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Wine Copywriter Jobs (NOW HIRING)

Ponte Winery

SOCIAL MEDIA CONTENT CREATOR

Temecula, CA · On-site

$30 - $32/hr

Ponte Family Estate Winery opened in 2003 and is a California based company operating in the heart ... Strong filming, photography, editing, and copywriting skills. * Organized, proactive, and able to ...

Gallo

Project Manager, Creative

Modesto, CA · Hybrid

$103K - $154K/yr

S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of ... You sit at the center of designers, copywriters, producers, and operations, and your job is making ...

E. & J. Gallo

Project Manager, Creative

Modesto, CA · On-site

$103K - $154K/yr

S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of ... You sit at the center of designers, copywriters, producers, and operations, and your job is making ...

Gallo

Project Manager, Creative

Modesto, CA · Hybrid

$103K - $154K/yr

S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of ... You sit at the center of designers, copywriters, producers, and operations, and your job is making ...

Cooper's Hawk

Production Designer

Downers Grove, IL · On-site

$65K - $78K/yr

You'll be an essential partner to designers, copywriters, marketers, and external vendors - helping ... Monthly Complimentary Wine Tasting for Two * Medical, Prescription, Dental, Vision Insurance plus ...

Riboli Family Wines

Associate Brand Manager

Los Angeles, CA · On-site

$93K - $121K/yr

Support and manage wine club communications, offers, and member engagement initiatives * Pull ... Excellent copywriting and verbal communication skills * Proven problem-solving skills with ability ...

US Ghost Adventures

AI Content Creation

Houston, TX · Remote

$42K/yr

... Wine Walks to thrilling Pirate Expeditions. We are a start up that has been around 7 years but is ... AI-Powered Copywriting & Scripting: Leverage enterprise AI platforms (such as Gemini Enterprise) to ...

Fior Di Sole LLC

Marketing Manager

Napa, CA · On-site

$100K - $125K/yr

Experience with wine awards, ratings programs, accolades submissions, and industry recognition initiatives preferred. * Strong copywriting skills with experience developing brand stories, campaign ...

Fior Di Sole LLC

Marketing Manager

Napa, CA

$100K - $125K/yr

Experience with wine awards, ratings programs, accolades submissions, and industry recognition initiatives preferred. * Strong copywriting skills with experience developing brand stories, campaign ...

Cozymeal

Content Marketing Associate

San Francisco, CA · Remote

... wine tastings and team-building events in 400+ cities worldwide. With just a few clicks you can ... Bachelor's degree or equivalent experience * 3+ years of experience in copywriting and/or content ...

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All JobsWine Copywriter Jobs

Wine Copywriter information

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$14

$36

$67

How much do wine copywriter jobs pay per hour?

As of Jul 27, 2026, the average hourly pay for wine copywriter in the United States is $36.74, according to ZipRecruiter salary data. Most workers in this role earn between $27.88 and $41.59 per hour, depending on experience, location, and employer.

Are copywriters still in demand?

Copywriters remain in demand across various industries, including marketing, advertising, and digital media, as businesses seek compelling content for websites, social media, and campaigns. Strong writing skills, adaptability to different tones, and familiarity with SEO tools enhance employability in this field.

What does a Wine Copywriter do?

A Wine Copywriter specializes in creating engaging and persuasive written content about wines for marketing materials, websites, product descriptions, labels, and promotional campaigns. They combine a deep understanding of wine varieties, tasting notes, and wine culture with strong writing skills to communicate effectively with both wine enthusiasts and general consumers. Their goal is to tell compelling stories about wine brands, educate potential buyers, and drive sales by making wines more appealing and accessible.

What is the highest paying job in the wine industry?

In the wine industry, executive roles such as Chief Winemaker, Winery President, or Director of Winemaking tend to be the highest paying positions, often earning six-figure salaries. These roles require extensive experience, leadership skills, and industry knowledge, and they oversee operations, production, and strategic planning within wineries or wine corporations.

What are the key skills and qualifications needed to thrive as a Wine Copywriter, and why are they important?

To thrive as a Wine Copywriter, you need excellent writing skills, a strong grasp of wine terminology, and ideally a background in marketing or communications. Familiarity with content management systems (CMS), SEO tools, and sometimes certifications like WSET (Wine & Spirit Education Trust) are advantageous. Creativity, attention to detail, and the ability to adapt tone for different audiences are standout soft skills for this role. These qualities are vital to crafting compelling narratives that educate, engage, and drive customer interest in wine products.

How to become a wine writer?

To become a wine writer, develop strong writing skills and gain knowledge of wine regions, varieties, and tasting techniques. Building a portfolio through blogging, contributing to wine publications, or creating content for social media can help establish credibility. A background in journalism, marketing, or wine studies can also be beneficial.

How much does a wine writer make?

A wine writer's salary varies based on experience, location, and whether they work freelance or for a publication. On average, they earn between $30,000 and $70,000 annually, with experienced writers or those with specialized knowledge potentially earning more. Many wine writers supplement income through event coverage, tastings, and content creation.

