As a Marketing Manager on our US Streaming team, you'll be at the center of the action, orchestrating the in-app and out-of-app marketing that brings millions of sports fans to our platform every ...
As a Marketing Manager on our US Streaming team, you'll be at the center of the action, orchestrating the in-app and out-of-app marketing that brings millions of sports fans to our platform every ...
Sr Director, Advertising Sales - Mobile/Tech
Manhattan, NY · On-site
$207.05 - $310.58/hr
As we expand our business, we are looking for a senior seller to lead our efforts across the App Marketing and AI customer segment, including mobile apps, subscription businesses, AI‑native ...
Sr Director, Advertising Sales - Mobile/Tech
Manhattan, NY · On-site
$207.05 - $310.58/hr
As we expand our business, we are looking for a senior seller to lead our efforts across the App Marketing and AI customer segment, including mobile apps, subscription businesses, AI‑native ...
Sr. Strategy Lead, Mobile App
$129K - $216K/yr
Medical
Dental
Vision
Life
Retirement
PTO
Bridge Marketing & Product: Collaborate with product managers, UX, and engineering to translate marketing strategies into in-app experiences that drive measurable engagement and sales performance.
Sr. Strategy Lead, Mobile App
$129K - $216K/yr
Medical
Dental
Vision
Life
Retirement
PTO
Bridge Marketing & Product: Collaborate with product managers, UX, and engineering to translate marketing strategies into in-app experiences that drive measurable engagement and sales performance.
Sr. Strategy Lead, Mobile App
Manhattan, NY · On-site
$129K - $216K/yr
Medical
Retirement
PTO
Bridge Marketing & Product: Collaborate with product managers, UX, and engineering to translate marketing strategies into in-app experiences that drive measurable engagement and sales performance.
Sr. Strategy Lead, Mobile App
Manhattan, NY · On-site
$129K - $216K/yr
Medical
Retirement
PTO
Bridge Marketing & Product: Collaborate with product managers, UX, and engineering to translate marketing strategies into in-app experiences that drive measurable engagement and sales performance.
Product Market Manager - Engagement Revenue Marketing Strategy
TX · Remote
$157K/yr
Group O Marketing is seeking a highly organized and detail-oriented Product Marketing Manager to ... Requires the ability to manage strategic campaigns across Email, SMS, dotcom and in-app; including ...
Product Market Manager - Engagement Revenue Marketing Strategy
TX · Remote
$157K/yr
Group O Marketing is seeking a highly organized and detail-oriented Product Marketing Manager to ... Requires the ability to manage strategic campaigns across Email, SMS, dotcom and in-app; including ...
Manager, CRM & Mobile Marketing
Manhattan Beach, CA · On-site
$100K - $140K/yr
Develop and evolve the long-term mobile marketing roadmap, including future app push notification strategy * Concept and write compelling copy for all mobile touchpoints, ensuring brand voice ...
Manager, CRM & Mobile Marketing
Manhattan Beach, CA · On-site
$100K - $140K/yr
Develop and evolve the long-term mobile marketing roadmap, including future app push notification strategy * Concept and write compelling copy for all mobile touchpoints, ensuring brand voice ...
Manager, CRM & Mobile Marketing
$100K - $140K/yr
Develop and evolve the long-term mobile marketing roadmap, including future app push notification strategy * Concept and write compelling copy for all mobile touchpoints, ensuring brand voice ...
Manager, CRM & Mobile Marketing
$100K - $140K/yr
Develop and evolve the long-term mobile marketing roadmap, including future app push notification strategy * Concept and write compelling copy for all mobile touchpoints, ensuring brand voice ...
Lifecycle Marketing Lead
Seattle, WA · On-site
$162 - $195/hr
Every push, email, and in-app moment turns new sign-ups into active, engaged customers. We're the connective tissue between Product, Marketing and Customer Support, turning user insight into growth ...
Lifecycle Marketing Lead
Seattle, WA · On-site
$162 - $195/hr
Every push, email, and in-app moment turns new sign-ups into active, engaged customers. We're the connective tissue between Product, Marketing and Customer Support, turning user insight into growth ...
This is a role for anyone who's ready to share their ideas and strategies in order to have a real impact on the future of Koneo and mobile app marketing as a whole, all while working with a ...
This is a role for anyone who's ready to share their ideas and strategies in order to have a real impact on the future of Koneo and mobile app marketing as a whole, all while working with a ...
