Senior SEO & Organic Growth Specialist Grinnell, Iowa | Hybrid, 3 to 4 Days Onsite Brownells is ... Experience with keyword research, technical SEO audits, competitive analysis, and organic ...
1 Brownells User Experience Designer Jobs Hiring Near You
Senior SEO & Organic Growth Specialist Grinnell, Iowa | Hybrid, 3 to 4 Days Onsite Brownells is ... Experience with keyword research, technical SEO audits, competitive analysis, and organic ...
Brownells Jobs Information
Do workers at Brownells get paid breaks?
Yes. Most people get paid breaks.
80% of people say they get paid breaks.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and October 2025.
80% of people say they get paid breaks.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and October 2025.
Does Brownells pay people when they’re sick?
Sometimes. Only some people get paid when they’re sick.
40% of people say they wouldn’t get paid if they were sick but scheduled to work.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and November 2025.
40% of people say they wouldn’t get paid if they were sick but scheduled to work.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and November 2025.
Do workers at Brownells worry about hours?
Most people don’t worry about getting enough hours.
80% of people report they don’t worry about getting enough hours.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and November 2025.
80% of people report they don’t worry about getting enough hours.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and November 2025.
How easy is it to get time off at Brownells?
Some people find it hard to get time off.
40% of people report it’s hard to get time off.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and November 2025.
40% of people report it’s hard to get time off.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and November 2025.
Do Brownells managers change schedules at the last minute?
Most managers don’t change people’s schedules at the last minute.
100% of people say their manager doesn’t change their shift schedule at the last minute.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and November 2025.
100% of people say their manager doesn’t change their shift schedule at the last minute.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and November 2025.
Do jobs at Brownells spill into time workers aren’t paid for?
Rarely. The job doesn't usually spill into unpaid time.
20% of people report that their job takes up time that they don’t get paid for.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and November 2025.
20% of people report that their job takes up time that they don’t get paid for.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and November 2025.
How easy is it to take sick days at Brownells?
Most people find it easy to take sick days.
80% of people report that it’s easy to take time off if they are sick.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and November 2025.
80% of people report that it’s easy to take time off if they are sick.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and November 2025.
Do people at Brownells feel treated with respect by their managers?
Most people feel treated with respect by their managers.
80% of people say they’re treated with respect by their managers.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and November 2025.
80% of people say they’re treated with respect by their managers.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and November 2025.
Do people at Brownells get to take their breaks without interruption?
Most people get breaks without interruption.
100% of people report that they get to take their breaks without interruption.
Based on data from 6 people who took the Breakroom Quiz between January 2025 and November 2025.
100% of people report that they get to take their breaks without interruption.
Based on data from 6 people who took the Breakroom Quiz between January 2025 and November 2025.
Is it stressful to work at Brownells?
Some people feel stressed here.
50% of people say they often feel stressed at work.
Based on data from 6 people who took the Breakroom Quiz between January 2025 and November 2025.
50% of people say they often feel stressed at work.
Based on data from 6 people who took the Breakroom Quiz between January 2025 and November 2025.
Do people at Brownells recommend working with their team?
Only some people recommend working with their team.
67% of people report that they wouldn’t recommend working with their immediate team to a friend.
Based on data from 6 people who took the Breakroom Quiz between January 2025 and November 2025.
67% of people report that they wouldn’t recommend working with their immediate team to a friend.
Based on data from 6 people who took the Breakroom Quiz between January 2025 and November 2025.
Do people get enough training when they start at Brownells?
Most people got enough training when they started.
80% of people report they got enough training when they started working here.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and November 2025.
80% of people report they got enough training when they started working here.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and November 2025.
Do people think Brownells’s headquarters understands what’s happening where they work?
Most people think headquarters doesn’t understand what’s happening where they work.
80% of people think that this employer’s headquarters or owners don’t have a good understanding of what’s really happening where they work.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and November 2025.
80% of people think that this employer’s headquarters or owners don’t have a good understanding of what’s really happening where they work.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and November 2025.
Do workers feel well informed about how Brownells is doing?
Only some people feel well informed about how the company is doing.
67% of people feel that they aren’t kept well informed about how the company is doing as a whole.
Based on data from 6 people who took the Breakroom Quiz between January 2025 and November 2025.
67% of people feel that they aren’t kept well informed about how the company is doing as a whole.
Based on data from 6 people who took the Breakroom Quiz between January 2025 and November 2025.
What other companies are hiring for User Experience Designer jobs?
What are the most popular jobs at Brownells?
