Learfield
Learfield

60 Learfield General Manager Jobs Hiring Near You

LEARFIELD is seeking a driven and collaborative General Manager (GM) to lead our Sports Properties and serve as the primary Learfield liaison to the university's Athletics Department. This position ...

LEARFIELD isseekinga driven and collaborative General Manager (GM) to leadourSportsProperties and serve as the primary Learfield liaison to theuniversity'sAthletics Department. This position plays a ...

Learfield is seeking a motivated and emerging General Manager (GM) to lead one of our Sports Properties and serve as the primary liaison to the university's Athletics Department. This role is a ...

LEARFIELD is seeking a driven and collaborative General Manager (GM) to lead our Sports Properties and serve as the primary Learfield liaison to the university's Athletics Department. This position ...

LEARFIELD isseekinga driven and collaborative General Manager (GM) to leadourSportsProperties and serve as the primary Learfield liaison to theuniversity'sAthletics Department. This position plays a ...

Learfield is seeking a motivated and emerging General Manager (GM) to lead one of our Sports Properties and serve as the primary liaison to the university's Athletics Department. This role is a ...

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Learfield Jobs Information

Does Learfield pay people when they’re sick?

Yes. Most people get paid when they’re sick.
90% of people say they would get paid if they were sick but scheduled to work.
Based on data from 10 people who took the Breakroom Quiz between December 2024 and May 2026.

Is the health insurance from Learfield affordable enough for their workers?

Most people say the health insurance costs are okay.
83% of people say the health insurance costs are okay
Based on data from 6 people who took the Breakroom Quiz between March 2025 and May 2026.

Do workers at Learfield worry about hours?

Most people don’t worry about getting enough hours.
83% of people report they don’t worry about getting enough hours.
Based on data from 6 people who took the Breakroom Quiz between December 2024 and May 2026.

Do Learfield workers get to choose the shifts they work?

Most people get to choose which shifts they work.
100% report that they have enough control over which shifts they work.
Based on data from 5 people who took the Breakroom Quiz between December 2024 and June 2025.

How easy is it for Learfield workers to change shifts?

Most people find it easy to change shifts.
100% of people report that it’s easy to change shifts if they need to.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and May 2026.

How easy is it to get time off at Learfield?

Most people find it easy to get time off.
100% of people report it’s easy to get time off.
Based on data from 10 people who took the Breakroom Quiz between December 2024 and May 2026.

Do Learfield managers change schedules at the last minute?

Most managers don’t change people’s schedules at the last minute.
100% of people say their manager doesn’t change their shift schedule at the last minute.
Based on data from 8 people who took the Breakroom Quiz between December 2024 and May 2026.

Do jobs at Learfield spill into time workers aren’t paid for?

Rarely. The job doesn't usually spill into unpaid time.
25% of people report that their job takes up time that they don’t get paid for.
Based on data from 8 people who took the Breakroom Quiz between December 2024 and May 2026.

How easy is it to take sick days at Learfield?

Most people find it easy to take sick days.
80% of people report that it’s easy to take time off if they are sick.
Based on data from 10 people who took the Breakroom Quiz between December 2024 and May 2026.

Do people at Learfield feel treated with respect by their managers?

Most people feel treated with respect by their managers.
80% of people say they’re treated with respect by their managers.
Based on data from 10 people who took the Breakroom Quiz between December 2024 and May 2026.

Do people at Learfield get to take their breaks without interruption?

Most people get breaks without interruption.
86% of people report that they get to take their breaks without interruption.
Based on data from 7 people who took the Breakroom Quiz between December 2024 and May 2026.

Is it stressful to work at Learfield?

Most people feel stressed out here.
78% of people say they often feel stressed out at work.
Based on data from 9 people who took the Breakroom Quiz between December 2024 and May 2026.

Do people at Learfield enjoy their jobs?

Most people enjoy their job.
67% of people report they enjoy their job.
Based on data from 9 people who took the Breakroom Quiz between December 2024 and May 2026.

Do people at Learfield recommend working with their team?

Only some people recommend working with their team.
60% of people report that they wouldn’t recommend working with their immediate team to a friend.
Based on data from 10 people who took the Breakroom Quiz between December 2024 and May 2026.

Do people get enough training when they start at Learfield?

Most people got enough training when they started.
80% of people report they got enough training when they started working here.
Based on data from 10 people who took the Breakroom Quiz between December 2024 and May 2026.

Do people get support to advance at Learfield?

Only some people are given support to advance their career here.
In the last year, 50% of people report not being given support to advance their career here.
Based on data from 10 people who took the Breakroom Quiz between December 2024 and May 2026.

Do people think Learfield’s headquarters understands what’s happening where they work?

