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60 Anywhere Real Estate Field Marketing Specialist Jobs Hiring Near You

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What are the key skills and qualifications needed to thrive as a Field Marketing Specialist, and why are they important?

To thrive as a Field Marketing Specialist, you need a strong background in marketing principles, event planning, and data analysis, often supported by a bachelor's degree in marketing or a related field. Familiarity with CRM tools, marketing automation platforms, and event management software like Salesforce or HubSpot is typically required. Outstanding interpersonal skills, creativity, and adaptability help you build relationships and tailor campaigns to diverse audiences. These skills ensure effective execution of field marketing initiatives that drive brand awareness and generate leads in competitive markets.

What does a typical week look like for a Field Marketing Specialist, and how do they coordinate with sales teams?

A typical week for a Field Marketing Specialist often involves planning and executing local marketing campaigns, organizing events such as trade shows or product demos, and analyzing campaign effectiveness. Collaboration with sales teams is crucial, as Field Marketing Specialists regularly meet with sales representatives to understand regional needs, align on goals, and provide them with tailored marketing materials. This close partnership helps ensure marketing initiatives directly support sales targets and drive local engagement, making communication and adaptability key components of the role.

What does a Field Marketing Specialist do?

A Field Marketing Specialist is responsible for executing marketing campaigns and activities on the ground, often directly engaging with potential customers, partners, or stakeholders. Their duties include organizing events, conducting product demonstrations, collecting customer feedback, and supporting sales teams in specific locations or regions. This role bridges the gap between a company's marketing strategies and in-person customer experiences, helping to drive brand awareness and generate leads. Field Marketing Specialists work closely with both marketing and sales teams to ensure campaigns are effective and aligned with business goals.

What is the difference between Field Marketing Specialist vs Sales Representative?

AspectField Marketing SpecialistSales Representative
Primary FocusBrand awareness, lead generation, event executionDirect selling, closing deals, client relationship management
Work EnvironmentMarketing campaigns, trade shows, promotional eventsClient meetings, sales calls, territory management
Required SkillsMarketing strategies, communication, event planningNegotiation, persuasion, product knowledge
Common CertificationsMarketing certifications, event managementSales certifications, product training

While both roles involve engaging with clients and promoting products, a Field Marketing Specialist primarily focuses on creating brand awareness and generating leads through marketing campaigns and events. In contrast, a Sales Representative concentrates on directly selling products or services and closing deals. Understanding these differences helps in choosing the right career path or job search focus.

What is it like to work at Anywhere Real Estate?

Anywhere Real Estate appears to be a dynamic and customer-focused organization that prioritizes collaboration and innovation in the real estate industry. The company's team structure is designed to support a flexible and remote work environment, allowing employees to work from anywhere while maintaining strong connections with colleagues and clients. For those seeking a career in real estate, working at Anywhere Real Estate may appeal to individuals who value autonomy, flexibility, and the opportunity to work with a forward-thinking company that is shaping the future of the industry.

Do workers at Anywhere Real Estate get paid breaks?

Sometimes. Only some people get paid breaks.
48% of people say they don’t get paid breaks.
Based on data from 23 people who took the Breakroom Quiz between December 2024 and February 2026.

Does Anywhere Real Estate pay people when they’re sick?

Yes. Most people get paid when they’re sick.
84% of people say they would get paid if they were sick but scheduled to work.
Based on data from 37 people who took the Breakroom Quiz between December 2024 and February 2026.

At Anywhere Real Estate, are sick days and vacation days separate paid time off?

Sick days and vacation days are separate paid time off.
83% of people say they don’t have to use vacation days when they’re out sick.
Based on data from 18 people who took the Breakroom Quiz between June 2025 and February 2026.

Is the health insurance from Anywhere Real Estate affordable enough for their workers?

Most people say the health insurance costs are okay.
81% of people say the health insurance costs are okay
Based on data from 16 people who took the Breakroom Quiz between March 2025 and February 2026.