Full-time
Medical, Dental, Vision, Retirement, PTO
Posted 13 days ago
Brownells rating
7.0
Based on 6 frontline employees who took The Breakroom Quiz
Job description
Senior SEO & Organic Growth Specialist
Grinnell, Iowa | Hybrid, 3 to 4 Days Onsite
Brownells is looking for a Senior SEO & Organic Growth Specialist to help customers more easily discover our products, expertise, and content across traditional search engines and emerging AI-powered discovery platforms. As a leading name in the firearms and outdoor industry, Brownells offers the opportunity to apply your SEO expertise to a large, specialized eCommerce catalog and highly engaged customer base.
This is a hands-on senior individual contributor role for someone who understands both the technical and content sides of SEO and knows how to turn search visibility into measurable eCommerce growth. You’ll work across the website, focusing on technical site health, content strategy, AEO/GEO, and emerging search practices to improve qualified traffic, conversion, and revenue.
What You'll Do
- Execute and optimize SEO and organic growth initiatives to increase visibility, qualified traffic, conversion, and eCommerce revenue
- Conduct keyword research, competitive analysis, content gap analysis, and search trend research to identify growth opportunities
- Optimize product detail pages, category pages, landing pages, and educational content for discoverability, customer relevance, and conversion
- Perform technical SEO audits and recommend improvements related to crawlability, indexation, site architecture, structured data, internal linking, redirects, migrations, and website performance
- Partner with developers, content specialists, designers, merchandising, and other stakeholders to ensure SEO recommendations are implemented effectively
- Analyze organic search and eCommerce performance using Google Analytics, Google Search Console, SEMrush, and related tools, translating findings into actionable priorities
- Implement and evolve AEO/GEO practices to improve visibility across AI-powered search experiences
- Identify content opportunities across the customer buying journey and stay current on search engine changes, AI search developments, and evolving eCommerce SEO best practices
What We're Looking For
- Bachelor’s degree in marketing, business, merchandising, advertising, communications, or related field, or equivalent relevant experience
- 3+ years of experience in SEO, eCommerce marketing, organic growth, content marketing, or a closely related digital marketing discipline; 5+ years preferred
- Strong knowledge of eCommerce SEO, content optimization, and organic growth best practices
- Experience with keyword research, technical SEO audits, competitive analysis, and organic performance analysis
- Strong understanding of crawlability, indexation, site architecture, internal linking, structured data, redirects, and website performance
- Proficiency with Google Analytics, Google Search Console, SEMrush, or comparable SEO and analytics platforms
- Strong analytical skills with the ability to turn performance data into practical recommendations
- Strong written communication, attention to detail, and the ability to independently manage multiple priorities and collaborate across technical, creative, merchandising, and business teams
Preferred Experience
- eCommerce, retail, or large product-catalog environments
- Military, law enforcement, tactical, outdoor, workwear, performance apparel, or adjacent consumer markets
- Conversion rate optimization or customer journey optimization
- AEO, GEO, AI-powered search, or emerging discovery technologies
- Experience with large-scale site changes, redesigns, migrations, CMS, PIM, or product content management environments
Why Brownells
Search is evolving quickly, and this role will help shape how Brownells competes across both traditional and AI-powered discovery. You’ll have the opportunity to influence a large eCommerce catalog, strengthen the technical and content foundations behind organic growth, and directly connect your work to customer experience and business performance.
Work Arrangement & Compensation
This position is hybrid in Grinnell, Iowa, with an onsite expectation of 3 to 4 days per week.
Salary starts at $65,000, adjusted based on experience, plus bonus potential of up to 12%.
Benefits include medical, dental and vision coverage, a 5% 401(k) match, paid time off, paid holidays, exclusive employee discounts, and more.
If you’re a hands-on SEO professional who enjoys digging into data, solving technical challenges, and turning search insights into measurable eCommerce growth, we’d like to hear from you. Apply today and help strengthen how customers discover Brownells across traditional and emerging search experiences.
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. In addition, the employer may consider whether the individual applying for or holding the position is qualified. There are two steps involved in this determination. The first concerns whether the applicant or current employee satisfies the prerequisites for the position. The second step involves whether or not the person can perform the essential functions with or without reasonable accommodation.
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Brownells’ California Consumer Privacy Act (“CCPA”) Recruitment Disclosure can be reviewed here: https://www.brownells.com/help/legal/california-recruitment-disclosures/
About Brownells
Sourced by ZipRecruiter
Industry
Retail
Company size
201 - 500 Employees
Headquarters location
Montezuma, IA, US
Year founded
1939