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Assisted Living Sales Manager Jobs (NOW HIRING)

Socket.dev

Assisted Living Manager

Tucson, AZ · On-site

Collaborate with Sales, and Experience teams to support occupancy and resident engagement * Promote ... Valid Assisted Living Facility Manager License issued and recognized by the State of Arizona ...

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Erickson Senior Living

Assisted Living Manager

Ashburn, VA · On-site

$75K - $90K/yr

Ashby Ponds by Erickson Senior Living Join our team as the Assisted Living Manager will oversee the success of the Assisted Living Neighborhoods. Partnering with residents, family members, and the ...

Era Living

The Gardens at Town Square Community is an assisted living community in Bellevue, WA. The Resident Care Manager will be supported by an experienced team of caregivers, many of whom have been with our ...

Era Living

Assisted Living Nurse Manager

Seattle, WA · On-site

The Gardens at Town Square Community is an assisted living community in Bellevue, WA. The Resident Care Manager will be supported by an experienced team of caregivers, many of whom have been with our ...

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Assisted Living Sales Manager information

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$27.5K

$75.8K

$142.5K

How much do assisted living sales manager jobs pay per year?

As of Sep 13, 2026, the average yearly pay for assisted living sales manager in the United States is $75,848.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $96,500.00 per year, depending on experience, location, and employer.

What does an assisted living sales manager do?

An Assisted Living Sales Manager is responsible for promoting and selling residency at assisted living communities. They work with prospective residents and their families to explain the benefits of the community, answer questions, conduct tours, and guide them through the move-in process. Additionally, they develop marketing strategies, build relationships with local referral sources, and meet occupancy targets to ensure the community's growth and success.

What are some common challenges assisted living sales managers face when working with prospective residents and their families?

Assisted Living Sales Managers often encounter challenges such as addressing emotional concerns from families, navigating financial discussions, and standing out in a competitive market. Building trust and clearly communicating the value of the community are vital, as families may be overwhelmed by the transition process. Additionally, coordinating with clinical and care teams to ensure accurate information is provided can require strong collaboration and empathy.

What are the key skills and qualifications needed to thrive as an assisted living sales manager, and why are they important?

To thrive as an Assisted Living Sales Manager, you need a solid background in sales, relationship-building, and knowledge of senior living or healthcare, often supported by a bachelor’s degree in business, marketing, or a related field. Familiarity with customer relationship management (CRM) software and lead tracking systems is typically required. Exceptional communication, empathy, and problem-solving skills help build trust with families and prospective residents. These abilities are essential for meeting occupancy targets, ensuring resident satisfaction, and driving the community's growth.

What is the difference between Assisted Living Sales Manager vs Assisted Living Sales Representative?

AspectAssisted Living Sales ManagerAssisted Living Sales Representative
CredentialsExperience in sales, knowledge of assisted living industry, sometimes management certificationsSales experience, knowledge of assisted living services, often entry-level or mid-level
Work EnvironmentOversees sales team, develops strategies, interacts with prospects and staffEngages directly with potential residents and families, conducts tours and outreach
Employer & Industry UsageSenior sales role within assisted living communities or corporate officesFrontline sales role within assisted living communities or sales agencies

The Assisted Living Sales Manager focuses on leading sales teams and developing strategies, while the Assisted Living Sales Representative primarily engages directly with prospects to generate leads. Both roles require sales skills and industry knowledge, but differ in responsibilities and seniority.

What are the most commonly searched types of Assisted Living Sales jobs?

The most popular types of Assisted Living Sales jobs are:

What are popular job titles related to Assisted Living Sales Manager jobs?

For Assisted Living Sales Manager jobs, the most frequently searched job titles are:

Infographic showing various Assisted Living Sales Manager job openings in the United States as of June 2026, with employment types broken down into 90% Full Time, 5% Part Time, and 5% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $75,848 per year, or $36.5 per hour.

Director, Assisted Living Sales

Westminster, CO • On-site

Covenant Living
Health Care and Social Assistance • 1 - 5K employees
Learn more about Covenant Livingexternal

$86K - $121K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago

Key responsibilities

  • Manage and oversee the sales operations for all Assisted Living products at a local community level.

