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App Optimization Jobs in California (NOW HIRING)

Apple

App Store Data Scientist

Cupertino, CA · On-site

... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...

Hercules

SEO Content Writer

San Francisco, CA · On-site +1

$100K - $250K/yr

  • Medical

  • Dental

  • Vision

  • PTO

You will own Hercules' SEO content engine end to end ... Identify the highest-value keywords and search opportunities to target * e.g. "best AI app builder ...

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App Optimization information

What are some common challenges faced by professionals in app optimization roles?

App Optimization professionals often face challenges such as balancing user experience improvements with app performance, staying updated with rapidly changing app store algorithms, and interpreting large volumes of user data to inform decisions. Additionally, working cross-functionally with developers, designers, and marketers requires effective communication and negotiation to prioritize features and updates. It's also common to manage multiple testing cycles, analyze A/B test outcomes, and respond quickly to user feedback or technical issues. Overcoming these challenges requires adaptability, a proactive approach to learning, and strong analytical skills.

What is an app optimization?

An App Optimization job focuses on improving the performance, visibility, and user experience of mobile applications. This includes tasks such as App Store Optimization (ASO), performance tuning, A/B testing, and user engagement analysis. Professionals in this role work to increase app downloads, enhance speed, fix bugs, and improve retention rates. They often collaborate with developers, marketers, and data analysts to ensure the app performs effectively across different devices and platforms.

What are the key skills and qualifications needed to thrive in app optimization, and why are they important?

To excel in App Optimization, you need a solid understanding of mobile platforms, user experience (UX) design principles, and analytics, often supported by a relevant degree in computer science or a related field. Expertise with tools like Google Firebase, App Store Connect, A/B testing platforms, and analytics dashboards is commonly required, and certifications in app analytics or UX can be advantageous. Strong problem-solving skills, attention to detail, and the ability to collaborate across product, marketing, and development teams help you stand out. These skills ensure that apps achieve maximum performance, user retention, and competitive placement in app marketplaces.

What are the most commonly searched types of App Optimization jobs in California?

The most popular types of App Optimization jobs in California are:

What are popular job titles related to App Optimization jobs in California?

For App Optimization jobs in California, the most frequently searched job titles are:

What job categories do people searching App Optimization jobs in California look for?

The top searched job categories for App Optimization jobs in California are:

What cities in California are hiring for App Optimization jobs?

Cities in California with the most App Optimization job openings:

App Optimization jobs near you
Infographic showing various App Optimization job openings in California as of August 2026, with employment types broken down into 56% Full Time, 36% Part Time, 2% Temporary, and 6% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution.

Account Manager, Performance Growth (App)

NewsBreak

Mountain View, CA • On-site

$72K - $140K/yr

Full-time

Posted 21 days ago

Job description

About NewsBreak
Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.
Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.
Together, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.
If you're inspired to dream big, innovate fast, and make a difference, we'd love to hear from you! For more information, visit www.newsbreak.com/about
About The Role
NewsBreak is looking for an analytical, growth-minded Account Manager to join our Ad Platform team. In this role, you will manage a portfolio of performance advertisers across the App vertical.
Your primary focus will be driving account revenue growth through campaign optimization and scale, while leading cross-functional collaboration internally to champion platform improvements and drive client adoption of new ad products. As a trusted growth consultant, you will partner closely with advertisers, media buyers, and internal teams to maximize client ROI (ROAS, CPA, CAC) on NewsBreak.
Responsibilities
Revenue Growth, Campaign Optimization & Scale
  • Own quarterly retention and revenue growth targets across your dedicated client portfolio, identifying high-value opportunities to unlock incremental budgets.
  • Continuously monitor, analyze, and optimize performance campaigns to ensure advertisers consistently meet and exceed target KPIs (ROAS, CPA, CPI, LTV).
  • Provide proactive, data-driven optimization strategies across bidding tactics, audience targeting, conversion funnels, and creative refresh cycles to scale daily ad spend.
  • Conduct regular performance reviews and Quarterly Business Reviews (QBRs), translating complex campaign data into compelling, revenue-generating stories.
  • Identify spend barriers early, troubleshoot attribution gaps, and execute structured save and re-activation plans for at-risk or stalled accounts.

Cross-Functional Collaboration & Product Advocacy
  • Partner closely with Product, Engineering, and Ad Operations teams to serve as the voice of the customer, translating client feedback into actionable platform improvements.
  • Drive platform adoption by educating clients on NewsBreak's latest bidding algorithms, native ad formats, targeting tools, and measurement solutions.
  • Lead product testing roadmaps and alpha/beta programs, collaborating cross-functionally from technical setup and campaign launch to post-test evaluation and feedback loops.
  • Troubleshoot complex technical integrations (pixels, SDKs, server-to-server tracking) alongside internal ad ops and technical teams.
Minimum Qualifications
  • 3+ years of experience in account management, customer success, or performance media buying within digital advertising or ad tech.
  • Proven track record of growing account revenue, optimizing campaign performance to scale spend, and driving product feature adoption.
  • Demonstrated ability to work cross-functionally with Product, Engineering, and Ad Operations teams to resolve client issues and influence feature roadmaps.
  • Deep technical understanding of biddable auction advertising, ad server technology, pixel setup, and event tracking/attribution.
  • Strong analytical skills: ability to turn raw performance data into actionable campaign optimizations and revenue opportunities.
  • Exceptional communication and presentation skills, with experience delivering data-backed QBRs to client decision-makers.
  • Bachelor's degree in Business, Marketing, Economics, or related field.
Preferred Qualifications
  • Experience managing campaigns in the Mobile App (User Acquisition/App Install) vertical
  • Familiarity with Mobile Measurement Partners (AppsFlyer, Adjust, Singular) and server-to-server tracking integrations.
  • Hands-on experience scaling ad spend on self-serve auction platforms (e.g., Meta Ads Manager, TikTok Ads Manager, Google Ads).

The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.
Annual Base Pay Range
$72,000-$140,000 USD
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