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Wine Sales Associate Jobs (NOW HIRING)

You will provide service and drive sales by engaging with customers and advising them on products ... Participate in wine, spirits, and beer training to build product knowledge * Maintain knowledge of ...

You will provide service and drive sales by engaging with customers and advising them on products ... Participate in wine, spirits, and beer training to build product knowledge * Maintain knowledge of ...

Wine Sales Associate

Richmond, VA · On-site

$14 - $19/hr

Conduct relief sales for the sales department based on open route needs * Take inventory and input customer orders with accuracy and timeliness with company-issued technology and systems * Maintain ...

Wine Sales Associate

Richmond, VA

$14 - $19/hr

Conduct relief sales for the sales department based on open route needs * Take inventory and input customer orders with accuracy and timeliness with company-issued technology and systems * Maintain ...

Beer/Wine Sales Associate

Selinsgrove, PA · On-site

$14.75 - $17/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Wine Sales Associate

Richmond, VA

$14 - $19/hr

Conduct relief sales for the sales department based on open route needs * Take inventory and input customer orders with accuracy and timeliness with company-issued technology and systems * Maintain ...

Beer/Wine Sales Associate

Dover, PA · On-site

$14.50 - $16.75/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Beer/Wine Sales Associate

Ephrata, PA · On-site

$14.75 - $17/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Beer/Wine Sales Associate

Hawley, PA · On-site

$14.25 - $16.25/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Beer/Wine Sales Associate

Brodheadsville, PA · On-site

$14 - $16.25/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Beer/Wine Sales Associate

Hummelstown, PA · On-site

$14.25 - $16.25/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Beer/Wine Sales Associate

Palmyra, PA · On-site

$14.75 - $17/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Beer/Wine Sales Associate

West Lawn, PA · On-site

$14.75 - $17/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Beer/Wine Sales Associate

Muncy, PA

$13.50 - $15.50/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Beer/Wine Sales Associate

Ephrata, PA · On-site

$14.75 - $17/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Beer/Wine Sales Associate

Muncy, PA · On-site

$13.50 - $15.50/hr

Looking for a company that treats associates with respect, understanding, and appreciation? Looking ... Follows all store and legal guidelines regarding sale of alcohol, as well as other products at the ...

Showing results 21-40

Wine Sales Associate information

See salary details

$8

$17

$32

How much do wine sales associate jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for wine sales associate in the United States is $17.58, according to ZipRecruiter salary data. Most workers in this role earn between $13.46 and $18.27 per hour, depending on experience, location, and employer.

What are some common challenges wine sales associates face when advising customers, and how can they overcome them?

Wine Sales Associates often encounter customers with varying levels of wine knowledge, which can make recommendations challenging. To overcome this, associates should actively listen to customer preferences, ask open-ended questions, and stay updated on the store’s inventory and recent wine trends. Building strong product knowledge and participating in regular tastings or training sessions can help associates confidently guide customers to the best choices for their tastes and occasions.

What is the difference between Wine Sales Associate vs Wine Sommelier?

AspectWine Sales AssociateWine Sommelier
CredentialsNone required, but knowledge of wines helpfulCertifications like WSET or CMS often required
Work EnvironmentRetail stores, wine shops, supermarketsUpscale restaurants, wine bars, hotels
Industry UsageSales and customer service in retailWine service, tasting, and education in hospitality

While both roles involve wine knowledge, a Wine Sales Associate primarily focuses on retail sales and customer assistance, whereas a Wine Sommelier specializes in wine service, tasting, and advising in hospitality settings. The certifications and work environments differ, but both require a strong understanding of wines to succeed.

Is it hard to get a job as a wine sales associate?

Getting a job as a wine sales associate typically requires good communication skills, knowledge of wine products, and customer service experience. Employers often look for previous retail or sales experience and may require certification or training in wine knowledge. Competition can vary depending on location and the specific employer.

What is a wine sales associate?

Wine Sales Associates are retail professionals who specialize in selling wine and assisting customers in wine selections. They provide product recommendations, share knowledge about different wine varieties, and often organize tastings or events to promote wine sales. These associates work in wine shops, liquor stores, or specialty retailers and may also handle inventory, merchandising, and customer service. Strong communication skills and a passion for wine are essential for success in this role.

What are the key skills and qualifications needed to thrive as a wine sales associate, and why are they important?

