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App Optimization Jobs in California (NOW HIRING)

Inkitt

SEO Lead

San Francisco, CA · On-site

$150K - $220K/yr

... app. Bestsellers are then translated onto the screen through Inkitt CandyJar, the #1 US-based ... What You'll Do: * SEO Strategy & Roadmap - Develop and own the company-wide SEO vision, integrating ...

Inkitt

SEO Lead

San Francisco, CA · On-site

$150K - $220K/yr

... app. Bestsellers are then translated onto the screen through Inkitt CandyJar, the #1 US-based ... What You'll Do: * SEO Strategy & Roadmap - Develop and own the company-wide SEO vision, integrating ...

Inkitt

SEO Lead

San Francisco, CA

$150K - $220K/yr

... app. Bestsellers are then translated onto the screen through Inkitt CandyJar, the #1 US-based ... What You'll Do: * SEO Strategy & Roadmap - Develop and own the company-wide SEO vision, integrating ...

Reconstruct

Mobile App Developer

Menlo Park, CA · On-site

Manage the entire evolution process of the app from ideation to execution and refinement and optimization * Collaborate with other engineering and product team members to deliver "best in class ...

Reconstruct Inc

Mobile App Developer

Menlo Park, CA · On-site

Manage the entire evolution process of the app from ideation to execution and refinement and optimization * Collaborate with other engineering and product team members to deliver "best in class ...

Reconstruct

Mobile App Developer

Menlo Park, CA · On-site

Manage the entire evolution process of the app from ideation to execution and refinement and optimization * Collaborate with other engineering and product team members to deliver best in class ...

Adobe

iOS App Development Engineer

San Jose, CA

$60.75 - $83.50/hr

We are particularly interested in candidates who have experience developing, optimizing, and ... The app offers full manual controls, a more natural ("SLR-like") look, and the highest image ...

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App Optimization information

What are some common challenges faced by professionals in app optimization roles?

App Optimization professionals often face challenges such as balancing user experience improvements with app performance, staying updated with rapidly changing app store algorithms, and interpreting large volumes of user data to inform decisions. Additionally, working cross-functionally with developers, designers, and marketers requires effective communication and negotiation to prioritize features and updates. It's also common to manage multiple testing cycles, analyze A/B test outcomes, and respond quickly to user feedback or technical issues. Overcoming these challenges requires adaptability, a proactive approach to learning, and strong analytical skills.

Is App Store optimization legal?

App Store optimization (ASO) is a legal practice that involves improving app visibility through ethical techniques such as keyword optimization, quality app design, and user engagement. However, it is important to avoid deceptive practices like false descriptions or manipulating reviews, as these can violate app store policies and legal regulations. ASO professionals should adhere to platform guidelines to ensure compliance and avoid potential penalties.

What does an app optimizer do?

An app optimizer improves the performance, speed, and user experience of mobile or web applications by analyzing app behavior, identifying issues, and implementing enhancements. They often use tools like analytics and testing platforms and may have skills in coding, user interface design, and performance monitoring.

What is an App Optimization job?

An App Optimization job focuses on improving the performance, visibility, and user experience of mobile applications. This includes tasks such as App Store Optimization (ASO), performance tuning, A/B testing, and user engagement analysis. Professionals in this role work to increase app downloads, enhance speed, fix bugs, and improve retention rates. They often collaborate with developers, marketers, and data analysts to ensure the app performs effectively across different devices and platforms.

How much do app optimization jobs pay?

App optimization jobs typically pay between $50,000 and $100,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in analytics and user engagement can earn higher salaries. Compensation often includes benefits and opportunities for performance-based bonuses.

What are the key skills and qualifications needed to thrive in the App Optimization position, and why are they important?

To excel in App Optimization, you need a solid understanding of mobile platforms, user experience (UX) design principles, and analytics, often supported by a relevant degree in computer science or a related field. Expertise with tools like Google Firebase, App Store Connect, A/B testing platforms, and analytics dashboards is commonly required, and certifications in app analytics or UX can be advantageous. Strong problem-solving skills, attention to detail, and the ability to collaborate across product, marketing, and development teams help you stand out. These skills ensure that apps achieve maximum performance, user retention, and competitive placement in app marketplaces.

What app jobs pay the most?

