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Wine Direct Jobs in Santa Rosa, CA (NOW HIRING)

Wine Club Program Manager SUMMARY In partnership with the Director of Direct-to-Consumer (DTC), the Wine Club Program Manager provides strategic leadership, and operational oversight for the wine ...

Wine Club Program Manager SUMMARY In partnership with the Director of Direct-to-Consumer (DTC), the Wine Club Program Manager provides strategic leadership, and operational oversight for the wine ...

... other Self-Directed Responsibility - We get things done with energy, cleverness, and without ... Wine You'll suggest wines based on taste preferences and curate boxes of our pure Artisan Wine ...

Every wine meets a set of strict criteria, including organic farming practices, lower alcohol ... Self-Directed Responsibility - We get things done with energy, cleverness, and without requiring ...

Proficiency with POS, CRM, reservation systems, and direct-to-consumer sales platforms. Ability to ... Employee wine discount. A work environment where you can be your authentic self and be a part of a ...

Prepare and present reports as directed by the Leadership Team * Perform other tasks or actions as needed under the direction of the UOVO Wine's Leadership Team. Client Services * Communicate with ...

Prepare and present reports as directed by the Leadership Team * Perform other tasks or actions as needed under the direction of the UOVO Wine's Leadership Team. Client Services * Communicate with ...

Prepare and present reports as directed by the Leadership Team * Perform other tasks or actions as needed under the direction of the UOVO Wine's Leadership Team. Client Services * Communicate with ...

Prepare and present reports as directed by the Leadership Team * Perform other tasks or actions as needed under the direction of the UOVO Wine's Leadership Team. Client Services * Communicate with ...

Wine Educator

Yountville, CA · On-site

$25 - $30/hr

The Wine Educator is a key ambassador of The Estate Yountville, creating memorable wine experiences that build relationships, drive direct-to-consumer sales, and grow wine club membership. The ideal ...

Wine Educator - Part Time

Napa, CA · On-site

$22 - $24/hr

As directed, prepare and conduct tastings, including pouring wine and plating cheeseboards, in accordance with Brown Downtown service standards * Process orders, including new wine club membership ...

Senior Wine Educator

Napa, CA · On-site

$25 - $30/hr

... and direct-to-consumer sales platforms. • Ability to lift up to 40 lbs. • Must be at least 21 ... Requirements • 5+ years of luxury wine sales or luxury hospitality sales experience, with a ...

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Wine Direct information

See Santa Rosa, CA salary details

$11

$21

$31

How much do wine direct jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for wine direct in Santa Rosa, CA is $21.86, according to ZipRecruiter salary data. Most workers in this role earn between $19.47 and $23.12 per hour, depending on experience, location, and employer.

What is Wine Direct?

Wine Direct is a company that provides direct-to-consumer (DTC) solutions for wineries, including e-commerce platforms, order fulfillment, shipping, and compliance services. Their tools help wineries sell wine online, manage club memberships, and handle logistics efficiently. By partnering with Wine Direct, wineries can streamline their operations and reach customers directly, often improving sales and customer satisfaction.

How does a Wine Direct professional typically collaborate with other departments to ensure seamless order fulfillment?

A Wine Direct professional often works closely with sales, marketing, logistics, and customer service teams to ensure that orders are processed efficiently and customers receive their wine on time. Collaboration involves coordinating inventory levels, managing shipping schedules, and updating customers about their deliveries. Regular communication with the warehouse and IT departments is also common, as it helps resolve any order discrepancies and maintain accurate records. This cross-functional teamwork is essential for providing a smooth direct-to-consumer experience.

What are the key skills and qualifications needed to thrive as a Wine Direct professional, and why are they important?

To thrive as a Wine Direct professional, you need a solid understanding of wine products, e-commerce operations, and direct-to-consumer (DTC) sales, usually supported by experience in wine retail or hospitality. Familiarity with DTC sales platforms (such as WineDirect or Commerce7), CRM systems, and compliance software is typically required. Outstanding customer service, attention to detail, and strong communication skills set top performers apart in this field. These skills and tools are crucial for building customer loyalty, ensuring legal compliance, and driving successful direct wine sales.

What is the difference between Wine Direct vs Wine Sales Representative?

AspectWine DirectWine Sales Representative
CredentialsCustomer service, sales, and industry knowledgeSales skills, industry knowledge, sometimes certifications
Work EnvironmentOnline platforms, wineries, direct-to-consumer salesIn-person or remote sales, events, retail stores
Employer & Industry UsageWineries, wine e-commerce companiesDistributors, retail stores, wineries
Search & Comparison IntentFocus on direct sales channels, online wine salesFocus on wine promotion, client relationships

While both roles involve working with wine, Wine Direct primarily manages online sales and direct-to-consumer channels, focusing on e-commerce platforms. In contrast, Wine Sales Representatives focus on promoting and selling wine through personal interactions, events, and retail outlets. Understanding these differences helps job seekers identify the right career path based on their skills and interests.

What are popular job titles related to Wine Direct jobs in Santa Rosa, CA?

For Wine Direct jobs in Santa Rosa, CA, the most frequently searched job titles are:

What job categories do people searching Wine Direct jobs in Santa Rosa, CA look for?

