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Ads Rater Jobs in Michigan (NOW HIRING)

Rate is open to negotiation based on scope, complexity, and turnaround time. Responsibilities • Shoot and help produce short-form ads for digital marketing campaigns • Film video sales letters ...

Manage day-to-day campaign optimization to maximize CTR, conversion rates, pipeline impact, and ... Manage LinkedIn Campaign Manager programs, including sponsored content and conversation ads. * Run ...

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Marketing Manager

Ann Arbor, MI · On-site

$60K - $70K/yr

Coordinate Google Ads, Local Services Ads, paid social media, direct mail, streaming media, lead ... Improved visibility into lead sources, campaign costs, conversion rates, and ROI.Increased the ...

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Ads Rater information

What is an ads rater?

An Ads Rater is responsible for evaluating the quality, relevance, and accuracy of online advertisements. They review ads based on specific guidelines and provide feedback to improve search engine and ad performance. This role typically requires fluency in a specific language, familiarity with local culture, and strong analytical skills. Ads Raters work remotely on a flexible schedule, with tasks assigned through an online platform.

What are the typical daily responsibilities of an ads rater?

Ads Raters are responsible for reviewing and evaluating the relevance, quality, and usefulness of online advertisements based on specific guidelines provided by the employer. On a daily basis, you will spend most of your time assessing ads using an online platform, ensuring that they meet established criteria, and providing feedback to improve future ad targeting. The work is often independent and remote, allowing for flexible scheduling, but it also requires consistent productivity and accuracy. Regular self-motivation and careful attention to instruction are key to succeeding in this position.

What are the key skills and qualifications needed to thrive in the ads rater position, and why are they important?

To thrive as an Ads Rater, you need strong analytical thinking, attention to detail, and proficiency in web navigation, typically supported by a high school diploma or equivalent. Familiarity with online rating platforms, web browsers, and sometimes proprietary evaluation tools is often required. Excellent time management, communication, and the ability to work independently make someone stand out in this role. These skills ensure accurate, unbiased ad evaluations and contribute to improving the quality and relevance of online advertising.

Infographic showing various Ads Rater job openings in Michigan as of August 2026, with employment types broken down into 54% Full Time, 38% Part Time, 2% Temporary, 5% Contract, and 1% Nights. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution.

Head of Process Analysis & Adoption

Zoetis Spain SL

Kalamazoo, MI • On-site

$150 - $190/hr

Other

Posted 16 days ago


Job description

Senior Principal Scientist - Head of Process Analysis & Adoption (PAA) - VMRD Automation & Data Sciences

Zoetis is the global leader in animal health, manufacturing innovative pharmaceutical products across the full spectrum of veterinary care. To secure our future and accelerate innovation, we are advancing bold, enterprise-wide data and digital transformation, empowering faster decisions, and better solutions for animals worldwide. Within Veterinary Medicine Research & Development (VMRD), we are reimagining how science is done in a digital‑first world. By executing our data and digital strategy, we will unlock new value for our colleagues, Zoetis, and our customers. It is an exciting time to join the Automation and Data Sciences (ADS) group in VMRD to lead this transformation.

In close partnership with scientific, clinical, and regulatory stakeholders, this role will lead a team that evaluates, optimizes, and drives adoption of cross‑functional R&D processes to accelerate discovery through development and serve as the connection between scientists, ADS technical teams, Zoetis Tech & Digital (ZTD), and external services. The role owns the end‑to‑end process improvement and change adoption portfolio, from discovery and analysis through solution definition, delivery readiness, training, and benefits realization, ensuring solutions are business‑led, user‑centered, and measurably improve cycle time, quality, compliance, and reuse of scientific data.

The ideal candidate blends process excellence and change leadership with business analysis rigor, translating lab and study needs into actionable requirements and adoption plans at scale. This role emphasizes leadership in collaboration, change management, and cross‑functional innovation to enhance Zoetis’ ability to deliver innovative therapeutics, vaccines, biodevices, and diagnostics.

