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App Marketing Jobs (NOW HIRING)

Memphis Grizzlies

Director, Marketing

Memphis, TN · On-site

Reporting to the VP of Marketing, the person in this role will oversee Performance Marketing ... Guide paid advertising, email, SMS, push notification and website/mobile app strategy to grow ...

Memphis Grizzlies

Director, Marketing

Memphis, TN · On-site

$150 - $200/hr

Reporting to the VP of Marketing, the person in this role will oversee Performance Marketing ... Guide paid advertising, email, SMS, push notification and website/mobile app strategy to grow ...

Grocery Services. Inc.

Director of Marketing

Houston, TX · On-site

$115K - $140K/yr

WIC App Marketing & Community Communications * Support outreach and marketing for the Drop Ship/Search WIC Formula App, and creating staff accounts as requested. * Develop newsletters and marketing ...

Memphis Grizzlies

Director, Marketing

Memphis, TN · On-site

Reporting to the VP of Marketing, the person in this role will oversee Performance Marketing ... Guide paid advertising, email, SMS, push notification and website/mobile app strategy to grow ...

Skechers U.S.A., Inc.

$100 - $125/hr

Develop and evolve the long-term mobile marketing roadmap, including future app push notification strategy * Concept and write compelling copy for all mobile touchpoints, ensuring brand voice ...

Possible Financial Inc

Lifecycle Marketing Lead

Seattle, WA · On-site

$162K - $195K/yr

Every push, email, and in-app moment turns new sign-ups into active, engaged customers. We're the connective tissue between Product, Marketing and Customer Support, turning user insight into growth ...

CorePower Yoga

Growth Marketing Intern

Denver, CO · On-site

$15.50 - $20.50/hr

ESSENTIAL JOB DUTIES Email, SMS, and App Marketing: * Assist in editing, QA'ing, and scheduling email and SMS messages (with occasional app notification needs) using platforms such as Klaviyo.

CorePower Yoga

Growth Marketing Intern

$15.25 - $20.50/hr

ESSENTIAL JOB DUTIES Email, SMS, and App Marketing: * Assist in editing, QA'ing, and scheduling email and SMS messages (with occasional app notification needs) using platforms such as Klaviyo.

Possible Finance

Lifecycle Marketing Lead

Seattle, WA · On-site

$150 - $200/hr

Every push, email, and in-app moment turns new sign-ups into active, engaged customers. We're the connective tissue between Product, Marketing and Customer Support, turning user insight into growth ...

SpotHero

Digital Marketing Specialist II (SEM)

Chicago, IL · On-site

$60 - $80/hr

Drivers across the nation use the SpotHero mobile app and website to reserve convenient, affordable ... Digital Marketing Specialist II at SpotHero SpotHero is seeking a Digital Marketing Specialist II, ...

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App Marketing information

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How much do app marketing jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for app marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is app marketing?

App marketing refers to the strategies and activities used to promote mobile applications to increase their visibility, downloads, and user engagement. This can include app store optimization (ASO), paid advertising, social media campaigns, influencer partnerships, and email marketing. The goal is to attract new users, retain existing ones, and ultimately drive revenue or achieve specific business objectives. Effective app marketing considers the target audience, competition, and trends in user behavior to ensure the app stands out in crowded app stores.

How does an app marketing professional typically collaborate with product and development teams to drive app growth?

App Marketing professionals work closely with product and development teams to ensure alignment on app features, user experience, and release schedules. Regular meetings and communication help marketers understand new functionalities, gather feedback from users, and relay market trends to developers. This collaboration allows marketing campaigns to accurately highlight new features and address user pain points, ultimately driving app downloads and retention. Effective teamwork ensures that marketing efforts are both timely and relevant to the app’s evolving roadmap.

What are the key skills and qualifications needed to thrive in app marketing, and why are they important?

