The qualifications to obtain a job in agricultural communications vary, depending on your career plans, but all positions require an understanding of the industry, crops, farm animals, and other related subjects. To become an agricultural writer for news publications, you typically need a degree in journalism or agronomy, though some employers may consider candidates who have an extensive portfolio of published writings on agricultural topics but do not have a degree. Public relations and marketing specialists may hold degrees in agricultural communication or agriculture marketing, or they may start their marketing career in a different industry before moving into agriculture. The North American Agricultural Journalists Association or the National Agri-Marketing Association (NAMA) offer educational opportunities for students who wish to develop skills in this marketing specialty.