Essential Duties and Responsibilities
  • Evolve and lead the PAA team (process analysts, change/adoption specialists, and business analysts), fostering a culture of curiosity, delivery excellence, and continuous improvement.
  • Define team operating norms, roles, responsibilities, and quality standards; manage PAA capacity, assignments, and workload across initiatives.
  • Own the VMRD process analysis and adoption portfolio: prioritize opportunities with scientific leaders; define scope, success metrics, and sequencing; manage benefits tracking and reporting.
  • Lead structured process discovery and optimization with an Agile methodology focus: Define epics and user stories, mapping current/future states, quantifying constraints, and designing right‑sized interventions.
  • Ensure relevant source materials (e.g., SOPs, templates, worksheets, reports, system references) are gathered before workshops and discovery sessions; distinguish what can be learned from documentation vs. direct stakeholder engagement.
  • Establish a practical adoption planning approach aligned with product discovery, delivery, release, and post‑launch support; ensure post‑launch feedback is captured and used to improve adoption and future iterations.
  • Identify impacted stakeholder groups, readiness concerns, adoption barriers, training needs, and communication needs early enough to influence product and delivery decisions.
  • Drive cross‑use‑case pattern recognition so process learnings and adoption insights are reusable across products and future workstreams.
  • Drive business analysis for digital and lab automation initiatives: Elicit, synthesize, and validate user stories and acceptance criteria. Ensure that acceptance criteria align with FAIR principles, where pertinent.
  • Partner with internal ADS product owners, data/automation engineers, ZTD, and external implementation partners (technical consultants and product leads) to shape feasible, scalable solutions and ensure clear delineation of responsibilities between internal teams and vendor resources.
  • Partner with business leads to define Key Performance Indicators to quantify, where practical, the benefits of digital investments.
  • Orchestrate adoption and change management: Create stakeholder analyses, communications, training curricula, and hypercare plans.
  • Establish and run communities of practice and role‑based enablement.
  • Monitor adoption KPIs (e.g., activation, engagement, task success) and remove barriers to usage.
  • Establish and maintain standard PAA templates, methods, and deliverables (e.g., stakeholder maps, data source capture templates, process documentation, adoption plans, readiness assessments, risk logs, feedback summaries); ensure consistent use and storage in the agreed source of truth.
  • Define and implement success metrics and measurement plans for each initiative (e.g., cycle time deltas, documentation touch time, error/redo rates, compliance conformance, data completeness/lineage).
  • In coordination with Quality and Compliance, ensure processes and supporting digital solutions meet relevant regulatory and quality expectations (e.g., GxP contexts, data integrity) where applicable.
  • Partner with program management to align dependencies, risks, and milestones; ensure readiness for deployment (process, people, and data) and smooth handoffs to operations.
  • Maintain a living library of instructional materials supporting digital initiatives in the appropriate location to ensure access, continuity and audit compliance.
  • Scan industry trends and benchmark best practices in lab digitalization, data capture/visualization, and scientific workflow optimization; pilot and scale high‑ROI innovations.
  • Coach and mentor PAA specialists and cross‑functional colleagues; elevate organizational capabilities in process thinking, requirements discipline, and adoption planning.
Requirements Education
  • Education: Bachelor’s degree in a relevant field (e.g., life sciences, engineering, operations research, information systems, or related). Advanced degree preferred.
  • Experience: 10+ years in process analysis/improvement and adoption within life sciences or adjacent regulated R&D environments; 3+ years in a people‑leadership role. 5+ years applying Agile methodologies in an R&D product/platform context, including defining epics and user stories, writing acceptance criteria, partnering with product owners, and maintaining backlog hygiene to drive iterative delivery.
  • Demonstrated delivery of multi‑team process/digital transformations from discovery through adoption with quantifiable business outcomes.
  • Hands‑on business analysis experience – requirements elicitation, process/data modeling, and backlog refinement; proficient in defining epics, user stories, and acceptance criteria.
Methodologies and Skills
  • Strong command of Agile/Scrum (user stories, backlog refinement, acceptance criteria), familiarity with Waterfall/SDLC, proficiency in requirements elicitation and documentation (BRDs/FRDs, BPMN/UML, use cases), process mapping, stakeholder management and facilitation (workshops, interviews), testing support (UAT planning/execution, defect triage).
  • Exceptional stakeholder engagement, facilitation, and communication skills; able to translate between scientific and technical domains and influence without authority.
  • Strong change management toolkit (e.g., PROSCI/ADKAR or equivalent) and learning design principles for training and enablement.
  • Experience using facilitation and documentation tools (e.g., Miro, structured discovery templates, process maps, stakeholder maps, journey maps, adoption plans, shared documentation repositories).
  • Familiarity with scientific workflows and tools (e.g., material registration, ELN/LIMS, instrument data capture, data analysis lab automation) and FAIR data practices supporting use of these workflows and tools.
  • Analytical rigor with comfort in defining practical KPIs, baselines, and benefits realization based on available data; fluency with process mapping and requirements tools.
  • Experience with Lean/Six Sigma; certification preferred.
  • Familiarity with data products, analytics/reporting workflows, source system discovery, data capture templates, metadata, data quality and lineage, and source‑of‑truth concepts.
Work style

Organized, resilient, and delivery‑focused; adept at navigating ambiguity, managing multiple initiatives, and operating across matrixed teams.

Full time Regular Colleague

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact.

Why Zoetis

Zoetis has more than 60 years of experience in delivering innovative, high‑quality products and services that benefit our customers. Zoetis work environment At Zoetis, we take pride in a collaborative spirit and high‑performing environment where every colleague is given room to learn and grow. Your opportunities at Zoetis We invest in our people and offer diverse and exciting opportunities to make a difference in a growing global industry while shaping the future of animal health. Results that matter Our colleagues make an impact by working hand‑in‑hand with those who raise and care for animals to better understand and address the unique real‑world challenges they face.

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