audience segmentationContent creation, SEO, branding
Work EnvironmentMedia companies, publishers, digital platformsBrands, agencies, media firms
GoalsIncrease audience size and loyaltyDrive engagement and conversions through content

The Audience Development Director focuses on expanding and engaging the audience through strategic outreach and analytics, while the Content Marketing Manager concentrates on creating compelling content to attract and convert customers. Both roles require marketing skills but differ in their core objectives and daily activities.

What are popular job titles related to Audience Development Director jobs in Colorado?

For Audience Development Director jobs in Colorado, the most frequently searched job titles are:

What job categories do people searching Audience Development Director jobs in Colorado look for?

The top searched job categories for Audience Development Director jobs in Colorado are:

What cities in Colorado are hiring for Audience Development Director jobs?

Cities in Colorado with the most Audience Development Director job openings:

Audience Development Director jobs near you
Infographic showing various Audience Development Director job openings in Colorado as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $100,639 per year, or $48.4 per hour.

Vice President, Growth Marketing & Strategy

Xanterra Travel Collection

Greenwood Village, CO • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 17 days ago

Xanterra Travel Collection rating

6.6

Company rating: 6.6 out of 10

Based on 41 frontline employees who took The Breakroom Quiz

47th of 108 rated hotels

Job description

Overview
Join the Xanterra Travel Collection team:
Xanterra Travel Collection is a premier group of travel and leisure businesses with a focus on sustainability and exceptional service. Headquartered in Greenwood Village, Colorado, we operate iconic properties and services in stunning locations worldwide, including lodging, food and beverage, Windstar Cruises, short-line railroads, and adventure travel. We are dedicated to creating unforgettable experiences for our guests and providing transformative career opportunities for our team members.
We are currently seeking a Vice President, Growth Marketing & Strategy to lead demand generation, audience growth, and digitally enabled commercial performance across its parks, hotels, and train portfolio. Reporting to the Chief Commercial Officer, this executive will align growth marketing, CRM, analytics, digital discovery, partnership marketing, OTA strategy, and e-commerce with enterprise commercial priorities. The successful candidate will bring a sophisticated understanding of hospitality demand generation, strong financial and analytical discipline, and the ability to influence across a complex portfolio of brands, properties, and functional teams.
Responsibilities
Commercial Growth & Demand Generation
  • Lead growth strategies that improve demand capture, capacity utilization, direct booking contribution, and revenue performance across parks, hotels, and train properties.
  • Partner with sales, revenue management, and property leadership to identify need periods, shoulder-season opportunities, soft booking windows, and under-leveraged guest segments.
  • Align marketing investment with pricing, packaging, yield opportunities, and sales priorities to ensure campaigns are connected to measurable commercial outcomes.
  • Develop targeted demand programs across transient, group, midweek, seasonal, and high-value audience opportunities.

Strategy, Planning & Market Intelligence
  • Serve as a strategic partner to the CCO in developing commercial growth roadmaps for parks, hotels, and train properties.
  • Use market analysis, competitive intelligence, scenario planning, and performance trends to identify risks and opportunities before they affect results.
  • Evaluate revenue levers, partnership opportunities, channel strategies, and technology investments that support profitable growth.
  • Translate insights into clear executive recommendations and practical activation plans.
  • Set commercial priorities for CRM, loyalty, retargeting, lifecycle marketing, and audience development strategies that convert intent into bookings, repeat stays, and higher-value guest relationships.
  • Partner with Customer Data & Analytics team to use segmentation, testing, attribution, and first-party data to improve conversion, acquisition efficiency, channel profitability, and long-term guest value.

Commercial Analytics & Executive Reporting
  • Partner with analytics teams to develop executive-level reporting that connects marketing investment to occupancy, ADR, RevPAR, booking pace, channel cost, direct contribution, cancellation trends, and margin.
  • Support disciplined budget allocation and prioritization based on capacity needs, revenue potential, and commercial impact.
  • Provide senior leadership with forward-looking recommendations that increase occupancy, protect rate, improve mix, and strengthen profitability.
  • Identify opportunities to apply AI and automation to forecasting, personalization, campaign optimization, workflow efficiency, and decision support.

