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Alcohol Sales Rep Jobs in Decatur, GA (NOW HIRING)

Sunstate

Outside Sales Representative

Marietta, GA · On-site

Outside Sales Representative Sunstate Equipment Co.: Where Safety and People are Core Values We ... Must adhere to drug and alcohol testing policies Why Choose Us? At Sunstate, every employee is ...

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Alcohol Sales Rep information

See Decatur, GA salary details

$22.5K

$74.9K

$138.2K

How much do alcohol sales rep jobs pay per year?

As of Jun 1, 2026, the average yearly pay for alcohol sales rep in Decatur, GA is $74,866.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,200.00 and $90,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Alcohol Sales Rep, and why are they important?

To thrive as an Alcohol Sales Rep, you need strong sales acumen, knowledge of beverage products, and often a bachelor's degree in business or a related field. Familiarity with CRM software, point-of-sale systems, and inventory management tools is common, along with any required local alcohol sales certifications. Outstanding interpersonal skills, negotiation abilities, and resilience help build lasting client relationships and handle rejections effectively. These competencies enable reps to meet sales targets, ensure compliance, and grow market share in a highly competitive industry.

What are some common challenges Alcohol Sales Reps face when building and maintaining client relationships?

Alcohol Sales Reps often navigate challenges such as strict regulatory requirements, frequent changes in product availability, and competition from other brands. Building strong relationships with clients like bars, restaurants, and retailers requires consistent communication, understanding each client’s unique needs, and providing timely support. Success in this role often depends on being proactive, staying informed about industry trends, and adapting strategies to meet shifting consumer preferences and market conditions.

What does an Alcohol Sales Rep do?

An Alcohol Sales Representative is responsible for promoting and selling alcoholic beverages such as beer, wine, and spirits to retailers, restaurants, bars, and other establishments. They develop relationships with clients, provide product information, negotiate pricing, and ensure that products are well-represented and stocked. Alcohol Sales Reps also monitor market trends, organize tastings or promotional events, and work to meet sales targets set by their employers.

What is the difference between Alcohol Sales Rep vs Beer Distributor Sales Representative?

AspectAlcohol Sales RepBeer Distributor Sales Representative
CredentialsSales experience, knowledge of alcohol productsSales experience, knowledge of beer brands and distribution
Work EnvironmentOn-site client visits, trade shows, retail storesDistributor warehouses, retail outlets, on-site client meetings
Employer & IndustryAlcohol beverage companies, liquor brandsBeer distributors, wholesale beverage companies
Search & Comparison IntentYesYes

Both roles involve selling alcoholic beverages, but Alcohol Sales Reps typically work directly for brands and focus on promoting products to retailers and bars. Beer Distributor Sales Representatives work for distributors, managing relationships with retail outlets and ensuring product availability. While their responsibilities overlap, their employer types and product focus differ.

What are popular job titles related to Alcohol Sales Rep jobs in Decatur, GA? For Alcohol Sales Rep jobs in Decatur, GA, the most frequently searched job titles are:
What job categories do people searching Alcohol Sales Rep jobs in Decatur, GA look for? The top searched job categories for Alcohol Sales Rep jobs in Decatur, GA are:
What cities near Decatur, GA are hiring for Alcohol Sales Rep jobs? Cities near Decatur, GA with the most Alcohol Sales Rep job openings:
Alcohol Sales Rep jobs near you
Infographic showing various Alcohol Sales Rep job openings in Decatur, GA as of May 2026, with employment types broken down into 37% Full Time, 58% Part Time, and 5% Contract. Highlights an 87% Physical, and 13% Remote job distribution, with an average salary of $74,866 per year, or $36 per hour.