Do people get paid time off at Anywhere Real Estate?

Most people get paid time off work.
100% of people say they get paid time off.
Based on data from 18 people who took the Breakroom Quiz between June 2025 and February 2026.

Do workers at Anywhere Real Estate worry about hours?

Most people don’t worry about getting enough hours.
89% of people report they don’t worry about getting enough hours.
Based on data from 27 people who took the Breakroom Quiz between December 2024 and October 2025.

Do Anywhere Real Estate workers get to choose the shifts they work?

Some people don’t get to choose which shifts they work.
55% report that they don’t have enough control over which shifts they work.
Based on data from 20 people who took the Breakroom Quiz between December 2024 and October 2025.

How easy is it for Anywhere Real Estate workers to change shifts?

Some people find it hard to change shifts.
36% of people report that it’s hard to change shifts if they need to.
Based on data from 14 people who took the Breakroom Quiz between December 2024 and October 2025.

How easy is it to get time off at Anywhere Real Estate?

Most people find it easy to get time off.
81% of people report it’s easy to get time off.
Based on data from 37 people who took the Breakroom Quiz between December 2024 and February 2026.

Do Anywhere Real Estate managers change schedules at the last minute?

Most managers don’t change people’s schedules at the last minute.
96% of people say their manager doesn’t change their shift schedule at the last minute.
Based on data from 27 people who took the Breakroom Quiz between December 2024 and October 2025.

Do workers at Anywhere Real Estate do extra work that they don't get paid for?

Rarely. Most people don’t do unpaid extra work.
76% of people report that they don’t do extra unpaid work.
Based on data from 25 people who took the Breakroom Quiz between December 2024 and October 2025.

How easy is it to take sick days at Anywhere Real Estate?

Most people find it easy to take sick days.
86% of people report that it’s easy to take time off if they are sick.
Based on data from 36 people who took the Breakroom Quiz between December 2024 and February 2026.

Is working at Anywhere Real Estate good if you’re a parent or caregiver?

Most parents and caregivers say this is a good place to work.
94% of people who care for a child or other relative report this is a good place to work.
Based on data from 18 people who took the Breakroom Quiz between January 2025 and February 2026.

Do people at Anywhere Real Estate feel treated with respect by their managers?

Most people feel treated with respect by their managers.
79% of people say they’re treated with respect by their managers.
Based on data from 34 people who took the Breakroom Quiz between December 2024 and February 2026.

Do people at Anywhere Real Estate get to take their breaks without interruption?

Most people get breaks without interruption.
70% of people report that they get to take their breaks without interruption.
Based on data from 27 people who took the Breakroom Quiz between December 2024 and February 2026.

Is it stressful to work at Anywhere Real Estate?

Most people feel stressed out here.
76% of people say they often feel stressed out at work.
Based on data from 34 people who took the Breakroom Quiz between December 2024 and February 2026.

Do people at Anywhere Real Estate enjoy their jobs?

Most people enjoy their job.
77% of people report they enjoy their job.
Based on data from 31 people who took the Breakroom Quiz between December 2024 and February 2026.

Do people at Anywhere Real Estate recommend working with their team?

Only some people recommend working with their team.
49% of people report that they wouldn’t recommend working with their immediate team to a friend.
Based on data from 37 people who took the Breakroom Quiz between December 2024 and February 2026.

Do people get enough training when they start at Anywhere Real Estate?

Some people didn’t get enough training when they started.
41% of people report they didn’t get enough training when they started working here.
Based on data from 34 people who took the Breakroom Quiz between December 2024 and February 2026.

Do people get support to advance at Anywhere Real Estate?

Only some people are given support to advance their career here.
In the last year, 52% of people report not being given support to advance their career here.
Based on data from 29 people who took the Breakroom Quiz between December 2024 and February 2026.

Do people think Anywhere Real Estate’s headquarters understands what’s happening where they work?

