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App Marketing Jobs (NOW HIRING)

Outpatient, Inc

Digital Marketing Coordinator

Diablo, CA · On-site

$53K - $69K/yr

Leveraging modern technology, Outpatient App enables an array of features built with a dynamic ... JOB SUMMARY If you're enthusiastic about social media, communications and online marketing, we ...

Right Side Up

ASO Marketing Consultant

Austin, TX

Optimize app metadata (titles, subtitles, descriptions, keywords, and tags). * Advise on A/B ... Collaborate with product, design, and marketing teams to align ASO with overall brand and user ...

Right Side Up

ASO Marketing Consultant

Austin, TX · Remote

Optimize app metadata (titles, subtitles, descriptions, keywords, and tags). * Advise on A/B ... Collaborate with product, design, and marketing teams to align ASO with overall brand and user ...

Right Side Up

ASO Marketing Consultant

Austin, TX · On-site +1

Optimize app metadata (titles, subtitles, descriptions, keywords, and tags). * Advise on A/B ... Collaborate with product, design, and marketing teams to align ASO with overall brand and user ...

Outpatient, Inc.

Digital Marketing Coordinator

Danville, CA · On-site

$52K - $68K/yr

Leveraging modern technology, Outpatient App enables an array of features built with a dynamic ... JOB SUMMARY If you're enthusiastic about social media, communications and online marketing, we ...

Liftoff

Lead Product Marketing Manager

$157K/yr

Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand. Liftoff's solutions ...

People Inc.

Marketing & Engagement Copywriter

New York, NY · On-site

$35 - $50/hr

Reporting to the Head of Marketing, PEOPLE App, requires someone who is fluent in direct response copywriting. They will craft high-converting marketing messaging for a variety of channels, including ...

FAT Brands Inc

Digital Marketing Manager

Atlanta, GA · On-site

$90K - $125K/yr

Lead loyalty and mobile app marketing strategy -- offers, rewards, member journeys, and engagement initiatives -- to drive member acquisition, retention, frequency, and sales growth. * Build, QA, and ...

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App Marketing information

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How much do app marketing jobs pay per hour?

As of Jul 22, 2026, the average hourly pay for app marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in App Marketing, and why are they important?

To excel in App Marketing, you need a solid understanding of digital marketing principles, user acquisition strategies, and data analytics, often supported by a degree in marketing or related fields. Familiarity with app store optimization (ASO) tools, mobile analytics platforms like Firebase or Adjust, and experience with ad networks is highly beneficial. Creativity, strong communication, and adaptability help marketers craft compelling campaigns and respond to changing trends. These skills are crucial for driving app downloads, user engagement, and overall business growth in a competitive digital marketplace.

What is app marketing?

App marketing refers to the strategies and activities used to promote mobile applications to increase their visibility, downloads, and user engagement. This can include app store optimization (ASO), paid advertising, social media campaigns, influencer partnerships, and email marketing. The goal is to attract new users, retain existing ones, and ultimately drive revenue or achieve specific business objectives. Effective app marketing considers the target audience, competition, and trends in user behavior to ensure the app stands out in crowded app stores.

How does an App Marketing professional typically collaborate with product and development teams to drive app growth?

App Marketing professionals work closely with product and development teams to ensure alignment on app features, user experience, and release schedules. Regular meetings and communication help marketers understand new functionalities, gather feedback from users, and relay market trends to developers. This collaboration allows marketing campaigns to accurately highlight new features and address user pain points, ultimately driving app downloads and retention. Effective teamwork ensures that marketing efforts are both timely and relevant to the app’s evolving roadmap.

What is the difference between App Marketing vs Mobile Marketing?

AspectApp MarketingMobile Marketing
FocusPromoting specific mobile applicationsPromoting products/services across mobile channels
ChannelsApp stores, in-app advertising, push notificationsSMS, mobile websites, in-app ads, social media
SkillsApp store optimization, user acquisition, analyticsMobile ad campaigns, content marketing, user engagement

App Marketing primarily concentrates on promoting individual mobile apps through app stores and targeted campaigns. Mobile Marketing has a broader scope, encompassing all marketing efforts via mobile devices, including websites, SMS, and social media. While both roles require knowledge of mobile platforms and user engagement strategies, App Marketing is more specialized in app store optimization and app-specific campaigns, whereas Mobile Marketing covers a wider range of mobile channels and marketing tactics.

More about App Marketing jobs
What cities are hiring for App Marketing jobs? Cities with the most App Marketing job openings:
What are the most commonly searched types of App Marketing jobs? The most popular types of App Marketing jobs are:
What states have the most App Marketing jobs? States with the most job openings for App Marketing jobs include:
What job categories do people searching App Marketing jobs look for? The top searched job categories for App Marketing jobs are:
App Marketing jobs near you
Infographic showing various App Marketing job openings in the United States as of July 2026, with employment types broken down into 42% Full Time, 49% Part Time, and 9% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.
Mobile App Marketing Program Manager AO7177519

Mobile App Marketing Program Manager AO7177519

BTI Solutions

Plano, TX • On-site

Full-time

Posted 18 days ago

Job description

Mobile App Marketing Program Manager AO7177519
Program Manager - Shop App Push Notifications
Top skills:
1. Project Management: Strong organizational and multitasking skills to manage multiple campaigns and stakeholders effectively.
2. Data-Driven Decision Making: Proficiency in analyzing performance metrics and using insights to optimize campaigns.
3. Communication & Collaboration: Excellent verbal and written communication skills to coordinate with cross-functional teams and craft compelling notification content.
Schedule: Fully onsite
KEY RESPONSIBILITES/REQUIREMENTS:
Key Responsibilities
• Strategy & Planning: Develop and implement a comprehensive push notification strategy aligned with business goals, user segmentation, and personalization.
• Execution & Optimization: Oversee the end-to-end process of push notification campaigns, including content creation, A/B testing, scheduling, and performance tracking.
• Cross-functional Collaboration: Work closely with marketing, product, engineering, and design teams to ensure seamless execution and alignment with broader app initiatives.
• Data Analysis & Reporting: Monitor KPIs (open rates, click-through rates, conversion rates) and leverage insights to refine strategies and improve performance.
• Compliance & Best Practices: Ensure all push notifications adhere to industry best practices, privacy regulations, and company policies.
Education Requirement
• Bachelor's degree in Marketing, Business, Communications, or a related field.
Years of Experience
• 5+ years of experience in digital marketing, product management, or a related role, with at least 2 years focused on push notifications or mobile app engagement.
Preferred Qualifications
• Experience with push notification platforms (e.g., Firebase, Braze, OneSignal).
• Familiarity with user segmentation and personalization techniques.
• Knowledge of A/B testing methodologies and tools.
Why work at BTI?
We're committed to creating a workplace where employees feel valued, supported, and empowered to grow. Our team benefits from competitive compensation, comprehensive health and wellness offerings, and opportunities for professional development. We are proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status.
We comply with all applicable federal, state, and local employment laws, including those related to fair hiring practices, pay transparency, workplace safety, and reasonable accommodations. We are dedicated to maintaining an inclusive environment where everyone has the opportunity to succeed and contribute meaningfully.

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