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Drtv Jobs (NOW HIRING)

Moore DM Group LLC

Account Director

Lanham, MD · On-site

$80K - $95K/yr

And part of this is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design. Your Impact: * Serve as the senior point of accountability ...

Moore

Account Director

Lanham, MD · On-site

And part of this is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design. Your Impact: * Serve as the senior point of accountability ...

Socket.dev

NY · On-site

$150 - $200/hr

Linear TV, DRTV & Offline: Analyze viewership data, campaign performance, and audience trends. * CTV & Streaming Audio: Drive insights from streaming platform data, user engagement, and content ...

Centene

Senior Director, Marketing

$148K - $274K/yr

Partner with Marketing Operations & Analytics to advance critical capabilities in DRTV for certain marketing products, precision marketing and data analytics to improve ROI and program effectiveness ...

Socket.dev

Vice President, Analytics

Orlando, FL · On-site

$150 - $200/hr

Linear TV, DRTV & Offline: Analyze viewership data, campaign performance, and audience trends. * CTV & Streaming Audio: Drive insights from streaming platform data, user engagement, and content ...

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How much do drtv jobs pay per year?

As of Sep 10, 2026, the average yearly pay for drtv in the United States is $52,590.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,500.00 and $60,500.00 per year, depending on experience, location, and employer.

What is a DRTV?

A DRTV (Direct Response Television) job involves creating, producing, or managing television commercials designed to elicit an immediate response from viewers, such as calling a phone number or visiting a website to make a purchase. Professionals in this field may work on scripting, media buying, performance analysis, or campaign optimization. The goal is to drive direct sales and measurable customer engagement through TV advertising.

What are the primary daily responsibilities of someone working in a DRTV position?

In a DRTV position, your daily tasks will typically include planning and executing television advertising campaigns, analyzing campaign performance data, and collaborating with creative teams to develop compelling ad content. You may also negotiate with media vendors, monitor ad placements, and adjust strategy based on real-time results to optimize response rates. DRTV professionals often work closely with sales, marketing, and analytics teams to align messaging and maximize ROI. The role requires balancing creativity with data-driven decision-making to ensure each campaign achieves its intended impact. This dynamic environment offers both creative and analytical challenges, making it ideal for those who enjoy working at the intersection of marketing, media, and results-focused advertising.

What are the key skills and qualifications needed to thrive in the DRTV position, and why are they important?

To excel in a DRTV (Direct Response Television) role, you need expertise in direct response marketing, media planning, and campaign analytics, often supported by a degree in marketing or communications. Familiarity with media buying platforms, broadcast tracking tools, and CRM systems is highly valued in this field. Strong project management abilities, creative thinking, and effective communication skills help professionals stand out in DRTV roles. These competencies are crucial for developing successful television campaigns that drive measurable consumer responses and maximize return on investment.

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drtv jobs near you
Infographic showing various Drtv job openings in the United States as of September 2026, with employment types broken down into 98% Full Time, and 2% Nights. Highlights an 56% Physical, 13% Hybrid, and 31% Remote job distribution, with an average salary of $52,590 per year, or $25.3 per hour.

Vice President of TV & Direct Response Media

Hollywood, FL • Remote

Sell2Rent
Real Estate • 11 - 50 employees
Learn more about Sell2Rentexternal

$1 - $2/mo

Full-time

Posted 23 days ago

Job description

This is a remote position.

About Sell2Rent
Sell2Rent is a Miami-based residential real estate company pioneering the sale-leaseback: we help homeowners
sell their home and stay in it as renters, unlocking their equity without moving. Our customers are equity-rich,
cash-constrained homeowners at real financial inflection points — divorce, debt, retirement, or the need for
business capital. Most have never heard of a sale-leaseback, and many start skeptical. That makes marketing the
growth engine of this company: education creates the category, trust converts it, and disciplined lead economics
make it profitable.

The Opportunity
We have product-market fit, transaction history, strategic capital partners, and a seven-figure media portfolio
already secured — national Spanish-language TV, local broadcast news, DRTV, CTV, and out-of-home. Your first
year isn’t about fighting for budget; it’s about deploying real firepower brilliantly and proving the unit economics
that justify scaling far beyond it.
For the right candidate, success here means becoming a foundational leader of a growing team at the front of
an emerging asset class — residential sale-leaseback — with the chance to define how an entire category is
marketed on television in America. As the company scales, this role scales with it: the leader who deploys this
portfolio brilliantly and delivers the numbers will grow in title, scope, and compensation as Sell2Rent grows.
Successful performance will be rewarded accordingly: the right leader will be considered for stock options in the
company, because we want someone who builds enterprise value and owns a piece of what they build.

