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Advertising Copywriter Jobs in Michigan (NOW HIRING)

Associate Manager, Brand Voice

Grand Rapids, MI · On-site

$83K - $108K/yr

Bachelor's degree in marketing, Communications, English, Journalism, Advertising, Public Relations, or related field. * 7+ years of experience in copywriting, editing, and evolving brand voice across ...

Bachelor's degree in Advertising, Marketing, Communications, Public Relations or relevant field or ... Ability to adjust writing style based on brand standards provided * SEO copywriting experience

Bachelor's degree in Advertising, Marketing, Communications, Public Relations or relevant field or ... Ability to adjust writing style based on brand standards provided * SEO copywriting experience

Bachelor's degree in Advertising, Marketing, Communications, Public Relations or relevant field or ... Ability to adjust writing style based on brand standards provided * SEO copywriting experience

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Advertising Copywriter information

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$23

$27

$29

How much do advertising copywriter jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for advertising copywriter in Michigan is $27.22, according to ZipRecruiter salary data. Most workers in this role earn between $25.77 and $28.70 per hour, depending on experience, location, and employer.

What is an advertising copywriter?

An advertising copywriter works at an ad or marketing agency. Their job duties include taking the general ideas of advertisers and develop writing content or scripts for ads. They need to create copy that fits into the general goals of the campaign and sales strategies. An advertising copywriter may write for print, radio, TV, or online media, and should understand the best practices, such as SEO protocols, for writing in each medium. Career qualifications for an advertising copywriter often include a bachelor’s degree in advertising, English, journalism, or a related subject.

What does an advertising copywriter do?

An Advertising Copywriter is responsible for creating persuasive and engaging written content for advertisements, marketing campaigns, and promotional materials. They work closely with clients, art directors, and other team members to develop messaging that effectively promotes products or services. Their tasks include brainstorming concepts, writing slogans, scripts, and taglines, and ensuring that the tone and style align with the brand's objectives. Copywriters must be creative, adaptable, and able to meet tight deadlines while producing high-quality content.

What are the key skills and qualifications needed to thrive as an advertising copywriter, and why are they important?

To thrive as an Advertising Copywriter, you need excellent writing skills, creativity, and a solid understanding of marketing principles, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems, social media platforms, and design tools like Adobe Creative Suite is commonly required. Strong collaboration, adaptability, and the ability to interpret client briefs are essential soft skills that set top copywriters apart. These skills are crucial for crafting persuasive messages that resonate with target audiences and drive successful marketing campaigns.

How does an advertising copywriter typically collaborate with designers and other team members during a campaign?

Advertising Copywriters regularly work alongside designers, art directors, and account managers to develop cohesive and impactful campaigns. In brainstorming sessions, copywriters contribute creative concepts and messaging, while designers focus on visual elements. Throughout the project, they maintain close communication to ensure that the copy and visuals align with the client's objectives and brand voice. This collaborative environment encourages feedback, iterative drafts, and a shared commitment to delivering compelling ads.

What is the difference between Advertising Copywriter vs Content Writer?

AspectAdvertising CopywriterContent Writer
Primary FocusCreating persuasive ad copy to promote products/servicesProducing informative or engaging content for various platforms
Work EnvironmentAdvertising agencies, marketing departmentsMedia companies, corporate blogs, online publications
Skills & CredentialsStrong writing, marketing knowledge, creativityResearch skills, versatile writing, SEO knowledge

While both roles involve writing, Advertising Copywriters focus on crafting persuasive advertisements to drive sales, whereas Content Writers produce a broader range of content aimed at informing or engaging audiences. Understanding these differences helps employers and job seekers target the right skills and roles in the marketing industry.

How much does an advertising copywriter make?

The average salary for an advertising copywriter in the United States ranges from $50,000 to $85,000 per year, depending on experience, location, and industry. Entry-level copywriters typically earn around $40,000, while experienced professionals or those in senior roles can earn over $100,000. Many copywriters also work freelance or as part of an agency, which can affect earnings.

What are the most commonly searched types of Advertising Copywriter jobs in Michigan?

The most popular types of Advertising Copywriter jobs in Michigan are:

What are popular job titles related to Advertising Copywriter jobs in Michigan?

For Advertising Copywriter jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Advertising Copywriter jobs in Michigan look for?

The top searched job categories for Advertising Copywriter jobs in Michigan are:

What are popular job titles related to Advertising Copywriter jobs in MI?

For Advertising Copywriter jobs in MI, the most frequently searched job titles are:

Infographic showing various Advertising Copywriter job openings in Michigan as of August 2026, with employment types broken down into 83% Full Time, 12% Part Time, 1% Temporary, and 4% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $56,618 per year, or $27.2 per hour.

$66K - $87K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 19 days ago


Job description

Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
Job Description
In this role, you're always ready to design and execute integrated, cross-channel advertising initiatives - you can turn daydreams into reality with flair and speed. You'll spend quality time with your good friend Photoshop, yes...but you'll also collaborate with creative directors, copywriters, designers and other key members of our creative team to produce awesome, industry-leading work.
Responsibilities
Day to day, your role will include:
  • Creating and communicating concepts that intrigue and inspire both your peers and clients - with a smart rationale to back them up.
  • Designing comps, storyboards, initial graphic concepts and final deliverables.
  • Brainstorming and developing campaigns while working with clients on multiple projects at once.
  • Collaborating and partnering with copywriters to ensure that both the copy and the visuals are in perfect sync to make the concept as powerful, vivid and compelling as possible.
  • Assisting the Creative Director to improve the Creative group's technical and creative performance.

Qualifications
We're looking for an Art Director who is both exceptionally qualified and a delight to work with, which usually includes:
  • Energy, a sense of humor, and an open and curious mind (yes, these things really do matter).
  • Exceptional conceptual and design skills and a robust portfolio that shows your talent in both print and Web.
  • Strong experience on large cross-channel and/or direct-marketing initiatives across media, both online and off.
  • Strong expertise in Photoshop, Illustrator and InDesign, in-depth understanding of HTML/dHTML and Web browser capabilities, and strong typographical, motion graphic and interaction design skills, including Flash, Ajax, Flex and emerging platforms.
  • A willingness to travel as needed (hey, new places, new faces, new inspiration - right?).
  • A four-year degree, plus two to four years of art direction and strong digital design work experience.
  • A knack for strategic brainstorming, campaign development, creative brief development and creative execution.
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL• E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Got the sparkle? Apply if you believe your unique skills are a fit.
Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $66,120.00 - USD $87,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.