To excel in App Marketing, you need a solid understanding of digital marketing principles, user acquisition strategies, and data analytics, often supported by a degree in marketing or related fields. Familiarity with app store optimization (ASO) tools, mobile analytics platforms like Firebase or Adjust, and experience with ad networks is highly beneficial. Creativity, strong communication, and adaptability help marketers craft compelling campaigns and respond to changing trends. These skills are crucial for driving app downloads, user engagement, and overall business growth in a competitive digital marketplace.

What is the difference between App Marketing vs Mobile Marketing?

AspectApp MarketingMobile Marketing
FocusPromoting specific mobile applicationsPromoting products/services across mobile channels
ChannelsApp stores, in-app advertising, push notificationsSMS, mobile websites, in-app ads, social media
SkillsApp store optimization, user acquisition, analyticsMobile ad campaigns, content marketing, user engagement

App Marketing primarily concentrates on promoting individual mobile apps through app stores and targeted campaigns. Mobile Marketing has a broader scope, encompassing all marketing efforts via mobile devices, including websites, SMS, and social media. While both roles require knowledge of mobile platforms and user engagement strategies, App Marketing is more specialized in app store optimization and app-specific campaigns, whereas Mobile Marketing covers a wider range of mobile channels and marketing tactics.

What are 5 jobs that work with app marketing?

Jobs that work with app marketing include app marketing manager, digital marketing specialist, user acquisition manager, app store optimization (ASO) analyst, and social media coordinator. These roles involve developing marketing strategies, analyzing user data, optimizing app visibility, and managing advertising campaigns using tools like analytics platforms and marketing automation software.

What is the best paying app marketing job?

Senior roles in app marketing, such as App Marketing Manager or Director, tend to have the highest salaries, often exceeding six figures annually. These positions require extensive experience, strategic skills, and knowledge of tools like analytics platforms and ad networks.
More about App Marketing jobs

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Cities with the most App Marketing job openings:

What are the most commonly searched types of App Marketing jobs?

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What states have the most App Marketing jobs?

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What job categories do people searching App Marketing jobs look for?

The top searched job categories for App Marketing jobs are:

App Marketing jobs near you
Infographic showing various App Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Director, Affiliate Marketing

Rush Street Interactive

Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago

Job description

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We're building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.
We are seeking a Director, Affiliate Marketing to lead one of RSI's largest and fastest-growing acquisition channels. Affiliate marketing has become a critical driver of new customer acquisition, and this leader will be responsible for evolving our strategy, technology, partner relationships, commercial model, and team as we continue expanding across regulated markets.
This is a highly visible leadership role that combines commercial ownership, technical expertise, people leadership, and cross-functional collaboration. You'll partner closely with Finance, Product, Product Marketing, Brand Marketing, Legal, Compliance, BI, MarTech, and Performance Marketing while leading the strategic direction of RSI's affiliate program.
What You'll Do:
Affiliate Strategy & Growth
  • Develop and execute RSI's affiliate marketing strategy across all active and future regulated jurisdictions.
  • Build strategic relationships with leading affiliate partners and recruit new publishers.
  • Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE.
  • Lead affiliate strategy for new market launches.

Commercial Performance & Partner Economics
  • Own one of RSI's largest acquisition budgets and optimize CPA structures using LTV and ROI.
  • Improve forecasting accuracy through stronger commercial governance and payment controls.
  • Partner with Finance on budgeting, accruals, and partner payment processes.

Affiliate Technology & Attribution
  • Own the affiliate technology roadmap from a Growth Marketing perspective.
  • Partner with MarTech, Product, and Engineering to improve attribution, measurement, and affiliate tracking.
  • Understand how affiliates acquire and convert users into a mobile-first business where a majority of revenue is generated through the app. Drive strategies that maximize app installs, deep linking, app-to-registration conversion, and mobile attribution.

Affiliate Operations & Compliance
  • Oversee affiliate operations across regulated jurisdictions.
  • Lead commission structure evolution, partner onboarding, and governance.
  • Partner with Legal and Compliance on licensing, T&Cs, responsible gaming, and fraud prevention.

