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Wine Marketing Jobs (NOW HIRING)

Wine Enthusiast

Wine Cellar Sales Specialist

Valhalla, NY · On-site

$40K - $45K/yr

At Wine Enthusiast our impeccable reputation, catalog circulation and innovative online marketing keep the customers calling us. We are seeking a candidate with a competitive spirit and positive ...

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How much do wine marketing jobs pay per year?

As of Aug 4, 2026, the average yearly pay for wine marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is a wine marketing?

A Wine Marketing job involves promoting and selling wines through various strategies, such as branding, digital marketing, event planning, and market research. Professionals in this role work for wineries, distributors, or retailers to increase sales and build strong customer relationships. Responsibilities may include creating advertising campaigns, managing social media, organizing wine tastings, and analyzing consumer trends. Effective wine marketing requires knowledge of the wine industry, consumer behavior, and competitive market dynamics.

What are typical daily responsibilities in wine marketing?

In a Wine Marketing position, your day-to-day responsibilities often include planning and executing marketing campaigns, managing the brand’s social media presence, coordinating events or tastings, and creating promotional content. You may also collaborate with sales teams, distributors, and hospitality partners to ensure consistent messaging and product placement. Analyzing market trends and campaign results is a regular part of the job, helping to inform future strategies. This role requires balancing creative initiatives with data-driven decisions while fostering strong industry relationships.

What are the key skills and qualifications needed to thrive in wine marketing?

To excel in Wine Marketing, you need a solid understanding of marketing principles, brand strategy, and ideally a background in wine studies or the beverage industry. Familiarity with analytics tools, CRM platforms, and certifications such as WSET (Wine & Spirit Education Trust) or equivalent are frequently valued. Strong interpersonal skills, creativity, and persuasive communication help professionals build relationships and develop compelling campaigns. These competencies are vital for effectively promoting wine products in a competitive market and connecting with both trade partners and consumers.

More about Wine Marketing jobs
What cities are hiring for Wine Marketing jobs? Cities with the most Wine Marketing job openings:
What states have the most Wine Marketing jobs? States with the most job openings for Wine Marketing jobs include:
What job categories do people searching Wine Marketing jobs look for? The top searched job categories for Wine Marketing jobs are:
Wine Marketing jobs near you
Infographic showing various Wine Marketing job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.

Independent Retail Specialist -- San Francisco

Gravitas Wine Marketing

San Francisco, CA • On-site

$48K - $80K/yr

Other

Posted 12 days ago

Job description

Part-Time Independent Contractor or Full-Time Employee with Benefits
GRAVITAS Wine Marketing represents a world-class portfolio of California, Oregon, French, Italian and Southern Hemisphere wines. Our focus is primarily on family-owned producers that are leaders in their categories, many of which utilize organic and sustainable farming practices.
Our portfolio ranges from highly sought-after producers such as Bryant Estate, TOR Kenward Family Wines, Fort Ross Vineyard, Clos des Papes, Le Vieux Donjon, Vivier, and Bastianich to outstanding value-driven brands such as Les Jamelles, Wapisa, Bodega Diamandes, Altocedro, Etta Overton, and BonAnno.
Gravitas is a fast-growing company with veteran wine-industry leadership. We are seeking an Independent Retail Sales Specialist to maintain and grow our business with independent retailers throughout San Francisco.
This position may be part-time or full-time and is ideal for someone with strong existing buyer relationships and experience working in the territory. Deep technical wine knowledge is not required - but is encouraged. The most important qualities are consistency, dependability and the ability to grow a solid account base through regular in-person visits and thoughtful follow-up.
Responsibilities
Maintain and strengthen relationships with existing independent retail accounts.
Conduct consistent in-person sales calls, buyer meetings and follow-up outreach.
Grow sales through new placements, displays, promotions and product introductions.
Develop new business through established relationships, referrals and targeted prospecting.
Recommend products that align with each retailer's customers, pricing and merchandising needs.
Provide dependable customer service and timely order follow-up.
Support supplier visits, retail tastings, staff presentations and promotions.
Communicate account activity, opportunities and follow-up needs to Gravitas management.
Participate in periodic sales meetings and portfolio education.
Qualifications
Strong existing relationships with independent retail buyers in San Francisco.
Previous sales, account-management, merchandising or retail experience in the territory.
Proven ability to maintain relationships and grow an established account base.
Comfortable visiting accounts in person on a consistent basis.
Organized, dependable, responsive and able to work independently.
Comfortable introducing new products and asking for placements and orders.
Working wine knowledge is helpful, but advanced wine certification is not required.
Willingness to learn and effectively present the Gravitas portfolio.
Basic computer and mobile-application proficiency.
Must reside in or near San Francisco.
Reliable transportation, valid driver's license, automobile insurance and a clean driving record required.
Ability to lift and transport wine cases and sales materials weighing up to 40 pounds, with or without reasonable accommodation.
Compensation
Independent contractor position
Part-time or full-time opportunity
Commission-based compensation plus approved expenses
Income potential of $48,000–$80,000+, depending on schedule, relationships, and sales performance
This position is not eligible for relocation.
www.gravitaswinemarketing.com
Job category: Sales and Marketing

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