The top searched job categories for Wine Direct jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Wine Direct jobs?

Cities near Santa Rosa, CA with the most Wine Direct job openings:

Infographic showing various Wine Direct job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 15% Part Time, and 8% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $45,464 per year, or $21.9 per hour.

Wine Club Administrator - Francis Ford Coppola Winery

Geyserville, CA

Delicato Family Wines
Beverage Manufacturing • 501 - 1,000 employees

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 19 days ago


Job description

Work LocationGeyserville

Position Purpose

Join our DTC membership team at the iconic Francis Ford Coppola Winery as our next Wine Club Administrator! Under minimal supervision, the Wine Club Administrator is responsible for preparing and processing Wine Club shipments including account maintenance, managing custom shipments, Wine Club newsletter, all communications to members and protecting the integrity of all customer information. With direction from the Consumer Direct Sales Manager, the Wine Club Administrator oversees all shipping operations for the winery. This position works with Consumer Direct Sales Manager on webstore updates, member outreach and communications. 

Essential Duties
  • Manages Wine Club sales activities including preparing clubs for quarterly shipments, creating and sending email blasts to members about each shipment. 
  • Responds to member replies received from the club email within the allotted time and makes changes as requested including credit card updates, custom shipment requests, additional wine purchases, change of addresses, cancellations, club holds, etc.
  • Creates sales orders in system and manually adjusts custom orders. Ensures all pricing is correct and charges consumer credit cards to generate transactions. Determines shipping methods and oversees the assembly of club orders quarterly.  Monitors shipments and determines actions to be taken for returns.
  • Interacts with customers to update and maintain correct consumer records including addresses, credit cards and special requests. Resolves any issues with club members and provides exceptional customer service.. Sells wines to club members and corporate accounts throughout the year. Assists club members on wine selections and maintains documentation of all customer interactions.
  • Ensures all outgoing orders are being processed and shipped in a timely manner. Interacts with shipping vendors to improve or enhance services. Utilizes system to monitor shipments and interacts with Business Services on any shipping compliance
  • Assists in the development of Consumer Direct promotions and monitors online orders. Works with Consumer Direct Manager to generate sales and achieve Consumer Direct sales goals. Runs reports and checks all sales orders through the system to ascertain all orders have processed. Corrects pending, and incomplete orders and reprocesses.
  • Participates in the planning, preparation and execution of all Wine Club events including pickup parties, dinners, lunches, etc.
  • Enters all new wine club member into wine club database, checks accuracy of data, updates information as needed and ensure wine club members are meeting wine club requirements and reaches to resolve any exceptions to memberships.
  • Puts processes in place to ensure integrity, privacy, and security of all personal relevant data.
  • Develops inserts for wine club shipments (ie. tasting notes, recipes, newsletters, gifts).
  • Assists in the Tasting Room as needed.
  • Represents winery at outside events as assigned.

Supplemental Administrative Support (as needed, Manteca only)

  • Provides general phone coverage as needed, including answering guest inquiries, screening calls, and routing them to appropriate departments
  • Assists with scheduling internal meeting room calendars on an as-needed basis
  • Opens, dates, and distributes incoming mail; ensures sensitive mail and checks are stored securely

*Other duties may be assigned

Non-Essential Duties

*Other duties may be assigned

Minimum Requirements

Education and Experience

  • Highschool diploma or GED equivalent 
  • Associate degree preferred
  • 3+ years wine club experience required
  • Must be 21 years of age in order to serve and taste wine

Knowledge, Skills, and Abilities

  • Must be available to work occasional evenings and weekends
  • Ability to provide exceptional customer service to wine club members and tasting room guests
  • Possesses strong interpersonal skills to build rapport and inspire trust
  • Experience being an effective communicator, both verbal and written, with a diverse client group
  • Solution-oriented and resourceful to ensure a high quality club member experience
  • Deals with conflict and stressful situations in a professional manner
  • Basic knowledge of wines and wine production required
  • Business math skills, strong computer proficiency and data entry experience required
  • Professional appearance and demeanor
  • Intermediate skills in wine club and tasting room software;  Microsoft Office, including Word & Excel, ShipCompliant, RMS, Vinsuite and Ewinery

Certificates and Licenses

  • N/A
Working Conditions
  • General office environment
  • Occasionally may be required to lift and carry cases of wine
  • May need to determine color, taste and smell of wine using eyes, tongue, and nose
     
Work Standards
  • Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationships
  • Communicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive manner
  • Demonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and training
  • Follows all Company policies and procedures
Additional Comments

Management retains the discretion to add to or change the duties of the position at any time.

California Pay Transparency Disclaimer: This is a Non-Exempt position. The pay range for this position is $23.35 to $36.55. It is not typical for an individual to be hired at or near the top of the range for their role. Actual placement within range will be contingent upon a number of factors, including but not limited to the candidate's qualifications, education, experience, internal equity and alignment with market data.

Delicato Family Wines offers its employees a generous and comprehensive benefits package. The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents. Additional health benefits include life, disability and flexible spending accounts. Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many more.

NOTICE TO THIRD PARTY AGENCIES
Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

Delicato Family Wines is an Equal Opportunity Employer.

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