The Role
You own television end-to-end: strategy, buying, negotiation, creative direction, delivery verification,
measurement, and the budget behind it — including our secured media portfolio of national Spanish-language
TV, local broadcast, DRTV, CTV, and adjacent offline media (DOOH, cinema).
This role runs the TV side. Our existing digital marketing team — organic/SEO, Google Ads, and outbound calling
— continues to be led by our current VP of Marketing. The two of you operate one funnel under one acquisition-
cost discipline: television creates demand and generates leads at scale; digital captures, nurtures, and retargets
them. You are peers with complementary mandates, and the handoff between your channels is where this
company wins.

This is a hands-on operator role — not brand, not communications. The question that defines the job: “If we put
another $1 million on television, where will the next profitable transactions come from?” You must be able to
answer it with data, and be accountable for the answer.
Two Non-Negotiable Requirements

1. Mastery and control of television as a lead-generation medium. You have personally negotiated with
networks and station groups (rates, dayparts, adjacency, make-goods), built and scaled DRTV and CTV campaigns
with lead attribution to spot and daypart, verified delivery against post-logs yourself, and made weekly kill/scale
decisions on TV using cost-per-lead and cost-per-transaction. Overseeing an agency that did this does not
qualify.

2. Deep residential real estate experience acquiring home sellers. A substantial career chapter marketing to
homeowners who want or need to sell — with a real estate wholesaling operation, home-buying / “we buy
houses” company, iBuyer, sale-leaseback or home equity platform, or seller-side lead-gen business — ideally
with television as a primary channel. You natively know motivated-seller economics (cost per lead, appointment,
contract, close), seller triggers, speed-to-lead discipline, and how to market to homeowners under pressure
without ever being predatory.
A candidate missing either pillar is not a candidate, regardless of title.

Core Responsibilities
• Own the television budget and PL: allocation across networks, stations, and dayparts, with CPL and cost-
per-closed-transaction targets for TV-driven leads
• Deploy the media portfolio — national Spanish-language TV (~20% of media, executed through the right
creative and intake resources), local broadcast news, DRTV, CTV, and adjacent offline media (DOOH,
cinema) — through trigger-based campaigns (divorce, debt, retirement, business capital) in 3–5
concentrated metros
• Negotiate directly with networks and station groups; verify delivery against post-logs; enforce make-goods
and remedies
• Direct TV creative: briefs, :30/:60/:120 direct-response spots, long-form formats, and testing rotations —
managing production partners to output
• Build TV response measurement and attribution from scratch, and integrate it into company-wide
acquisition reporting
• Partner with the VP of Marketing on retargeting, landing pages, and lead handoff so TV-driven demand is
captured digitally — and with sales on lead definitions and speed-to-lead

Requirements
• 8+ years in direct-response/performance marketing; 5+ years leading marketing or media teams where
revenue depended on consumer lead generation
• Both non-negotiable pillars above, with CPL/CAC numbers you can defend line by line
• $1M+ annual media budgets managed, television as the major component
• Built measurement infrastructure from scratch; managed production and agency ecosystems
• Preferred but not required: Spanish-language TV experience; long-form educational content; credit/barter
media structures; metro-concentration strategies; category-creation experience

Who This Role Is Not For

Digital-only performance marketers who have never controlled television; agency-side TV veterans without in-
house PL ownership; marketers without residential real estate seller-acquisition experience; brand or
communications executives; big-company delegators who haven’t personally placed a buy or read a post-log in
years; anyone whose instinct is to report impressions when asked how marketing is doing.
If, instead, you read “own cost per closed transaction across DRTV, local broadcast, and CTV for a category
America hasn’t heard of yet” and felt your pulse pick up — we should talk.

Benefits
Compensation

Competitive base salary, performance bonus tied directly to TV-driven CAC and transaction targets, and stock
option consideration for the right candidate — a package built for a leader who wants their upside tied to
enterprise value in an emerging asset class, not capped at a salary.