  • Develop and implement sales strategies to generate leads, convert interest to community visits, and achieve occupancy goals.

  • Document sales activities, manage move-ins and move-outs, and conduct community visits to promote assisted living services.

Covenant Living rating

6.9

Company rating: 6.9 out of 10

Based on 16 frontline employees who took The Breakroom Quiz

Job description

We Are Inspired to Serve. Join us!
A Director of Sales, Assisted Living manages and oversees the sales operations for all Assisted Living products at a local campus / community level. Their main duties include developing and cultivating relationships with prospects and advocates (internal customers and external market) to determine needs and build the value of the organization's service offerings, designing sales plans to meet identified productivity goals and sales targets, including creative tactics to generate leads and convert leads to move-ins, as well as understanding market insight to remain competitive. Assisted Living Sales Directors work in collaboration with and at the direction of community leaders and the Director of Health Care Sales to achieve and exceed occupancy goals. The majority of this position is focused on Inside Sales and approximately 10% of time is Outside Sales.
Create, plan and implement sales strategies that generate new prospect interest, resulting in increasing average number of leads to the community while utilizing the Assisted Living Sales Plan review tool.
Creates a process for transition integration to develop and cultivate relationships with internal customers from move-in until applicable time of transition need. Touchpoints are to serve as a benefit to the existing customer in understanding additional healthcare services available to them and how they may benefit from a timely transition in care.
Utilizes the Assisted Living sales process and tools during inquiry to convert interest to an onsite community visit.
Pre-plans and conducts community visits utilizing prescribed tools. Demonstrates strong closing skills by converting community visits to move-ins as measured in CRM.
Implements the prescribed Assisted Living Follow-up Process from inquiry to move in or loss of the lead. Documents with detail each sales touchpoint in Enquire (CRM Software).
Creates and implements a consistent and effective community outreach plan.
Conducts an annual Competitive Analysis review along with quarterly updates as applicable. Presents key findings within the Assisted Living Sales Plan review for further business insight.
Manages move-ins and move-outs to achieve maximum revenue potential.
EDUCATION AND WORK EXPERIENCE:
Required Degree: High school
Preferred Degree: Bachelor's
Experience:
  • Minimum of 2 years of professional experience in sales with a preference given to the Senior Living industry.

KNOWLEDGE, SKILLS AND ABILITY:
  • Understanding of business-to-consumer sales as well as business-to-business referral development.
  • The person must be tactful and possess excellent communication skills (written and verbal, English), and be able to communicate effectively with administration, staff, residents, referral sources, and others with whom this position has contact.
  • This individual should be self-motivated and creative, possessing a high degree of interpersonal skills and the ability to relate to the public pleasantly and professionally.
  • Knowledge of sales and business development concepts and an understanding of the senior living lifestyle is necessary. Understanding and knowledge of the concept of continuing care retirement community is a plus.
  • Must be comfortable working in and representing a Covenant Living, faith-based senior living community. Able to represent the values of the Evangelical Covenant Church.
  • Must have a valid driver's license and a good driving record.

#Corporate
Compensation Pay Range:
$86,300.00 - $121,250.00 per year
Reasonable Pay Estimate
A reasonable estimate of the pay range for this position is $86,300.00 - $121,250.00 per year. There are numerous factors taken into consideration in determining the actual offered rate of pay, including but not limited to: job-related qualifications, experience, skills, education, geographic location, and consideration of internal and external equity.
For full time employees, we offer a generous benefits package that includes:
  • Medical, dental and vision insurance
  • Employer paid group term life and disability
  • Paid Time Off (PTO) & six paid holidays
  • 403(b) with a 3% employer match
  • Fitness center use at most facilities.
  • Various voluntary benefits:
    • Life, AD&D
    • Tuition assistance and scholarships
    • Employee assistance program
    • Legal services, home/auto insurance, discount purchasing program
    • Pet Insurance

For more information about Covenant Living and CovenantCare at Home, please visit www.covliving.org or www.covenantcareathome.org.
Covenant Living and CovenantCare Home Health and Hospice are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, or any other characteristics protected by local laws, regulations, or ordinances.

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