Reports To
Chief Marketing & Growth Officer
What You Will Be Doing
As Senior Director of Product Marketing, you will lead how ChargePoint brings its hardware and software products to market across commercial, fleet, and residential segments. You will own product positioning, go-to-market strategy, and launch execution, ensuring measurable impact on revenue, pipeline growth, and win rates. This is a hands-on leadership role where you will both define strategy and directly contribute to key deliverables. You will partner closely with Product and Sales leadership to align market needs with product direction, equip the sales organization to compete effectively, and build a high-performing product marketing function that strengthens ChargePoint's market presence.
What You Will Bring to ChargePoint
- Lead and own product marketing strategy and execution across hardware and software offerings
- Develop and refine product positioning and messaging aligned to target customer segments
- Drive go-to-market strategies and end-to-end product launches across multiple segments
- Partner cross-functionally with Product, Sales, and Engineering to align on priorities and execution
- Equip sales teams with tools, content, and training to improve pipeline generation and win rates
- Build, scale, and lead a high-performing product marketing function
- Conduct and leverage competitive intelligence to inform strategy and positioning
- Represent the company to analysts, press, and customers as a credible industry voice
- Leverage AI tools to improve research, content development, and operational efficiency
- Contribute directly to key deliverables with a balance of strategic oversight and hands-on execution
Requirements- Deep familiarity with EV charging, cleantech, or adjacent energy markets, including buyers, sales cycles, and competitors
- Proven experience building and leading product marketing functions
- Demonstrated ability to develop product positioning and messaging
- Ability to operate at both strategic and tactical levels
- Strong cross-functional collaboration with Product, Sales, and Engineering
- Experience driving measurable business outcomes such as pipeline growth, adoption, and win rates
Preferred Skills- Experience leading go-to-market strategies and product launches across multiple segments
- Background in competitive intelligence development and sales enablement
- Experience managing and developing product marketing teams
- Ability to present to analysts, press, and customers as a credible industry voice
- Proficiency using AI tools for research, content creation, and analysis
LocationCampbell, CA
ChargePoint is committed to fair and equitable compensation practices. The targeted US salary range for roles at this operating level is $203,800 to $300,000. This range represents base salary and does not reflect equity, benefits or variable pay where applicable. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications and specific work location.