To thrive as a Wine Sales Associate, you need strong product knowledge of wine varieties, sales techniques, and retail experience, often supported by a high school diploma or related certification. Familiarity with point-of-sale (POS) systems, inventory management software, and sometimes wine education certifications like WSET is beneficial. Exceptional interpersonal skills, active listening, and a passion for customer service help create memorable experiences and build customer loyalty. These skills ensure effective sales, customer satisfaction, and contribute to the overall success of the wine retail environment.

What cities are hiring for Wine Sales Associate jobs?

Cities with the most Wine Sales Associate job openings:

What are the most commonly searched types of Wine Sales jobs?

The most popular types of Wine Sales jobs are:

Infographic showing various Wine Sales Associate job openings in the United States as of August 2026, with employment types broken down into 78% Full Time, 21% Part Time, and 1% Contract. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $36,566 per year, or $17.6 per hour.

Wine Sales Associate

Totalwine

Glen Allen, VA

$14.84 - $20.78/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 19 days ago


Total Wine & More rating

6.7

Company rating: 6.7 out of 10

Based on 187 frontline employees who took The Breakroom Quiz

211th of 733 rated retailers


Job description

About the role

All Store Team Members play an essential role in building the company brand by delivering excellent customer service. You will provide service and drive sales by engaging with customers and advising them on products. While both part-time and full-time positions generally focus on sales responsibilities, you may also be assigned merchandising, front end or other responsibilities as needed. Internally you will be referred to as Service Team Member and report to the store management team.

You will
  • Maximize product inventory, including processing freight, organizing and distributing inventory, pulling and stocking merchandise, building displays and end caps, placing signage, and supporting digital business operations by fulfilling orders and assisting with in-store and curbside pick-up and delivery services, including driving and making deliveries if assigned
  • Deliver exceptional service and a personalized experience by greeting customers, engaging to build relationships, and informing about products and services
  • Participate in wine, spirits, and beer training to build product knowledge
  • Maintain knowledge of advertisements, promotions, and loyalty programs
  • Maintain safety and cleanliness standards across the store
  • Ensure adherence to all applicable laws and regulations related to the sale of alcohol and maintain a safe and compliant store environment
  • Complete cross-functional responsibilities as assigned and perform other duties as assigned
  • Load and deliver orders in a safe and professional manner, following company policies and procedures and abiding by all traffic and safety laws - if delivery is added as an essential job function
  • If this job posting is coded as a seasonal role above, you can expect this position to be short term, no longer than six months, and you will have the option to apply for a non-seasonal role
You will come with
  • High school diploma or equivalent preferred
  • 1-3 years of work experience, 1+ years of experience in a retail setting preferred
  • Familiarity with point-of-sale systems and inventory management software
  • Ability to work a flexible schedule as business requires, including evenings and weekends
Physical requirements (with or without accommodations)
  • Must be 21 years of age or older
  • Walk, bend down repeatedly, and be on feet for 8-10 hours a day
  • Ability to safely lift, load, and handle cases and pallets
  • Climb ladders and lift 50 lbs. overhead and repeatedly
  • May be exposed to various outdoor weather conditions throughout the workday
We offer
  • Paid Time Off (PTO)
  • Generous store discounts
  • Health care plans (medical, prescription, dental, vision)
  • 401(k), HSA, FSA, Pre-tax commuter benefits
  • Disability & life insurance coverage
  • Paid parental leave
  • Pet insurance
  • Critical illness and accident insurance
  • Discounted home and auto insurance
  • College tuition assistance
  • Career development & product training
  • Consumer classes
  • & More!
Crafted for you

We recognize our team members are our biggest asset, and we value the critical role each play in contributing to the company's success. It is our commitment to support and provide access to the resources needed to take care of their health and wellbeing. That is why we offer a variety of benefits, tools, and resources to support through our Total Rewards program. To view our full career page, click here: https://careers.totalwine.com/

Total Wine & More considers several factors when establishing compensation. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience. The actual hourly rate will equal or exceed the required minimum wage applicable to the job location. Estimated salaries determined by third parties have not been validated by Total Wine & More.

Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply. The anticipated close date of this posting is 120 days from the posted date indicated above.Worker Type: RegularPay Range:$14.84 - $20.78 Hourly

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About Total Wine & More

Sourced by ZipRecruiter

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at www.TotalWine.com/About-us/Careers!

Industry

Alcoholic beverages wholesalers

Company size

10,000+ Employees

Headquarters location

North Bethesda, MD, US