Director, Marketing
Memphis, TN · On-site
Medical
Life
Retirement
PTO
Reporting to the VP of Marketing, the person in this role will oversee Performance Marketing ... Guide paid advertising, email, SMS, push notification and website/mobile app strategy to grow ...
Director, Marketing
Memphis, TN · On-site
Medical
Life
Retirement
PTO
Reporting to the VP of Marketing, the person in this role will oversee Performance Marketing ... Guide paid advertising, email, SMS, push notification and website/mobile app strategy to grow ...
Marketing & Events Specialist
Tampa, FL · On-site
Role Purpose Own our app's marketing strategy and execution end to end, and run the events program that puts our product in front of general contractors. Build the marketing that drives awareness and ...
Quick apply
Marketing & Events Specialist
Tampa, FL · On-site
Role Purpose Own our app's marketing strategy and execution end to end, and run the events program that puts our product in front of general contractors. Build the marketing that drives awareness and ...
Marketing Manager, Prime Video US Streaming
Seattle, WA · On-site
Medical
Dental
Vision
Life
Retirement
PTO
As a Marketing Manager on our US Streaming team, you'll be at the center of the action, orchestrating the in-app and out-of-app marketing that brings millions of sports fans to our platform every ...
Marketing Manager, Prime Video US Streaming
Seattle, WA · On-site
Medical
Dental
Vision
Life
Retirement
PTO
As a Marketing Manager on our US Streaming team, you'll be at the center of the action, orchestrating the in-app and out-of-app marketing that brings millions of sports fans to our platform every ...
Marketing & Events Specialist
Tampa, FL · On-site
Role Purpose Own our app's marketing strategy and execution end to end, and run the events program that puts our product in front of general contractors. Build the marketing that drives awareness and ...
Marketing & Events Specialist
Tampa, FL · On-site
Role Purpose Own our app's marketing strategy and execution end to end, and run the events program that puts our product in front of general contractors. Build the marketing that drives awareness and ...
As a Marketing Manager on our US Streaming team, you'll be at the center of the action, orchestrating the in-app and out-of-app marketing that brings millions of sports fans to our platform every ...
As a Marketing Manager on our US Streaming team, you'll be at the center of the action, orchestrating the in-app and out-of-app marketing that brings millions of sports fans to our platform every ...
Lifecycle Marketing Lead
Seattle, WA · On-site
$162 - $195/hr
Every push, email, and in-app moment turns new sign-ups into active, engaged customers. We're the connective tissue between Product, Marketing and Customer Support, turning user insight into growth ...
Lifecycle Marketing Lead
Seattle, WA · On-site
$162 - $195/hr
Every push, email, and in-app moment turns new sign-ups into active, engaged customers. We're the connective tissue between Product, Marketing and Customer Support, turning user insight into growth ...
GTM Strategy & Operations (AI Desktop & Mobile App)
Mountain View, CA · On-site
$35 - $40/hr
... Product Hunt, influencer marketing, online communities, and emerging AI creator ecosystems ... app marketing, or operations roles within AI, SaaS, mobile apps, or creator economy products.
GTM Strategy & Operations (AI Desktop & Mobile App)
Mountain View, CA · On-site
$35 - $40/hr
... Product Hunt, influencer marketing, online communities, and emerging AI creator ecosystems ... app marketing, or operations roles within AI, SaaS, mobile apps, or creator economy products.
Director, Growth & Engagement
Atlanta, NY · On-site
$90 - $130/hr
Partner with product and design to align store presence with in-app experience and growth goals. * Manage and develop a small team of growth marketers across performance marketing and ASO.
Director, Growth & Engagement
Atlanta, NY · On-site
$90 - $130/hr
Partner with product and design to align store presence with in-app experience and growth goals. * Manage and develop a small team of growth marketers across performance marketing and ASO.
Lead Product Marketing Manager
OR · On-site +1
$153K/yr
Dental
Vision
Be part of a company at the forefront of mobile app marketing, utilizing cutting-edge technologies to drive results. * Professional Growth: Opportunities for continuous learning and career ...
Lead Product Marketing Manager
OR · On-site +1
$153K/yr
Dental
Vision
Be part of a company at the forefront of mobile app marketing, utilizing cutting-edge technologies to drive results. * Professional Growth: Opportunities for continuous learning and career ...
Consumer Growth Marketing Lead (Mobile Apps)
Seattle, WA · On-site
Medical
Dental
Vision
Life
Retirement
PTO
Own the app store presence: listing, ASO, and the whole path from "found you" to "downloaded ... You've done consumer marketing. You've owned B2C / app marketing and you build from the customer ...
