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App Marketing Jobs (NOW HIRING)

Director of Marketing

Houston, TX · On-site

$115K - $140K/yr

WIC App Marketing & Community Communications * Support outreach and marketing for the Drop Ship/Search WIC Formula App, and creating staff accounts as requested. * Develop newsletters and marketing ...

Marketing Lead

San Jose, CA · On-site

$130K - $163K/yr

Experience with B2B and app marketing * Familiarity with experiential, event, or field marketing. * Experience supporting product launches or beta programs. * Exposure to performance marketing ...

You'll lead performance marketing across channels including paid social, search, affiliate, mobile ... Drive mobile app acquisition strategy, including app install campaigns and app store optimization

You'll lead performance marketing across channels including paid social, search, affiliate, mobile ... Drive mobile app acquisition strategy, including app install campaigns and app store optimization

Teamhead CRM Marketing

Somerville, MA · On-site

$90K - $122K/yr

YOUR MISSION The Teamhead CRM Marketing leads a high-performing team, maximizes the impact of our ... Own the strategy and execution of CRM, including Email, App messaging, SMS, lifecycle journeys, and ...

Be Seen First

Experience with App Store Optimization (ASO) and mobile app marketing best practices. * Proficiency in analytics tools (Google Analytics, AppsFlyer, Firebase, or similar). * Excellent written and ...

Be Seen First

Experience with App Store Optimization (ASO) and mobile app marketing best practices. * Proficiency in analytics tools (Google Analytics, AppsFlyer, Firebase, or similar). * Excellent written and ...

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App Marketing information

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$13

$32

$56

How much do app marketing jobs pay per hour?

As of Jun 9, 2026, the average hourly pay for app marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in App Marketing, and why are they important?

To excel in App Marketing, you need a solid understanding of digital marketing principles, user acquisition strategies, and data analytics, often supported by a degree in marketing or related fields. Familiarity with app store optimization (ASO) tools, mobile analytics platforms like Firebase or Adjust, and experience with ad networks is highly beneficial. Creativity, strong communication, and adaptability help marketers craft compelling campaigns and respond to changing trends. These skills are crucial for driving app downloads, user engagement, and overall business growth in a competitive digital marketplace.

What is app marketing?

App marketing refers to the strategies and activities used to promote mobile applications to increase their visibility, downloads, and user engagement. This can include app store optimization (ASO), paid advertising, social media campaigns, influencer partnerships, and email marketing. The goal is to attract new users, retain existing ones, and ultimately drive revenue or achieve specific business objectives. Effective app marketing considers the target audience, competition, and trends in user behavior to ensure the app stands out in crowded app stores.

How does an App Marketing professional typically collaborate with product and development teams to drive app growth?

App Marketing professionals work closely with product and development teams to ensure alignment on app features, user experience, and release schedules. Regular meetings and communication help marketers understand new functionalities, gather feedback from users, and relay market trends to developers. This collaboration allows marketing campaigns to accurately highlight new features and address user pain points, ultimately driving app downloads and retention. Effective teamwork ensures that marketing efforts are both timely and relevant to the app’s evolving roadmap.

What is the difference between App Marketing vs Mobile Marketing?

AspectApp MarketingMobile Marketing
FocusPromoting specific mobile applicationsPromoting products/services across mobile channels
ChannelsApp stores, in-app advertising, push notificationsSMS, mobile websites, in-app ads, social media
SkillsApp store optimization, user acquisition, analyticsMobile ad campaigns, content marketing, user engagement

App Marketing primarily concentrates on promoting individual mobile apps through app stores and targeted campaigns. Mobile Marketing has a broader scope, encompassing all marketing efforts via mobile devices, including websites, SMS, and social media. While both roles require knowledge of mobile platforms and user engagement strategies, App Marketing is more specialized in app store optimization and app-specific campaigns, whereas Mobile Marketing covers a wider range of mobile channels and marketing tactics.

More about App Marketing jobs
What cities are hiring for App Marketing jobs? Cities with the most App Marketing job openings:
What are the most commonly searched types of App Marketing jobs? The most popular types of App Marketing jobs are:
What states have the most App Marketing jobs? States with the most job openings for App Marketing jobs include:
Infographic showing various App Marketing job openings in the United States as of June 2026, with employment types broken down into 79% Full Time, 17% Part Time, and 4% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.
Advertiser Account Manager

Advertiser Account Manager

Koneo Mobile Inc.

Los Angeles, CA • On-site, Remote

Full-time

Posted 28 days ago


Job description

Company Description
This position is remote and we are open to all candidates in North America with the appropriate skill set.
Koneo Mobile: Trusted. Unique. Innovative. Enhancing mobile advertising with better technology, transparent results and innovative approaches.
At Koneo Mobile, we are a passionate, innovative and trusted group of mobile marketers working to build a better, more transparent and more streamlined performance-based marketing experience. Koneo's unique insights and methods along with its proprietary performance distribution platform enable us to reach countless media sources with sophisticated targeting capabilities to maximize our ability to deliver positive results. Every day we leverage massive amounts of data to quickly identify and acquire new mobile customers.

Looking for an opportunity to add unique value to the Mobile Marketing industry? If so, this could be the right role for you!
Job Description
This position is remote and we are open to all candidates in North America with the appropriate skill set.
This role offers a mobile marketing professional with the unique opportunity to join a strategic and innovative startup!
Koneo Mobile is looking for our next Advertiser Account Manager. This individual will play a key role in our continued success and growth with the exciting opportunity to develop and manage their own network in the Industry.
This is a role for anyone who's ready to share their ideas and strategies in order to have a real impact on the future of Koneo and mobile app marketing as a whole, all while working with a collaborative team of international marketers.
The Advertiser Account Manager will be responsible for managing and maintaining all aspects of our client's mobile campaigns by proactively connecting with them to understand their KPIs & goals while formulating plans with proactive attention to detail in order to exceed those goals.
Along with the ability to inform our clients of the philosophy of your strategy, you will also be responsible for keeping clients informed of industry trends and be proactive in your planning to achieve mobile advertiser satisfaction & revenue generation.
This exciting and challenging position is for anyone who is looking for a role that affords them the chance to be a true leader in Mobile App Marketing and to work in an environment and culture where new ideas and strategies are not only heard but implemented.
Roles & Responsibilities
  • Manage and maintain strong long-term relationships with new and existing mobile advertiser partners
  • Monitor and analyze the results of our various traffic channels & manage advertiser partners to increase budgets, payouts, and markets
  • Create and communicate status reports, performance analysis and forecasts both for internal and external presentations
  • Manage network relationships via calls, email, LinkedIn, in-person meetings, conferences, etc.
  • Consistent cross-selling, promoting up, optimizing the partnership
  • Stay up to date with mobile marketing trends to provide the most dynamic and consultative support to clients
  • Think big picture! This individual will have a key role in the growth and development of our account management team.

Qualifications
  • 2+ years Account Management experience in the Mobile App Marketing industry
  • Strong & effective communication skills, both externally and internally
  • Experience working with an International team
  • Fluent in English, written and verbal, other languages a plus
  • Complex problem solver, proven ability to prioritize multiple projects at once
  • Team player, willing to wear more than one hat
  • Passionate about Mobile Performance Marketing

Additional Information
Your Perks
  • International Team full of passionate skilled people
  • Opportunity to grow and contribute to the companies success
  • Attractive salary, plus bonus and perks package
  • Variety of learning and development opportunities
  • Fully remote working position in North America
  • Pleasant and cooperative work environment