1

Weekend F1 Marketing Jobs (NOW HIRING)

... weekends * Work with Country Marketing Managers to localize F1 activations across priority markets * Coordinate with PR, social and Communications on partnership announcements, race-week press ...

... weekends * Work with Country Marketing Managers to localize F1 activations across priority markets * Coordinate with PR, social and Communications on partnership announcements, race-week press ...

... weekends * Work with Country Marketing Managers to localize F1 activations across priority markets * Coordinate with PR, social and Communications on partnership announcements, race-week press ...

... weekends, customer experiences, and ancillary activations (e.g., Miami Grand Prix, Las Vegas Grand ... About the team The Global Executive Marketing (GEM) Hospitality team is responsible for managing ...

Beauty Partnerships Manager

Miami, FL

$78K - $79K/yr

F1 weekends, music festivals, brand activations. If you see those as work, this isn't the right role for you. * Understands the influencer marketing space. You don't need to run campaigns. You do ...

F1 weekends, music festivals, brand activations. If you see those as work, this isn't the right role for you. * Understands the influencer marketing space. You don't need to run campaigns. You do ...

Beauty Partnerships Manager

Miami, FL · On-site

$110K - $140K/yr

F1 weekends, music festivals, brand activations. If you see those as work, this isn't the right role for you. * Understands the influencer marketing space. You don't need to run campaigns. You do ...

... F1 Miami GP, Hard Rock Stadium, and Miami Open brands. A qualified candidate will be responsible ... Email campaigns and lifecycle marketing assets * Mobile app design, banners and in-app promotions

We're looking for a dynamic Business Development Executive to join our Sales and Marketing Team in ... F1 status accepted. Benefits * PTO * Weekend off Note: Only qualified candidates will be invited ...

next page

Showing results 1-20

Weekend F1 Marketing information

See salary details

$27.5K

$57.2K

$79K

How much do weekend f1 marketing jobs pay per year?

As of Jun 13, 2026, the average yearly pay for weekend f1 marketing in the United States is $57,187.00, according to ZipRecruiter salary data. Most workers in this role earn between $32,000.00 and $72,000.00 per year, depending on experience, location, and employer.
What cities are hiring for Weekend F1 Marketing jobs? Cities with the most Weekend F1 Marketing job openings:
What are the most commonly searched types of F1 Marketing jobs? The most popular types of F1 Marketing jobs are:
What states have the most Weekend F1 Marketing jobs? States with the most job openings for Weekend F1 Marketing jobs include:
Director, F1

Director, F1

Whoop

Boston, MA

Full-time

Posted 7 hours ago


Job description

RESPONSIBILITIES
  • Own the strategy and day-to-day management of WHOOP's F1 integrations, serving as the primary point of contact for external stakeholders and partners in the sport
  • Develop annual partnership plans for F1, mapping key race calendar moments to brand, media, and content strategies across owned, earned, and paid channels
  • Ensure all contractual deliverables are tracked, satisfied, and maximized — including brand exposure, content rights, hospitality, digital inventory, and activation entitlements — while maintaining compliance with partner approval processes and guidelines
  • Manage the P&A approval process end-to-end, ensuring activities are submitted within required timelines and meet brand guidelines
  • Track and report on partnership KPIs and deliverables, including quarterly reviews per contractual requirements
  • Manage licensed footage rights and image usage in compliance with brand frameworks
  • Lead planning and execution of F1 activations across the race calendar — trackside experiences, Fan Zone programs, track runs, hospitality, and market-level amplification around race weekends
  • Support #WHOOPLive executions, where applicable, coordinating with production and media teams to explore biometric integrations across qualifying and race coverage
  • Brief and collaborate with Creative, Brand Media, and content teams to develop F1-specific assets — driver storytelling, race-day content, and campaign creative for tentpole moments
  • Partner with existing Sports & Talent partnership managers to shape and execute the F1 marketing strategy across team and talent partnerships, working closely on day-to-day planning, activation, performance tracking and post-campaign analysis
  • Partner with Brand Media to align F1 media investment with the broader media plan, including pre-committed buys, contextual targeting, and DMA-level amplification around race weekends
  • Work with Country Marketing Managers to localize F1 activations across priority markets
  • Coordinate with PR, social and Communications on partnership announcements, race-week press engagement, and earned media opportunities
  • Interface with Legal and Finance on contract compliance, payment schedules, and rights management
QUALIFICATIONS
  • 8+ years of experience in sports marketing, partnerships, or sponsorship management, with meaningful time in motorsport or global sports properties

  • Experience managing complex partnership agreements with multiple external stakeholders, including contractual rights, approvals, and deliverables

  • Experience with tier-one global sports properties is required with Formula 1 strongly preferred.

  • Proven ability to translate partnerships into impactful activations and content — from strategy through on-the-ground execution

  • Strong cross-functional leadership skills, with experience influencing senior stakeholders and collaborating across creative, media, and commercial teams

  • Experience building and developing teams, with a track record of mentoring junior talent

  • Requirement to travel globally and work non-standard hours aligned with race schedules

  • Based in Boston or Dublin

  • Passion for motorsport, health, fitness, and the intersection of sports and technology

  • Bachelor's degree or equivalent practical experience

  • Strong commitment to embracing and leveraging AI tools in day-to-day work


Whoop logo

About Whoop

Sourced by ZipRecruiter

At WHOOP, we're on a mission to unlock human performance. WHOOP empowers users (Olympians, Professional Athletes, Fitness Enthusiasts, etc) to perform at a higher level through a deeper understanding of their bodies and daily lives.

Industry

Fitness and sports centers

Company size

501 - 1,000 Employees

Headquarters location

Boston, MA, US

Year founded

2012