Consumer Growth Marketing Lead (Mobile Apps)
Seattle, WA · On-site
Medical
Dental
Vision
Life
Retirement
PTO
Own the app store presence: listing, ASO, and the whole path from "found you" to "downloaded ... You've done consumer marketing. You've owned B2C / app marketing and you build from the customer ...
GTM Strategy & Operations (AI Desktop & Mobile App)
Mountain View, CA · On-site
$35 - $40/hr
... Product Hunt, influencer marketing, online communities, and emerging AI creator ecosystems ... app marketing, or operations roles within AI, SaaS, mobile apps, or creator economy products.
GTM Strategy & Operations (AI Desktop & Mobile App)
Mountain View, CA · On-site
$35 - $40/hr
... Product Hunt, influencer marketing, online communities, and emerging AI creator ecosystems ... app marketing, or operations roles within AI, SaaS, mobile apps, or creator economy products.
App Marketing information
See salary details
$13.22 - $17.15
10% of jobs
$20.89 is the 25th percentile. Wages below this are outliers.
$17.15 - $21.09
16% of jobs
$21.09 - $25.02
13% of jobs
The median wage is $27.32 / hr.
$25.02 - $28.96
19% of jobs
$28.96 - $32.89
6% of jobs
$32.89 - $36.82
8% of jobs
$38.99 is the 75th percentile. Wages above this are outliers.
$36.82 - $40.76
5% of jobs
$40.76 - $44.69
4% of jobs
$44.69 - $48.62
4% of jobs
$48.62 - $52.56
8% of jobs
$52.56 - $56.49
6% of jobs
$13
$32
$56
How much do app marketing jobs pay per hour?
As of Aug 17, 2026, the average hourly pay for app marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.
What is app marketing?
App marketing refers to the strategies and activities used to promote mobile applications to increase their visibility, downloads, and user engagement. This can include app store optimization (ASO), paid advertising, social media campaigns, influencer partnerships, and email marketing. The goal is to attract new users, retain existing ones, and ultimately drive revenue or achieve specific business objectives. Effective app marketing considers the target audience, competition, and trends in user behavior to ensure the app stands out in crowded app stores.
How does an app marketing professional typically collaborate with product and development teams to drive app growth?
App Marketing professionals work closely with product and development teams to ensure alignment on app features, user experience, and release schedules. Regular meetings and communication help marketers understand new functionalities, gather feedback from users, and relay market trends to developers. This collaboration allows marketing campaigns to accurately highlight new features and address user pain points, ultimately driving app downloads and retention. Effective teamwork ensures that marketing efforts are both timely and relevant to the app’s evolving roadmap.
What are the key skills and qualifications needed to thrive in app marketing, and why are they important?
To excel in App Marketing, you need a solid understanding of digital marketing principles, user acquisition strategies, and data analytics, often supported by a degree in marketing or related fields. Familiarity with app store optimization (ASO) tools, mobile analytics platforms like Firebase or Adjust, and experience with ad networks is highly beneficial. Creativity, strong communication, and adaptability help marketers craft compelling campaigns and respond to changing trends. These skills are crucial for driving app downloads, user engagement, and overall business growth in a competitive digital marketplace.
What is the difference between App Marketing vs Mobile Marketing?
| Aspect | App Marketing | Mobile Marketing |
|---|---|---|
| Focus | Promoting specific mobile applications | Promoting products/services across mobile channels |
| Channels | App stores, in-app advertising, push notifications | SMS, mobile websites, in-app ads, social media |
| Skills | App store optimization, user acquisition, analytics | Mobile ad campaigns, content marketing, user engagement |
App Marketing primarily concentrates on promoting individual mobile apps through app stores and targeted campaigns. Mobile Marketing has a broader scope, encompassing all marketing efforts via mobile devices, including websites, SMS, and social media. While both roles require knowledge of mobile platforms and user engagement strategies, App Marketing is more specialized in app store optimization and app-specific campaigns, whereas Mobile Marketing covers a wider range of mobile channels and marketing tactics.
What are 5 jobs that work with app marketing?
Jobs that work with app marketing include app marketing manager, digital marketing specialist, user acquisition analyst, app store optimization (ASO) specialist, and social media manager. These roles involve developing marketing strategies, analyzing user data, optimizing app visibility, and managing advertising campaigns using tools like analytics platforms and marketing automation software.