Most people think headquarters doesn’t understand what’s happening where they work.
89% of people think that this employer’s headquarters or owners don’t have a good understanding of what’s really happening where they work.
Based on data from 9 people who took the Breakroom Quiz between December 2024 and May 2026.

Do workers feel well informed about how Learfield is doing?

Most people feel well informed about how the company is doing.
70% of people feel that they are kept well informed about how the company is doing as a whole.
Based on data from 10 people who took the Breakroom Quiz between December 2024 and May 2026.
What are the most popular categories at Learfield?
Infographic showing various General Manager job openings at Learfield in the United States as of July 2026, with employment types broken down into 99% Full Time, and 1% Part Time. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution.
Director, NIL Revenue & Activation - Ohio State University

Director, NIL Revenue & Activation - Ohio State University

Learfield

Columbus, OH • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 3 days ago


Learfield rating

8.4

Company rating: 8.4 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

6th of 48 rated marketing agency


Job description

Ohio State Sports Properties is seeking an entrepreneurial revenue leader to head Buckeye Sports Group and build the commercial future of one of the most powerful brands in college athletics. This is a builder's role: your primary mandate is to grow new revenue streams (e.g., memorabilia, merchandise, experiences, events, and direct-to-consumer commerce) and to build and execute all NIL deals and activation across the athletics portfolio.
As Director of Buckeye Sports Group, you will own a P&L-minded growth agenda, turning Ohio State's brand equity and passionate national fanbase into durable revenue. You'll architect the channels, partnerships, and platforms that convert demand into sales, while overseeing an NIL function that executes deals end to end - from opportunity through contracting, College Sports Commission approval, fulfillment, and payment.
This role reports to the Vice President & General Manager of Ohio State Sports Properties and works across Athletic Department leadership, student-athletes and coaches, agents and representatives, brand partners, and commerce/technology vendors.
What You'll Do
Revenue Generation & Commercial Growth (Primary)
  • Own and grow Ohio State's emerging revenue verticals (e.g., memorabilia, merchandise, experiences, and events), building each into a scalable, repeatable business.
  • Design and operate direct-to-consumer and eCommerce channels, from storefront and merchandising strategy through pricing, promotions, inventory, and fulfillment.
  • Lead the selection, implementation and optimization of the commerce technology ecosystem (e.g., eCommerce platform, payments, fan data/CRM, email and lifecycle marketing).
  • Use first-party fan data and analytics to drive acquisition, conversion, retention, and lifetime value, optimizing the funnel with a test-and-learn discipline.
  • Identify and launch new monetizable products and experiences (limited drops, premium/VIP experiences, authenticated memorabilia, collectibles) that convert fan passion into revenue.
  • Set revenue targets, manage the unit's P&L and budget, and allocate resources for maximum return.

NIL Activation & Fulfillment (Secondary)
  • Partner with the Ohio State University Athletic Department for overall NIL strategy and activation needs across all sports.
  • Oversee the end-to-end NIL function: opportunity sourcing, contracting, clearinghouse/College Sports Commission approval, activation, fulfillment, and student-athlete compensation.
  • Partner with the Ohio State Sports Properties sales team to ideate and pitch integrated NIL + multimedia rights (MMR) deals to prospective and existing partners.
  • Build and maintain trusted relationships with student-athletes, agents, and brand partners, serving as the primary point of contact and ensuring flawless execution.
  • Develop a strategic NIL plan across all 36 sports, defining investment, brand-partner portfolio, and the resources required to deliver.

Leadership & Industry
  • Lead and develop a high-performing, cross-functional team spanning commerce, marketing, and NIL operations.
  • Stay ahead of industry shifts, commerce and fan-engagement trends, NIL deal activity, and state/federal legislation, and represent Ohio State in the LEARFIELD corporate working group.
  • Maintain strong alignment with university stakeholders to ensure compliant, mutually beneficial outcomes.

What You'll Bring
  • Bachelor's degree in Business, Marketing, Sports Management, or a related field preferred, or an equivalent combination of education and relevant experience.
  • 10+ years in revenue generation, eCommerce/DTC, or commercial growth, with a proven record of building and scaling new revenue streams (ideally including team leadership).
  • Hands-on experience operating an eCommerce/DTC business: platform management, merchandising, pricing, promotions, fulfillment, and unit economics.
  • Experience launching new businesses, products or commercial ventures in competitive DTC categories.
  • Demonstrated P&L ownership and a data-driven, test-and-learn approach to growth.
  • Prior NIL experience preferred.
  • Sharp negotiator and relationship-builder with outstanding communication skills.
  • Strategic, creative operator with a bias for action.

Why Ohio State
Buckeye Sports Group sits at the intersection of one of the country's largest athletics brands and a national fanbase eager to engage. You'll have the brand, resources, and autonomy to build a commerce and NIL business from a position of real strength, and to define what monetizing a college athletics brand looks like in this new era.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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