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Wine Sales Associate Jobs (NOW HIRING)

Totalwine

Full Time Wine Sales Associate

Santa Fe, NM

$16.96 - $23.74/hr

You will provide service and drive sales by engaging with customers and advising them on products ... Participate in wine, spirits, and beer training to build product knowledge * Maintain knowledge of ...

Weis

Beer/Wine Sales Associate

Scott Township, PA

$14.25 - $16.50/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Weis Markets

Beer/Wine Sales Associate

Clarks Summit, PA · On-site

$14 - $16/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Weis Markets

Beer/Wine Sales Associate

Red Lion, PA · On-site

$14.50 - $16.75/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Weis Markets

Beer/Wine Sales Associate

Huntingdon, PA · On-site

$13.25 - $15.25/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Weis Markets

Beer/Wine Sales Associate

Lebanon, PA · On-site

$14.75 - $17/hr

Location: 800 South 12th Street The associate is responsible for the functions below, in addition ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Weis

Beer/Wine Sales Associate

Brodheadsville, PA · On-site

$14 - $16.25/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Weis Markets

Beer/Wine Sales Associate

State College, PA · On-site

$14.75 - $16.75/hr

WEIS Job Opportunity Looking for a company that treats associates with respect, understanding, and ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Weis Markets

Beer/Wine Sales Associate

Bloomsburg, PA · On-site

$13.75 - $15.75/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Weis Markets

Beer/Wine Sales Associate

Kutztown, PA · On-site

$14 - $16/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Weis

Beer/Wine Sales Associate

Schnecksville, PA

$13.50 - $15.50/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

New

Weis Markets

Beer/Wine Sales Associate

Hawley, PA · On-site

$14.25 - $16.25/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Weis Markets

Beer/Wine Sales Associate

Brodheadsville, PA · On-site

$14 - $16.25/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

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All JobsWine Sales Associate Jobs

Wine Sales Associate information

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How much do wine sales associate jobs pay per hour?

As of Jun 25, 2026, the average hourly pay for wine sales associate in the United States is $17.58, according to ZipRecruiter salary data. Most workers in this role earn between $13.46 and $18.27 per hour, depending on experience, location, and employer.

What are some common challenges Wine Sales Associates face when advising customers, and how can they overcome them?

Wine Sales Associates often encounter customers with varying levels of wine knowledge, which can make recommendations challenging. To overcome this, associates should actively listen to customer preferences, ask open-ended questions, and stay updated on the store’s inventory and recent wine trends. Building strong product knowledge and participating in regular tastings or training sessions can help associates confidently guide customers to the best choices for their tastes and occasions.

What jobs pay 2000 a day?

Most jobs that pay $2,000 a day are high-level positions such as specialized medical professionals, senior corporate executives, or successful entrepreneurs. These roles typically require extensive experience, advanced skills, or ownership of a business, and are not common entry-level jobs. Freelance consulting or investment roles can also reach this earning level with significant expertise and client base.

What is the difference between Wine Sales Associate vs Wine Sommelier?

AspectWine Sales AssociateWine Sommelier
CredentialsNone required, but knowledge of wines helpfulCertifications like WSET or CMS often required
Work EnvironmentRetail stores, wine shops, supermarketsUpscale restaurants, wine bars, hotels
Industry UsageSales and customer service in retailWine service, tasting, and education in hospitality

While both roles involve wine knowledge, a Wine Sales Associate primarily focuses on retail sales and customer assistance, whereas a Wine Sommelier specializes in wine service, tasting, and advising in hospitality settings. The certifications and work environments differ, but both require a strong understanding of wines to succeed.

What are Wine Sales Associates?

Wine Sales Associates are retail professionals who specialize in selling wine and assisting customers in wine selections. They provide product recommendations, share knowledge about different wine varieties, and often organize tastings or events to promote wine sales. These associates work in wine shops, liquor stores, or specialty retailers and may also handle inventory, merchandising, and customer service. Strong communication skills and a passion for wine are essential for success in this role.

How much commission do wine reps make?

Wine sales associates and representatives typically earn commissions ranging from 10% to 20% of their sales, with some earning higher based on performance and sales volume. Commission structures can vary by employer and may be supplemented with base pay or bonuses, especially in competitive or high-end markets.

What are the key skills and qualifications needed to thrive as a Wine Sales Associate, and why are they important?