More about App Marketing jobs
What cities are hiring for App Marketing jobs?
Cities with the most App Marketing job openings:
What are the most commonly searched types of App Marketing jobs?
The most popular types of App Marketing jobs are:
What states have the most App Marketing jobs?
States with the most job openings for App Marketing jobs include:
What job categories do people searching App Marketing jobs look for?
The top searched job categories for App Marketing jobs are:
Amazon rating
7.4
Based on 7,093 frontline employees who took The Breakroom Quiz
6th of 39 rated national retailers
Job description
Own the Game-Day Experience for Prime Video's Biggest Live Sports. Prime Video (PV) is transforming how fans experience live sports-from Thursday Night Football to NBA games to NASCAR races. As a Marketing Manager on our US Streaming team, you'll be at the center of the action, orchestrating the in-app and out-of-app marketing that brings millions of sports fans to our platform every week.
Your Arena: You'll own the Storefront and Fire TV marketing execution for Prime Video's expansive live sports catalog-NBA, Thursday Night Football, NASCAR, and more
This is high-stakes, real-time marketing where every second counts. You'll launch time-sensitive campaigns, troubleshoot live during games, and optimize performance on the fly to ensure fans never miss a moment.
The Play:
- Plan and execute rapid-fire merchandising campaigns for live sporting events across Prime Video's platform
- Partner with Live Events Marketing, Creative, Product, and cross-functional teams to deliver seamless game-day experiences
- QA, monitor, and optimize in real-time-because when the game is live, there's no room for error
- Drive fan engagement through strategic in-app placements and Fire TV promotions
- Be the champion for Prime Video's sports merchandising strategy
What You Bring: A passion for sports, an eye for detail, and the ability to thrive under pressure. You'll work in a fast-paced environment where deadlines are non-negotiable and every campaign directly impacts how millions of fans experience their favorite sports.
If you live for the intensity of game day and want to shape how the world watches live sports, this is your shot.
Key job responsibilities
Live Events Campaign Execution & Operations (40%):
- Schedule, publish and QA Prime Video live sports content across PV Storefront, X-Site and Fire TV
- Execute merchandising requests from Marketing Managers, Content Acquisition Managers (CAMs) and Planning teams with quick turnaround times
- Execute A/B tests for carousel positioning, creative assets, and messaging frameworks as requested by stakeholder teams
- Process high-volume requests during peak sports periods including playoffs, championship games, season openers, and marquee sporting events
Quality Assurance & Monitoring (30%):
- Conduct pre-launch QA on all live event placements to ensure creative assets, metadata, and links are accurate
- Monitor live storefront content during live games to identify and escalate technical issues, content defects, or customer-facing errors
- Verify compliance with league brand guidelines, broadcast rights requirements, and partner agreements for all published sports content
- Document and track all live event executions, real-time changes, and technical issues in internal tracking systems
Stakeholder Coordination (20%):
- Manage campaign intake via ticketing systems and other communication channels (e.g
emails, Slack) prioritizing by business impact and live game schedules
- Partner with Creative and Marketing teams to ensure timely asset delivery for live events
- Communicate campaign status to key stakeholder teams
Process Improvement & Documentation (10%):
- Identify automation opportunities for repetitive manual tasks and communicate to leadership
- Provide feedback on tooling gaps and process inefficiencies
- Document workflows and create/update SOPs for merchandising processes
- Contribute to knowledge base articles and training materials for team efficiency
This role operates on a shift-based schedule to support live events coverage. Candidates must be available to work assigned shifts that include weekends and select holidays during peak sports seasons (e.g. playoffs, championships, tournament finals, etc.)
Schedule flexibility is required to accommodate live game coverage needs and shift rotations.
A day in the life
- Map out key live events and align corresponding storefront campaigns across in-app and out-of-app placements
- Run extensive live QA exercise across devices
- Monitor games while live and trouble shoot issues, if any
- Plan and execute upcoming storefront merchandising campaigns and run pre-QA checks
- Connect with stakeholder teams to plan for future campaigns
- Ideate and execute storefront experiments that improve CX and business performance
- Summarize and share campaign observations and learnings regularly with partner teams and key stakeholders
About Amazon
Sourced by ZipRecruiter
Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.
Industry
It services, book publishers, retail, real estate and computer and electronic product manufacturing
Company size
10,000+ Employees
Headquarters location
Seattle, WA, US