Sales Apprentice; On Premise Alcohol Sales; $52,500

UNITED DISTRIBUTORS GROUP

Smyrna, GA • On-site

Other

Posted 15 days ago

Job description

About United
United is the largest beverage alcohol wholesaler in both Georgia and Alabama. With two members of the fourth generation of the Hertz family involved in leadership roles, United is one of the 2-3% of family businesses that are able to successfully transition beyond the third generation. The Hertz family remains focused on growth, leveraging its most distinct market advantages in order to maintain its upward momentum. Its talented and innovative team of sales representatives and brand builders has the unique ability to recognize synergies between all three categories of alcohol, making it possible for United to grow its product portfolio and business successfully in Georgia and beyond.
Want to get in on the fun...We'd love to have you!
The primary responsibility of a United On-Premise Sales Apprentice is learning the role of a United Sales Representative. The role focuses on learning United's portfolio and learning United's go-to-market strategy for effective selling. An On-Premise Sales Apprentice works closely with his or her manager to learn how to sell, how to manage marketing material within customers, perform sales deliveries, and how to use any and all of United's technology systems. The Sales Apprentice runs vacation routes for fellow Sales Representatives in order to practice these skills in the market. This position is perfect for a self-motivated, competitive individual who thrives in situations requiring a high level of collaboration, organization, interpersonal skills, and creativity.
  • Must be 21 years or older
  • High school or vocational school diploma or GED equivalent required
  • 1-3 years of sales experience preferred
  • Restaurant/Bar/Industry experience preferred
  • Valid driver's license for applicable state
  • Valid auto liability insurance for applicable state
  • Ability to secure and maintain a State Alcohol Sales Permit in accordance with state law
  • Responsibilities:
  • Learn all facets of the United sales representative role
  • Drive to all call points
  • Run vacation routes for sales team members
  • Complete tap handle surveys for specific customers
  • Perform sales deliveries to customers
  • Sell United's products to maintain and increase United's market share
  • Sell new items and programs
  • Use Encompass to bill orders and run sales reports
  • Build positive relationships with customers, United's sales teams, and United's delivery associates
  • Increase product knowledge with customers
  • Host product tastings to place new items in customers
  • Build sales presentations, pricing sheets, and tasting notes for customers to complement the sale of new items
  • Manage marketing within customers including point of sales material, displays, and brand development promotions when applicable
  • Help customers build and update menus
  • Conduct staff training on new products
  • Host beer, wine, and spirits dinners in customers
  • Work some extended hours and some weekends as needed
  • Perform other duties as assigned
  • Competencies:
  • Decision Making
  • Plan and Organize
  • Customer Focus
  • Professionalism
  • Flexibility
  • Communication
  • Relationship Building
  • Positive Attitude
  • Stress Management
  • Conflict Resolution
  • Critical Skills:
  • Time management
  • Selling skills
  • Quality Control
  • Product Knowledge
  • Proficient in use of Microsoft Office and other technology
  • Able to read, write, and perform business math computations
  • Excellent verbal communication skills
  • Strong attention to detail
  • Strong collaboration skills
  • Strong organizational skills with a proven ability to multi-task, prioritize, and manage time in order to meet frequently changing deadlines in a fast-paced environment
  • Results-driven (performance)
  • Material Control
  • Working Conditions:
  • Able to maintain very high proficiency and job standards while working in a non-temperature controlled environment that includes exposure to heat, high humidity, and inclement weather
  • Able to work occasionally in refrigerated areas
  • Exposure to smoke and dust in certain customers
  • Able to work in an environment with moderate to loud noise levels
  • Physical Requirements and Essential Functions:
  • Regular, reliable attendance required
  • Able to talk and hear, stand and walk, sit, reach with arms and hands, lift and carry, and use hands and fingers to handle or feel
  • Able to perform greater than average lifting up to 50-65 lbs, with some overhead lifting required
  • Able to frequently climb or balance, stoop, kneel or crouch
  • Able to learn and maintain knowledge of company and products
  • Must have specific vision abilities that include close vision, distance vision, and the ability to judge distance
  • Must be able to work some nights and weekends when required

We are a Drug Free Workplace
Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact accommodations@udiga.com or call 800-381-9947 for assistance with an accommodation.

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