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Senior Manager (DT), DTC Growth 

Department: Information Technology  |  Reports To: Global VP, DTC Product  |  Location: Needham, MA or London, UK 

ABOUT THE ROLE 

SharkNinja is expanding its Direct-to-Consumer digital footprint at a global scale. The Senior Manager, DTC Growth will serve as the product and technology owner for our TikTok Shop global expansion and emerging regional marketplace integrations. Sitting within the IT organization and reporting directly to the Global VP of DTC Product, this role bridges commerce strategy and technical execution - owning the roadmap, integrations, and platform capabilities that power SharkNinja's next phase of DTC growth. 

KEY RESPONSIBILITIES 

TikTok Shop Global Expansion 

• Own the end-to-end product roadmap for TikTok Shop across all active and planned global markets (US, UK, EU, SEA, and beyond). 

• Partner with regional commercial leads and TikTok's partner teams to identify market-specific requirements, compliance needs, and go-to-market timing. 

• Drive onboarding, configuration, and ongoing optimization of TikTok Shop storefronts including product catalog management, promotions, and fulfillment flows. 

• Define and track KPIs for TikTok Shop performance and feed insights back into product and technology decisions. 

Regional Marketplace Strategy & Expansion 

• Identify and prioritize additional regional marketplace opportunities (e.g., Lazada, Shopee, Tmall, Allegro, MercadoLibre) based on market size, feasibility, and strategic fit. 

• Lead scoping, technical discovery, and implementation planning for each new marketplace integration in partnership with IT engineering and third-party middleware providers. 

• Maintain a unified view of marketplace integrations across regions, ensuring consistent data standards, inventory accuracy, and customer experience. 

Product Management & Roadmap Ownership 

• Define and maintain the DTC marketplace product roadmap, balancing global scalability with regional flexibility. 

• Write clear product requirements, user stories, and acceptance criteria for IT development teams. 

• Lead sprint reviews, backlog grooming, and release planning in collaboration with engineering, QA, and business stakeholders. 

• Evaluate and manage relationships with third-party platform vendors, integration partners, and technology solutions. 

Cross-Functional Leadership 

• Act as the primary point of contact between IT and commercial/marketing teams for all marketplace and TikTok Shop initiatives. 

• Collaborate with Supply Chain, Finance, and Legal to ensure marketplace operations meet compliance, tax, and logistics requirements across regions. 

• Present roadmap updates, business cases, and post-launch performance reviews to senior leadership including the Global VP of DTC Product. 

QUALIFICATIONS 

Required 

• 7+ years of experience in product management, IT program management, or e-commerce technology, with at least 3 years in a DTC or marketplace-focused role. 

• Hands-on experience with TikTok Shop (seller central, live commerce, Aftership, or affiliate program) in at least one market. 

• Demonstrated track record managing multi-region e-commerce or marketplace rollouts. 

• Strong understanding of marketplace integration architecture including catalog feeds, order management, inventory sync, and payment flows. 

• Experience writing product requirements and managing agile development cycles. 

• Proven ability to influence without authority across global, cross-functional teams. 

• Excellent communication skills - able to translate technical complexity for business audiences and commercial goals for technical teams. 

Preferred 

• Experience with middleware/integration platforms such as Aftership, ChannelAdvisor, Pipe17, Linnworks, or similar. 

• Familiarity with Salesforce Commerce Cloud, OIC or comparable ERP/OMS platforms. 

• Exposure to additional social commerce platforms (Instagram Shopping, YouTube Shopping, Pinterest). 

• Knowledge of regional marketplace ecosystems in Southeast Asia, Europe, or Latin America. 

• Background in consumer electronics or hard goods categories a plus. 

CORE COMPETENCIES 

Strategic Thinking: Connects platform capabilities to long-term DTC growth goals. 

Technical Acumen: Understands integration architecture and can engage meaningfully with engineering teams. 

Bias for Action: Moves quickly, makes sound decisions with incomplete information, and iterates. 

Global Mindset: Navigates regional nuances in consumer behavior, regulation, and market dynamics. 

Stakeholder Management: Builds trust with internal and external partners across functions and geographies. 

SharkNinja is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.