ZipRecruiter

Log In

1

App Marketing Jobs (NOW HIRING)

Right Side Up

ASO Marketing Consultant

Austin, TX · On-site +1

Optimize app metadata (titles, subtitles, descriptions, keywords, and tags). * Advise on A/B ... Collaborate with product, design, and marketing teams to align ASO with overall brand and user ...

Outpatient, Inc.

Digital Marketing Coordinator

Danville, CA · On-site

$52K - $68K/yr

Leveraging modern technology, Outpatient App enables an array of features built with a dynamic ... JOB SUMMARY If you're enthusiastic about social media, communications and online marketing, we ...

Paga

Senior Analyst, Digital Marketing

Manhattan, NY · On-site

$112K - $139K/yr

Our ideal candidate is someone with substantial working experience in app marketing, data analysis, performance marketing, SEO, data analytics, media buying, email marketing, campaign management ...

Liftoff

Lead Product Marketing Manager

$157K/yr

Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand. Liftoff's solutions ...

Red Robin Gourmet Burgers

Digital Channels Manager

$97K - $134K/yr

Website, App & Digital Marketing Support * Support website and app marketing initiatives through campaign landing pages, promotional placements, and digital merchandising. * Identify customer ...

StackAdapt

Identify emerging market trends across mobile advertising, app marketing, AI, privacy, attribution, and measurement. * Continuously evolve the commercial strategy as StackAdapt's platform expands.

Grocery Services. Inc.

Director of Marketing

Houston, TX · On-site

$115K - $140K/yr

WIC App Marketing & Community Communications * Support outreach and marketing for the Drop Ship/Search WIC Formula App, and creating staff accounts as requested. * Develop newsletters and marketing ...

Memphis Grizzlies

Director, Marketing

Memphis, TN

Reporting to the VP of Marketing, the person in this role will oversee Performance Marketing ... Guide paid advertising, email, SMS, push notification and website/mobile app strategy to grow ...

previous pagenext page

Showing results 21-40

All JobsBusiness JobsApp Marketing Jobs

App Marketing information

See salary details

$13

$32

$56

How much do app marketing jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for app marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is app marketing?

App marketing refers to the strategies and activities used to promote mobile applications to increase their visibility, downloads, and user engagement. This can include app store optimization (ASO), paid advertising, social media campaigns, influencer partnerships, and email marketing. The goal is to attract new users, retain existing ones, and ultimately drive revenue or achieve specific business objectives. Effective app marketing considers the target audience, competition, and trends in user behavior to ensure the app stands out in crowded app stores.

How does an app marketing professional typically collaborate with product and development teams to drive app growth?

App Marketing professionals work closely with product and development teams to ensure alignment on app features, user experience, and release schedules. Regular meetings and communication help marketers understand new functionalities, gather feedback from users, and relay market trends to developers. This collaboration allows marketing campaigns to accurately highlight new features and address user pain points, ultimately driving app downloads and retention. Effective teamwork ensures that marketing efforts are both timely and relevant to the app’s evolving roadmap.

What are the key skills and qualifications needed to thrive in app marketing, and why are they important?

To excel in App Marketing, you need a solid understanding of digital marketing principles, user acquisition strategies, and data analytics, often supported by a degree in marketing or related fields. Familiarity with app store optimization (ASO) tools, mobile analytics platforms like Firebase or Adjust, and experience with ad networks is highly beneficial. Creativity, strong communication, and adaptability help marketers craft compelling campaigns and respond to changing trends. These skills are crucial for driving app downloads, user engagement, and overall business growth in a competitive digital marketplace.

What is the difference between App Marketing vs Mobile Marketing?

AspectApp MarketingMobile Marketing
FocusPromoting specific mobile applicationsPromoting products/services across mobile channels
ChannelsApp stores, in-app advertising, push notificationsSMS, mobile websites, in-app ads, social media
SkillsApp store optimization, user acquisition, analyticsMobile ad campaigns, content marketing, user engagement

App Marketing primarily concentrates on promoting individual mobile apps through app stores and targeted campaigns. Mobile Marketing has a broader scope, encompassing all marketing efforts via mobile devices, including websites, SMS, and social media. While both roles require knowledge of mobile platforms and user engagement strategies, App Marketing is more specialized in app store optimization and app-specific campaigns, whereas Mobile Marketing covers a wider range of mobile channels and marketing tactics.

What are 5 jobs that work with app marketing?

Jobs that work with app marketing include app marketing manager, digital marketing specialist, user acquisition manager, app store optimization (ASO) analyst, and social media coordinator. These roles involve developing marketing strategies, analyzing user data, optimizing app visibility, and managing advertising campaigns using tools like analytics platforms and marketing automation software.

What is the best paying app marketing job?

Senior roles in app marketing, such as App Marketing Manager or Director, tend to have the highest salaries, often exceeding six figures annually. These positions require extensive experience, strategic skills, and knowledge of tools like analytics platforms and ad networks.
More about App Marketing jobs

What cities are hiring for App Marketing jobs?

Cities with the most App Marketing job openings:

What are the most commonly searched types of App Marketing jobs?

The most popular types of App Marketing jobs are:

What states have the most App Marketing jobs?

States with the most job openings for App Marketing jobs include:

What job categories do people searching App Marketing jobs look for?

The top searched job categories for App Marketing jobs are:

App Marketing jobs near you
Infographic showing various App Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

ASO Marketing Consultant

Right Side Up

Austin, TX • On-site, Remote

Full-time, Contractor

Re-posted yesterday

Job description

About the job
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent-with all of the marketing chops, and none of the agency fluff. We're trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: GROWTH.
Some of our clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash and Calm, among many others.
We are looking for passionate ASO experts for contract positions. There are currently openings with clients looking for consultants between 15 and 40 hours per week.
Key Responsibilities
  • Conduct comprehensive keyword research and competitor analysis.
  • Optimize app metadata (titles, subtitles, descriptions, keywords, and tags).
  • Advise on A/B testing of icons, screenshots, and videos to improve conversion rates.
  • Ensure compliance with Apple and Google app store guidelines.
  • Develop and implement organic growth strategies to improve rankings and downloads.
  • Collaborate with product, design, and marketing teams to align ASO with overall brand and user acquisition goals.
  • Analyze user acquisition funnels and provide actionable recommendations.
  • Monitor app store analytics, KPIs, and conversion metrics.
  • Prepare regular reports highlighting trends, insights, and ROI.
  • Continuously refine strategies based on data-driven insights and market trends.

Qualifications
  • 3+ years of proven experience in App Store Optimization (ASO) with measurable results.
  • Deep understanding of app store algorithms, ranking factors, and best practices.
  • Experience with ASO tools (App Annie, Sensor Tower, AppTweak, Mobile Action, etc.).
  • Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization.
  • Excellent communication skills with the ability to present insights clearly to stakeholders.
  • Familiarity with mobile app marketing, UA campaigns, and SEO principles (a plus).

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Apply