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App Marketing Jobs (NOW HIRING)

Wall Street Marketing Llc

$136 - $196/hr

Program Manager, AI and Gemini App Marketing The Program Manager, AI and Gemini App Marketing role is a cross-functional marketing operations position focused on helping large-scale AI-related ...

Wall Street Marketing Llc

$171 - $247/hr

A key part of the position is supporting the marketing direction of some of Google's priority AI products and audiences. The role also includes managing a team of three Strategy and Operations ...

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ASO Marketing Consultant

Austin, TX

Optimize app metadata (titles, subtitles, descriptions, keywords, and tags). * Advise on A/B ... Collaborate with product, design, and marketing teams to align ASO with overall brand and user ...

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How much do app marketing jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for app marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is app marketing?

App marketing refers to the strategies and activities used to promote mobile applications to increase their visibility, downloads, and user engagement. This can include app store optimization (ASO), paid advertising, social media campaigns, influencer partnerships, and email marketing. The goal is to attract new users, retain existing ones, and ultimately drive revenue or achieve specific business objectives. Effective app marketing considers the target audience, competition, and trends in user behavior to ensure the app stands out in crowded app stores.

How does an app marketing professional typically collaborate with product and development teams to drive app growth?

App Marketing professionals work closely with product and development teams to ensure alignment on app features, user experience, and release schedules. Regular meetings and communication help marketers understand new functionalities, gather feedback from users, and relay market trends to developers. This collaboration allows marketing campaigns to accurately highlight new features and address user pain points, ultimately driving app downloads and retention. Effective teamwork ensures that marketing efforts are both timely and relevant to the app’s evolving roadmap.

What are the key skills and qualifications needed to thrive in app marketing, and why are they important?

To excel in App Marketing, you need a solid understanding of digital marketing principles, user acquisition strategies, and data analytics, often supported by a degree in marketing or related fields. Familiarity with app store optimization (ASO) tools, mobile analytics platforms like Firebase or Adjust, and experience with ad networks is highly beneficial. Creativity, strong communication, and adaptability help marketers craft compelling campaigns and respond to changing trends. These skills are crucial for driving app downloads, user engagement, and overall business growth in a competitive digital marketplace.

What is the difference between App Marketing vs Mobile Marketing?

AspectApp MarketingMobile Marketing
FocusPromoting specific mobile applicationsPromoting products/services across mobile channels
ChannelsApp stores, in-app advertising, push notificationsSMS, mobile websites, in-app ads, social media
SkillsApp store optimization, user acquisition, analyticsMobile ad campaigns, content marketing, user engagement

App Marketing primarily concentrates on promoting individual mobile apps through app stores and targeted campaigns. Mobile Marketing has a broader scope, encompassing all marketing efforts via mobile devices, including websites, SMS, and social media. While both roles require knowledge of mobile platforms and user engagement strategies, App Marketing is more specialized in app store optimization and app-specific campaigns, whereas Mobile Marketing covers a wider range of mobile channels and marketing tactics.

What are 5 jobs that work with app marketing?

Jobs that work with app marketing include app marketing manager, digital marketing specialist, user acquisition manager, app store optimization (ASO) analyst, and social media coordinator. These roles involve developing marketing strategies, analyzing user data, optimizing app visibility, and managing advertising campaigns using tools like analytics platforms and marketing automation software.

What is the best paying app marketing job?

Senior roles in app marketing, such as App Marketing Manager or Director, tend to have the highest salaries, often exceeding six figures annually. These positions require extensive experience, strategic skills, and knowledge of tools like analytics platforms and ad networks.
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App Marketing jobs near you
Infographic showing various App Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

App Marketing Program Manager

Staples, Inc.

Framingham, MA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 24 days ago

Staples rating

5.7

Company rating: 5.7 out of 10

Based on 643 frontline employees who took The Breakroom Quiz

461st of 740 rated retailers

Job description


Team Summary
The Growth Marketing team is focused on driving customer acquisition, engagement, retention, and long-term value across Staples' digital ecosystem. This team partners closely with Marketing, Product, Analytics, Technology, and external vendors to deliver innovative, data-driven strategies that accelerate growth and enhance the customer experience. Through collaboration and experimentation, the team plays a key role in advancing Staples' omnichannel and digital transformation objectives.
Role Summary
The Omni App Program Manager is responsible for driving customer acquisition, adoption, engagement, and growth for the Staples mobile application. As a key member of the Growth Marketing team, this role develops and executes data-driven marketing strategies across paid, owned, and product-integrated channels to increase app installs, improve customer retention, and maximize customer lifetime value.
This role operates at the intersection of marketing, analytics, product management, and technology, serving as the subject matter expert for app growth and mobile marketing initiatives. The ideal candidate combines analytical expertise, digital marketing knowledge, and strong cross-functional collaboration skills to influence business outcomes and support Staples' omnichannel growth strategy.
What You'll Be Doing
  • Develop and execute mobile app growth strategies to drive customer acquisition, engagement, retention, and lifetime value.
  • Own paid app install campaigns across platforms including Meta, Google, and Apple Search Ads, optimizing performance and investment effectiveness.
  • Manage app store optimization (ASO) efforts across the Apple App Store and Google Play Store, including testing creative assets, refining messaging, and enhancing discoverability.
  • Define and monitor key performance indicators (KPIs) related to app installs, attribution, customer engagement, retention, and monetization.
  • Manage mobile measurement infrastructure and attribution strategies, including partnerships with mobile measurement providers and tracking technologies.
  • Lead app-focused promotional strategies, install incentives, and exclusive customer offers to improve acquisition and engagement.
  • Partner with Marketing, Product, Analytics, Digital Experience, and external vendors to execute integrated growth initiatives.
  • Influence mobile product experiences, including onboarding, push notifications, deep linking, and customer lifecycle initiatives.
  • Build performance reporting and deliver meaningful insights, recommendations, and business cases to stakeholders and leadership teams.
  • Identify opportunities to optimize customer acquisition investments and improve overall app marketing effectiveness.

