1 Blackboard Project Manager Jobs Hiring Near You

Senior Growth Marketing Manager Business & Government

Remote - United States

The Senior Growth Marketing Manager is the campaign engine behind Blackboard's new logo pipeline and a critical connector between acquisition and the post-sale customer journey. Sitting within the Revenue Marketing org and reporting to the VP of Revenue Marketing, this role is responsible for translating GTM positioning and segment strategy into integrated, multi-channel demand generation campaigns that create and accelerate pipeline across the Business & Government market.

This is a creator and executor role. You will own end-to-end campaign planning and delivery: from brief to launch to performance reporting. You will work in close collaboration with Product Marketing, Marketing Intelligence, Marketing Operations, and the Sales org to ensure campaigns are tightly connected to targeted audiences, pipeline goals, and revenue-focused strategies. You won't just fill the top of the funnel you'll be accountable for the quality and conversion of what flows through it, and you'll stay connected to the customer signals on the right side of the bow tie that inform where and how we show up.

You will also own our physical and digital field presence in Business & Government regional events, third-party conferences like DevLearn, and our flagship customer event BbT. For this role, field is not a logistics function. It is a pipeline strategy. Every event runs against a documented pipeline target, with a measurement plan and clear post-event attribution.

The right person for this role understands that AI is changing the buyer journey. You are expected to actively build AI-native workflows not just use AI tools, but design systems and automations that let you operate at a pace a traditional marketer cannot match. You will also stay ahead of how Blackboard's buyers are increasingly using AI in their own research and selection process and adapt campaign strategy and channel mix accordingly.

What You'll Own

• Campaign Strategy & Execution
• Field & Event Marketing
• Pipeline Generation & Attribution
• Content & Asset Development
• Reporting & Optimization

How You Fit Into the Team

Revenue Marketing at Blackboard is accountable for pipeline volume and new logo acquisition. As Senior Growth Marketing Manager, you are the operational heart of that effort for the Business & Government segment. You are also a connective tissue role: you run the acquisition motion, but you stay connected to what happens after a customer signs.

You will work closely with:

• GTM Marketing for campaign narrative, positioning, and competitive angles they set the strategy; you build and execute the campaigns
• Marketing Intelligence for attribution tracking, intent signals, lead data flows, and AI workflow infrastructure
• Customer Growth & Advocacy team for customer proof points, expansion signals, and advocacy assets that feed back into campaign programs
• Sales as a direct partner: you pass pipeline data, support field alignment, and ensure marketing programs are set up to be credited correctly
• Brand + Creative for asset production and visual consistency with Blackboard's brand standards

Required Skills and Experience

• 810 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment
• Proven track record building and executing integrated campaigns that generate pipeline not just leads with a measurable contribution number you own
• Real ABM experience: you have run account-based programs, not just heard of them. You know how to design plays at the account level and measure their impact
• Field and event marketing ownership: you have managed conference presence, regional programs, and event budgets end-to-end, including post-event attribution
• AI-native operator: you have built workflows and automations with AI as a core part of how you work, not as a side project. You can show examples of what you've built and how it performed
• Data-driven mindset: you review your own numbers, spot what's working, and make adjustments without being asked
• Strong working knowledge of HubSpot or Marketo and Salesforce; you understand how leads flow, how campaigns are tracked, and how attribution works
• Experience with intent data platforms 6sense, Demandbase, or similar and the ability to act on those signals in campaign targeting
• Experience managing agency relationships for paid media (search, display, programmatic) and coordinating creative production
• Ability to operate independently in a fast-moving org you manage your own calendar, brief your own collaborators, and own your outcomes
• Strong written communication: you translate complex positioning into campaign copy, clear creative briefs, and executive-ready performance summaries
• Cross-functional influence: you work well with Sales and can push back when you need to, without burning relationships
• Fluency in written and spoken English

Preferred Skills and Experience

• Experience marketing to corporate or government/public sector audiences
• Familiarity with GEO (generative engine optimization) and how to optimize content for visibility in AI-generated answers
• Experience with AI SDR platforms or outbound sequencing tools integrated into campaign workflows
• Background contributing to flagship customer events or user conferences as part of an integrated campaign strategy

About Blackboard

Blackboard delivers the digital environment for transformational teaching and learning. We serve thousands of institutions with the industry's most AI-advanced LMS, Blackboard Ally for accessibility, and institutional effectiveness solutions that put educators and learners at the center. We're an education company that builds technology. Learn more at blackboard.com.

The expected salary range for this position is $105,200 - $115,000. The range reflects base salary only and does not include additional compensation such as company bonus or benefits. Placement within the pay range will depend on a variety of factors, such as experience, skills, internal parity, and location.

Candidates must be legally authorized to work in the country where the role is based at the time of hire and must maintain that authorization for the duration of employment. The company does not provide visa sponsorship or immigration support for this position.

Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.