AI, Search Evolution & Digital Discovery
  • Lead the organization's approach to emerging AI-assisted travel discovery, including generative search, AI overviews, conversational trip planning, answer engines, and evolving booking behaviors and preparing the brands for agentic commerce.
  • Partner with marketing, digital, revenue management, analytics, and property teams to understand how changing search behavior affects visibility, referral traffic, direct demand, and guest decision-making.
  • Develop test-and-learn strategies that keep properties visible, accurately represented, and bookable as travelers shift from keyword search to AI-assisted recommendations.
  • Translate AI and digital discovery trends into practical strategies that improve content accuracy, brand presence, direct-booking pathways, and personalized demand generation.

Cross-Functional Partnership
  • Build strong partnerships with brand marketing, sales, revenue management, operations, finance, agency partners, and property teams to align around shared growth objectives.
  • Establish clear KPIs, operating rhythms, and accountability for initiatives that influence demand generation, conversion, occupancy, ADR, RevPAR, booking pace, direct booking share, acquisition cost, and contribution.
  • Collaborate with tour and cruise brand leaders where appropriate, while supporting distinct brand strategies, leadership structures, and revenue planning responsibilities.
  • Ensure CRM, analytics, e-commerce, partnership marketing, social media, and creative services are coordinated around commercial priorities.

Measures of Success
  • Improved ability to fill available capacity across parks, hotels, and train properties while balancing occupancy, ADR, RevPAR, and contribution.
  • Stronger marketing efficiency, direct booking contribution, distribution economics, guest acquisition, and linkage between campaign investment and revenue outcomes.
  • Greater forward visibility into demand shifts, booking pace, pickup trends, rate opportunity, channel mix, cancellation exposure, and market dynamics.
  • A disciplined approach to AI-assisted search, digital discovery, content strategy, data activation, and direct-booking growth.
  • A trusted executive partnership with the CCO, characterized by proactive insight, clear recommendations, and effective cross-functional activation.

Qualifications
  • 15+ years of progressive leadership experience in hotel commercial strategy, growth marketing, digital marketing, revenue management partnership, sales strategy, and enterprise revenue leadership.
  • Relevant experience in hospitality, lodging, resorts, parks, leisure, travel, or destination-based commercial organizations preferred.
  • Demonstrated ability to lead through influence across direct, matrixed, and cross-functional teams in a complex enterprise environment.
  • Strong financial and analytical capability across forecasting, budgeting, scenario modeling, booking pace, market segmentation, channel performance, occupancy, ADR, RevPAR, and profitability.
  • Deep expertise in performance marketing, CRM, digital acquisition, attribution, audience development, and distribution strategy.
  • Executive presence, strategic judgment, operational discipline, and the ability to translate complex information into clear decisions and actions.
  • Experience applying AI, automation, and emerging technologies to improve marketing performance, customer insight, productivity, and commercial decision-making.
  • Preferred familiarity with AI search, generative engine optimization, conversational search behavior, travel discovery platforms, or related digital discovery tools.

Candidate Profile
  • The ideal candidate is a commercially minded marketing executive who combines strategic vision with analytical rigor, operational discipline, and a strong bias for action.
  • This leader will be comfortable working across brands, properties, agencies, and enterprise functions to turn market insight and performance data into practical growth initiatives.
  • They will bring the executive presence, collaboration style, and accountability mindset required to influence senior stakeholders, align teams, and deliver measurable commercial impact.

Compensation:
The salary range is $175,000.00 - $210,000.00 based on experience + bonus incentive.
Benefits:
For full-time employees, Xanterra offers a comprehensive benefits package including: Medical, Dental & Vision; HSA & FSA; Life & Disability; Accident, Hospital & Critical Illness; Pet Insurance; PTO and paid Holidays; 401(k) with Company Match; Employee Assistance Plan; Education Assistance; RTD-Denver transit pass for in-office employees, and Employee Discounts & Travel Deals.
Xanterra Travel Collection is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.

What Xanterra Travel Collection employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply