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App Optimization Jobs in California (NOW HIRING)

Apple

App Store Data Scientist

Cupertino, CA · On-site

... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...

Adobe

iOS App Development Engineer

San Jose, CA · On-site

$60.75 - $83.50/hr

The role involves API design, feature development, performance optimization, and contributing to ... Required : • Proficiency in Swift, Objective-C, and modern C++ • Experience with iOS app ...

Apple

Owned Social Strategist - App Store

Culver City, CA · On-site

$112K - $215K/yr

The App Store is the world's safest and most vibrant app marketplace, serving more than half a ... Excited about driving forward social creative which impacts generative engine optimization ...

Hercules

SEO Content Writer

San Francisco, CA · On-site +1

$100K - $250K/yr

You will own Hercules' SEO content engine end to end ... Identify the highest-value keywords and search opportunities to target * e.g. "best AI app builder ...

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All JobsApp Optimization JobsApp Optimization Jobs in California

App Optimization information

What is an app optimization?

An App Optimization job focuses on improving the performance, visibility, and user experience of mobile applications. This includes tasks such as App Store Optimization (ASO), performance tuning, A/B testing, and user engagement analysis. Professionals in this role work to increase app downloads, enhance speed, fix bugs, and improve retention rates. They often collaborate with developers, marketers, and data analysts to ensure the app performs effectively across different devices and platforms.

What are some common challenges faced by professionals in app optimization roles?

App Optimization professionals often face challenges such as balancing user experience improvements with app performance, staying updated with rapidly changing app store algorithms, and interpreting large volumes of user data to inform decisions. Additionally, working cross-functionally with developers, designers, and marketers requires effective communication and negotiation to prioritize features and updates. It's also common to manage multiple testing cycles, analyze A/B test outcomes, and respond quickly to user feedback or technical issues. Overcoming these challenges requires adaptability, a proactive approach to learning, and strong analytical skills.

What are the key skills and qualifications needed to thrive in app optimization, and why are they important?

To excel in App Optimization, you need a solid understanding of mobile platforms, user experience (UX) design principles, and analytics, often supported by a relevant degree in computer science or a related field. Expertise with tools like Google Firebase, App Store Connect, A/B testing platforms, and analytics dashboards is commonly required, and certifications in app analytics or UX can be advantageous. Strong problem-solving skills, attention to detail, and the ability to collaborate across product, marketing, and development teams help you stand out. These skills ensure that apps achieve maximum performance, user retention, and competitive placement in app marketplaces.

What are the most commonly searched types of App Optimization jobs in California?

The most popular types of App Optimization jobs in California are:

What are popular job titles related to App Optimization jobs in California?

For App Optimization jobs in California, the most frequently searched job titles are:

What job categories do people searching App Optimization jobs in California look for?

The top searched job categories for App Optimization jobs in California are:

What cities in California are hiring for App Optimization jobs?

Cities in California with the most App Optimization job openings:

App Optimization jobs near you
Infographic showing various App Optimization job openings in California as of August 2026, with employment types broken down into 44% Full Time, 47% Part Time, and 9% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution.

Product Manager, Apple Ads Campaign Optimization

Apple

Cupertino, CA • On-site

Full-time

Re-posted 28 days ago

Apple rating

8.1

Company rating: 8.1 out of 10

Based on 680 frontline employees who took The Breakroom Quiz

6th of 30 rated technology retailers

Job description

At Apple, we focus deeply on our customers' experience. Apple Ads brings this same approach to advertising, helping people find exactly what they're looking for and helping advertisers grow their businesses.
Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes-from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.
Are you passionate about shaping the future of advertising technology? We are seeking a dynamic Product Manager for our Campaign Optimization team. You'll drive the development product strategy and development of automation products of that help our advertisers be successful on our platform. You'll pair customer empathy with analytical rigor to form hypotheses and influence the direction of our AI-driven products, directly impacting thousands of brands and the future of digital advertising at Apple. If you're driven by leveraging data driven insights to bootstrap zero-to-one products and creating solutions that impact customer and business outcomes, we want you to lead with us.
Description
* Collaborate with cross-functional teams to define and achieve success metrics for optimizing advertiser campaigns
* Lead product strategy and execution from concept to launch, leveraging data analytics to inform decisions
* Develop hypotheses and evaluate them through data-driven insights and customer feedback
* Assess technical and non-technical trade-offs for product decisions and communicate findings across teams and to executives
* Work closely with engineering teams to test and launch new products and features, focusing on customer-centric solutions
* Engage with stakeholders, conduct complex data analysis paired with experiment design, define product use cases, and drive projects that transform advertising experiences while upholding our commitment to privacy
Minimum Qualifications
Bachelor's degree in a relevant field or equivalent experience
Demonstrated ability to define measurable success metrics and lead teams to deliver results
Exceptional written and verbal communication skills, with the ability to clearly and concisely convey results and opportunity areas to cross-functional teams and leadership
Excels in a fast-paced environment with a high degree of ownership and accountability
Proficiency in SQL and experience in analyzing complex, large-scale data sets to form hypotheses, justify product opportunities, and measure success
Experience collaborating with engineering and data science teams for product development
Preferred Qualifications
At least 2 years of experience in product management within digital advertising technologies
Expertise in ad optimization algorithms and digital marketplaces, specifically in building auto-bidding and budget optimization systems
Proven track record of launching and enhancing advertising products
Background in Statistics, Experimentation, Machine Learning, and AI

What Apple employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Apple

Sourced by ZipRecruiter

Imagine what you could do here! At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Dynamic, intelligent people and inspiring, innovative technologies are the norm here. The people who work here have reinvented entire industries with all Apple Hardware products. The same real passion for innovation that goes into our products also applies to our practices strengthening our dedication to leave the world better than we found it.

Industry

Computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Cupertino, CA, US

Year founded

1976

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