As a Wine Merchandiser, your daily tasks include setting up and maintaining attractive wine displays, rotating stock to optimize freshness, and ensuring pricing and promotional materials are accurate. You’ll likely interact regularly with store managers, wine distributors, and customers to answer questions and support sales initiatives. The role often involves some physical activity, such as lifting cases and restocking shelves, and requires consistent attention to detail. You may also analyze sales data and trends to recommend product selections or layout changes, helping to maximize sales opportunities.