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App Marketing Jobs (NOW HIRING)

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Deputy Head of Marketing

Denver, NC · On-site

Supervise and optimize performance marketing channels including paid media, affiliates, SEO/SEM, and app marketing * Ensure efficient customer acquisition strategies and CAC optimization

Right Side Up

ASO Marketing Consultant

Austin, TX · On-site +1

Optimize app metadata (titles, subtitles, descriptions, keywords, and tags). * Advise on A/B ... Collaborate with product, design, and marketing teams to align ASO with overall brand and user ...

Timeless Traveler, Inc.

Marketing Intern

San Diego, CA

$16 - $21.25/hr

Marketing Intern About Footsteps with Jesus Footsteps with Jesus is a walking and reflection app ... The app blends faith, storytelling, wellness, and technology to create meaningful experiences ...

Right Side Up

ASO Marketing Consultant

Austin, TX

Optimize app metadata (titles, subtitles, descriptions, keywords, and tags). * Advise on A/B ... Collaborate with product, design, and marketing teams to align ASO with overall brand and user ...

Outpatient, Inc.

Digital Marketing Coordinator

Danville, CA · On-site

$52K - $68K/yr

Leveraging modern technology, Outpatient App enables an array of features built with a dynamic ... JOB SUMMARY If you're enthusiastic about social media, communications and online marketing, we ...

Right Side Up

ASO Marketing Consultant

Austin, TX · Remote

Optimize app metadata (titles, subtitles, descriptions, keywords, and tags). * Advise on A/B ... Collaborate with product, design, and marketing teams to align ASO with overall brand and user ...

Outpatient, Inc

Digital Marketing Coordinator

Diablo, CA · On-site

$53K - $69K/yr

Leveraging modern technology, Outpatient App enables an array of features built with a dynamic ... JOB SUMMARY If you're enthusiastic about social media, communications and online marketing, we ...

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App Marketing information

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$13

$32

$56

How much do app marketing jobs pay per hour?

As of Jun 9, 2026, the average hourly pay for app marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in App Marketing, and why are they important?

To excel in App Marketing, you need a solid understanding of digital marketing principles, user acquisition strategies, and data analytics, often supported by a degree in marketing or related fields. Familiarity with app store optimization (ASO) tools, mobile analytics platforms like Firebase or Adjust, and experience with ad networks is highly beneficial. Creativity, strong communication, and adaptability help marketers craft compelling campaigns and respond to changing trends. These skills are crucial for driving app downloads, user engagement, and overall business growth in a competitive digital marketplace.

What is app marketing?

App marketing refers to the strategies and activities used to promote mobile applications to increase their visibility, downloads, and user engagement. This can include app store optimization (ASO), paid advertising, social media campaigns, influencer partnerships, and email marketing. The goal is to attract new users, retain existing ones, and ultimately drive revenue or achieve specific business objectives. Effective app marketing considers the target audience, competition, and trends in user behavior to ensure the app stands out in crowded app stores.

How does an App Marketing professional typically collaborate with product and development teams to drive app growth?

App Marketing professionals work closely with product and development teams to ensure alignment on app features, user experience, and release schedules. Regular meetings and communication help marketers understand new functionalities, gather feedback from users, and relay market trends to developers. This collaboration allows marketing campaigns to accurately highlight new features and address user pain points, ultimately driving app downloads and retention. Effective teamwork ensures that marketing efforts are both timely and relevant to the app’s evolving roadmap.

What is the difference between App Marketing vs Mobile Marketing?

AspectApp MarketingMobile Marketing
FocusPromoting specific mobile applicationsPromoting products/services across mobile channels
ChannelsApp stores, in-app advertising, push notificationsSMS, mobile websites, in-app ads, social media
SkillsApp store optimization, user acquisition, analyticsMobile ad campaigns, content marketing, user engagement

App Marketing primarily concentrates on promoting individual mobile apps through app stores and targeted campaigns. Mobile Marketing has a broader scope, encompassing all marketing efforts via mobile devices, including websites, SMS, and social media. While both roles require knowledge of mobile platforms and user engagement strategies, App Marketing is more specialized in app store optimization and app-specific campaigns, whereas Mobile Marketing covers a wider range of mobile channels and marketing tactics.

More about App Marketing jobs
What cities are hiring for App Marketing jobs? Cities with the most App Marketing job openings:
What are the most commonly searched types of App Marketing jobs? The most popular types of App Marketing jobs are:
What states have the most App Marketing jobs? States with the most job openings for App Marketing jobs include:
What job categories do people searching App Marketing jobs look for? The top searched job categories for App Marketing jobs are:
App Marketing jobs near you
Infographic showing various App Marketing job openings in the United States as of May 2026, with employment types broken down into 58% Full Time, 33% Part Time, 1% Temporary, and 8% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.
Email & App Marketing Associate , Zappos

Email & App Marketing Associate , Zappos

Amazon

New York, NY • On-site

Full-time

Posted 22 days ago

Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 6,828 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers

Job description

Zappos is looking for a detail-orientated and analytical Email & App Marketing Associate to support and further develop the global email and push notification program. This role is critical to helping Zappos drive revenue growth and deliver a best-in-class customer marketing experience. The Email & App Marketing Associate will provide technical expertise for the marketing team to enhance customer experiences using platforms such as Salesforce Marketing Cloud by coding, building, and testing email communications and push notifications.

This position will develop and implement marketing journeys and provide ongoing support of our email marketing systems and automation platforms. The Email & App Marketing Associate will partner with Tech teams to provide recommendations for marketing cloud platform. The successful candidate will be highly organized and able to thrive in a fast-paced environment.
Key job responsibilities
Daily Email Coding
Code, build and test email communications and push notifications
Set up, test, QA and launch dynamic content
Monitor active campaigns daily and quickly troubleshoot to resolve errors
Design emails and fix issues utilizing HTML/CSS and marketing cloud developer tools
Refresh and modernize existing email templates on an ad-hoc basis
Manage calendar across multiple campaigns to ensure on-time delivery, progression of messaging, etc.
Execute A/B tests to continuously improve performance across email and push notifications
Serve as MC technical expert to optimize reporting, targeting, acquisition and retention opportunities
Partner with the team to identify opportunities and new ideas for testing, personalizing, or launching new lifecycle campaigns to increase customer engagement and spend
Collaborate with technical consultants in the development and integration of new applications
Triggers and Automations
Implement lifecycle marketing campaigns and journeys
Modify automations to improve personalization and further business needs
Optimize automated segments
Email Database Management
Analyze campaign performance and suggest improvements
Manage email database, including merge, purge, dedupe, append, etc
Work with Data Engineers and vendors to ensure data synchronization with other related databases
Work with Tech and Data Engineers to ensure data synchronization between internal systems and Salesforce

What Amazon employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Amazon logo

About Amazon

Sourced by ZipRecruiter

Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate and computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US

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