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$23K

$45.4K

$59.5K

How much do wine marketing jobs pay per year?

As of Sep 8, 2026, the average yearly pay for wine marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is a wine marketing?

A Wine Marketing job involves promoting and selling wines through various strategies, such as branding, digital marketing, event planning, and market research. Professionals in this role work for wineries, distributors, or retailers to increase sales and build strong customer relationships. Responsibilities may include creating advertising campaigns, managing social media, organizing wine tastings, and analyzing consumer trends. Effective wine marketing requires knowledge of the wine industry, consumer behavior, and competitive market dynamics.

What are typical daily responsibilities in wine marketing?

In a Wine Marketing position, your day-to-day responsibilities often include planning and executing marketing campaigns, managing the brand’s social media presence, coordinating events or tastings, and creating promotional content. You may also collaborate with sales teams, distributors, and hospitality partners to ensure consistent messaging and product placement. Analyzing market trends and campaign results is a regular part of the job, helping to inform future strategies. This role requires balancing creative initiatives with data-driven decisions while fostering strong industry relationships.

What are the key skills and qualifications needed to thrive in wine marketing?

To excel in Wine Marketing, you need a solid understanding of marketing principles, brand strategy, and ideally a background in wine studies or the beverage industry. Familiarity with analytics tools, CRM platforms, and certifications such as WSET (Wine & Spirit Education Trust) or equivalent are frequently valued. Strong interpersonal skills, creativity, and persuasive communication help professionals build relationships and develop compelling campaigns. These competencies are vital for effectively promoting wine products in a competitive market and connecting with both trade partners and consumers.

How to become a wine marketing professional?

To become a wine marketing professional, gaining a bachelor's degree in marketing, business, or a related field is common. Developing knowledge of the wine industry, strong communication skills, and experience with digital marketing tools can enhance prospects. Internships or entry-level roles in wine companies or agencies can provide practical experience.
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Wine Marketing jobs near you
Infographic showing various Wine Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.

Sales Representatives - San Diego

Gravitas Wine Marketing

San Diego, CA

Full-time

Medical, Retirement

Posted 7 days ago

Job description

GRAVITAS Wine Marketing has a world-class portfolio of California, Oregon, French, Italian, and Southern Hemisphere wines that includes highly rated and sought-after producers. Our focus primarily centers around family owned and operated producers that are leaders in their respective categories, and in many cases utilize organic and sustainable farming practices. Some of our key producers include Bryant Estate, TOR Kenward, Fort Ross, Cotiere, Simon Family, Le Vieux Donjon, Champagne Paul Berthelot, Vivier, Raquis, Altocedro, Bastianich, August West, and many other fantastic wineries.
Gravitas Wine Marketing is a fast-growing company with veteran leadership. We are looking for Sales Representatives in San Diego. We are seeking sales professional who is a motivated self-starter that is organized, focused, creative, connected, and knowledgeable. The ideal candidate is looking to become part of a dynamic company with the potential of increased responsibility and income as we grow. The territory currently includes key accounts and existing business that requires a high level of customer service.
Responsibilities & DutiesALL Establish and manage buyer relationships at all accounts throughout territory.
Regularly conduct sales calls upon existing and potential customers within the assigned territory.
Increase sales and revenue by targeting wine list and retail placements in each account.
Meet new account goals through cold calling and lead follow-up.
Recognize sales opportunities, challenges, and corresponding solutions.
Conduct staff education events and distribute educational materials in support of the portfolio.
Execute and support supplier and company work-withs, tasting events, and promotions.
Actively participate in monthly sales meetings, individual goal reviews, and education.
Qualifications
Experience in outside WINE sales - 3 years minimum.
Effective at selling to both independent retailers and on-premise accounts.
Broad and deep wine knowledge regarding imports – specifically French, Italian, and Southern Hemisphere.
Proven past sales success, ability to maximize opportunities with key accounts and existing contacts and experience within sales territory a plus.
Must reside within territory.
Must be able to work independently, take ownership of assigned duties while managing multiple priorities.
A professional knowledge of fine wine and/or certification with WSET or CMS preferred.
Must be goal oriented, well organized, wine-passionate, assertive individual that is comfortable cold calling.
Must be able to lift 40-pound cases and other point-of-sale materials and displays with or without reasonable accommodation.
Must be computer literate
Must have own transportation, possess a valid driver license, proof of auto insurance, and a clean driving record.
Base
Commission + Incentives
Expenses
Medical reimbursement
401k
This position is not eligible for relocation.
Job category: Sales and Marketing

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