App optimization roles, such as mobile app developers and app store optimization specialists, tend to pay higher salaries, especially with experience in programming languages like Swift or Kotlin and knowledge of analytics tools. Senior positions or roles requiring expertise in user experience design, data analysis, or project management generally offer the highest compensation in this field.
What are the most commonly searched types of App Optimization jobs in California? The most popular types of App Optimization jobs in California are:
What are popular job titles related to App Optimization jobs in California? For App Optimization jobs in California, the most frequently searched job titles are:
What job categories do people searching App Optimization jobs in California look for? The top searched job categories for App Optimization jobs in California are:
What cities in California are hiring for App Optimization jobs? Cities in California with the most App Optimization job openings:
App Optimization jobs near you
Infographic showing various App Optimization job openings in California as of July 2026, with employment types broken down into 75% Full Time, and 25% Contract. Highlights an 70% In-person, and 30% Remote job distribution.
ASO (App store optimization) specialist, Part-time

ASO (App store optimization) specialist, Part-time

IDT

San Jose, CA • Remote

$72K - $99K/yr

Other

Posted 13 days ago

Job description

We are looking for a skilled ASO Specialist to drive organic app growth across multiple markets, mainly the U.S. 

The candidate needs to be fluent in English/Spanish and be able to do it in other languages too. The ideal person will have expertise in keyword research, conversion rate optimization, A/B testing, localization strategies, and app store algorithms for both Apple App Store and Google Play Store.

If you're passionate about app growth and data-driven optimization, we'd love to hear from you!

Boss Revolution and Boss Money are IDT's flagship products. The BOSS Revolution Calling app allows users to make international calls and recharge their phones worldwide. The BOSS Money App allows users to send money to their loved ones from the US.

Responsibilities:
  • The primary responsibility is to develop and implement an ASO strategy to grow our apps' visibility and downloads.  
  • Conduct keyword research and optimize the app's metadata in English, Spanish, and French. 
  • Optimize the apps screenshots, preview videos, and feature graphics to maximize conversion rates. Also, to create new app store listings.
  • Monitor and analyze the app's performance metrics (rankings, impressions, click-through rates, installs, retention).
  • Make the A/B testing and generate new hypotheses to test.
  • Collaborate with product owners, marketing managers, and the design team while producing and optimizing visual marketing materials (screenshots, banners, videos, etc.).
  • Competitors' research and reports.
  • Stay updated on regional compliance and regulations (e.g. GDPR for Europe, CCPA for the US).
  • Keywords research and optimization across all localizations.
  • Track algorithm changes for Apple App Store & Google Play and adjust strategies accordingly.
  • Create reports for ASO related activities and results.
  • Manage and optimize Custom Product Pages (iOS) and Custom Store Listings (Google Play) to tailor messaging for different audience segments, traffic sources, and campaigns.
  • Collaborate with the user acquisition team to align ASO strategies with paid campaigns, ensuring CPPs and CSLs are optimized to support UA targeting, creative testing, and conversion goals.
  • Leverage AI-powered tools and workflows to enhance ASO processes, including content production, keyword research, and creative optimization.
  • Optimize in-app events (iOS) and promotional content (Google Play) to drive re-engagement and highlight new features.
  • Strong competence in competitor analysis: including tracking competitor keyword strategies, creative trends, store listing changes, and market positioning.
We expect:
  • 2 years of experience with ASO optimization.
  • English/Spanish - Advanced (C1).
  • Experience with both Apple and Google search algorithms.
  • Good knowledge of Google Play and Apple Store Connect analytics.
  • Work experience with ASO tools such as ASODesk, SplitMetrics, Apptweak etc.
  • Familiarity with MMPs to connect ASO efforts to downstream install and retention data.
  • Proven track record of your ASO success stories.
  • Results-driven and proactive approach.
  • Prior agency experience is a plus.
We offer you:
  • Remote work opportunity!
  • B2B Employment ($, gross).
  • Stable job with long-term growth perspective with talented people around.
  • Really good hardware.
  • Great learning and growth opportunities.
  • Compensation for professional training, seminars, and conferences.
  • Referral program - get rewarded for helping us grow the team with talented people.
  • Company-supported English classes to enhance your professional growth.

About us:

IDT Corporation is a global communications company founded in 1990 and headquartered in Newark, New Jersey. We are industry leaders in prepaid communication and payment services and one of the largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20 countries, and have over $1.5 billion in revenues.  

We are not "another big IT corporation"- we encourage and support in-house entrepreneurs in developing their ideas into business actions.

Let's help people to stay connected together. Join us! 

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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