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Senior Manager, Marketing | Job Description

Job Title: Senior Manager, Marketing

Team: Marketing & Communications

Location: New York City

Employment Type: Full-Time

FLSA Classification: Exempt

Start Date: ASAP

Hiring Manager: VP, Marketing & Communications

ABOUT REFORM ALLIANCE

REFORM, founded in the wake of the #FreeMeek movement, is committed to transforming probation and parole throughout the United States by changing laws, systems, and culture. The organization is working to replace America's criminal justice system with a restorative approach that is fair, accountable, and invested in rehabilitation. Our goal is for people to reenter society with dignity, create meaningful pathways to work, and equip them with the tools to succeed — all while making families and communities safer and stronger. REFORM Alliance operates as both a 501(c)(3) and 501(c)(4) organization, allowing us to drive meaningful criminal justice reform through a combination of charitable initiatives and advocacy efforts.

ABOUT THE ROLE

REFORM Alliance is seeking a Senior Manager, Marketing to be the operational backbone of the Marketing & Communications team — the person who takes campaigns, content programs, and high-profile moments from concept through delivery without letting anything stall. You'll build and run the timelines, workflows, and creative review processes that keep our storytelling, campaigns, and thought leadership moving on schedule, while working directly with executives, cross-functional partners, and outside stakeholders on some of the organization's highest-visibility moments.

This role is on the Marketing & Communications team and reports directly to the VP, Marketing & Communications.

WHAT YOU’LL DO

Program & Timeline Management (40%)

• Own end-to-end marketing program management: planning, timelines, and execution from concept through delivery across campaigns, webinars, social content, and thought leadership initiatives.
• Build and maintain campaign and program timelines that keep creative, digital, and executive teams aligned and on schedule.
• Serve as a trusted operational partner for high-profile executives on content programs, speaking engagements, and major events, exercising sound judgment and composure in high-stress, time-sensitive situations.

Creative Review, Approval & Cross-Team Collaboration (40%)

• Build and manage structured creative review and approval workflows that move campaigns through stakeholder sign-off quickly and predictably.
• Partner with design, content, and leadership stakeholders to simplify and speed up internal review cycles without sacrificing quality or brand consistency.
• Identify and resolve bottlenecks in the creative pipeline, proactively flagging timeline risks.
• Act as the connective tissue across marketing, policy, community engagement, design, content, and executive leadership to keep marketing initiatives moving in lockstep.
• Coordinate inputs and approvals across teams for campaigns, events, and thought leadership moments, ensuring every stakeholder has what they need, when they need it.

Content Creation (10%)

• Collaborate with subject-matter experts and leadership to translate policy, program, and storytelling priorities into clear, compelling content.
• Write and produce marketing content, including blog posts, Q&A-style interviews, and other storytelling formats that support campaigns and thought leadership.

Other Duties as Assigned (10%)

REQUIRED QUALIFICATIONS

• 3+ years of experience in marketing program or project management, ideally including planning, timelines, and execution of campaigns from concept through delivery using tools like Google Workspace, Trello, Hootsuite, and others.
• Demonstrated experience building and managing creative review/approval workflows that keep stakeholders aligned and campaigns on schedule. Track record of developing timelines for creative campaigns, webinars, social media, or high-profile events.
• Experience supporting or working directly with senior executives on content programs, speaking engagements, or major events, with strong judgment and professionalism under pressure.
• Ability to thrive in a fast-paced, high-pressure environment where experimentation and quick response are part of the daily rhythm.

PREFERRED QUALIFICATIONS

• Experience writing marketing content such as blog posts, social posts, one-sheets, and Q&A interviews.
• A collaborative, cross-functional operating style, comfortable working across design, digital, communications, and executive teams.
• Genuine passion for criminal justice reform and REFORM Alliance's mission. Nonprofit, advocacy, or mission-driven organization experience is a strong plus, though not required.

Please know that no one ever meets 100% of the preferred qualifications. If much of this describes you, we encourage you to apply.

WHY REFORM ALLIANCE

This is a rare opportunity to bring startup-caliber marketing operations discipline to a mission where speed and execution aren't just about hitting deadlines — they're about getting urgent, high-stakes stories and campaigns in front of the people who can act on them. You'll work at the center of the organization's marketing engine, in direct partnership with executive leadership, in service of a mission that gives people a real second chance.

WORK DEMANDS

• This position works on rapid-response campaigns in real time and may require non-traditional hours (evenings and weekends) as needed. Non-traditional hours may be required 4–6 times/month.
• Some travel may be required for events, conferences, or projects.
• In-office 4–5 days per week.

ADDITIONAL REQUIREMENTS

• Authorized to work in the U.S.
• REFORM does not offer employment visa sponsorship.
• Live within commuting distance of New York City (midtown) and ability to work in-person four (4) days per week.

APPLICATION & INTERVIEW PROCESS

• Phone Screen with People & Culture Team Member
• Virtual Interview with Hiring Manager
• Interview with Panel
• Virtual Finalist Interview with CEO

COMPENSATION & BENEFITS

The salary for this position, which depends on prior work experience and our assessment of your demonstrated fit for the role, will likely range from $101,900-$118,000. REFORM offers competitive base salaries based on the 75th percentile of the market among not-for-profit organizations of similar size, with opportunities for salary growth over time. We believe in compensating staff members fairly in relation to each other, their qualifications, and their impact on behalf of the organization, and take internal and external equity seriously.

Our current benefits include:

• Competitive salaries in the market of similar non-profit organizations
• Comprehensive benefits, including medical, dental, vision, life, disability, and other ancillary options.
• 20 days of Paid Time Off (PTO) during the first year of employment in addition to org-wide holidays (11), and winter shutdown during the last week of December
• 4% 401(k) match after 30 days of employment
• Coverage of 100% of health insurance premiums for employees (health, vision & dental)
• $75.00 monthly cell phone reimbursement

*Please note that the organization reserves the right to change benefits at any time.

At REFORM Alliance, we strive to move hearts and minds to create a more humane criminal justice system. This requires a company culture that values employee individuality and community development. We are committed to fostering an environment that is inclusive, empowering, and globally minded.

Reform Alliance is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor. We encourage talented individuals of all backgrounds to apply.