What You Bring to the Table
  • Strong understanding of digital marketing performance and the ability to connect campaign results to broader business outcomes.
  • Analytical mindset with the ability to translate data into actionable recommendations.
  • Excellent organizational skills and the ability to manage multiple initiatives simultaneously.
  • Strong communication and presentation skills with the ability to influence both technical and non-technical stakeholders.
  • Self-starter mentality with a proactive approach to problem solving and driving results.
  • Demonstrated ability to collaborate across multiple teams and lead cross-functional initiatives.
  • Passion for customer experience, digital innovation, and continuous improvement.

What's Needed - Basic Qualifications
  • Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
  • 5+ years of experience in digital marketing, growth marketing, mobile marketing, product marketing, or a related discipline.
  • Hands-on experience managing paid acquisition campaigns across platforms such as Meta, Google, and Apple Search Ads.
  • Experience with mobile attribution tools, measurement frameworks, and attribution methodologies.
  • Proven ability to manage complex cross-functional programs spanning Marketing, Product, Analytics, and Technology teams.
  • Strong understanding of app lifecycle marketing, including acquisition, onboarding, engagement, and retention strategies.
  • Experience with analytics and reporting platforms such as Adobe Analytics, Tableau, or similar tools.
  • Experience managing external agencies, vendors, and strategic partners.
  • Advanced Microsoft Excel skills including reporting, pivot tables, and data analysis.
  • Strong business communication, presentation, and stakeholder management skills.

What's Needed - Preferred Qualifications
  • Experience supporting ecommerce, retail, or B2B business environments.
  • Direct experience leading mobile app growth, user acquisition, or engagement programs for consumer-facing applications.
  • Experience with App Store Optimization (ASO) platforms, testing methodologies, and best practices.
  • Experience managing acquisition budgets, forecasting performance, and evaluating ROI.
  • Knowledge of customer lifecycle marketing, segmentation strategies, and retention programs.
  • Experience designing and interpreting A/B tests and experimentation frameworks.
  • Understanding of mobile privacy frameworks, SKAdNetwork, conversion tracking, postbacks, and mobile measurement trends.
  • Experience influencing product roadmaps based on marketing insights, user behavior, and performance data.
  • Advanced proficiency with analytics and data visualization platforms such as Adobe Analytics, Google Analytics, Tableau, Power BI, Looker, or similar tools.

Get great perks.
  • Bonus plan and generous amount of paid time off, including one Floating Holiday each year
  • Flexible work arrangements, including flexible work hours
  • 401(k) plan with company match, medical, dental, vision, life and disability insurance with many more optional benefits
  • Associate store discount and more perks (discounts on mobile plans, movie tickets, etc.)

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.
#LI-KA1
About Us
The world of working and learning has changed. This is your opportunity to be a part of a brand transformation and growth strategy within the retail industry. Staples is helping our customers and community discover innovative products, services, and inspiration that unlock what's possible, while empowering you to unlock your potential. Our people are the heart of our success and there has never been a better time to join us as we lead the way in a new era of working and learning.
Want to learn more about Staples Stores? Visit RetailCareers.Staples.com for information and to learn about our career opportunities.
Click here to learn more about the employee benefits, programs and perks offered at Staples!
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
Staples is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please call 1-888-490-4747 for more information.
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act; as well as with any other state and local Fair Chance Ordinance/Act regulations.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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About Staples

Sourced by ZipRecruiter

Staples is the country's largest operator of office supplies superstores, offering a vast selection of products at low prices, primarily to small business owners. The company has a strong online presence and operates over 994 stores in the U.S. and 40 warehouses/fulfillment centers. The company was founded by Leo Kahn and Thomas G. Stemberg, and opened its first store in Brighton, Massachusetts on May 1, 1986. By 1996, it had reached the Fortune 500, and later acquired the office supplies company Quill Corporation. Staples provides office and school supplies, office furnishings, electronics, software, snack and beauty products, as well as offering printing and technological services. The company has a strong commitment to innovation and customer service.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Framingham, MA, US

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