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How much do amazon brand jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for amazon brand in the United States is $20.21, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $23.08 per hour, depending on experience, location, and employer.

What is an Amazon Brand?

An Amazon Brand refers to a private label or exclusive product line developed and sold by Amazon itself on its marketplace. These brands are typically created to offer customers high-quality products at competitive prices in various categories such as electronics, home goods, clothing, and more. Amazon Brands are managed and marketed directly by Amazon, ensuring consistency in quality and customer service. Examples include AmazonBasics, Solimo, and Amazon Essentials. These brands are often featured prominently in search results and may include special offers or deals for Prime members.

What are some common challenges faced by professionals managing an Amazon Brand, and how can they be addressed?

Managing an Amazon Brand often involves navigating challenges such as staying updated with Amazon’s constantly changing policies, optimizing product listings for visibility, and handling competitive pricing pressures. Professionals in this role must also coordinate with cross-functional teams—such as marketing, supply chain, and customer service—to ensure consistent brand messaging and inventory availability. Addressing these challenges requires strong analytical skills, proactive communication, and a willingness to continually learn and adapt strategies to maintain a competitive edge on the platform.

What are the key skills and qualifications needed to thrive as an Amazon Brand Manager, and why are they important?

To thrive as an Amazon Brand Manager, you need expertise in e-commerce strategy, product listing optimization, and data-driven marketing, typically supported by a background in business, marketing, or related fields. Familiarity with Amazon Seller Central, analytics tools (like Helium 10 or Jungle Scout), and PPC advertising platforms is essential. Strong analytical thinking, creativity, and effective communication are standout soft skills in this role. These competencies are vital for driving brand growth, maximizing sales, and maintaining a competitive edge on the Amazon marketplace.

What is the difference between Amazon Brand vs Amazon Seller?

AspectAmazon BrandAmazon Seller
Credentials/CertificationsBrand registration, trademark, intellectual property rightsSeller account registration, tax info, business license
Work EnvironmentBrand management, marketing, product developmentOrder fulfillment, customer service, inventory management
Employer/Industry UsageBrands selling their own products on AmazonIndividuals or businesses selling products via Amazon marketplace
Search/Comparison IntentUnderstanding brand management roles on AmazonLearning about individual seller responsibilities

Amazon Brand professionals focus on managing and protecting their brand presence, developing products, and marketing strategies. Amazon Sellers operate individual storefronts, handling sales, inventory, and customer service. While both roles involve selling on Amazon, the key difference lies in brand ownership versus marketplace selling.

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What job categories do people searching Amazon Brand jobs look for?

The top searched job categories for Amazon Brand jobs are:

Amazon Brand jobs near you
Infographic showing various Amazon Brand job openings in the United States as of August 2026, with employment types broken down into 75% Full Time, 24% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $42,047 per year, or $20.2 per hour.

Software Development Engineer, Amazon Brand Store

Amazon

Seattle, WA • On-site

Full-time

Re-posted 10 days ago

Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 7,105 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers

Job description

Reinvent how brands and shoppers connect - using generative AI. The Amazon Brand Stores team is building the next generation of brand-centric storefronts, bridging human creativity with AI to transform every aspect of the brand shopping experience across Amazon.com and beyond.
Brand Stores are the exclusive destination for brand owners to showcase their content and product catalog with custom creative - attracting millions of visits daily and seamlessly integrated with Amazon Stores. We're re-imagining store creation, optimization, performance analysis, and customer insights through state-of-the-art generative AI technologies.
We're looking for a full-stack software engineer to explore and own new brand-building experiences at Amazon scale

You'll work on customer-facing applications used by advertisers to create engaging storefronts, collaborate with teams building sponsored ads, and serve as the landing page experience where advertisers direct customers to learn more about their brands. This is a highly collaborative role partnering with Product Managers, TPMs, SDEs, and leaders across the org.
If you're energized by solving complex challenges, pushing the boundaries of what's possible with AI, and building full-stack applications that delight both advertisers and shoppers - this is the role.
Key job responsibilities
- Design, build, and own new brand-building experiences across customer-facing (CX) and advertiser-facing (AX) applications at Amazon scale
- Develop and extend full-stack applications and APIs that power Brand Stores for advertisers
- Explore and implement generative AI technologies to enhance store creation, optimization, and shopping experiences
- Collaborate cross-functionally with Product Managers, TPMs, SDEs, and org leaders to deliver end-to-end solutions
- Build and deliver new services while reducing operational burden for the team
- Apply strong data analytical skills to drive customer insights and performance improvements
- Operate with engineering excellence - owning quality, scalability, and reliability of your systems
A day in the life
Check out our team: https://youtu.be/FVyzfO_VbYI
About the team
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights

We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising.
The Brand Stores team within Sponsored Products and Brands is chartered to create agentic brand store building experience, automating brand store creation, personalization, and optimization across global marketplaces, serving millions of brand owners world-wide.

What Amazon employees say

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About Amazon

Sourced by ZipRecruiter

Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate, computer and electronic product manufacturing and software development

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US

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