To thrive as a Wine Sales Associate, you need strong product knowledge of wine varieties, sales techniques, and retail experience, often supported by a high school diploma or related certification. Familiarity with point-of-sale (POS) systems, inventory management software, and sometimes wine education certifications like WSET is beneficial. Exceptional interpersonal skills, active listening, and a passion for customer service help create memorable experiences and build customer loyalty. These skills ensure effective sales, customer satisfaction, and contribute to the overall success of the wine retail environment.

Can you make good money in wine sales?

Wine sales associates can earn a competitive income through a combination of base salary, commissions, and tips, especially in high-end or busy retail environments. Earnings vary based on experience, location, sales skills, and the store's compensation structure, with some making a full-time income and others earning supplemental income. Developing product knowledge and sales techniques can improve earning potential in this role.

What does a wine sales rep do?

A wine sales associate, or wine sales representative, is responsible for promoting and selling wine products to retail stores, restaurants, and customers. They build relationships with clients, provide product knowledge, and often conduct tastings or presentations to increase sales. Strong communication skills and knowledge of wine are essential for success in this role.
What cities are hiring for Wine Sales Associate jobs? Cities with the most Wine Sales Associate job openings:
What are the most commonly searched types of Wine Sales jobs? The most popular types of Wine Sales jobs are:
Wine Sales Associate jobs near you
Infographic showing various Wine Sales Associate job openings in the United States as of June 2026, with employment types broken down into 8% As Needed, 50% Full Time, 17% Part Time, and 25% Contract. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $36,566 per year, or $17.6 per hour.

Wine Specialist (FT) - Imagery Estate Winery

twg

Glen Ellen, CA

$20/hr

Other

Posted 6 days ago

Job description

JOB SUMMARY

Imagery Estate Winery is seeking enthusiastic and passionate wine sales and hospitality professionals to join our dynamic, high-energy Tasting Room team.

The Wine Specialist is a full-time position responsible for creating a memorable wine and customer service experience at our captivating estate property while promoting wine sales, enlisting new club members, and providing wine education to our visitors.

This position is scheduled for 9:30 AM – 5:30 PM, with weekends mandatory. The schedule may be adjusted based on business needs.

ESSENTIAL FUNCTIONS

  • Provide excellent customer service in all areas: welcome guests, educate and present the portfolio of wines and elevated experiences. 
  • Create and execute an exclusive experience for each customer: confidently and knowledgably speak to wines, varietals, winemaking/viticulture practices, growing areas, winery, and history. 
  • Promote the sale of wine and non-wine products sold in the Tasting Room and drive new memberships to the Wine Club. 
  • Strong focus on closing sales and up-selling is crucial. 
  • Collect names and email addresses for future contact. 
  • Host specialty programs, lunches, or dinners as assigned. 
  • Promote and represent winery by pouring at offsite and on-premise special events. 
  • Maintain, update, and expand knowledge of the winery, viticulture, enology by participating in educational trainings and tastings within the Winery and through outside sources. 
  • Conduct daily seated tastings, elevated wine experiences, reserved and private group tastings as scheduled.
  • Learn POS systems and manage high volume wine and merchandise transactions. Possess a high level of integrity for performing sales transactions. 
  • Provides retail merchandising support in the Tasting Room ensuring merchandise and displays are well-organized, visually appealing, and fully stocked.

OTHER FUNCTIONS

  • This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for their job. Duties, responsibilities, and activities may change at any time with or without notice. 

QUALIFICATIONS

  • High school diploma or GED equivalent required.
  • Must be 21 years of age. 
  • Two or more years’ experience in a premium winery tasting room, hospitality setting and/or retail sales position preferred. 
  • Must be available to work weekends, special events and holidays. 
  • Enthusiasm for wine and interest in expanding expertise. 
  • Service driven, with superior customer service, organizational and interpersonal skills. 
  • Friendly, positive, and professional disposition when dealing with guests, vendors, and team members. 
  • Be a team player, working with other sales associates to reach monthly and daily sales goals. 
  • Strong attention to detail and proactivity. Ability to multi-task, follow up, and work in a fast-paced environment under pressure. 
  • Capability to work independently with minimal direct supervision.
  • Demonstrated reliability, punctuality, and adherence to all safety regulations and operating procedures.
  • Must hold a valid driver’s license.

PHYSICAL DEMANDS

  • Must be able to frequently lift and carry weights of up to 40 pounds at varying frequencies.
  • Ability to operate various types of machinery to include, but not limited to, lift trucks, hand trucks, dishwashers etc. 
  • Ability to perform tasks requiring bending, stooping, standing, and twisting in the performance of various tasks.
  • Ability to stand for long periods of time.

COMPENSATION

  • Hourly Pay Rate Posted: $20.00 plus incentives, tips, and bonuses. 

At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

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