How does a wine copywriter typically collaborate with winemakers and marketing teams to create compelling content?

A wine copywriter often works closely with winemakers to understand the unique characteristics, production methods, and stories behind each wine. They also coordinate with marketing teams to align messaging with campaign goals and brand voice. Collaboration may involve tasting sessions, interviews, and brainstorming meetings to ensure content is both accurate and engaging. This teamwork helps the copywriter craft product descriptions, website content, and promotional materials that resonate with target audiences and support sales objectives.

What is the difference between Wine Copywriter vs Wine Content Writer?

AspectWine CopywriterWine Content Writer
CredentialsWriting experience, knowledge of wine industrySimilar credentials, often with marketing or wine knowledge
Work EnvironmentAgencies, wineries, marketing teamsBlogs, magazines, wine websites
Industry UsageCommonly used in branding and advertisingUsed for educational and informational content

Both roles require strong writing skills and wine knowledge, but a Wine Copywriter focuses on creating persuasive, brand-oriented content, while a Wine Content Writer produces educational or informational articles. The choice depends on whether the focus is marketing or education within the wine industry.

More about Wine Copywriter jobs
What cities are hiring for Wine Copywriter jobs? Cities with the most Wine Copywriter job openings:
What states have the most Wine Copywriter jobs? States with the most job openings for Wine Copywriter jobs include:
What job categories do people searching Wine Copywriter jobs look for? The top searched job categories for Wine Copywriter jobs are:
Wine Copywriter jobs near you
Infographic showing various Wine Copywriter job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, and 13% Contract. Highlights an 62% In-person, 13% Hybrid, and 25% Remote job distribution, with an average salary of $76,412 per year, or $36.7 per hour.
Marketing & Engagement Copywriter

Marketing & Engagement Copywriter

People Inc.

Manhattan, NY • On-site, Remote

Full-time

Posted 19 days ago

Job description

This assignment posting is for an Agency Worker opportunity with People Inc.  The Agency Worker is paid by a staffing agency employer. Agency Workers will receive a W2 from the staffing agency reporting their earnings for tax purposes.

Marketing & Engagement Copywriter

 

PEOPLE is seeking an experienced Marketing & Engagement Copywriter to support acquisition, engagement, retention, and subscription initiatives for the PEOPLE App. Reporting to the Head of Marketing, PEOPLE App, requires someone who is fluent in direct response copywriting. They will craft high-converting marketing messaging for a variety of channels, including but not limited to email, social, and onsite, with the goal of acquiring and retaining new users.

The ideal candidate is an exceptional writer who understands consumer audiences, drives action through persuasive copy, and can adapt messaging across channels, formats, and stages of the customer journey. This role will partner closely with marketing, product, design, editorial, and analytics teams to develop and optimize user-facing communications.

Assignment Details

  • Approximately 35 hours per week

  • Start date: ASAP

  • Duration: 4 months with potential to extend

  • Hourly rate: $35–$50/hour

  • Location: New York, NY (Hybrid; 2–3 days/week preferred) or Remote

Responsibilities

  • Write and optimize copy that drives subscription/member signups, app downloads, and daily habit actions.

  • Develop messaging across email, social, app store assets, push notifications, in-app messaging, landing pages, and onsite placements.

  • Create user-facing product copy, including onboarding experiences, feature announcements, engagement prompts, and subscription messaging.

  • Conceive, pitch, develop, and test new hooks and offers in messaging, including evergreen and timely ideas

  • Review and improve existing marketing and product messaging to increase clarity, engagement, and conversion.

  • Develop compelling CTAs, value propositions, and copy variations to support testing and optimization efforts.

  • Adapt messaging for different audiences, channels, and stages of the customer lifecycle.

  • Ensure all copy aligns with PEOPLE’s voice, editorial standards, and brand guidelines.

  • Partner with cross-functional teams to incorporate audience insights, performance data, and testing results into messaging improvements.

Qualifications

  • 3+ years direct response copywriting

  • Proven experience writing copy that drives measurable results

  • Experience crafting copy for a variety of channels, including websites, email, and paid ads

  • Strong portfolio demonstrating conversion-focused work

  • Understanding of audience engagement, retention, and customer lifecycle marketing.

  • Ability to translate audience insights and business goals into effective messaging.

  • Experience using performance data and testing results to refine copy.

  • Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.

Preferred Qualifications

  • Experience with app marketing, mobile engagement, or subscription products.

  • Familiarity with push notifications, onboarding flows, and in-product messaging.

  • Experience supporting A/B testing and optimization programs.

  • Background in media, publishing, entertainment, lifestyle, or consumer brands.

People Inc. is the largest print and digital publisher in America. Nearly 200 million people trust us each month to help them make decisions, take action, and find inspiration. People Inc.'s over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, Travel + Leisure, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living.

Please be aware of fraudulent recruiters offering opportunities at People Inc. If you are in conversations about a job opportunity and wish to confirm its validity, please reach out directly to hrconcerns@people.inc.