Most people think headquarters doesn’t understand what’s happening where they work.
81% of people think that this employer’s headquarters or owners don’t have a good understanding of what’s really happening where they work.
Based on data from 32 people who took the Breakroom Quiz between December 2024 and January 2026.

Do workers feel well informed about how Anywhere Real Estate is doing?

Only some people feel well informed about how the company is doing.
40% of people feel that they aren’t kept well informed about how the company is doing as a whole.
Based on data from 30 people who took the Breakroom Quiz between December 2024 and February 2026.
What other companies are hiring for Field Marketing Specialist jobs?
What are the most popular jobs at Anywhere Real Estate?
What are the most popular categories at Anywhere Real Estate?
Infographic showing various Field Marketing Specialist job openings at Anywhere Real Estate in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 48% Physical, and 52% Remote job distribution.
Field Marketing Specialist - Wayzata, MN

Field Marketing Specialist - Wayzata, MN

Anywhere Real Estate

Wayzata, MN • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 28 days ago

Anywhere Real Estate rating

8.0

Company rating: 8.0 out of 10

Based on 37 frontline employees who took The Breakroom Quiz

49th of 152 rated real estate companies

Job description

Job Description
Field Marketing Specialist - Wayzata, Minnesota
Coldwell Banker Realty is the #1 residential real estate brokerage in the Twin Cities, and we are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker's industry-leading programs and technology products. This position plays an important role by helping protect the company's brand image and showcasing our unique value proposition for agents (our "Core 4"). We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you've been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further!
This role is in office 5 days a week. Weekly local travel to multiple assigned offices throughout the Twin Cities - Wayzata, Crocus Hill, Highland Park, St. Cloud, and Buffalo.
Specific job duties include:
  • Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
  • Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)
  • Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
  • Conducting an annual review of agents' "digital scorecard" to measure their online presence and identify opportunities for improvement
  • Providing issue resolution and one-on-one assistance to agents as needed
  • Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics.
  • Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
  • Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
  • Preparing personalized recruiting presentations as requested for VIP agents and participating in the presentation with the branch manager
  • Working with the creative team to create and manage local recruiting and ad campaigns
  • Attending and participating in regional marketing meetings and/or training sessions
  • Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity
  • Submitting consistent competitive intelligence samples to the recruiting intelligence portal
  • Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards

Travel Requirements
  • Weekly local travel to multiple assigned offices throughout the Twin Cities
  • This role is in office 5 days a week

The Ideal Candidate
  • Strong project management and organizational skills
  • Ability to follow direction with solid critical thinking and problem-solving skills
  • Ability to communicate effectively and professionally
  • Solid understanding of basic design principles and digital marketing best practices
  • Prior CRM integration experience
  • Experience working effectively within a multi-functional and multi-location environment

Qualifications
  • 2+ years of experience in marketing, creative agency, or communications (field marketing preferred)
  • Real estate industry experience a plus.
  • Proficiency in Microsoft Office and ability to learn new tools quickly
  • Basic knowledge of paid social media campaign development
  • Strong presentation, writing and public-speaking skills
  • Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure

We are proud to offer a comprehensive benefits package to our employees including:
  • Medical, Dental, Vision, Short-term and Long-term disability benefits, AD&D
  • 401(k) savings plan with company match
  • Paid Time Off to Include Holidays , Vacation Time, and Sick Time
  • Paid Family & Paternity Leave
  • Life Insurance
  • Business Travel Accident Insurance
  • All employees receive access to LinkedIn Learning
  • Employee Referral Program
  • Adoption Assistance Program
  • Employee Assistance Program
  • Health and Wellness Program and Incentives
  • Employee Discounts
  • Employee Resource Groups

About Us
Coldwell Banker® is one of the world's leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone's next move - your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent - strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report.
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
  • Great Place to Work
  • Forbes World's Best Employers
  • Newsweek World's Most Trustworthy Companies
  • Ethisphere World's Most Ethical Companies

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