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CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

The Amazon Media Intern will support the EMEA Regional Amazon Media team in executing media operations across multiple brands and markets. The role is essential to ensuring timely delivery of media initiatives, Brand Store management, campaign execution, reporting, and cross-functional coordination, allowing the Media Managers to focus on strategic planning, optimization, and stakeholder management.

Working closely with regional teams, agencies, Amazon, and cross-functional partners, the intern will help bridge operational execution needs that are not covered by other teams and contribute to delivering best-in-class media activation across the EMEA region.

What Your Impact Will Be: 

Media Operations & Campaign Execution

• Support media campaign planning and execution across EMEA markets.
• Coordinate campaign setup with agencies and Amazon teams, ensuring all deliverables are completed accurately and on time.
• Validate media briefs and ensure all required product and campaign information is available prior to campaign launch.
• Track campaign timelines and follow up with internal and external stakeholders to ensure successful execution.

Amazon Brand Stores

• Support the maintenance, optimization, and regular refresh of Amazon Brand Stores across key brands.
• Coordinate with agencies to implement new creative assets, seasonal updates, and product launches.
• Ensure Brand Stores remain accurate, up to date, and aligned with business priorities.

Reporting & Performance Analysis

• Prepare recurring media performance reports and dashboards.
• Support campaign analysis, identify trends, and consolidate performance insights.
• Monitor campaign execution and assist Media Managers with optimization recommendations.

Competitive & Market Analysis

• Maintain competitor tracking and benchmarking across EMEA markets.
• Update master tracking files for brands, products, and media activities.
• Conduct keyword reviews to support local media relevance and search performance.

Cross-functional Coordination

• Act as a key operational point of contact between the Media team, GTM, agencies, Amazon, eCommerce, and Brand teams.
• Support new product launches by ensuring media readiness and asset availability.
• Collaborate with licensors (Disney, Universal, WWE, etc.) to coordinate approved products and creative assets for campaigns and Brand Stores.

Operational Support

• Maintain media trackers, documentation, and project management tools.
• Support administrative and coordination activities required to ensure efficient delivery across multiple brands and categories.
• Contribute to continuous improvement of media processes and operational efficiency.

What We’re Looking For: 

• A student/graduate of Marketing, Business Administration/Economics or a comparable degree program
• Ideally, already gained some initial experience in Media, Marketing or Sales
• Strong English language skills and proficiency in MS Office, particularly Excel and PowerPoint. An additional European language is an advantage.
• A communicative and open-minded person who is quick to understand new topics
• Strong analytical skills
• Work independently and reliably
• Curious and excited to discover the great variety of our brand portfolio

What We Offer: 

• Monthly internship allowance of EUR 925 gross
• 25 vacation days per year (prorated to internship duration)
• Hybrid working set-up
• Meal allowance
• Gym discount
• Employee assistance program: Access to Modern Health and Headspace
• Toy discount

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!  You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy