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Activation Manager Jobs in Delaware (NOW HIRING)

M&T Bank

Client Engagement Program Manager

Wilmington, DE · On-site

$124K - $207K/yr

Operating at the intersection of enterprise strategy, market activation, and business development ... Lead the end-to-end design and management of the enterprise client engagement program defining ...

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Activation Manager information

See Delaware salary details

$23.9K

$62.5K

$132.4K

How much do activation manager jobs pay per year?

As of Jun 9, 2026, the average yearly pay for activation manager in Delaware is $62,494.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,445.00 and $77,951.00 per year, depending on experience, location, and employer.

What are some common challenges faced by Activation Managers when launching new campaigns?

Activation Managers often encounter challenges such as aligning cross-functional teams, managing tight deadlines, and ensuring campaigns resonate with the target audience. Coordinating between creative, sales, and digital teams requires strong communication and organizational skills. Additionally, adapting to last-minute changes in client objectives or market trends can test flexibility and problem-solving abilities. Successfully navigating these challenges allows Activation Managers to execute impactful campaigns and demonstrate their value to both clients and internal stakeholders.

What are Activation Managers?

Activation Managers are professionals responsible for planning, coordinating, and executing marketing campaigns or brand activations. They work closely with clients, creative teams, and vendors to ensure that marketing initiatives are delivered effectively and on time. Their role often includes developing strategies to engage target audiences, managing budgets, analyzing campaign performance, and optimizing future activations. Activation Managers play a key part in bringing brands to life through memorable experiences and ensuring that marketing goals are met.

What are the key skills and qualifications needed to thrive as an Activation Manager, and why are they important?

To thrive as an Activation Manager, you need expertise in project management, marketing strategy, and event execution, often backed by a degree in marketing or business. Familiarity with CRM platforms, digital marketing tools, and analytics systems like Salesforce or HubSpot is typically required. Strong organizational skills, creativity, and effective communication help drive cross-functional collaboration and deliver impactful campaigns. These abilities are crucial for ensuring seamless campaign rollouts that meet client objectives and maximize brand engagement.

What is the difference between Activation Manager vs Marketing Coordinator?

AspectActivation Manager
Primary RoleOversees brand activations, experiential marketing campaigns, and event execution to engage consumers directly.
Required SkillsProject management, event planning, vendor coordination, marketing strategy, communication skills.
Work EnvironmentOften works on-site at events, in marketing departments, or with agencies.
Common CertificationsMarketing certifications, event management credentials, project management certifications.

While both roles involve marketing activities, an Activation Manager focuses on executing live brand experiences and events, whereas a Marketing Coordinator handles broader marketing tasks, including campaign support and administrative duties. Activation Managers typically lead specific experiential projects, requiring specialized event skills, while Marketing Coordinators support overall marketing strategies across channels.

What are popular job titles related to Activation Manager jobs in Delaware? For Activation Manager jobs in Delaware, the most frequently searched job titles are:
What job categories do people searching Activation Manager jobs in Delaware look for? The top searched job categories for Activation Manager jobs in Delaware are:
Activation Manager jobs near you
Cobrand Acquisitions Product Manager - Vice President

Cobrand Acquisitions Product Manager - Vice President

JPMorgan Chase & Co.

Wilmington, DE • On-site

$122K - $201K/yr

Full-time

Medical, Retirement

Posted 27 days ago

JPMorgan Chase & Co. rating

8.1

Company rating: 8.1 out of 10

Based on 468 frontline employees who took The Breakroom Quiz

46th of 141 rated banks

Job description

Job Description
As a Cobrand Acquisition Product Manager, you define and deliver digital card acquisition and onboarding capabilities across the Partner Card portfolio. You set product strategy and drive execution to improve application conversion, reduce friction, accelerate activation and early engagement, and support profitable growth. You lead a small team and establish a delivery cadence that produces measurable outcomes across workstreams.
Job Responsibilities
  • Define product strategy and a multi-year roadmap for acquisition and onboarding capabilities across the Partner Card portfolio.
  • Own end-to-end delivery from discovery through launch and iteration, including problem statements, requirements, user stories, dependencies, and release readiness.
  • Apply credit card and payments expertise to inform prioritization across application flows, identity and verification considerations, account setup, fulfillment, digital provisioning, and downstream handoffs.
  • Lead cross-functional execution with Technology, Operations, Risk, Legal, Compliance, Marketing, and Data and Analytics partners to deliver secure, compliant experiences.
  • Identify and optimize acquisition funnel and early-life onboarding levers tied to profitability outcomes (for example: cost to acquire, activation, early spend, credit quality, attrition, and lifetime value).
  • Establish measurement and reporting, including key performance indicators, dashboards, experiments, and ongoing optimization based on results.
  • Drive customer experience improvements through journey diagnostics, research, and usability testing, translating insights into prioritized changes.
  • Partner with cobrand stakeholders and, when applicable, external partners to align priorities, requirements, and delivery timelines.
  • Lead and develop a small team, setting goals, coaching performance, and establishing standards for execution and stakeholder communication.
  • Run an iterative delivery operating rhythm, including backlog refinement, sprint planning, daily check-ins, sprint reviews, and retrospectives.
  • Provide production oversight for owned capabilities, including triage and prioritization of incidents, defects, and enhancements.

Required qualifications, capabilities, and skills
  • 8+ years of relevant experience in credit card and/or payments product management at an issuer, network, or consulting firm supporting card and payments clients.
  • Demonstrated depth in end-to-end digital card acquisition and onboarding, including application experience, conversion optimization, activation, and early engagement.
  • Proven ability to set product strategy, build roadmaps, and communicate tradeoffs and business cases to senior stakeholders.
  • Proven delivery leadership across complex, cross-functional initiatives from discovery through launch and sustained performance.
  • Strong understanding of new account profitability and growth drivers, including acquisition economics, activation, early spend, credit quality, attrition, and lifetime value.
  • Strong analytics discipline, including funnel measurement, experimentation, and translating data into product decisions.
  • Experience partnering with engineering teams on application programming interface-based solutions and data integrations, including defining requirements and data needs.
  • People leadership experience managing and developing a small team and establishing an effective delivery operating model.
  • Strong stakeholder management skills, with the ability to influence across technology, risk, operations, marketing, and partner-facing teams.

Preferred qualifications, capabilities, and skills
  • Experience operating in partner-influenced roadmaps and joint planning environments.
  • Proficiency with Agile tooling for backlog and sprint management (i.e., Jira).
  • Comfort balancing customer experience, risk and controls, partner requirements, and delivery complexity in prioritization decisions.
  • Strength in translating customer research and usability insights into clear, prioritized product changes.
  • Experience establishing dashboards and operating routines that drive accountability to measurable outcomes.

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.
About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.

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