Analytics & Business Intelligence
  • Partner with BI to operationalize partner-level LTV reporting and executive dashboards.
  • Use data to continuously optimize partner investment decisions.

Partner Enablement
  • Partner with Product Marketing and Brand Marketing to ensure affiliates have access to current, high-performing marketing assets.
  • Develop scalable partner communications, business reviews, and promotional planning.

Leadership & Cross-Functional Partnership
  • Manage RSI's Affiliate Manager while providing coaching, development, and strategic direction.
  • Oversee the managed services relationship with Affiliate Network, ensuring accountability, service quality, and continuous improvement.
  • Partner with Performance Marketing, CRM, Product Marketing, Brand Marketing, Finance, Legal, Compliance, and MarTech to drive integrated acquisition strategies.

What You'll Bring:
  • Bachelor's degree in Marketing, Business, Finance, Analytics, or related field preferred or equivalent relevant work experience.
  • 10+ years of affiliate marketing experience, preferably within regulated gaming.
  • 2+ years of people management experience.
  • Experience managing affiliate programs, agencies, or strategic partners.
  • Deep understanding of CPA, Rev Share, hybrid commission models, LTV, and ROI optimization.
  • Experience with Income Access, Impact, CJ, Partnerize, or similar platforms.
  • Strong commercial and analytical skills.
  • Excellent executive communication skills.
  • Ability to travel domestically and internationally.
  • Experience with a sportsbook or online casino operator, preferred.
  • Experience with AppsFlyer or other mobile measurement platforms, preferred.
  • Experience launching affiliate programs in newly regulated markets, preferred.
  • Knowledge of mobile attribution, deep linking, and app marketing, preferred.
  • Experience with Sigma, Tableau, or Power BI, preferred. #LI-REMOTE #LI-PROMOTE

This role spans a wide breadth of experience at Rush Street Interactive, welcoming candidates with diverse experiences, backgrounds, and locations. The pay range reflects potential variations in experience, skills, and location. The pay range does not reflect total compensation, which includes base pay, benefits, and/or bonuses. For candidates outside the US (Canada, Europe, Latin America), we take a locally informed approach to compensation and will share specific ranges based on your country of residence.
Location Eligibility (for nationwide roles): Open to candidates in eligible locations in the Continental US or Canada.
Location Eligibility (for other roles): Location requirements may vary and will be specified in the job posting.
Benefits:
  • Discretionary annual company bonus (Eligibility Varies by Role)
  • 401(k) plan with 100% company match on the first 4%
  • Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
  • Paid Time Off (Eligibility Varies by Role)
  • Employee Assistance Program (EAP)

Pay Range
$130,000-$200,000 USD
What Makes Us Great:
  • Comprehensive compensation
  • Work-life balance initiatives
  • Autonomy - we embrace personal freedom and responsibility
  • Creativity - we are open to new ideas of how we can be better
  • Growth - we want you to develop personally as well as professionally
  • Top-notch professionals who are passionate about what they do
  • People-oriented environment and supportive atmosphere

As a rapidly growing company in an emerging industry, you'll have a huge impact on our product and our company. We like proactive team members and strive to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others believe to be improbable. We are dedicated to treating everyone with respect and to support your professional and personal growth.
Rush Street Interactive is an equal opportunity employer and committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity and expression, marital status, family status, lifestyle, age, culture, religion, military and veteran status, citizenship, or disability.
Be at the forefront of this ground-breaking industry! Apply now!
Rush Street Interactive uses AI-assisted tools at select stages of the hiring process to enhance efficiency, consistency, and communication. AI does not make hiring decisions - final decisions are made exclusively by our recruiting and hiring teams.
Rush Street Interactive participates in E-Verify for U.S.-based positions. As required by federal law, we provide the following notices to all prospective U.S. employees:
E-Verify Participation Notice (English/Spanish)
Right to Work Notice (English/Spanish)

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